An interactive advertising system

A video advertising and multi-screen interactive technology, applied in the field of interactive video, can solve the problems of discounted advertising effects, difficult publicity statements for the audience to quickly understand, and difficult for the audience to resonate, etc., to achieve intuitive operation effects

Active Publication Date: 2021-03-09
掌游天下(北京)信息技术股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] Moreover, in the prior art, such as display boards and advertising cabinets, etc., only carry out publicity by playing static pictures in a loop
The picture effect lacks a sense of reality, and the promotional statements are difficult to be quickly understood by the audience, so it is difficult to resonate with the audience, and the advertising effect is greatly reduced

Method used

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  • An interactive advertising system
  • An interactive advertising system

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Embodiment Construction

[0022] In order to make the objects, technical solutions and advantages of the present invention more apparent, exemplary embodiments according to the present invention will be described in detail below with reference to the accompanying drawings. Apparently, the described embodiments are only some embodiments of the present invention, rather than all embodiments of the present invention, and it should be understood that the present invention is not limited by the exemplary embodiments described here. Based on the embodiments of the present invention described in the present invention, all other embodiments obtained by those skilled in the art without creative effort shall fall within the protection scope of the present invention.

[0023] Please note that the following examples are only used to explain the concept of the present invention, and the scope of the technical solution of the present invention is defined by the claims of the present invention.

[0024] First, refer ...

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PUM

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Abstract

An embodiment of the present invention provides an interactive advertising system, specifically a multi-screen interactive video advertising system, including: a playback screen for displaying interactive video advertising screens and selecting interactive video objects on the video screen; interactive screens, It is used to display the interactive video advertising interface, and input interactive video objects and interactive operation information; the control board is used to control the display screen to display interactive video advertising images and respond to interactive video objects and interactive operation information, and to control the interactive screen to display the interactive interface and Respond to interactive video objects and interactive manipulation messages. The invention can interact with users on video advertisements. While playing the video, the user can purchase the products seen in the video, share the video content, or learn more information conveniently by clicking the interactive video object on the video screen or inputting interactive operation information, etc., and the operation is intuitive , flexible and convenient.

Description

technical field [0001] The present invention relates to the technical field of interactive video, and more particularly relates to an interactive advertising system, especially an interactive video advertising system. Background technique [0002] Existing advertising systems often disseminate information one-way to the audience through physical display boards or network tools, without caring about the audience's feedback. The one-way spread of various advertisements and promotional slogans has caused a large number of audiences to feel disgusted with the advertisement information. [0003] And, in the prior art, such as display boards and advertising cabinets, etc., only carry out publicity by playing static images in a loop. The picture effect lacks a sense of reality, and the promotional statements are difficult to be quickly understood by the audience, so it is difficult to resonate with the audience, and the advertising effect is greatly reduced. [0004] Therefore, t...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/472H04N21/4725H04N21/478H04N21/475H04N21/431H04N21/414H04N21/81G06F3/14G06Q30/02
CPCG06F3/0488G06F3/1423G06Q30/0271H04N21/41415H04N21/4312H04N21/472H04N21/4725H04N21/4756H04N21/4781H04N21/812
Inventor 何鹏崔英杰牛国柱
Owner 掌游天下(北京)信息技术股份有限公司
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