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Advertisement text classification method and device

A text classification and text technology, applied in the field of data processing, can solve the problems of inaccurate classification of advertising text and poor classification flexibility

Pending Publication Date: 2020-05-22
JINGDONG TECH HLDG CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The purpose of the present disclosure is to provide a method for classifying advertisement text, a device for classifying advertisement text, a storage medium and a computer system, thereby at least to a certain extent overcoming the classification of advertisement text due to limitations and defects of related technologies Problems with inaccuracy and poor classification flexibility

Method used

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  • Advertisement text classification method and device
  • Advertisement text classification method and device
  • Advertisement text classification method and device

Examples

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Embodiment Construction

[0057]Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete and will fully convey the concept of example embodiments to those skilled in the art. The described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments.

[0058] Furthermore, the drawings are merely schematic illustrations of the present disclosure and are not necessarily drawn to scale. The same reference numerals in the drawings denote the same or similar parts, and thus repeated descriptions thereof will be omitted. Some of the block diagrams shown in the drawings are functional entities and do not necessarily correspond to physically or logically separate entities. These functional entities m...

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Abstract

The invention relates to the technical field of data processing, in particular to an advertisement text classification method, an advertisement text classification device, a storage medium and a computer system. The method comprises the steps of obtaining a to-be-classified text; utilizing a trained word vector model to calculate the word vector of the text to be classified; according to the wordvector of the to-be-classified text, calculating the similarity of similar words corresponding to given categories so as to obtain similarity scores of the to-be-classified text and the given categories; and configuring the given category with the highest similarity score with the to-be-classified text as a classification result of the to-be-classified text. According to the method and the device,the to-be-classified texts can be automatically classified into the subdivision category corresponding to the highest similarity score, so that high matching between text classification and a servicegiven subdivision category is realized. And thus, accurate classification of the advertisement texts is realized.

Description

technical field [0001] The present disclosure relates to the technical field of data processing, and in particular to an advertisement text classification method, an advertisement text classification device, a storage medium and a computer system. Background technique [0002] With the rapid development of the mobile Internet industry, the value of advertising traffic on mobile terminals has also increased. Carrying advertising content in the form of pictures is one of the important display forms of advertising. Limited by the size of mobile terminals, the advertising text carried by these pictures is usually concise and refined, and the information included has a decisive impact on the diversion of users. Analyzing and refining the inherent characteristics of these text information often needs to be carried out on the basis of basic category classification. Therefore, how to realize automatic text classification has always been a hot spot in research and application in rela...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F40/289G06F40/30G06K9/62G06Q30/02
CPCG06Q30/0241G06F18/22G06F18/24
Inventor 胡雨佳
Owner JINGDONG TECH HLDG CO LTD
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