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Data acquisition method, device, equipment and medium

A data acquisition and data technology, applied in the field of computing, can solve the problems of inability to better achieve refined marketing, unsupervised learning algorithms are not well targeted, etc., and achieve the effect of improving refined intelligent marketing

Active Publication Date: 2022-08-02
杭州米雅信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] In order to solve the technical problem that the unsupervised learning algorithm applied to intelligent marketing in the prior art is not highly targeted and cannot better realize refined marketing, the present invention discloses a data acquisition method, a data processing device, electronic equipment and a computer readable storage medium

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  • Data acquisition method, device, equipment and medium
  • Data acquisition method, device, equipment and medium
  • Data acquisition method, device, equipment and medium

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Embodiment Construction

[0025] In order to make the objectives, technical solutions and advantages of the present invention more clearly understood, the present invention will be further described in detail below with reference to specific embodiments and accompanying drawings.

[0026] Hereinafter, embodiments of the present disclosure will be described with reference to the accompanying drawings. It should be understood, however, that these descriptions are exemplary only, and are not intended to limit the scope of the present disclosure. In the following detailed description, for convenience of explanation, numerous specific details are set forth in order to provide a thorough understanding of the embodiments of the present disclosure. It will be apparent, however, that one or more embodiments may be practiced without these specific details. Also, in the following description, descriptions of well-known structures and techniques are omitted to avoid unnecessarily obscuring the concepts of the pre...

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Abstract

The invention discloses a data acquisition method, device, equipment and medium. The data acquisition method includes: performing value migration prediction processing on the original customer group data through a classification model, and generating customer group value migration data; classifying the customer group value migration data according to a preset threshold relationship, and obtaining the value migration data in the original customer group data. Potential customer group value data; among them, the potential customer group value data is used for refined marketing. The data acquisition method of the present invention realizes the combination of the unsupervised learning algorithm and the supervised learning algorithm, breaks through the traditional limitation of unsupervised learning to establish a customer subdivision model, and further improves the customer subdivision model for refined intelligence. marketing purposes.

Description

technical field [0001] The present invention relates to the technical field of computing, and in particular, to a data acquisition method, a data processing apparatus, an electronic device and a computer-readable storage medium. Background technique [0002] With the rapid development of artificial intelligence technology, the use of machine learning technology to solve business problems is becoming more and more common. Among them, in the field of intelligent marketing technology, considering the purpose of refined management to improve operational efficiency, customer segmentation models based on machine learning technology are widely used in many industries, such as retail, finance, e-commerce and other fields. [0003] However, the customer segmentation model usually uses an unsupervised learning algorithm, which results in little difference between the data of various customer groups (ie customer groups), so that the marketing effect for each customer group is not signi...

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06K9/62
CPCG06Q30/0201G06F18/23213G06F18/24
Inventor 吴方涛王雪徐勐
Owner 杭州米雅信息科技有限公司