Virtual live broadcast control method and device

A technology of virtual live broadcast and control method, applied in the computer field, can solve the problems of single, fixed live broadcast mode, unable to better meet user needs, etc., to meet the needs of different types of information, enhance interest and interactivity, and achieve diversity. Effect

Active Publication Date: 2022-03-01
ALIBABA (CHINA) CO LTD
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  • Abstract
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  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, the live broadcast mode of the live broadcast room in the live broadcast platform is fixed and single,

Method used

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  • Virtual live broadcast control method and device
  • Virtual live broadcast control method and device
  • Virtual live broadcast control method and device

Examples

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Embodiment Construction

[0032] In the following description, numerous specific details are set forth in order to provide a thorough understanding of the specification. However, this specification can be implemented in many other ways different from those described here, and those skilled in the art can make similar extensions without violating the connotation of this specification, so this specification is not limited by the specific implementations disclosed below.

[0033] Terms used in one or more embodiments of this specification are for the purpose of describing specific embodiments only, and are not intended to limit one or more embodiments of this specification. As used in one or more embodiments of this specification and the appended claims, the singular forms "a", "the", and "the" are also intended to include the plural forms unless the context clearly dictates otherwise. It should also be understood that the term "and / or" used in one or more embodiments of the present specification refers t...

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Abstract

The embodiment of the invention provides a virtual live broadcast control method and device, and the method comprises the steps: setting a virtual character to carry out the information broadcast of first type information and second type information related to a live broadcast theme in a live broadcast room, and carrying out the broadcast of the first type information and the second type information according to a preset broadcast rule, driving the virtual character to broadcast at least one piece of first type information and second type information, obtaining a pre-generated to-be-broadcasted material corresponding to the first type information and a transaction link of a target object associated with the second type information, and when the virtual character broadcasts the first type information, displaying the to-be-broadcasted material in the live broadcast room. And when the virtual character broadcasts the second type of information, displaying a transaction link in the live broadcast room, and skipping to a transaction page of the object transaction platform from the live broadcast room when it is detected that the user clicks the transaction link.

Description

technical field [0001] The embodiment of this specification relates to the field of computer technology, and in particular to a virtual live broadcast control method. Background technique [0002] With the rise of the live broadcast platform, more and more users use the form of live broadcast to promote various information in the live broadcast room of the live broadcast platform, for example, to bring goods on the live broadcast platform, to teach on the live broadcast platform, to perform on the live broadcast platform, etc. [0003] In order to enhance the fun and interactivity of live broadcast, avatar live broadcast, as a very important part of live broadcast services, has occupied an increasing proportion of live broadcast services in recent years. [0004] However, at present, the live broadcast mode of the live broadcast room in the live broadcast platform is fixed and single, which cannot better meet the needs of users. Therefore, an effective method is urgently nee...

Claims

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Application Information

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IPC IPC(8): H04N21/2187H04N21/478
CPCH04N21/2187H04N21/47815H04N21/478
Inventor 张雨欣芮琳
Owner ALIBABA (CHINA) CO LTD
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