Resource recall method and device and storage medium

A resource and resource collection technology, applied in the computer field, can solve the problem of low screening efficiency, achieve the effect of reducing the number of parameters and reducing the number of matching calculations

Pending Publication Date: 2022-06-03
BEIJING DAJIA INTERNET INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

When the number of candidate advertisements is very large, for example, when it reaches 10,000, the screening process involves a huge amount of parameters, and each calculation can only obtain the matching probability between one ad unit and one user. After multiple calculations to obtain the user Only after matching probability with each ad unit can further ad screening be performed, resulting in low screening efficiency

Method used

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  • Resource recall method and device and storage medium
  • Resource recall method and device and storage medium
  • Resource recall method and device and storage medium

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Embodiment Construction

[0081] In order to make those skilled in the art better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0082]It should be noted that the terms "first", "second" and the like in the description and claims of the present disclosure and the above drawings are used to distinguish similar objects, and are not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used may be interchanged under appropriate circumstances such that the embodiments of the disclosure described herein can be practiced in sequences other than those illustrated or described herein. The implementations described in the illustrative examples below are not intended to represent all implementations consistent with this disclosure. Rather, they are merely examples of apparatus and methods c...

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Abstract

The invention relates to a resource recall method and device and a storage medium. According to the method, user information of a plurality of users in a user set and resource information of a plurality of resources in a resource set are obtained, user features of all the user information in the user set and resource features of all the resource information in the resource set are spliced, and spliced user features and spliced resource features are obtained; and then matching processing is carried out on the splicing user features and the splicing resource features to obtain prediction matching data, and target resources needing to be recalled by the users corresponding to the user information are screened out from the resource set according to the prediction matching data. The prediction matching data obtained by matching the splicing user features and the splicing resource features represents the matching relationship between all the users in the user set and all the resources in the resource set, the matching result between multiple pieces of user information and multiple pieces of resource information is obtained through one-time matching processing, and the response speed of resource recall can be increased.

Description

technical field [0001] The present disclosure relates to the field of computer technologies, and in particular, to a resource recall method, device, and storage medium. Background technique [0002] Advertisements are a special kind of information and content resource. Compared with general information and content, advertisements have higher requirements on user targeting due to their relatively high display costs. Usually, each ad unit will have its target audience, and advertisers always hope that the ad unit can be displayed precisely to the target audience for which it is designed. To do this, the advertising platform sets crowd display rules for each ad unit. When a user's client requests an advertisement to be displayed in an advertisement booth, the advertisement platform needs to filter out a suitable advertisement from the alternative advertisements. [0003] Usually, this screening process is to decide which advertisements to serve to the user by matching each a...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0271G06Q30/0254
Inventor 赵惜墨闫铭
Owner BEIJING DAJIA INTERNET INFORMATION TECH CO LTD
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