Data processing method and device

Abstract

The invention provides a data processing method and device for cross-border e-commerce. The method comprises the steps of receiving a user identifier of a user meeting a preset requirement of a live broadcast room of a shopping mall; for the user identifier of each user, distributing two-dimensional coordinates of a lottery drawing area of the live broadcasting room, so that the users and the corresponding two-dimensional coordinates are in one-to-one mapping; enabling commodity icons of commodities confirmed by merchants in the live broadcasting room to continuously move in the lottery drawing area; when the lottery drawing moment is confirmed, the commodity icon of the commodity stops moving, and the commodity at the position where the two-dimensional coordinate of the user is located is determined as a winning commodity of the user; displaying the winning commodity in a shopping cart of the user; and displaying the winning commodity in the shopping cart of the other user in response to a gift giving operation of the user on the other user, and clearing the winning commodity in the shopping cart of the user at the same time. According to the method disclosed by the invention, the interaction experience of lottery drawing commodities is improved.

Description

Technical Field

[0001] The present disclosure relates to the field of information technology, and in particular to a data processing method and device. Background Art

[0002] With the development of Internet technology, online shopping malls have experienced rapid development. At present, the shopping experience of online shopping malls has made great progress, however, it is not completely satisfactory in every aspect, and further improvement of the online shopping experience is expected. Summary of the invention

[0003] To solve the existing problems, the present disclosure provides a data processing method and device, a terminal and a storage medium.

[0004] The present disclosure adopts the following technical solutions.

[0005] An embodiment of the present disclosure provides a data processing method for cross-border e-commerce, the data processing method comprising: receiving a user identifier of a user who meets preset requirements of a live broadcast room of a shopping mall; allocating two-dimensional coordinates of a lottery area of ​​the live broadcast room for each user identifier of the user, so that the user is mapped one-to-one with the corresponding two-dimensional coordinates; causing the product icon of the product confirmed by the merchant in the live broadcast room to move continuously in the lottery area; when the lottery moment is confirmed, the product icon of the product stops moving, and the product at the position of the two-dimensional coordinate of the user is determined as the winning product of the user; the winning product is displayed in the shopping cart of the user; in response to the user's shipping confirmation and address confirmation of the winning product in the shopping cart, the winning product is sent to the address confirmed by the user; or, in response to the user's refund confirmation of the winning product in the shopping cart, the equivalent amount of the price of the winning product in the shopping mall is refunded to the user's account; or, in response to the user's gift giving operation to another user, the winning product is displayed in the shopping cart of the other user, and the winning product in the shopping cart of the user is cleared.

[0006] In some embodiments, the present disclosure provides a data processing device, including: at least one memory and at least one processor; wherein the memory is used to store program codes, and the processor is used to call the program codes stored in the memory to execute the above-mentioned data processing method.

[0007] The present disclosure allows the use of product icons of products on sale in the live broadcast room of the shopping mall to draw prizes, which can promote the promotion of the prizes. In addition, the prizes of the present disclosure can be shipped after the delivery and address are confirmed; they can also be refunded and exchanged for cash, or transferred and given to other users, thereby facilitating the interaction between users and gift giving. This experience is completely different from the current real-life prize draws and virtual gift giving. BRIEF DESCRIPTION OF THE DRAWINGS

[0008] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. Throughout the accompanying drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and that components and elements are not necessarily drawn to scale.

[0009] Figure 1 is a flow chart of a data processing method according to an embodiment of the present disclosure.

[0010] Figure 2 It is a schematic diagram of a lottery interface in a live broadcast room of an embodiment of the present disclosure.

[0011] Figure 3 It is a schematic diagram of the structure of an electronic device according to an embodiment of the present disclosure. DETAILED DESCRIPTION

[0012] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as being limited to the embodiments described herein, which are instead provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not intended to limit the scope of protection of the present disclosure.

[0013] It should be understood that the various steps described in the method embodiments of the present disclosure can be performed in sequence and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this respect.

[0014] The term "including" and its variations used herein are open inclusions, i.e., "including but not limited to". The term "based on" means "based at least in part on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". The relevant definitions of other terms will be given in the following description.

[0015] It should be noted that the concepts such as "first" and "second" mentioned in the present disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units.

[0016] It should be noted that the modification of “one” mentioned in the present disclosure is illustrative rather than restrictive, and those skilled in the art should understand that it should be understood as “one or more” unless otherwise clearly indicated in the context.

[0017] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0018] Figure 1 A flow chart of a data processing method of an embodiment of the present disclosure is provided. The data processing method of the present disclosure may include step S101, receiving a user identification of a user who meets the preset requirements of a live broadcast room of a shopping mall. In some embodiments, the preset requirements may include following a host, joining a host fan group, etc. In some embodiments, the user identification includes a user avatar, a user nickname, or a user number.

[0019] In some embodiments, the method of the present disclosure may further include step S102, allocating the two-dimensional coordinates of the lottery area of ​​the live broadcast room for each user identifier, so that the user is mapped one-to-one with the corresponding two-dimensional coordinates. In some embodiments, for each user, one or more two-dimensional coordinates of the lottery area are allocated, such as a coordinate point, so that each user corresponds one-to-one with the corresponding coordinate point.

[0020] In some embodiments, the method of the present disclosure may further include step S103, causing the product icon of the product confirmed by the merchant in the live broadcast room to move continuously in the lottery area. In some embodiments, the product confirmed by the merchant is the product on sale by the merchant in the shopping mall. In some embodiments, the product icon of the product can move in the lottery area in a form similar to red envelope rain. In some embodiments, such as Figure 2 As shown, the lottery area is located in the user interaction area of ​​the live broadcast room.

[0021] In some embodiments, the method disclosed herein may further include step S104, where the product icon of the product stops moving when the lucky draw moment is confirmed, and the product at the location of the user's two-dimensional coordinates is determined as the user's winning product. In some embodiments, the live broadcast room may have a control for confirming the lucky draw moment, and by triggering the control, the product icon of the product stops moving. At this time, if the coordinates of the center point of the product icon coincide with the two-dimensional coordinates of the user, the corresponding user becomes the winner of the corresponding product.

[0022] In some embodiments, the method of the present disclosure may further include step S105, displaying the winning product in the user's shopping cart. In some embodiments, there is a sublist in the user's shopping cart for displaying the winning product and the gift received.

[0023] In some embodiments, the method of the present disclosure may further include step S106, in response to the user confirming the delivery and address of the winning product in the shopping cart, sending the winning product to the address confirmed by the user. Therefore, the winning product of the present disclosure can be shipped after confirming the delivery and address.

[0024] In some embodiments, in response to the user's refund confirmation of the winning item in the shopping cart, the equivalent amount of the winning item's price in the shopping mall is refunded to the user's account. Therefore, the winning item of the present disclosure can be directly exchanged for the equivalent currency. In some embodiments, in response to the user's gift giving operation to another user, the winning item is displayed in the shopping cart of the other user, and the winning item in the user's shopping cart is cleared. Therefore, in addition to being exchanged for cash, the winning item of the present disclosure can also be transferred and given to other users, thereby facilitating the interaction and gift giving between users. This experience is completely different from the current virtual gift giving in reality, greatly improving the fun and practicality of the interaction, and satisfying the user's all-round shopping and social experience.

[0025] In some embodiments, the product icon is displayed in the form of an independent block, and the data processing method further includes: in response to a trigger operation on the independent block, displaying detailed information of the product corresponding to the independent block in the form of a floating window. Therefore, if you want to know the information of the product moving in the lottery area, you can display the detailed information of the corresponding product in the floating window by, for example, clicking on the product icon, thereby increasing the interactive experience and promoting the publicity effect of the product.

[0026] In some embodiments, the gift giving operation of a user to another user includes: in response to the triggering of a preset control in the interaction interface between the user and the other user, displaying a gift giving sub-interface for the user to give to the other user, wherein the gift giving sub-interface displays the winning items in the shopping cart; in response to the selection of the winning item, displaying gift giving information in the interaction interface, the gift giving information including the nickname of the user, the nickname of the other user and the name of the winning item being given.

[0027] In some embodiments, when the received winning product is displayed in another user's shopping cart, in response to the payment operation of the other user, the winning product is displayed on the payment interface and can be used to deduct the payment amount in the payment operation on the principle of more refund and less supplement. Therefore, the products of the present disclosure can also be used as equivalent currency for shopping deduction, further improving the user experience and convenience.

[0028] In some embodiments, the data processing method of the present disclosure may include step S401, generating a function selection interface in response to the triggering of a preset control in a page of a shopping mall. In some embodiments, the shopping mall is a cross-border e-commerce. In some embodiments, the preset control includes a function setting control. In some embodiments, the function selection interface may include a variety of function controls, for example, a control for product evaluation information.

[0029] In some embodiments, the method of the present disclosure may further include step S402, in response to the selection operation of the control of the product evaluation information in the function selection interface, generating a sub-interface of the evaluation information in the product display page. In some embodiments, when the user selects the control of the product evaluation information and the control of the product evaluation information takes effect, the sub-interface of the evaluation information is generated in the product display page.

[0030] In some embodiments, the method of the present disclosure may further include step S403, in response to a browsing operation on the first product in the shopping mall, capturing evaluation-related information for the first product from a preset database or web page. In some embodiments, the preset database includes a database in the mall server, which stores product evaluation information uploaded by merchants of various products. In some embodiments, there is also evaluation information of the corresponding product in some web pages or video websites, so evaluation-related information for the first product may also be captured from external web pages.

[0031] In some embodiments, the method of the present disclosure may further include step S404, displaying the evaluation-related information in the evaluation information sub-interface of the product display page of the first product. By displaying the evaluation-related information in the evaluation information sub-interface of the product display page of the first product, when the user browses the first product, the user can obtain the corresponding evaluation information from the evaluation information sub-interface of the product display page, thereby facilitating an increase in the understanding of the product.

[0032] By setting controls for product evaluation information in the function selection interface, when the user selects and makes the controls for product evaluation information effective, a evaluation information sub-interface is generated in the product display page. Therefore, when the user browses products in the mall, the evaluation-related information for the corresponding product will be captured and displayed in the evaluation information sub-interface of the product display page of the corresponding product, making it convenient for users to view and increase their understanding of the corresponding products.

[0033] In some embodiments, the data processing method further includes: in response to the deselection operation of the control of the product evaluation information in the function selection interface, removing the evaluation information sub-interface from the product display page. In some embodiments, when the user deselects the control of the product evaluation information, it indicates that the user does not need this information, and the evaluation information sub-interface is removed from the product display page. In this way, it is possible to save the need to capture the evaluation-related information for the first product from the preset database or web page, thereby reducing the amount of data processing, data throughput and data transmission pressure.

[0034] In addition, the present disclosure also provides a terminal, including: at least one memory and at least one processor; wherein the memory is used to store program codes, and the processor is used to call the program codes stored in the memory to execute the above-mentioned data processing method.

[0035] In addition, the present disclosure also provides a computer storage medium, which stores program codes, and the program codes are used to execute the above data processing method.

[0036] The data processing method and device of the present disclosure are described above based on the embodiments and application examples. In addition, the present disclosure also provides a terminal and a storage medium, which are described below.

[0037] Reference below Figure 3 , which shows a schematic diagram of the structure of an electronic device (such as a terminal device or a server) 500 suitable for implementing the embodiment of the present disclosure. The terminal device in the embodiment of the present disclosure may include but is not limited to mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), vehicle-mounted terminals (such as vehicle-mounted navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Figure 3 The electronic device shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present disclosure.

[0038] like Figure 3 As shown, the electronic device 500 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 501, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 502 or a program loaded from a storage device 508 into a random access memory (RAM) 503. In the RAM 503, various programs and data required for the operation of the electronic device 500 are also stored. The processing device 501, the ROM 502, and the RAM 503 are connected to each other via a bus 504. An input / output (I / O) interface 505 is also connected to the bus 504.

[0039] Typically, the following devices may be connected to the I / O interface 505: an input device 506 including, for example, a touch screen, a touch pad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 507 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 508 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 509. The communication device 509 may allow the electronic device 500 to communicate with other devices wirelessly or by wire to exchange data. Although Figure 3 The electronic device 500 is shown with various devices, but it should be understood that it is not required to implement or possess all the devices shown. More or fewer devices may be implemented or possessed instead.

[0040] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a computer-readable medium, and the computer program contains program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from a network through a communication device 509, or installed from a storage device 508, or installed from a ROM 502. When the computer program is executed by the processing device 501, the above-mentioned functions defined in the method of the embodiment of the present disclosure are executed.

[0041] It should be noted that the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium containing or storing a program that can be used by or in combination with an instruction execution system, device or device. In the present disclosure, a computer-readable signal medium may include a data signal propagated in a baseband or as part of a carrier wave, which carries a computer-readable program code. This propagated data signal may take a variety of forms, including but not limited to an electromagnetic signal, an optical signal, or any suitable combination of the above. Computer readable signal media may also be any computer readable medium other than computer readable storage media, which may send, propagate or transmit a program for use by or in conjunction with an instruction execution system, apparatus or device. The program code contained on the computer readable medium may be transmitted using any appropriate medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0042] In some embodiments, the client and the server may communicate using any currently known or future developed network protocol such as HTTP (HyperText Transfer Protocol), and may be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any currently known or future developed network.

[0043] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0044] The computer-readable medium carries one or more programs. When the one or more programs are executed by the electronic device, the electronic device executes the method of the present disclosure.

[0045] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages ​​or a combination thereof, including object-oriented programming languages ​​such as Java, Smalltalk, C++, and conventional procedural programming languages ​​such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a separate software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In cases involving a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., via the Internet using an Internet service provider).

[0046] The flow chart and block diagram in the accompanying drawings illustrate the possible architecture, function and operation of the system, method and computer program product according to various embodiments of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a module, a program segment or a part of a code, and the module, the program segment or a part of the code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some implementations as replacements, the functions marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two square boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be implemented with a dedicated hardware-based system that performs a specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0047] The units involved in the embodiments described in the present disclosure may be implemented by software or hardware, wherein the name of a unit does not, in some cases, constitute a limitation on the unit itself.

[0048] The functions described above herein may be performed at least in part by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0049] In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, device, or equipment. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or device, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium may include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0050] According to one or more embodiments of the present disclosure, a data processing method is provided, the data processing method comprising: receiving a user ID of a user who meets preset requirements of a live broadcast room of a shopping mall; allocating two-dimensional coordinates of a lottery area of ​​the live broadcast room for each user ID of the user, so that the user is mapped one-to-one with the corresponding two-dimensional coordinates; causing the product icons of the products confirmed by the merchants in the live broadcast room to move continuously in the lottery area; when the lottery moment is confirmed, the product icons of the products stop moving, and the products at the location of the two-dimensional coordinates of the user are determined as the winning products of the user; displaying the winning products in the shopping cart of the user; in response to the user's shipping confirmation and address confirmation of the winning products in the shopping cart, sending the winning products to the address confirmed by the user; or, in response to the user's refund confirmation of the winning products in the shopping cart, refunding the equivalent amount of the price of the winning products in the shopping mall to the user's account; or, in response to the user's gift giving operation to another user, displaying the winning products in the shopping cart of the other user, and clearing the winning products in the shopping cart of the user.

[0051] According to one or more embodiments of the present disclosure, the user identification includes a user avatar, a user nickname or a user number.

[0052] According to one or more embodiments of the present disclosure, the lottery area is located in the user interaction area of ​​the live broadcast room.

[0053] According to one or more embodiments of the present disclosure, the product icon is displayed in the form of an independent block, and the data processing method further includes: in response to a trigger operation on the independent block, displaying detailed information of the product corresponding to the independent block in the form of a floating window.

[0054] According to one or more embodiments of the present disclosure, the gift giving operation of the user to another user includes: in response to the triggering of a preset control in the interaction interface between the user and the other user, displaying a gift giving sub-interface of the user to the other user, wherein the gift giving sub-interface displays the winning item in the shopping cart; in response to the selection of the winning item, displaying gift giving information in the interaction interface, the gift giving information including the nickname of the user, the nickname of the other user and the name of the winning item being given.

[0055] According to one or more embodiments of the present disclosure, the data processing method also includes: when the received winning product is displayed in the shopping cart of the other user, in response to the payment operation of the other user, displaying on the payment interface that the winning product can be used to offset the payment amount in the payment operation on the principle of more refund and less supplement.

[0056] According to one or more embodiments of the present disclosure, the data processing method also includes: generating a function selection interface in response to the triggering of a preset control in a page of a shopping mall; generating a review information sub-interface in a product display page in response to a selection operation of a control for product review information in the function selection interface; capturing review-related information for a first product in the shopping mall from a preset database or web page in response to a browsing operation on the first product; and displaying the review-related information in the review information sub-interface of the product display page of the first product.

[0057] According to one or more embodiments of the present disclosure, the preset control includes a function setting control.

[0058] According to one or more embodiments of the present disclosure, the data processing method further includes: in response to a deselection operation of a control for the product evaluation information in the function selection interface, removing the evaluation information sub-interface from the product display page.

[0059] The above description is only a preferred embodiment of the present disclosure and an explanation of the technical principles used. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by a specific combination of the above technical features, but should also cover other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the above disclosed concept. For example, the above features are replaced with the technical features with similar functions disclosed in the present disclosure (but not limited to) by each other to form a technical solution.

[0060] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details are included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0061] Although the subject matter has been described in language specific to structural features and / or methodological logical actions, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or actions described above. On the contrary, the specific features and actions described above are merely example forms of implementing the claims.

Claims

1. A data processing method, characterized in that: The data processing method comprises: Receiving a user identification of a user who meets preset requirements of the live broadcast room of the shopping mall; Allocate the two-dimensional coordinates of the lottery area of ​​the live broadcast room for each user identifier, so that the user is mapped one-to-one with the corresponding two-dimensional coordinates; Make the commodity icons of the commodities confirmed by the merchants in the live broadcast room move continuously in the lottery area; When the lottery moment is confirmed, the product icon of the product stops moving, and the product at the location of the two-dimensional coordinates of the user is determined as the winning product of the user; Displaying the winning product in the user's shopping cart; In response to the user's confirmation of the delivery and address of the winning item in the shopping cart, the winning item is sent to the address confirmed by the user; or, in response to the user's confirmation of the refund of the winning item in the shopping cart, the equivalent of the price of the winning item in the shopping mall is refunded to the user's account; or, in response to the user's gift giving operation to another user, the winning item is displayed in the shopping cart of the other user, and the winning item in the user's shopping cart is cleared.

2. The data processing method according to claim 1, characterized in that: The user identification includes a user avatar, a user nickname or a user number.

3. The data processing method according to claim 1, characterized in that: The lottery area is located in the user interaction area of ​​the live broadcast room.

4. The data processing method according to claim 1, characterized in that: The commodity icons are displayed in the form of independent blocks, and the data processing method further includes: In response to a triggering operation on the independent block, detailed information of the commodity corresponding to the independent block is displayed in a floating window.

5. The data processing method according to claim 1, characterized in that: The gift giving operation of a user to another user includes: In response to triggering of a preset control in an interaction interface between the user and another user, displaying a gift-giving sub-interface for the user to the other user, wherein the gift-giving sub-interface displays the winning product in the shopping cart; In response to the selection of the winning product, gift giving information is displayed in the interactive interface, and the gift giving information includes the nickname of the user, the nickname of the other user, and the name of the winning product being given.

6. The data processing method according to claim 1, characterized in that: Also includes: When the received winning product is displayed in the shopping cart of the other user, in response to the payment operation of the other user, the payment interface displays that the winning product can be used to offset the payment amount in the payment operation on the principle of more refund and less supplement.

7. The data processing method according to claim 1, characterized in that: Also includes: In response to triggering of a preset control in a page of a shopping mall, generating a function selection interface; In response to a selection operation of a control of product evaluation information in the function selection interface, generating an evaluation information sub-interface in the product display page; In response to a browsing operation on a first product in the shopping mall, capturing evaluation-related information for the first product from a preset database or web page; The evaluation related information is displayed in the evaluation information sub-interface of the product display page of the first product.

8. The data processing method according to claim 7, characterized in that: The preset controls include function setting controls.

9. The data processing method according to claim 7, characterized in that: Also includes: In response to a deselection operation of a control for product evaluation information in the function selection interface, the evaluation information sub-interface is removed from the product display page.

10. A data processing device, comprising: at least one memory and at least one processor; The at least one memory is used to store program codes, and the at least one processor is used to call the program codes stored in the at least one memory to execute the data processing method according to any one of claims 1 to 9.

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