Campaign messaging system

Abstract

A message is generated for communication to a set of players of an online game for a message campaign. The players in the set of players of the online game are identified based on a dynamic set of attributes. The message is customized with a template based on the dynamic set of attributes and information of each player from the set of players.

Description

TECHNICAL FIELD[0001]The present disclosure generally relates to games and applications in general and, in particular embodiments, to communicating with players of online games.BACKGROUND[0002]Online social games are becoming widespread. The success of an online social game depends on the number of players and how often these players visit the online social game. As such, the retention of online players to maintain visiting the online social games is an important factor towards the success of online social games.[0003]Existing games (e.g., online games) send communications (e.g., messages) directly to players of the game to help the players maintain visiting their online social games. As a result, a player of a game may receive multiple communications from the game within a predetermined time period. These communications may cause violations in a communication policy for a publisher of the game, communication preferences for the players of the game, and / or local laws relating to com...

AI Technical Summary

Benefits of technology

The present invention relates to a system for communicating with online game players to maintain their visiting the game. The invention addresses the problem of multiple communications from the game publisher to a player's computer system, which can lead to violations of policies and local laws. The invention proposes a solution for generating customized messages to players based on their dynamic attributes, such as activities, game level, device type, and social network measure, to encourage them to visit the game and engage with it. The invention also includes a method for scheduling and sending emails to players based on the customized messages. Overall, the invention aims to improve the retention of online game players and promote the success of online social games.

Problems solved by technology

These communications may cause violations in a communication policy for a publisher of the game, communication preferences for the players of the game, and / or local laws relating to communications (e.g., anti-SPAM laws).

This problem is further exacerbated if the player of the game plays multiple games from the game publisher.

If the first player accesses a game instance associated with another player, such as Whiteacre Farm, the game engine may not allow the first player to plant crops in that game instance.

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