A method and system for advertisers to measure the media value of cinemas

Abstract

The present invention provides a method and system for advertisers to measure the media value of a cinema, the method comprising: collecting the advertising audio to be detected in a cinema within a preset period through an audio collection device, matching the advertising audio to be detected with the target advertising audio, and counting the number of times the target advertisement in the advertising audio to be detected is played; obtaining the user's wifi fingerprint data through a wifi probe, determining the user's location information based on the wifi fingerprint data, matching the user's location information with the cinema's location information, and counting the flow of people in the cinema within a preset period; obtaining the crowd attributes of the cinema within a preset period through a thermal sensor device; and measuring the media value of the cinema according to the number of times the target advertisement is played, the flow of people in the cinema, and the crowd attributes of the cinema within the preset period. The method enables advertisers to accurately measure the media value of the cinema, provide a basis for advertising placement, improve work efficiency, and reduce the investment in labor costs.

Description

Technical Field

[0001] The present invention relates to the technical field of advertisement placement, and in particular to a method and system for advertisers to measure the media value of cinemas. Background Art

[0002] At present, the public's demand and consumption capacity for movies are constantly increasing. To expand the influence of their advertisements and increase the purchasing power of the advertised products, advertisers usually purchase advertising time slots to allow their advertisements to be played before the movies. If advertisers want to measure the media value of a cinema, that is, whether the cost of purchasing and placing advertisements has been reached, they usually need to count the number of people in the cinema, the number of people in the theater, and the number of times advertisements are played in the theater.

[0003] In the current existing technology, in order to avoid the disadvantages of manual statistics, LBS (location-based service) is usually used when counting the flow of theater people, while traditional manual statistics methods are still used when counting the flow of theater people and the number of times theater advertisements are played.

[0004] However, when using LBS to count cinema traffic, since LBS can only locate buildings, business districts, communities, etc., it is impossible to accurately locate the location of cinema users. In addition, if the cinema is located underground, the user device signal is weak, and it is difficult or impossible to replace the accurate location information, resulting in inaccurate statistics on cinema traffic. When using manual statistics on theater traffic and the number of advertisements played, there are the following disadvantages: first, the manual efficiency is low and the cost investment is high; second, there are cases of misreporting and false alarms by statisticians, resulting in inaccurate statistics on theater traffic and the number of advertisements played. Summary of the invention

[0005] In order to solve the technical problems of low accuracy, low efficiency and high cost in the prior art for advertisers to measure the media value of cinemas, the present invention provides a method for advertisers to measure the media value of cinemas, which can enable advertisers to accurately measure the media value of cinemas, provide a basis for advertising placement, improve work efficiency, reduce labor cost investment, and avoid the disadvantages of low accuracy and low efficiency of LBS and manual statistics.

[0006] The present invention provides a method for an advertiser to measure the media value of a cinema, comprising the following steps:

[0007] The step of counting the number of advertisement plays is to collect the advertisement audio to be detected in the theater within a preset period through an audio collection device, match the advertisement audio to be detected with the target advertisement audio, and count the number of times the target advertisement is played in the advertisement audio to be detected;

[0008] The cinema passenger flow counting step includes obtaining user wifi fingerprint data through a wifi probe, determining user location information according to the wifi fingerprint data, matching the user location information with the cinema location information, and counting the cinema passenger flow within the preset period;

[0009] A step of acquiring attributes of the crowd in the theater, acquiring attributes of the crowd in the theater within the preset period by a thermal sensor device;

[0010] The step of measuring the media value of the cinema is to measure the media value of the cinema according to the number of times the target advertisement is played within the preset period, the flow of people in the cinema and the crowd attributes of the theater.

[0011] In the above method for advertisers to measure the media value of cinemas, the step of counting the number of advertisement plays specifically includes:

[0012] Collecting the advertising audio to be detected in the theater within a preset period by the audio collection device;

[0013] Matching the ripples of the to-be-detected advertising audio with the ripples of the target advertising audio, and if the ripples are successfully matched, determining the target advertisement in the to-be-detected advertising audio;

[0014] The number of successful ripple matches is counted, and the number of times the target advertisement in the advertisement audio to be detected is played is determined according to the number of successful ripple matches.

[0015] In the above method for advertisers to measure the media value of cinemas, the cinema traffic statistics step specifically includes:

[0016] Acquire user wifi fingerprint data through the wifi probe, the wifi fingerprint data including but not limited to user device history request list data, user device MAC address and wifi signal strength data;

[0017] Determine user location information based on the user device history request list data, the user device MAC address and the wifi signal strength data;

[0018] Matching the user location information with the theater location information;

[0019] The number of successful position matches within the preset period is counted, and the flow of people in the theater within the preset period is determined according to the number of successful position matches.

[0020] The above-mentioned methods for advertisers to measure the value of cinema media include:

[0021] Preprocessing step: After the wifi probe obtains the user wifi fingerprint data, the number of occurrences of the user device MAC address is obtained. When the number of occurrences is greater than a preset threshold, the user device MAC address and the user device history request list data and the wifi signal strength data corresponding to the user device MAC address are removed.

[0022] In the above method for advertisers to measure the media value of cinemas, the crowd attributes of the cinema in the step of acquiring the crowd attributes of the cinema include:

[0023] The flow of people in the cinema and the ratio of men to women in the cinema crowd.

[0024] The above-mentioned methods for advertisers to measure the value of cinema media include:

[0025] A device database building step, building a device database, wherein the device database includes a device ID and a preference attribute corresponding to the device ID;

[0026] A preference attribute determination step, obtaining a user device ID through the wifi probe, matching the user device ID with the device database, and determining a user preference attribute;

[0027] The step of placing advertisements is to place advertisements according to the crowd attributes of the theater and the user preference attributes.

[0028] In the above method for advertisers to measure the media value of cinemas, the step of measuring the media value of cinemas specifically includes:

[0029] Calculate the actual exposure ratio of the cinema according to the passenger flow of the cinema and the passenger flow of the theater;

[0030] Calculate the actual number of times the target advertisement is exposed according to the flow of people in the theater and the number of times the target advertisement is played;

[0031] The media value of the cinema is measured according to the actual exposure ratio of the cinema, the actual number of people exposed to the target advertisement and the crowd attributes of the theater.

[0032] The present invention also provides a system for advertisers to measure the value of cinema media, including:

[0033] The advertisement play count counting module is used to collect the advertisement audio to be detected in the theater within a preset period through an audio collection device, match the advertisement audio to be detected with the target advertisement audio, and count the play count of the target advertisement in the advertisement audio to be detected;

[0034] The cinema passenger flow statistics module is used to obtain user wifi fingerprint data through a wifi probe, determine user location information according to the wifi fingerprint data, match the user location information with the cinema location information, and count the cinema passenger flow within the preset period;

[0035] A module for acquiring attributes of the crowd in the theater, used for acquiring attributes of the crowd in the theater within the preset period through a thermal sensor device;

[0036] The cinema media value measurement module is used to measure the media value of the cinema according to the number of times the target advertisement is played within the preset period, the flow of people in the cinema and the crowd attributes of the theater.

[0037] The above-mentioned system for advertisers to measure the value of cinema media includes:

[0038] A preprocessing module is used to obtain the number of occurrences of the user device MAC address after the wifi probe obtains the user wifi fingerprint data, wherein the wifi fingerprint data includes but is not limited to user device history request list data, user device MAC address and wifi signal strength data. When the number of occurrences is greater than a preset threshold, the user device MAC address and the user device history request list data and the wifi signal strength data corresponding to the user device MAC address are removed.

[0039] The above-mentioned system for advertisers to measure the value of cinema media includes:

[0040] A device database construction module, used to construct a device database, wherein the device database includes a device ID and a preference attribute corresponding to the device ID;

[0041] A preference attribute confirmation module, used to obtain a user device ID through the wifi probe, match the user device ID with the device database, and determine the user preference attribute;

[0042] The step of placing advertisements is used to place advertisements according to the crowd attributes of the theater and the user preference attributes.

[0043] Technical effects or advantages of the present invention:

[0044] The present invention provides a method for advertisers to measure the media value of a cinema. The method includes collecting the audio of an advertisement to be detected in a cinema within a preset period through an audio collection device, matching the audio of the advertisement to be detected with the target advertisement audio, and counting the number of times the target advertisement in the audio of the advertisement to be detected is played; obtaining wifi fingerprint data through a wifi probe, and counting the flow of people in the cinema within a preset period based on the wifi fingerprint data and the location information of the cinema; obtaining the crowd attributes of the cinema within a preset period through a thermal sensor device; and measuring the media value of the cinema based on the number of times the target advertisement is played, the flow of people in the cinema, and the crowd attributes of the cinema within the preset period. In the above manner, the method enables advertisers to accurately measure the media value of the cinema, provide a basis for advertising placement, improve work efficiency, reduce the investment in labor costs, and avoid the disadvantages of low accuracy and low efficiency of LBS and manual statistics. BRIEF DESCRIPTION OF THE DRAWINGS

[0045] Figure 1 A flow chart of a method for an advertiser to measure the media value of a cinema provided by an embodiment of the present invention;

[0046] Figure 2 A flowchart of the advertisement play count counting step S1 provided in an embodiment of the present invention;

[0047] Figure 3 A flowchart of step S2 of counting the number of people in a cinema provided by an embodiment of the present invention;

[0048] Figure 4 A flowchart of step S4 of measuring the cinema media value provided in an embodiment of the present invention;

[0049] Figure 5 A schematic diagram of a system for an advertiser to measure the media value of a cinema provided by an embodiment of the present invention. DETAILED DESCRIPTION

[0050] In order to make the purpose, technical solution and advantages of the embodiments of the present invention clearer, the technical solution in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present invention.

[0051] Obviously, the drawings described below are only some examples or embodiments of the present application. For ordinary technicians in the field, the present application can also be applied to other similar scenarios based on these drawings without creative work. In addition, it can also be understood that although the efforts made in this development process may be complex and lengthy, for ordinary technicians in the field related to the content disclosed in the present application, some changes such as design, manufacturing or production based on the technical content disclosed in the present application are just conventional technical means, and should not be understood as insufficient content disclosed in the present application. The reference to "embodiment" in the present application means that the specific features, structures or characteristics described in conjunction with the embodiment can be included in at least one embodiment of the present application. The phrase appears in various positions in the specification and does not necessarily refer to the same embodiment, nor is it an independent or alternative embodiment that is mutually exclusive with other embodiments. It is explicitly and implicitly understood by ordinary technicians in the field that the embodiments described in the present application can be combined with other embodiments without conflict. Unless otherwise defined, the technical terms or scientific terms involved in the present application should be the common meaning understood by people with general skills in the technical field to which the present application belongs. The words "one", "a", "a kind of", "the" and the like used in this application do not indicate a quantitative limitation and may indicate the singular or the plural. The terms "include", "comprise", "have" and any variations thereof used in this application are intended to cover non-exclusive inclusions; for example, a process, method, system, product or device that includes a series of steps or modules (units) is not limited to the listed steps or units, but may also include steps or units that are not listed, or may also include other steps or units that are inherent to these processes, methods, products or devices. The words "connect", "connected", "coupled" and the like used in this application are not limited to physical or mechanical connections, but may include electrical connections, whether direct or indirect.

[0052] The "multiple" involved in this application refers to two or more. "And / or" describes the association relationship of associated objects, indicating that three relationships may exist. For example, "A and / or B" can mean: A exists alone, A and B exist at the same time, and B exists alone. The character " / " generally indicates that the previous and next associated objects are in an "or" relationship. The terms "first", "second", "third", etc. involved in this application are merely used to distinguish similar objects and do not represent a specific ordering of objects.

[0053] In order to solve the technical problems of low accuracy, low efficiency and high cost in the prior art for advertisers to measure the media value of cinemas, the present invention provides a method for advertisers to measure the media value of cinemas, which can enable advertisers to accurately measure the media value of cinemas, provide a basis for advertising placement, improve work efficiency, reduce labor cost investment, and avoid the disadvantages of low accuracy and low efficiency of LBS and manual statistics.

[0054] The technical solution of the present invention is described in detail below in conjunction with specific embodiments and drawings of the specification. The method for advertisers to measure the media value of a cinema provided by an embodiment of the present invention includes a plurality of theaters in the cinema, a wifi probe is provided in the theater, and an audio collection device and a thermal sensor device are provided in the theater, wherein the wifi probe is used to obtain user wifi fingerprint data, the audio collection device is used to collect advertising audio, and the thermal sensor device is used to obtain the flow of people and the ratio of men to women in the crowd, and the thermal sensor device can be a pyroelectric infrared sensor. Reference Figure 1 , Figure 1 A flowchart of a method for an advertiser to measure the media value of a cinema is provided in an embodiment of the present invention, wherein the method for an advertiser to measure the media value of a cinema includes the following steps:

[0055] Advertisement play count counting step S1: collect the advertisement audio to be detected in the theater within a preset period through an audio collection device, match the advertisement audio to be detected with the target advertisement audio, and count the number of times the target advertisement is played in the advertisement audio to be detected;

[0056] In the implementation examples of the present invention, reference Figure 2 The advertisement play times counting step S1 specifically includes:

[0057] S11: collecting the advertising audio to be detected in the theater within a preset period through the audio collection device;

[0058] S12: matching the ripples of the to-be-detected advertising audio with the ripples of the target advertising audio, and if the ripples are successfully matched, determining the target advertisement in the to-be-detected advertising audio;

[0059] S13: Counting the number of successful ripple matches, and determining the number of times the target advertisement in the advertisement audio to be detected is played according to the number of successful ripple matches.

[0060] In a specific application, the preset period is set by the advertiser and may be a week, a month, etc.

[0061] Cinema passenger flow statistics step S2: obtaining user wifi fingerprint data through a wifi probe, determining user location information according to the wifi fingerprint data, matching the user location information with the cinema location information, and counting the cinema passenger flow within the preset period;

[0062] In the implementation examples of the present invention, reference Figure 3 The cinema passenger flow counting step S2 specifically includes:

[0063] S21: Acquire user wifi fingerprint data through the wifi probe, wherein the wifi fingerprint data includes but is not limited to user device history request list data, user device MAC address and wifi signal strength data;

[0064] S22: Determine user location information according to the user device history request list data, the user device MAC address and the wifi signal strength data;

[0065] S23: Matching the user location information with the cinema location information;

[0066] S24: Counting the number of successful position matches within the preset period, and determining the flow of people in the theater within the preset period according to the number of successful position matches.

[0067] In a specific application, in step S21, other scenes or stores near the cinema are also equipped with wifi probes. When the user is near the cinema, the user device actively requests to connect to the cinema wifi, the wifi of other scenes near the cinema, or the wifi of stores near the cinema. The cinema wifi probe can automatically obtain the user device's historical request list data (i.e., the ID of each wifi, each wifi has a unique ID), the user device MAC address, and the wifi signal strength data. In step S22, by analyzing the user device's historical request list data, it can be known that the user is near those stores or other scenes, and based on the wifi signal strength data, it can be known how far the user is from the requested wifi, so that the user's location information can be determined, i.e., the ID of the wifi at the user's location; in step S23, the cinema location information is the ID of the cinema's wifi.

[0068] Step S3 of acquiring attributes of the crowd in the theater: acquiring the attributes of the crowd in the theater within the preset period by a thermal sensor device;

[0069] In the embodiment of the present invention, the crowd attributes of the theater in the theater crowd attribute acquisition step S3 include: the flow of people in the theater and the ratio of men to women in the theater crowd. The theater in the theater crowd attribute acquisition step S3 and the theater in the advertisement playback count step S1 belong to the same theater.

[0070] The cinema media value measurement step S4 measures the media value of the cinema according to the number of times the target advertisement is played within the preset period, the flow of people in the cinema and the crowd attributes of the theater.

[0071] In the embodiment of the present invention, reference Figure 4 The cinema media value measurement step S4 specifically includes:

[0072] S41: Calculating the actual exposure ratio of the cinema according to the passenger flow of the cinema and the passenger flow of the theater;

[0073] S42: Calculating the actual number of times the target advertisement is exposed according to the flow of people in the theater and the number of times the target advertisement is played;

[0074] S43: Measure the media value of the cinema according to the actual exposure ratio of the cinema, the actual number of exposures of the target advertisement and the crowd attributes of the theater.

[0075] In a specific application, in step S41, the actual exposure ratio of the cinema = the number of people in the theater / the number of people in the theater; in step S42, the actual number of exposures of the target advertisement = the number of people in the theater * the number of times the target advertisement is played. Advertisers can measure the media value of the theater and whether it is worth the cost of purchasing the placement based on the actual exposure ratio of the theater, the actual number of people exposed to the target advertisement, and the crowd attributes of the theater.

[0076] In the embodiment of the present invention, in order to improve the accuracy of statistics and meet the needs of advertisers to measure the value of cinema media, a preprocessing step S5 is further included between step S21 and step S22. The preprocessing step S5 specifically includes:

[0077] After the wifi probe obtains the user wifi fingerprint data, it obtains the number of occurrences of the user device MAC address. When the number of occurrences is greater than a preset threshold, the user device MAC address and the user device history request list data and the wifi signal strength data corresponding to the user device MAC address are removed.

[0078] In the embodiment of the present invention, in order to achieve targeted delivery of advertisements by advertisers, the method further includes:

[0079] A device database building step S6 is to build a device database, wherein the device database includes a device ID and a preference attribute corresponding to the device ID;

[0080] Preference attribute determination step S7, obtaining a user device ID through the wifi probe, matching the user device ID with the device database, and determining a user preference attribute;

[0081] Advertisement delivery step S8, delivering advertisements according to the crowd attributes of the theater and the user preference attributes.

[0082] In a specific application, in the advertising placement step S8, advertisements are placed according to the male-female ratio of the theater and the user preference attributes. For example, when the audience is mainly male, the advertiser's maternal and child advertisements are less likely to be placed in the theater, thereby expanding the influence of the advertisement and increasing the purchase rate of the advertised products.

[0083] This embodiment provides a method for advertisers to measure the media value of cinemas. The method enables advertisers to accurately measure the media value of cinemas, provides a basis for advertising, improves work efficiency, reduces labor cost investment, and avoids the drawbacks of low accuracy and low efficiency of LBS and manual statistics.

[0084] This embodiment also provides a system for advertisers to measure the media value of cinemas. Figure 5 ,include:

[0085] The advertisement play count counting module is used to collect the advertisement audio to be detected in the theater within a preset period through an audio collection device, match the advertisement audio to be detected with the target advertisement audio, and count the play count of the target advertisement in the advertisement audio to be detected;

[0086] The cinema passenger flow statistics module is used to obtain user wifi fingerprint data through a wifi probe, determine user location information according to the wifi fingerprint data, match the user location information with the cinema location information, and count the cinema passenger flow within the preset period;

[0087] A module for acquiring attributes of the crowd in the theater, used for acquiring attributes of the crowd in the theater within the preset period through a thermal sensor device;

[0088] The cinema media value measurement module is used to measure the media value of the cinema according to the number of times the target advertisement is played within the preset period, the flow of people in the cinema and the crowd attributes of the theater.

[0089] In an embodiment of the present invention, the system for advertisers to measure the media value of cinemas further includes:

[0090] A preprocessing module is used to obtain the number of occurrences of the user device MAC address after the wifi probe obtains the user wifi fingerprint data, wherein the wifi fingerprint data includes but is not limited to user device history request list data, user device MAC address and wifi signal strength data. When the number of occurrences is greater than a preset threshold, the user device MAC address and the user device history request list data and the wifi signal strength data corresponding to the user device MAC address are removed.

[0091] In an embodiment of the present invention, the system for advertisers to measure the media value of cinemas further includes:

[0092] A device database construction module, used to construct a device database, wherein the device database includes a device ID and a preference attribute corresponding to the device ID;

[0093] A preference attribute confirmation module, used to obtain a user device ID through the wifi probe, match the user device ID with the device database, and determine the user preference attribute;

[0094] The step of placing advertisements is used to place advertisements according to the crowd attributes of the theater and the user preference attributes.

[0095] This embodiment provides a system for advertisers to measure the media value of cinemas. The system can enable advertisers to accurately measure the media value of cinemas, provide a basis for advertising, improve work efficiency, reduce labor costs, and avoid the drawbacks of low accuracy and low efficiency of LBS and manual statistics.

[0096] The above description is only the preferred embodiment of the present application and is not intended to limit the present application. For those skilled in the art, the present application may have various modifications and variations. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application shall be included in the protection scope of the present application.

Claims

1. A method for an advertiser to measure the media value of a cinema, characterized in that: The steps include: The step of counting the number of advertisement playbacks is to collect the advertisement audio to be detected in the theater within a preset period through an audio collection device, match the advertisement audio to be detected with the target advertisement audio, and count the number of playbacks of the target advertisement in the advertisement audio to be detected, which specifically includes collecting the advertisement audio to be detected in the theater within a preset period through the audio collection device; matching the ripple of the advertisement audio to be detected with the ripple of the target advertisement audio, and if the ripple match is successful, determining the target advertisement in the advertisement audio to be detected; counting the number of successful ripple matches, and determining the number of playbacks of the target advertisement in the advertisement audio to be detected according to the number of successful ripple matches; a cinema passenger flow statistics step, obtaining user wifi fingerprint data through a wifi probe, the wifi fingerprint data including user device history request list data, user device MAC address and wifi signal strength data; after the wifi probe obtains the user wifi fingerprint data, obtaining the number of occurrences of the user device MAC address; when the number of occurrences is greater than a preset threshold, removing the user device MAC address and the user device history request list data and the wifi signal strength data corresponding to the user device MAC address; determining user location information according to the user device history request list data, the user device MAC address and the wifi signal strength data; matching the user location information with the cinema location information; counting the number of successful location matches within the preset period; and determining the passenger flow of the cinema within the preset period according to the number of successful location matches; The step of acquiring the attributes of the crowd in the theater, acquiring the attributes of the crowd in the theater within the preset period by a thermal sensor device, wherein the attributes of the crowd in the theater include the flow of people in the theater and the ratio of men to women in the theater crowd; The step of measuring the media value of a cinema measures the media value of the cinema according to the number of times the target advertisement is played within the preset period, the flow of people in the cinema and the attributes of the crowd in the theater, specifically including: calculating the actual exposure ratio of the cinema according to the flow of people in the cinema and the flow of people in the theater; calculating the actual number of exposures to the target advertisement according to the flow of people in the theater and the number of times the target advertisement is played; and measuring the media value of the cinema according to the actual exposure ratio of the cinema, the actual number of exposures to the target advertisement and the attributes of the crowd in the theater.

2. The method for advertisers to measure the media value of cinemas according to claim 1, characterized in that: Also includes: A device database building step, building a device database, wherein the device database includes a device ID and a preference attribute corresponding to the device ID; A preference attribute determination step, obtaining a user device ID through the wifi probe, matching the user device ID with the device database, and determining a user preference attribute; The step of placing advertisements is to place advertisements according to the crowd attributes of the theater and the user preference attributes.

3. A system for advertisers to measure the value of cinema media, characterized in that: include: The module for counting the number of advertisement plays is used to collect the advertisement audio to be detected in the theater within a preset period through an audio collection device, match the advertisement audio to be detected with the target advertisement audio, and count the number of times the target advertisement in the advertisement audio to be detected is played, specifically including collecting the advertisement audio to be detected in the theater within a preset period through the audio collection device; matching the ripple of the advertisement audio to be detected with the ripple of the target advertisement audio, and if the ripple match is successful, determining the target advertisement in the advertisement audio to be detected; counting the number of successful ripple matches, and determining the number of times the target advertisement in the advertisement audio to be detected is played according to the number of successful ripple matches; The cinema passenger flow statistics module obtains user wifi fingerprint data through a wifi probe, and the wifi fingerprint data includes user device history request list data, user device MAC address and wifi signal strength data. After the wifi probe obtains the user wifi fingerprint data, the number of occurrences of the user device MAC address is obtained. When the number of occurrences is greater than a preset threshold, the user device MAC address and the user device history request list data and the wifi signal strength data corresponding to the user device MAC address are removed, and the user location information is determined according to the user device history request list data, the user device MAC address and the wifi signal strength data, and the user location information is matched with the cinema location information, and the number of successful location matches within the preset period is counted, and the passenger flow of the cinema within the preset period is determined according to the number of successful location matches; A movie theater crowd attribute acquisition module, used to acquire the crowd attributes of the movie theater within the preset period through a thermal sensor device, wherein the crowd attributes of the movie theater include the flow of people in the movie theater and the ratio of men to women in the movie theater crowd; The cinema media value measurement module is used to measure the media value of the cinema according to the number of times the target advertisement is played within the preset period, the flow of people in the cinema and the crowd attributes of the theater. Specifically, it includes: calculating the actual exposure ratio of the cinema according to the flow of people in the cinema and the flow of people in the theater; calculating the actual number of exposures to the target advertisement according to the flow of people in the theater and the number of times the target advertisement is played; and measuring the media value of the cinema according to the actual exposure ratio of the cinema, the actual number of exposures to the target advertisement and the crowd attributes of the theater.

4. The system for advertisers to measure the media value of cinemas according to claim 3, characterized in that: Also includes: A device database construction module, used to construct a device database, wherein the device database includes a device ID and a preference attribute corresponding to the device ID; A preference attribute confirmation module, used to obtain a user device ID through the wifi probe, match the user device ID with the device database, and determine the user preference attribute; The step of placing advertisements is used to place advertisements according to the crowd attributes of the theater and the user preference attributes.

Images