Object interaction index data determination method, device, electronic device and storage medium

Abstract

The present disclosure relates to a method, device, electronic device and storage medium for determining object interaction index data, the method comprising obtaining at least one object feature tag and object interaction attribute information of an object to be processed, wherein the object to be processed is a publisher of multimedia resources; determining the associated multimedia resources of the object to be processed according to at least one object feature tag; obtaining resource interaction attribute information of the associated multimedia resources; and determining target interaction index data of the object to be processed based on the resource interaction attribute information and the object interaction attribute information. The embodiments of the present disclosure can improve the accuracy, objectivity and processing efficiency of the interaction index data of the determined resource publisher, thereby more specifically improving the quality of multimedia resources in the platform and more effectively performing services such as pushing multimedia resources.

Description

Technical Field

[0001] The present disclosure relates to the field of Internet technology, and in particular to a method, device, electronic device and storage medium for determining object interaction indicator data. Background Art

[0002] With the development of Internet technology, a large number of network platforms are also constantly upgrading. In addition to publishing some graphic and text information, they can also allow users to share daily short videos and other multimedia resources at any time.

[0003] In the related art, operators of network platforms often need to determine popular resource publishers from a large number of resource publishers, so as to improve the quality of multimedia resources in the platform in a more targeted manner and provide services such as multimedia resource push more effectively. However, in the related art, the popularity of resource publishers in the platform can only be determined manually, which leads to certain subjectivity, poor accuracy, and low processing efficiency in the indicator data that can characterize the popularity of resource publishers. Summary of the invention

[0004] The present disclosure provides a method, device, electronic device and storage medium for determining object interaction index data, so as to at least solve the problems that the index data that can characterize the popularity of resource publishers determined in the related art is subjective, has poor accuracy and low processing efficiency. The technical solution of the present disclosure is as follows:

[0005] According to a first aspect of an embodiment of the present disclosure, a method for determining object interaction indicator data is provided, comprising:

[0006] Acquire at least one object feature tag of an object to be processed and object interaction attribute information of the object to be processed, wherein the object to be processed is a publisher of multimedia resources;

[0007] Determining, according to the at least one object feature tag, an associated multimedia resource of the object to be processed;

[0008] Acquire resource interaction attribute information of the associated multimedia resource;

[0009] Based on the resource interaction attribute information and the object interaction attribute information, target interaction indicator data of the object to be processed is determined.

[0010] In an optional embodiment, the determining the target interaction index data of the object to be processed based on the resource interaction attribute information and the object interaction attribute information includes:

[0011] Determining an object interaction coefficient of the object to be processed according to the object interaction attribute information;

[0012] Determining content interaction indicator data of the associated multimedia resource based on the resource interaction attribute information;

[0013] The target interaction index data is determined based on the content interaction index data and the object interaction coefficient.

[0014] In an optional embodiment, the resource interaction attribute information includes: a plurality of associated operation attributes and a release time attribute of the associated multimedia resource; and determining the content interaction index data of the associated multimedia resource based on the resource interaction attribute information includes:

[0015] Based on preset weight information corresponding to the multiple associated operation attributes, weighting the multiple associated operation attributes to obtain operation indicator data;

[0016] The content interaction indicator data is generated according to the operation indicator data and the publishing time attribute.

[0017] In an optional embodiment, the associated multimedia resource includes a plurality of multimedia resources, and the method further includes:

[0018] Acquire a preset balance coefficient, where the preset balance coefficient is used to balance the influence of the release time attributes of the plurality of multimedia resources on the operation indicator data;

[0019] The generating the content interaction indicator data according to the operation indicator data and the publishing time attribute includes:

[0020] The content interaction indicator data is generated according to the operation indicator data, the publishing time attribute and the preset balance coefficient.

[0021] In an optional embodiment, the method further includes:

[0022] Get object interaction attribute information of preset objects;

[0023] Based on the object interaction attribute information, the object to be processed is determined from the preset objects.

[0024] In an optional embodiment, the object interaction attribute information includes the number of associated objects and the resource publishing frequency, and the determining the object to be processed from the preset objects based on the object interaction attribute information includes:

[0025] Among the preset objects, the objects whose number of associated objects is greater than or equal to a first preset threshold and whose resource publishing frequency is greater than or equal to a second preset threshold are taken as the objects to be processed.

[0026] In an optional embodiment, obtaining at least one object feature tag of the object to be processed includes:

[0027] Acquire historical multimedia resources published by the object to be processed and object information of the object to be processed;

[0028] The historical multimedia resources and the object information are input into an object identification model for identification processing to obtain the at least one object feature tag.

[0029] In an optional embodiment, determining the associated multimedia resource of the object to be processed according to the at least one object feature tag includes:

[0030] Obtain resource feature tags of preset multimedia resources;

[0031] Performing matching processing on the resource feature tag and the at least one object feature tag to obtain a tag matching result;

[0032] Based on the tag matching result, the associated multimedia resource is determined from the preset multimedia resources.

[0033] In an optional embodiment, the object to be processed includes a plurality of objects, and the method further includes:

[0034] Based on the target interaction indicator data, a target object is determined from the multiple objects.

[0035] In an optional embodiment, the method further includes:

[0036] Acquire the original multimedia resources published by the target object;

[0037] The original multimedia resource is subjected to resource enhancement processing to obtain the target multimedia resource published by the target object.

[0038] In an optional embodiment, the object to be processed includes a plurality of objects, and the method further includes:

[0039] Based on the target interaction indicator data, the multiple objects are sorted to obtain target sorting information;

[0040] Based on the target sorting information, push processing is performed on the multimedia resources published by the multiple objects.

[0041] According to a second aspect of an embodiment of the present disclosure, there is provided a device for determining object interaction indicator data, comprising:

[0042] An information acquisition module is configured to acquire at least one object feature tag of an object to be processed and object interaction attribute information of the object to be processed, wherein the object to be processed is a publisher of multimedia resources;

[0043] An associated multimedia resource determination module is configured to determine the associated multimedia resources of the object to be processed according to the at least one object feature tag;

[0044] A resource interaction attribute information acquisition module, configured to execute acquisition of resource interaction attribute information of the associated multimedia resource;

[0045] The target interaction indicator data determination module is configured to determine the target interaction indicator data of the object to be processed based on the resource interaction attribute information and the object interaction attribute information.

[0046] In an optional embodiment, the target interaction indicator data determination module includes:

[0047] an object interaction coefficient determining unit, configured to determine the object interaction coefficient of the object to be processed according to the object interaction attribute information;

[0048] a content interaction indicator data determining unit, configured to determine the content interaction indicator data of the associated multimedia resource based on the resource interaction attribute information;

[0049] The target interaction index data determining unit is configured to determine the target interaction index data based on the content interaction index data and the object interaction coefficient.

[0050] In an optional embodiment, the resource interaction attribute information includes: a plurality of associated operation attributes and a release time attribute of the associated multimedia resource; the content interaction indicator data determination unit includes:

[0051] A weighted processing unit configured to perform weighted processing on the multiple associated operation attributes based on preset weight information corresponding to the multiple associated operation attributes to obtain operation indicator data;

[0052] The content interaction indicator data generating unit is configured to generate the content interaction indicator data according to the operation indicator data and the publishing time attribute.

[0053] In an optional embodiment, the associated multimedia resource includes a plurality of multimedia resources, and the apparatus further includes:

[0054] A preset balance coefficient acquisition module is configured to execute acquisition of a preset balance coefficient, wherein the preset balance coefficient is used to balance the influence of the release time attributes of the plurality of multimedia resources on the operation indicator data;

[0055] The content interaction indicator data generating unit is further configured to execute: generating the content interaction indicator data according to the operation indicator data, the publishing time attribute and the preset balance coefficient.

[0056] In an optional embodiment, the device further comprises:

[0057] An object interaction attribute information acquisition module is configured to acquire object interaction attribute information of a preset object;

[0058] The module for determining the object to be processed is configured to determine the object to be processed from the preset objects based on the object interaction attribute information.

[0059] In an optional embodiment, the object interaction attribute information includes the number of associated objects and the resource publishing frequency, and the module for determining the object to be processed includes:

[0060] The unit for determining objects to be processed is configured to execute, as the objects to be processed, objects among the preset objects whose number of associated objects is greater than or equal to a first preset threshold and whose resource publishing frequency is greater than or equal to a second preset threshold.

[0061] In an optional embodiment, the information acquisition module includes:

[0062] An object-related information acquisition unit is configured to acquire historical multimedia resources published by the object to be processed and object information of the object to be processed;

[0063] The identification processing unit is configured to input the historical multimedia resources and the object information into the object identification model for identification processing to obtain the at least one object feature tag.

[0064] In an optional embodiment, the associated multimedia resource determination module includes:

[0065] A resource feature tag acquisition unit, configured to execute acquisition of a resource feature tag of a preset multimedia resource;

[0066] A matching processing unit, configured to perform matching processing on the resource feature tag and the at least one object feature tag to obtain a tag matching result;

[0067] The associated multimedia resource determining unit is configured to determine the associated multimedia resource from the preset multimedia resources based on the tag matching result.

[0068] In an optional embodiment, the object to be processed includes a plurality of objects, and the device further includes:

[0069] The target object determination module is configured to determine the target object from the multiple objects based on the target interaction indicator data.

[0070] In an optional embodiment, the device further comprises:

[0071] An original multimedia resource acquisition module, configured to execute acquisition of the original multimedia resource published by the target object;

[0072] The resource enhancement processing module is configured to perform resource enhancement processing on the original multimedia resource to obtain the target multimedia resource published by the target object.

[0073] In an optional embodiment, the object to be processed includes a plurality of objects, and the device further includes:

[0074] An object sorting module is configured to sort the multiple objects based on the target interaction indicator data to obtain target sorting information;

[0075] The resource push processing module is configured to execute push processing on the multimedia resources published by the multiple objects based on the target sorting information.

[0076] According to a third aspect of an embodiment of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement a method as described in any one of the above-mentioned first aspects.

[0077] According to a fourth aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute any method described in the first aspect of the embodiment of the present disclosure.

[0078] According to a fifth aspect of an embodiment of the present disclosure, there is provided a computer program product comprising instructions, which, when executed on a computer, enables the computer to execute any one of the methods described in the first aspect of the embodiment of the present disclosure.

[0079] The technical solution provided by the embodiments of the present disclosure brings at least the following beneficial effects:

[0080] In combination with at least one object feature tag of the object to be processed, the associated multimedia resources of the object to be processed are recalled, and then, in combination with the resource interaction attribute information of the associated multimedia resources and the object interaction attribute information of the object to be processed itself, the interaction frequency of the object to be processed can be analyzed from the interaction situation of the object itself and the interaction situation of the associated multimedia resources corresponding to the object, thereby greatly improving the comprehensiveness of the interaction frequency analysis of the object to be processed, and the target interaction index data of the object to be processed can be determined quickly and accurately, greatly improving the accuracy and objectivity of the determined index data that can characterize the popularity of the resource publisher, as well as the processing efficiency of determining the object interaction index data, thereby more specifically improving the quality of multimedia resources in the platform, and more effectively performing services such as pushing multimedia resources.

[0081] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0082] The drawings herein are incorporated into and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and together with the description are used to explain the principles of the present disclosure, and do not constitute improper limitations on the present disclosure.

[0083] Figure 1 is a schematic diagram of an application environment according to an exemplary embodiment;

[0084] Figure 2 is a flow chart of a method for determining object interaction indicator data according to an exemplary embodiment;

[0085] Figure 3 is a flow chart showing a method of determining associated multimedia resources of an object to be processed according to at least one object feature tag according to an exemplary embodiment;

[0086] Figure 4 is a flowchart showing a method of determining target interaction index data of an object to be processed based on resource interaction attribute information and object interaction attribute information according to an exemplary embodiment;

[0087] Figure 5 is a flow chart showing a method of determining an object to be processed according to an exemplary embodiment;

[0088] Figure 6 is a block diagram of a device for determining object interaction indicator data according to an exemplary embodiment;

[0089] Figure 7 is a block diagram of an electronic device for determining object interaction indicator data according to an exemplary embodiment;

[0090] Figure 8 The invention is a block diagram of an electronic device for determining object interaction indicator data according to an exemplary embodiment. DETAILED DESCRIPTION

[0091] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings.

[0092] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged where appropriate, so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0093] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for display, data for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0094] See also Figure 1 , Figure 1 is a schematic diagram of an application environment according to an exemplary embodiment. Figure 1 As shown, the application environment may include a first terminal 100 , a server 200 , and a second terminal 300 .

[0095] In an optional embodiment, the first terminal 100 may be a publisher of multimedia resources, and the first terminal may send the multimedia resources to be published to the server 200; the server 200 may be a background server of a multimedia resource platform, and optionally, the server 200 may push the multimedia resources sent by the first terminal 200 to the second terminal 300; and determine the interaction index data of the resource publisher in the platform, so as to push the multimedia resources more effectively. The second terminal 300 may be a viewer of the multimedia resources.

[0096] In an optional embodiment, the first terminal 100 and the second terminal 200 may include but are not limited to electronic devices such as smart phones, desktop computers, tablet computers, laptop computers, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, smart wearable devices, etc., and may also be software running on the above electronic devices, such as applications, etc. Optionally, the operating system running on the electronic device may include but is not limited to Android system, IOS system, Linux, Windows, etc.

[0097] In an optional embodiment, the server 200 may be an independent physical server, or a server cluster or a distributed system composed of multiple physical servers.

[0098] In addition, it should be noted that Figure 1 What is shown is only one application environment provided by the present disclosure. In actual application, other application environments may also be included. For example, the object interaction indicator data may be determined in a terminal.

[0099] In the embodiments of this specification, the first terminal 100, the server 200 and the second terminal 300 may be directly or indirectly connected via wired or wireless communication, which is not limited in this disclosure.

[0100] Figure 2 is a flow chart of a method for determining object interaction indicator data according to an exemplary embodiment. Figure 2 As shown, the object interaction indicator data determination method is used in electronic devices such as terminals and servers, and includes the following steps.

[0101] In step S201, at least one object feature label of an object to be processed and object interaction attribute information of the object to be processed are obtained.

[0102] In a specific embodiment, the above-mentioned object to be processed may be the publisher of multimedia resources; specifically, the multimedia resources may include static media resources such as graphics and text, or may include pre-recorded videos, or dynamic media resources such as live videos recorded in real time.

[0103] In a specific embodiment, at least one object feature tag of the object to be processed may be a tag (resource category) that can reflect the multimedia resource features released by the object to be processed. In a specific embodiment, the object feature tag may be pre-configured in combination with actual applications. Specifically, the object feature tag may include but is not limited to microphone connection, travel, outdoor, PK, etc.

[0104] In an optional embodiment, obtaining at least one object feature tag of the object to be processed may include:

[0105] Acquire historical multimedia resources published by the object to be processed and object information of the object to be processed;

[0106] The historical multimedia resources and object information are input into the object identification model for identification processing to obtain at least one object feature tag.

[0107] In a specific embodiment, the historical multimedia resources may be multimedia resources released by the object to be processed within a first preset historical time period. Specifically, the first preset historical time period may be set in combination with actual applications, such as one month before the current time.

[0108] In a specific embodiment, the object information of the object to be processed may be basic information describing the object to be processed. Optionally, the object identification model may be obtained by training a pre-machine learning model for identification processing in combination with historical multimedia resources released by the sample object, the object information of the sample object, and preset object feature labels of the sample object. Accordingly, the trained object identification model may be used to identify the object feature label of any object.

[0109] In the above embodiment, by combining the object identification model, the historical multimedia resources published by the object to be processed and the object information of the object to be processed for identification processing, at least one object feature label of the object to be processed can be quickly and accurately determined, thereby providing data support for the subsequent determination of the object interaction indicator data.

[0110] In an optional embodiment, the object to be processed may be any publisher of the multimedia resource platform. Optionally, in order to reduce the amount of data in the process of determining the object interaction index data and improve the processing efficiency, the object to be processed may be an object that has a certain popularity (high interaction frequency).

[0111] Get object interaction attribute information of preset objects;

[0112] Based on the object interaction attribute information, the object to be processed is determined from the preset objects.

[0113] In a specific embodiment, the preset object may be the publisher of any multimedia resource in the multimedia resource platform. The object interaction attribute information may be an attribute in the object attributes of the object to be processed itself that can reflect the object interaction characteristics (the popularity of the object interaction), such as the number of associated objects (i.e., combining the associated interaction operation characteristics of the object to characterize the popularity of the object interaction), the resource publishing frequency (i.e., combining the resource publishing interaction operation characteristics of the object to characterize the popularity of the object interaction), etc. Specifically, the number of associated objects may be the number of objects that have a preset association relationship with the object to be processed, and the preset association relationship may be a follow-up relationship, etc. The statistical period corresponding to the resource publishing frequency may be set in combination with the actual application, such as the number of multimedia resources published per week; the number of multimedia resources published per month, etc.

[0114] In a specific embodiment, an object interaction attribute table can be maintained in the multimedia resource platform. Specifically, the object interaction attribute table can store the object identifiers (such as account identifiers) of all objects in the platform and the object interaction attribute information corresponding to the objects. Further, a timed task can be pre-set, and accordingly, objects whose object interaction attribute information meets the preset interaction attribute conditions can be determined as objects to be processed from the object interaction attribute table every first preset time period (that is, the objects to be processed can be objects whose object interaction attribute information meets the preset interaction attribute conditions), and the object identifiers of the objects to be processed are stored in the task in the table of objects to be processed. Specifically, the first preset time period can be set in combination with actual applications.

[0115] In a specific embodiment, the preset interaction attribute condition may be preset interaction attribute information for filtering objects to be processed, which may be set in combination with actual applications, for example, the resource publishing frequency is greater than the preset frequency.

[0116] In the above embodiment, by combining the object interaction attribute information, objects to be processed with a certain degree of interaction heat are screened out from the preset objects, which can effectively reduce the amount of data in the subsequent process of determining the object interaction index data, thereby improving the processing efficiency.

[0117] In an optional embodiment, when the object interaction attribute information includes the number of associated objects and the resource publishing frequency, the above-mentioned determining the object to be processed from the preset objects based on the object interaction attribute information may include:

[0118] Among the preset objects, objects whose number of associated objects is greater than or equal to a first preset threshold and whose resource publishing frequency is greater than or equal to a second preset threshold are taken as objects to be processed.

[0119] In a specific embodiment, specific values ​​of the first preset threshold and the second preset threshold can be set in combination with actual applications.

[0120] In the above embodiment, the objects to be processed are identified by combining the number of associated objects of the preset object and the resource publishing frequency, so that objects with a certain degree of interaction heat can be accurately identified, thereby improving the effectiveness of the determined objects to be processed.

[0121] In step S203, the associated multimedia resources of the object to be processed are determined according to at least one object feature tag.

[0122] In an optional embodiment, if Figure 3 As shown, the above-mentioned determining the associated multimedia resources of the object to be processed according to at least one object feature tag may include:

[0123] In step S2031, a resource feature tag of a preset multimedia resource is obtained;

[0124] In step S2033, matching processing is performed on the resource feature tag and at least one object feature tag to obtain a tag matching result;

[0125] In step S2035 , based on the tag matching result, the associated multimedia resources are determined from the preset multimedia resources.

[0126] In a specific embodiment, the preset multimedia resource may be a multimedia resource released in the first preset time period (recently) before the current time in the multimedia resource platform. Specifically, the resource feature tag may be an identifier that can reflect the resource feature of the multimedia resource. Specifically, the resource feature tag may be identified during the multimedia resource release process. Optionally, the resource feature tag may include but is not limited to live broadcast, travel, outdoor, PK, etc.

[0127] In a specific embodiment, the resource feature tag of a preset multimedia resource can be matched with at least one object feature tag. When the resource feature tag of a multimedia resource is consistent with any object feature tag, a matching tag matching result can be determined; conversely, when the resource feature tag of a multimedia resource is inconsistent with at least one object feature tag, an unmatched tag matching result can be determined.

[0128] In a specific embodiment, multimedia resources with matching tag matching results in the preset multimedia resources may be used as associated multimedia resources of the object to be processed.

[0129] In the above embodiment, by combining the label matching result between at least one object feature label and the resource feature label of the preset multimedia resource, the associated multimedia resources of the object to be processed are screened out from the preset multimedia resources, which can improve the correlation between the determined associated multimedia resources and the object to be processed, and thus more accurately analyze the interaction situation of the object to be processed.

[0130] In step S205, resource interaction attribute information of the associated multimedia resource is obtained;

[0131] In a specific embodiment, the resource interaction attribute information of the associated multimedia resource may be attribute information that can characterize the interaction characteristics of the associated multimedia resource.

[0132] In a specific embodiment, the resource interaction attribute information may include an associated operation attribute and a release time attribute. Specifically, the release time attribute may be information that can characterize the release time of the associated multimedia resource, such as the time difference between the release time of the associated multimedia resource and the current time; the associated operation attribute may be information that characterizes the interactive operation status after the multimedia resource is released. Specifically, the interactive operation may include but is not limited to likes, comments, browsing (playing), sharing, etc. Correspondingly, the associated operation attribute may include but is not limited to the number of likes, comments, browsing (playing), sharing, etc.

[0133] In step S207, target interaction index data of the object to be processed is determined based on the resource interaction attribute information and the object interaction attribute information.

[0134] In a specific embodiment, the target interaction index data of the object to be processed may be index data that can characterize the frequency of interaction operations triggered by the object to be processed (the popularity of the object to be processed). Figure 4 As shown, the above-mentioned determination of target interaction index data of the object to be processed based on the resource interaction attribute information and the object interaction attribute information may include:

[0135] In step S2071, the object interaction coefficient of the object to be processed is determined according to the object interaction attribute information.

[0136] In a specific embodiment, assuming that the object interaction attribute information includes the number of associated objects, the business can optionally combine a preset quantization rule to quantize the number of associated objects to a value between 0 and 1 to obtain the above object interaction coefficient. Specifically, the object interaction coefficient can represent the frequency of interaction of the object to be processed itself.

[0137] In step S2073, content interaction index data of the associated multimedia resource is determined based on the resource interaction attribute information;

[0138] In an optional embodiment, the resource interaction attribute information includes: a plurality of associated operation attributes and a release time attribute of the associated multimedia resource; and the content interaction index data of the associated multimedia resource determined based on the resource interaction attribute information may include:

[0139] Based on preset weight information corresponding to the multiple associated operation attributes, weighted processing is performed on the multiple associated operation attributes to obtain operation indicator data;

[0140] Content interaction indicator data is generated based on the operation indicator data and release time attributes.

[0141] In a specific embodiment, the preset weight information can be preset in combination with actual applications. Specifically, the preset weight information corresponding to any associated operation attribute can represent the degree of influence of the associated operation attribute on the content interaction index data; specifically, multiple associated operation attributes can be multiplied by the corresponding preset weight information respectively, and then summed to obtain the operation index data. Specifically, the above-mentioned associated multimedia resources can include multiple multimedia resources, and the operation index data corresponding to any multimedia resource can be the index data representing the frequency of interactive operations after the multimedia resource is released.

[0142] In a specific embodiment, assuming that according to the operation index data and the release time attribute, generating the content interaction index data may include combining the coefficient formula:

[0143]

[0144] Among them, s represents content interaction index data determined in combination with a certain associated multimedia resource, X represents operation index data of a certain associated multimedia resource, t0-t represents the release time attribute of a certain associated multimedia resource; t0 represents the current time, and t represents the release time of a certain associated multimedia resource.

[0145] Optionally, the associated multimedia resources corresponding to any of the above-mentioned objects (objects to be analyzed) may include multiple multimedia resources; the content interaction index data of the multiple multimedia resources corresponding to each object may represent the frequency of interaction (content popularity) of the multimedia resources of the resource category to which the multimedia resources published by the object belong.

[0146] In the above embodiment, the preset weight information corresponding to multiple related operation attributes is combined, the operation index data obtained by weighted processing of the multiple related operation attributes, and the release time attribute of the related multimedia resources are used to generate the content interaction index data of the related multimedia resources. This can effectively reflect the popularity of the content of the resource category to which the multimedia resources released by the object to be processed belong, and thus can improve the accuracy of the target interaction index data of the determined object to be processed.

[0147] In step S2075, target interaction index data is determined based on the content interaction index data and the object interaction coefficient.

[0148] In an optional embodiment, the associated multimedia resource includes a plurality of multimedia resources. Optionally, the method may further include:

[0149] Get the preset balance factor.

[0150] In a specific embodiment, the preset balance coefficient may be used to balance the impact of the release time attributes of multiple multimedia resources on the operation indicator data;

[0151] Accordingly, the above-mentioned generation of content interaction indicator data according to the operation indicator data and the release time attribute may include:

[0152] Generate content interaction indicator data based on operation indicator data, release time attributes and preset balance coefficients.

[0153] In a specific embodiment, the content interaction index data may be generated according to the operation index data, the release time attribute and the preset balance coefficient in combination with the following formula:

[0154]

[0155] Among them, s represents content interaction index data determined in combination with a certain associated multimedia resource, X represents operation index data of a certain associated multimedia resource, t0-t represents the release time attribute of a certain associated multimedia resource; t0 represents the current time, t represents the release time of a certain associated multimedia resource; a represents a preset balance coefficient.

[0156] In the above embodiment, in the process of generating content interaction index data by combining the operation index data and release time attributes of each multimedia resource, combined with the preset balance coefficient, the influence of the release time attributes of multiple multimedia resources on the operation index data can be effectively balanced, thereby better improving the accuracy of the content interaction index data.

[0157] In a specific embodiment, the associated multimedia resources corresponding to any of the above objects (objects to be processed) may include multiple multimedia resources, and the content interaction index data of the multiple multimedia resources may be added together and then multiplied by the object interaction coefficient to obtain the above target interaction index data.

[0158] In a specific embodiment, a timed task may be pre-set, and accordingly, the task of determining the target interaction index data of the object to be processed in the table of objects to be processed may be executed every second preset time period. Specifically, the second preset time period may be set in combination with actual applications.

[0159] In the above embodiment, the target interaction index data of the object to be processed is generated by combining the object interaction coefficient determined by the object interaction attribute information of the object to be processed and the content interaction index data determined by the resource interaction attribute information of the associated multimedia resources. The frequency of interaction of the object to be processed can be analyzed based on the popularity of the object itself and the popularity of the content of the resource category to which the multimedia resources published by the object belong, which can greatly improve the comprehensiveness and accuracy of the analysis of the frequency of interaction of the object to be processed.

[0160] In an optional embodiment, the above-mentioned object to be processed may include multiple objects, optionally, such as Figure 5 As shown, the above method may also include:

[0161] In step S209, a target object is determined from a plurality of objects based on the target interaction indicator data.

[0162] In a specific embodiment, the target object may be a hotspot object determined in combination with the target interaction indicator data. Optionally, the hotspot object may be an object providing a target service. Optionally, the target service may be a training activity organized for the hotspot object to improve the quality of multimedia resources published by the hotspot object. Optionally, the target service may also be a resource enhancement processing service.

[0163] In a specific embodiment, when the target service is a resource enhancement processing service, the above method may further include:

[0164] Obtain the original multimedia resources published by the target object;

[0165] The original multimedia resources are enhanced to obtain the target multimedia resources published by the target object.

[0166] In a specific embodiment, the original multimedia resource may be a multimedia resource uploaded by the target object. The resource enhancement processing may be set in combination with the actual application. For example, when the multimedia resource is an image or a video, the resource enhancement processing may be an image noise reduction processing, an image enhancement processing, etc. Correspondingly, the target multimedia resource may be a pushed multimedia resource.

[0167] In the above embodiment, by providing resource enhancement processing for the original multimedia resources published by the target object, the quality of the multimedia resources in the platform can be greatly improved, thereby improving the push effect of the multimedia resources in the platform and effectively improving the user experience.

[0168] In an optional embodiment, multiple objects may be sorted in descending order in combination with the target interaction index data. Optionally, a preset number of objects before sorting may be used as target objects. The preset number may be set in combination with actual applications.

[0169] In another optional embodiment, an object whose target interaction index data is greater than or equal to a preset heat threshold may be used as a target object, and the specific preset heat threshold may be set in combination with actual applications.

[0170] In the above embodiment, the target interaction index data that can characterize the frequency of interactive operations triggered based on the object to be processed is combined to screen out the target objects that need to provide target services. This can accurately reflect the popularity of the object to be processed, thereby improving the effectiveness of the target service, better improving the quality of multimedia resources within the platform, and effectively improving the user experience.

[0171] In an optional embodiment, when the above-mentioned object to be processed includes multiple objects, the above-mentioned method may further include:

[0172] Based on the target interaction indicator data, multiple objects are sorted to obtain target sorting information;

[0173] Based on the target sorting information, push processing is performed on the multimedia resources published by multiple objects.

[0174] In a specific embodiment, multiple objects can be sorted in descending order in combination with target interaction index data to obtain target sorting information (sorting information corresponding to each of the multiple objects). Furthermore, in the process of pushing multimedia resources published by multiple objects, the sorting information corresponding to each of the multiple objects can be combined. The higher the ranking, the higher the probability of push; conversely, the lower the ranking, the lower the probability of push.

[0175] In the above embodiment, the target interaction indicator data of multiple objects are combined to sort the multiple objects; and the multimedia resources published by the multiple objects are pushed and processed in combination with the sorting information of the multiple objects. The multimedia resources with higher popularity can be pushed first, thereby better improving the push effect of the multimedia resources and effectively improving the user experience.

[0176] It can be seen from the technical solutions provided by the above embodiments of this specification that this specification combines at least one object feature tag of the object to be processed, recalls the associated multimedia resources of the object to be processed, and then, combines the resource interaction attribute information of the associated multimedia resources and the object interaction attribute information of the object to be processed itself, and can analyze the interaction frequency of the object to be processed from the interaction situation of the object itself (popularity) and the interaction situation of the associated multimedia resources corresponding to the object (content popularity), thereby greatly improving the comprehensiveness of the analysis of the interaction frequency of the object to be processed, and can quickly and accurately determine the target interaction index data of the object to be processed, greatly improving the accuracy and objectivity of the determined index data that can characterize the popularity of the resource publisher, as well as the processing efficiency of determining the object interaction index data, thereby more specifically improving the quality of multimedia resources in the platform, and more effectively performing services such as pushing multimedia resources.

[0177] Figure 6 is a block diagram of a device for determining object interaction indicator data according to an exemplary embodiment. Figure 6 , the device comprises:

[0178] The information acquisition module 610 is configured to acquire at least one object feature tag of the object to be processed and object interaction attribute information of the object to be processed, where the object to be processed is a publisher of multimedia resources;

[0179] The associated multimedia resource determination module 620 is configured to determine the associated multimedia resources of the object to be processed according to at least one object feature tag;

[0180] The resource interaction attribute information acquisition module 630 is configured to execute acquisition of resource interaction attribute information of associated multimedia resources;

[0181] The target interaction indicator data determination module 640 is configured to determine the target interaction indicator data of the object to be processed based on the resource interaction attribute information and the object interaction attribute information.

[0182] In an optional embodiment, the target interaction indicator data determination module 640 includes:

[0183] An object interaction coefficient determination unit is configured to determine an object interaction coefficient of an object to be processed according to the object interaction attribute information;

[0184] A content interaction indicator data determining unit, configured to determine content interaction indicator data associated with a multimedia resource based on resource interaction attribute information;

[0185] The target interaction index data determining unit is configured to determine the target interaction index data based on the content interaction index data and the object interaction coefficient.

[0186] In an optional embodiment, the resource interaction attribute information includes: a plurality of associated operation attributes and a release time attribute of an associated multimedia resource; and the content interaction indicator data determination unit includes:

[0187] A weighted processing unit is configured to perform weighted processing on the multiple associated operation attributes based on preset weight information corresponding to the multiple associated operation attributes to obtain operation indicator data;

[0188] The content interaction index data generating unit is configured to generate content interaction index data according to the operation index data and the publishing time attribute.

[0189] In an optional embodiment, the associated multimedia resource includes a plurality of multimedia resources, and the apparatus further includes:

[0190] A preset balance coefficient acquisition module is configured to execute acquisition of a preset balance coefficient, where the preset balance coefficient is used to balance the impact of the release time attributes of multiple multimedia resources on the operation indicator data;

[0191] The content interaction index data generating unit is further configured to execute: generating content interaction index data according to the operation index data, the release time attribute and the preset balance coefficient.

[0192] In an optional embodiment, the above device further includes:

[0193] An object interaction attribute information acquisition module is configured to acquire object interaction attribute information of a preset object;

[0194] The module for determining the object to be processed is configured to determine the object to be processed from preset objects based on the object interaction attribute information.

[0195] In an optional embodiment, the object interaction attribute information includes the number of associated objects and the resource publishing frequency, and the module for determining the object to be processed includes:

[0196] The unit for determining objects to be processed is configured to execute, as objects to be processed, objects whose associated object number is greater than or equal to a first preset threshold and whose resource publishing frequency is greater than or equal to a second preset threshold among preset objects.

[0197] In an optional embodiment, the information acquisition module 610 includes:

[0198] An object-related information acquisition unit is configured to acquire historical multimedia resources published by the object to be processed and object information of the object to be processed;

[0199] The identification processing unit is configured to input the historical multimedia resources and object information into the object identification model for identification processing to obtain at least one object feature tag.

[0200] In an optional embodiment, the associated multimedia resource determination module 620 includes:

[0201] A resource feature tag acquisition unit, configured to execute acquisition of a resource feature tag of a preset multimedia resource;

[0202] A matching processing unit, configured to perform matching processing on a resource feature tag and at least one object feature tag to obtain a tag matching result;

[0203] The associated multimedia resource determining unit is configured to determine associated multimedia resources from preset multimedia resources based on the tag matching result.

[0204] In an optional embodiment, the object to be processed includes a plurality of objects, and the apparatus further includes:

[0205] The target object determination module is configured to determine the target object from multiple objects based on the target interaction indicator data.

[0206] In an optional embodiment, the above device further includes:

[0207] The original multimedia resource acquisition module is configured to execute acquisition of the original multimedia resources published by the target object;

[0208] The resource enhancement processing module is configured to perform resource enhancement processing on the original multimedia resources to obtain the target multimedia resources published by the target object.

[0209] In an optional embodiment, the object to be processed includes a plurality of objects, and the apparatus further includes:

[0210] The object sorting module is configured to sort the multiple objects based on the target interaction indicator data to obtain target sorting information;

[0211] The resource push processing module is configured to execute push processing on multimedia resources published by multiple objects based on target sorting information.

[0212] Regarding the device in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment of the method, and will not be elaborated here.

[0213] Figure 7 is a block diagram of an electronic device for determining object interaction indicator data according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as shown in FIG. Figure 7 As shown. The electronic device includes a processor, a memory, a network interface, a display screen and an input device connected through a system bus. Among them, the processor of the electronic device is used to provide computing and control capabilities. The memory of the electronic device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and the computer program in the non-volatile storage medium. The network interface of the electronic device is used to communicate with an external terminal through a network connection. When the computer program is executed by the processor, a method for determining object interaction indicator data is implemented. The display screen of the electronic device can be a liquid crystal display screen or an electronic ink display screen, and the input device of the electronic device can be a touch layer covering the display screen, or a button, trackball or touchpad set on the housing of the electronic device, or an external keyboard, touchpad or mouse, etc.

[0214] Figure 8 is a block diagram of an electronic device for determining object interaction indicator data according to an exemplary embodiment. The electronic device may be a server, and its internal structure diagram may be as shown in FIG. Figure 8 As shown. The electronic device includes a processor, a memory and a network interface connected through a system bus. Among them, the processor of the electronic device is used to provide computing and control capabilities. The memory of the electronic device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and the computer program in the non-volatile storage medium. The network interface of the electronic device is used to communicate with an external terminal through a network connection. When the computer program is executed by the processor, a method for determining object interaction indicator data is implemented.

[0215] Those skilled in the art will understand that Figure 7 or Figure 8 The structure shown in the figure is merely a block diagram of a partial structure related to the scheme of the present disclosure, and does not constitute a limitation on the electronic device to which the scheme of the present disclosure is applied. The specific electronic device may include more or fewer components than those shown in the figure, or combine certain components, or have a different arrangement of components.

[0216] In an exemplary embodiment, an electronic device is also provided, including: a processor; a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement the object interaction indicator data determination method as in the embodiment of the present disclosure.

[0217] In an exemplary embodiment, a computer-readable storage medium is also provided. When instructions in the storage medium are executed by a processor of an electronic device, the electronic device can execute the object interaction indicator data determination method in the embodiment of the present disclosure.

[0218] In an exemplary embodiment, a computer program product including instructions is also provided. When the computer program product is run on a computer, the computer is enabled to execute the object interaction indicator data determination method in the embodiment of the present disclosure.

[0219] Those of ordinary skill in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be completed by instructing related hardware through a computer program, and the computer program can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, any reference to memory, storage, database or other media used in the embodiments provided in this application may include non-volatile and / or volatile memory. Non-volatile memory may include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM) or flash memory. Volatile memory may include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in many forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM), etc.

[0220] Those skilled in the art will readily appreciate other embodiments of the present disclosure after considering the specification and practicing the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or customary techniques in the art that are not disclosed in the present disclosure. The specification and examples are intended to be exemplary only, and the true scope and spirit of the present disclosure are indicated by the following claims.

[0221] It should be understood that the present disclosure is not limited to the exact structures that have been described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A method for determining object interaction index data, characterized in that: include: Acquire at least one object feature tag of an object to be processed and object interaction attribute information of the object to be processed, wherein the object to be processed is a publisher of multimedia resources; the at least one object feature tag is a tag reflecting the features of the multimedia resources published by the object to be processed; The object interaction attribute information is an attribute reflecting the object interaction characteristics in the object attributes of the object to be processed itself; Determining, according to the at least one object feature tag, the associated multimedia resources of the object to be processed; Acquire resource interaction attribute information of the associated multimedia resource; Determining an object interaction coefficient of the object to be processed according to the object interaction attribute information, wherein the object interaction coefficient represents the frequency of interaction of the object to be processed itself; Based on the resource interaction attribute information, determining content interaction index data of the associated multimedia resource, the content interaction index data representing the frequency of interaction of multimedia resources of the resource category to which the multimedia resource published by the object to be processed belongs; Based on the content interaction index data and the object interaction coefficient, target interaction index data is determined.

2. The object interaction indicator data determination method according to claim 1, characterized in that: The resource interaction attribute information includes: a plurality of associated operation attributes and a release time attribute of the associated multimedia resource; the determining of the content interaction index data of the associated multimedia resource based on the resource interaction attribute information includes: Based on preset weight information corresponding to the multiple associated operation attributes, weighting the multiple associated operation attributes to obtain operation indicator data; The content interaction indicator data is generated according to the operation indicator data and the publishing time attribute.

3. The object interaction indicator data determination method according to claim 2, characterized in that: The associated multimedia resource includes a plurality of multimedia resources, and the method further includes: Acquire a preset balance coefficient, where the preset balance coefficient is used to balance the influence of the release time attributes of the plurality of multimedia resources on the operation indicator data; The generating the content interaction indicator data according to the operation indicator data and the publishing time attribute includes: The content interaction indicator data is generated according to the operation indicator data, the publishing time attribute and the preset balance coefficient.

4. The method for determining object interaction indicator data according to any one of claims 1 to 3, characterized in that: The method further comprises: Get object interaction attribute information of preset objects; Based on the object interaction attribute information, the object to be processed is determined from the preset objects.

5. The object interaction indicator data determination method according to claim 4, characterized in that: The object interaction attribute information includes the number of associated objects and the resource publishing frequency, and the determining the object to be processed from the preset objects based on the object interaction attribute information includes: Among the preset objects, the objects whose number of associated objects is greater than or equal to a first preset threshold and whose resource publishing frequency is greater than or equal to a second preset threshold are taken as the objects to be processed.

6. The method for determining object interaction indicator data according to any one of claims 1 to 3, characterized in that: The obtaining of at least one object feature label of the object to be processed comprises: Acquire historical multimedia resources published by the object to be processed and object information of the object to be processed; The historical multimedia resources and the object information are input into an object identification model for identification processing to obtain the at least one object feature tag.

7. The method for determining object interaction indicator data according to any one of claims 1 to 3, characterized in that: The determining, according to the at least one object feature tag, the associated multimedia resource of the object to be processed comprises: Obtain resource feature tags of preset multimedia resources; Performing matching processing on the resource feature tag and the at least one object feature tag to obtain a tag matching result; Based on the tag matching result, the associated multimedia resource is determined from the preset multimedia resources.

8. The method for determining object interaction indicator data according to any one of claims 1 to 3, characterized in that: The object to be processed includes a plurality of objects, and the method further includes: Based on the target interaction indicator data, a target object is determined from the multiple objects.

9. The object interaction indicator data determination method according to claim 8, characterized in that: The method further comprises: Acquire the original multimedia resources published by the target object; The original multimedia resource is subjected to resource enhancement processing to obtain the target multimedia resource published by the target object.

10. The method for determining object interaction indicator data according to any one of claims 1 to 3, characterized in that: The object to be processed includes a plurality of objects, and the method further includes: Based on the target interaction indicator data, the multiple objects are sorted to obtain target sorting information; Based on the target sorting information, push processing is performed on the multimedia resources published by the multiple objects.

11. A device for determining object interaction index data, characterized in that: include: The information acquisition module is configured to acquire at least one object feature tag of an object to be processed and object interaction attribute information of the object to be processed, wherein the object to be processed is a publisher of multimedia resources; the at least one object feature tag is a tag reflecting the characteristics of the multimedia resources published by the object to be processed; The object interaction attribute information is an attribute reflecting the object interaction characteristics in the object attributes of the object to be processed itself; An associated multimedia resource determination module is configured to determine the associated multimedia resources of the object to be processed according to the at least one object feature tag; A resource interaction attribute information acquisition module, configured to execute acquisition of resource interaction attribute information of the associated multimedia resource; A target interaction indicator data determination module, wherein the target interaction indicator data determination module comprises: An object interaction coefficient determining unit is configured to determine the object interaction coefficient of the object to be processed according to the object interaction attribute information, wherein the object interaction coefficient represents the frequency of interaction of the object to be processed itself; A content interaction index data determining unit is configured to determine content interaction index data of the associated multimedia resource based on the resource interaction attribute information, wherein the content interaction index data represents the frequency of interaction of multimedia resources of the resource category to which the multimedia resource published by the object to be processed belongs; The target interaction index data determining unit is configured to determine the target interaction index data based on the content interaction index data and the object interaction coefficient.

12. The object interaction indicator data determination device according to claim 11, characterized in that: The resource interaction attribute information includes: a plurality of associated operation attributes and a release time attribute of the associated multimedia resource; the content interaction indicator data determination unit includes: A weighted processing unit configured to perform weighted processing on the multiple associated operation attributes based on preset weight information corresponding to the multiple associated operation attributes to obtain operation indicator data; The content interaction indicator data generating unit is configured to generate the content interaction indicator data according to the operation indicator data and the publishing time attribute.

13. The object interaction indicator data determination device according to claim 12, characterized in that: The associated multimedia resource includes a plurality of multimedia resources, and the device further includes: A preset balance coefficient acquisition module is configured to execute acquisition of a preset balance coefficient, wherein the preset balance coefficient is used to balance the influence of the release time attributes of the plurality of multimedia resources on the operation indicator data; The content interaction indicator data generating unit is further configured to execute: generating the content interaction indicator data according to the operation indicator data, the publishing time attribute and the preset balance coefficient.

14. The object interaction index data determination device according to any one of claims 11 to 13, characterized in that: The device also includes: An object interaction attribute information acquisition module is configured to acquire object interaction attribute information of a preset object; The module for determining the object to be processed is configured to determine the object to be processed from the preset objects based on the object interaction attribute information.

15. The object interaction indicator data determination device according to claim 14, characterized in that: The object interaction attribute information includes the number of associated objects and the resource publishing frequency, and the to-be-processed object determination module includes: The unit for determining objects to be processed is configured to execute, as the objects to be processed, objects among the preset objects whose number of associated objects is greater than or equal to a first preset threshold and whose resource publishing frequency is greater than or equal to a second preset threshold.

16. The device for determining object interaction index data according to any one of claims 11 to 13, characterized in that: The information acquisition module includes: An object-related information acquisition unit, configured to acquire historical multimedia resources published by the object to be processed and object information of the object to be processed; The identification processing unit is configured to input the historical multimedia resources and the object information into the object identification model for identification processing to obtain the at least one object feature tag.

17. The object interaction index data determination device according to any one of claims 11 to 13, characterized in that: The associated multimedia resource determination module includes: A resource feature tag acquisition unit, configured to execute acquisition of a resource feature tag of a preset multimedia resource; A matching processing unit, configured to perform matching processing on the resource feature tag and the at least one object feature tag to obtain a tag matching result; The associated multimedia resource determining unit is configured to determine the associated multimedia resource from the preset multimedia resources based on the tag matching result.

18. The device for determining object interaction index data according to any one of claims 11 to 13, characterized in that: The object to be processed includes a plurality of objects, and the device further includes: The target object determination module is configured to determine the target object from the multiple objects based on the target interaction indicator data.

19. The object interaction indicator data determination device according to claim 18, characterized in that: The device also includes: An original multimedia resource acquisition module is configured to execute acquisition of the original multimedia resource published by the target object; The resource enhancement processing module is configured to perform resource enhancement processing on the original multimedia resource to obtain the target multimedia resource published by the target object.

20. The object interaction indicator data determination device according to any one of claims 11 to 13, characterized in that: The object to be processed includes a plurality of objects, and the device further includes: An object sorting module is configured to sort the multiple objects based on the target interaction indicator data to obtain target sorting information; The resource push processing module is configured to execute push processing on the multimedia resources published by the multiple objects based on the target sorting information.

21. An electronic device, characterized in that: include: processor; a memory for storing instructions executable by the processor; The processor is configured to execute the instructions to implement the object interaction indicator data determination method according to any one of claims 1 to 10.

22. A computer-readable storage medium, characterized in that: When the instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the object interaction indicator data determination method according to any one of claims 1 to 10.

23. A computer program product comprising computer instructions, characterized in that When the computer instructions are executed by a processor, the object interaction indicator data determining method according to any one of claims 1 to 10 is implemented.

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