Content display method and device, readable medium, electronic equipment and program product

Abstract

A content display method and apparatus, a readable medium, an electronic device and a program product, the method comprising: displaying an identifier of an intelligent object in a page of a content delivery platform, the intelligent object being at least used for providing a data analysis result for historical delivery data and / or a delivery suggestion for a content delivery strategy; and when the interactive operation information in the page meets a preset condition, displaying a data analysis result and / or putting suggestions through the intelligent object. Therefore, automatic generation of the data analysis result and / or the putting suggestion can be realized through the intelligent object, and the generation efficiency of the data analysis result and / or the putting suggestion is improved. Besides, the data analysis result and / or the putting suggestion can actively reach the user in a novel interaction form of the intelligent object, so that the user can timely view the data analysis result and / or the putting suggestion when the data analysis result and / or the putting suggestion are displayed.

Description

Technical Field

[0001] The present disclosure relates to the field of computer technology, and in particular, to a content display method, device, readable medium, electronic device, and program product. Background Art

[0002] With the development of computer technology, the functions that business platforms can provide to users are becoming more and more abundant. For example, in a content delivery platform, after delivering content through the content delivery platform, the data viewing function can be used to display content related to the delivered content on the page.

[0003] However, in the related art, the content related to the delivered content displayed in the page is generally the basic data of the delivered content, and there is a problem of single displayed content. Summary of the invention

[0004] This summary is provided to introduce concepts in a brief form that will be described in detail in the detailed description below. This summary is not intended to identify key features or essential features of the claimed technical solution, nor is it intended to limit the scope of the claimed technical solution.

[0005] In a first aspect, the present disclosure provides a content display method, the content display method comprising: Displaying an identifier of a smart object on a page of a content delivery platform, wherein the smart object is used to provide at least data analysis results for historical delivery data and / or delivery suggestions for content delivery strategies; When the interactive operation information in the page meets the preset conditions, the data analysis results and / or the delivery recommendations are displayed through the smart object.

[0006] In a second aspect, the present disclosure provides a content display device, the content display device comprising: A first display module, configured to display an identifier of a smart object on a page of a content delivery platform, wherein the smart object is configured to provide at least a data analysis result for historical delivery data and / or a delivery suggestion for a content delivery strategy; The second display module is used to display the data analysis results and / or the delivery recommendations through the smart object when the interactive operation information in the page meets a preset condition.

[0007] In a third aspect, the present disclosure provides a computer-readable medium having a computer program stored thereon, which implements the steps of the method described in the first aspect when the computer program is executed by a processing device.

[0008] In a fourth aspect, the present disclosure provides an electronic device, including: a storage device having a computer program stored thereon; A processing device is used to execute the computer program in the storage device to implement the steps of the method described in the first aspect.

[0009] In a fifth aspect, the present disclosure provides a computer program product, comprising a computer program, which implements the steps of the method described in the first aspect when executed by a processor.

[0010] Through the above technical solution, when the interactive operation information in the page meets the preset conditions, data analysis results and / or delivery suggestions can be generated through smart objects, and the data analysis results and / or delivery suggestions can be displayed through smart objects, thereby realizing the automatic generation of data analysis results and / or delivery suggestions, reducing the difficulty of generating data analysis results and / or delivery suggestions, and improving the generation efficiency of data analysis results and / or delivery suggestions. In addition, since data analysis results and / or delivery suggestions can actively reach users through the new interactive form of smart objects, not only the display content of the page is enriched, but also when displaying data analysis results and / or delivery suggestions, users can view data analysis results and / or delivery suggestions in a timely manner, thereby improving the user's response rate to data analysis results and / or delivery suggestions.

[0011] Other features and advantages of the present disclosure will be described in detail in the following detailed description. BRIEF DESCRIPTION OF THE DRAWINGS

[0012] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and the originals and elements are not necessarily drawn to scale. In the drawings: Figure 1 is a flow chart of a content display method according to an exemplary embodiment of the present disclosure; Figure 2 is a schematic diagram of display positions of data analysis results and / or delivery recommendations according to an exemplary embodiment of the present disclosure; Figure 3 is a schematic diagram showing a method of displaying data analysis results and / or delivery recommendations through a smart object according to an exemplary embodiment of the present disclosure; Figure 4 is a schematic diagram showing a method of displaying a delivery suggestion through a smart object according to an exemplary embodiment of the present disclosure; Figure 5 is a schematic diagram showing a method of displaying detailed information of a delivery suggestion and a third control on a first smart object page according to an exemplary embodiment of the present disclosure; Figure 6is a schematic diagram showing detailed information of a delivery suggestion and a fifth control on a second smart object page according to an exemplary embodiment of the present disclosure; Figure 7 is a schematic diagram showing a display prompt information according to an exemplary embodiment of the present disclosure; Figure 8 is a schematic diagram showing a display prompt information according to an exemplary embodiment of the present disclosure; Fig. 9 is a schematic diagram showing a display prompt information according to an exemplary embodiment of the present disclosure; Fig.10 is a schematic diagram showing a method of displaying a query function on a first smart object page according to an exemplary embodiment of the present disclosure; Fig.11 is a structural block diagram of a page display device according to an exemplary embodiment of the present disclosure; Fig.12 It is a schematic structural diagram of an electronic device according to an exemplary embodiment of the present disclosure. DETAILED DESCRIPTION

[0013] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as being limited to the embodiments described herein, which are instead provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not intended to limit the scope of protection of the present disclosure.

[0014] It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in different orders and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this respect.

[0015] The term "including" and its variations used herein are open inclusions, i.e., "including but not limited to". The term "based on" means "based at least in part on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". The relevant definitions of other terms will be given in the following description.

[0016] It should be noted that the concepts such as "first" and "second" mentioned in the present disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units.

[0017] It should be noted that the modifications of "one" and "plurality" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless otherwise clearly indicated in the context, it should be understood as "one or more".

[0018] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0019] It is understandable that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, scope of use, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0020] For example, in response to receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested to be performed will require obtaining and using the user's personal information. Thus, the user can autonomously choose whether to provide personal information to software or hardware such as an electronic device, application, server, or storage medium that performs the operation of the technical solution of the present disclosure according to the prompt message.

[0021] As an optional but non-limiting implementation, in response to receiving an active request from the user, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. In addition, the pop-up window may also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0022] It is understandable that the above notification and the process of obtaining user authorization are merely illustrative and do not constitute a limitation on the implementation of the present disclosure. Other methods that meet the relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0023] At the same time, it is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and relevant provisions.

[0024] As mentioned in the background technology, in the related art, content delivery platforms can be used for content delivery. However, in the related art, after content delivery based on the content delivery platform, users can generally only view some basic data of the delivered content, such as consumption data and / or basic data such as conversion costs. However, since these basic data are relatively simple, they often cannot intuitively reflect the actual effect of content delivery, and it is difficult to determine whether the delivery strategy needs to be optimized. Therefore, users need to conduct in-depth data analysis based on these basic data to obtain the content delivery effect and / or determine whether the content delivery strategy needs to be optimized. In other words, in the related art, the content delivery platform lacks effective delivery data diagnosis and delivery strategy guidance, and there are problems such as inaccurate data analysis and low analysis efficiency.

[0025] In addition, since basic data is generally scattered on different pages of the content delivery platform, when performing data analysis based on the basic data, it is necessary to collect basic data across pages, which is cumbersome. For example, it is necessary to first collect data indicators and / or data dimensions of basic data on different pages of the content delivery platform, and then fill the collected data indicators and / or data dimensions into a custom report to obtain data analysis results.

[0026] In view of this, the present disclosure provides a content display method, device, readable medium, electronic device and program product to solve the above technical problems.

[0027] The embodiments of the present disclosure are further explained below with reference to the accompanying drawings.

[0028] Figure 1 is a flowchart of a content display method according to an exemplary embodiment of the present disclosure, referring to Figure 1 , the content display method may include the following steps: S101: Displaying an identifier of a smart object on a page of a content delivery platform, where the smart object is used to at least provide data analysis results for historical delivery data and / or delivery recommendations for content delivery strategies.

[0029] In this embodiment, the page may be a page in the content delivery platform for users to browse, manage and deliver content. For example, it may be the home page that users first see after logging into the content delivery platform, or it may be an operation page of different functional modules in the content delivery platform.

[0030] In this embodiment, the intelligent object may be an intelligent entity that integrates at least one machine learning model such as a data analysis model. The intelligent entity can receive historical delivery data in the form of text, voice, or image input from the outside, or can automatically collect historical delivery data of different users in the content delivery platform, and use the integrated data analysis model to analyze and process the received or automatically collected historical delivery data, and generate data analysis results for the historical delivery data and / or delivery recommendations for the content delivery strategy. In addition, since machine learning models generally have the capabilities of semantic polishing and / or text optimization, when generating data analysis results and / or delivery recommendations for historical delivery data through intelligent objects, the data analysis results and / or delivery recommendations can be expressed more clearly, accurately, and easier for users to understand, thereby helping users quickly grasp the key points of the data analysis results and / or delivery recommendations.

[0031] In this embodiment, the historical delivery data can be used to characterize the delivery data of all the content delivered in the content delivery platform within a preset time period, and can also be used to characterize the delivery data of all the delivery content delivered in the current page within a preset time period. Of course, it can also be other, and the embodiments of the present disclosure do not impose any restrictions on this. For example, on a non-content delivery page, the historical delivery data may refer to the delivery data of all the content delivered in the content delivery platform, and on a content delivery page, the historical delivery data may refer to the delivery data of all the delivery content delivered in the current content delivery page. Among them, the delivery data may include delivery cost, delivery time, delivery content, consumption data and / or delivery frequency, etc.

[0032] S102: When the interactive operation information in the page meets the preset conditions, the data analysis results and / or delivery suggestions are displayed through the smart object.

[0033] In this embodiment, the preset conditions can be determined according to actual conditions, and the embodiments of the present disclosure do not impose any restrictions on this.

[0034] For example, when the user authorization is obtained, the user's interactive operation in the page can be detected, and when the user triggers the smart object identification in the page, the data analysis results and / or delivery suggestions are displayed through the smart object. It can also be that when the user authorization is obtained, the user's interactive operation in the page is detected, and when the user triggers the page to trigger the smart object identification, the smart object page is displayed, and when it is detected that the user inputs a target instruction for displaying data analysis results and / or delivery suggestions in the smart object page, the data analysis results and / or delivery suggestions are displayed through the smart object. It can also be that a first target interactive action for triggering the display of data analysis results and / or delivery suggestions through the smart object is pre-set, thereby, when the user authorization is obtained, the user's interactive operation in the page can be detected, and when it is detected that the user performs the first target interactive action in the page, the data analysis results and / or delivery suggestions are displayed through the smart object. Among them, the smart object page can be a page integrated with the smart object, through which the user can interact with the integrated smart object, such as having a conversation with the smart object.

[0035] In a possible manner, in order to be able to quickly display data analysis results and / or delivery suggestions, and to avoid distracting the user's attention when performing the second target interactive action during the display process of the data analysis results and / or delivery suggestions, when the interactive operation in the page meets the preset conditions, the data analysis results and / or delivery suggestions are displayed through a smart object, which may include: when the user's authorization is obtained, if it is detected that the interactive operation in the page does not include the second target interactive action, the data analysis results and / or delivery suggestions are displayed through a smart object. Among them, the second target interactive action can be set according to actual conditions, and the embodiments of the present disclosure do not impose any restrictions on this. For example, the second target interactive action can be an interactive action that the user needs to focus on, such as a content editing operation and / or a recharge operation. That is to say, in a possible manner, when the interactive operation in the page meets the preset conditions, the data analysis results and / or the delivery suggestions are displayed through a smart object, which may include: When the interactive operations in the page do not include content editing operations, data analysis results and / or delivery recommendations are displayed through smart objects; and / or, when the interactive operations in the page do not include recharge operations, data analysis results and / or delivery recommendations are displayed through smart objects.

[0036] In this embodiment, the delivery suggestions displayed by the smart object can be partial delivery suggestions for historical delivery data, or all delivery suggestions for historical delivery data. When the delivery suggestions displayed by the smart object are partial delivery suggestions for historical delivery data, the delivery suggestions displayed by the smart object can be the delivery suggestions that best improve the delivery effect, or any one or more delivery suggestions, and of course can be other, and the embodiments of the present disclosure do not impose any restrictions on this.

[0037] In this embodiment, the display position of the preview information of the data analysis results and / or delivery suggestions can be set according to actual conditions, and the present disclosure embodiment does not impose any restrictions on this. For example, the data analysis results and / or delivery suggestions can be displayed in the form of cards or bubbles at a preset position around the smart object identifier, such as Figure 2 shown.

[0038] Through the above technical solution, when the interactive operation information in the page meets the preset conditions, the data analysis results and / or delivery suggestions can be automatically generated through the smart object, and the data analysis results and / or delivery suggestions can be automatically delivered to the user through the smart object, thereby realizing the automatic generation of data analysis results and / or delivery suggestions, reducing the difficulty of generating data analysis results and / or delivery suggestions, and improving the generation efficiency of data analysis results and / or delivery suggestions. In addition, since the data analysis results and / or delivery suggestions can actively reach the user through the new interactive form of the smart object, not only the display content of the page is enriched, but also when the data analysis results and / or delivery suggestions are displayed, the user can view the data analysis results and / or delivery suggestions in time, thereby improving the user's response rate to the data analysis results and / or delivery suggestions.

[0039] To facilitate understanding of the content display method provided by the present disclosure, possible implementation methods in the present disclosure are described below.

[0040] Possible ways to display data analysis results and / or delivery recommendations through smart objects may include: Display preview information of data analysis results and / or delivery recommendations and a first control, wherein the first control is used to trigger the display of detailed information of the data analysis results and / or delivery recommendations; in response to the triggering operation of the first control, display the first smart object page associated with the smart object, and display the detailed information of the data analysis results and / or delivery recommendations through the first smart object page.

[0041] For example, Figure 3As shown, preview information of data analysis results, preview information of delivery recommendations, and a first control "Get more details" can be displayed in the form of cards on the page. When the first control "Get more details" is triggered by sliding or clicking, the first smart object page associated with the smart object is displayed, and detailed information of the data analysis results and delivery recommendations is displayed on the first smart object page.

[0042] In a possible way, in order to make the displayed delivery suggestions more targeted and more effective in improving the actual effect of content delivery, when generating delivery suggestions for historical delivery data through smart objects, you can first filter out candidate delivery suggestions with better content delivery effects from the generated delivery suggestions. For example, you can filter out delivery suggestions whose delivery effect improvement values ​​are greater than a preset delivery effect improvement threshold, and then display the preview information of the candidate delivery suggestions on the page.

[0043] Through the above method, the preview information of the data analysis results and / or delivery suggestions can be displayed first, which allows users to quickly grasp the core content of the data analysis results and delivery suggestions, saving users time in finding key information in a large amount of data and improving content reading efficiency; on the other hand, it can avoid displaying too much information at one time and reducing users' reading interest. In addition, by displaying the first control for triggering the display of detailed information of the data analysis results and / or delivery suggestions, users can independently choose whether to view the detailed information of the data analysis results and / or delivery suggestions, thereby enhancing the user experience.

[0044] Among possible ways, preview information of the delivery suggestion is displayed, which may include: Displaying a first number of delivery suggestions in a first preset display area; Accordingly, the detailed information of the delivery suggestion displayed through the first smart object page may include: A second number of delivery suggestions are displayed on the first smart object page, wherein the second number of delivery suggestions include the first number of delivery suggestions, and each of the second number of delivery suggestions is associated with a second control, and the second control is at least used to trigger the display of detailed information of the associated delivery suggestions; in response to a triggering operation on any target control in the second control, detailed information of a target delivery suggestion associated with the target control is displayed.

[0045] In this embodiment, the first preset display area, the first quantity, and the second quantity can be determined according to actual conditions, and the embodiment of the present disclosure does not impose any limitation on this.

[0046] For example, Figure 4As shown, a delivery suggestion with the best delivery effect can be displayed in the middle display area of ​​the bubble or card, and a get control "get more delivery suggestions" for getting more delivery suggestions can be displayed in the display area below the delivery suggestion. When the get control "get more delivery suggestions" is triggered by operations such as clicking or sliding, the first smart object page can be displayed, and the data analysis results and all delivery suggestions can be displayed in the first smart object page, or a second number of delivery suggestions can be displayed, for example, 3 delivery suggestions are displayed, and the right display area of ​​each delivery suggestion displays a second control "view details" for viewing the detailed information of the delivery suggestion. By clicking the second control "view details" associated with the first delivery suggestion, the detailed information of the first delivery suggestion is displayed in the first smart object page.

[0047] In the above manner, a first number of delivery suggestions can be displayed in the first preset display area, a second number of delivery suggestions can be displayed in the first smart object page, and the second number of delivery suggestions include the first number of delivery suggestions, thereby further avoiding excessive information being displayed at one time and reducing the user's reading interest. In addition, by associating each delivery suggestion with a second control for triggering the detailed information of the delivery suggestion, the user can independently choose whether to view the detailed information of the delivery suggestion, or which delivery suggestion detailed information to view, thereby further enhancing the user experience.

[0048] In a possible manner, in response to a triggering operation on any target control in the second control, displaying detailed information of a target delivery suggestion associated with the target control may include: In response to a triggering operation on any target control in the second control, detailed information of a target delivery suggestion associated with the target control is displayed in the first smart object page; Accordingly, the content display method may further include: A third control for target delivery suggestions is displayed in the first smart object page, wherein the third control is used for the user to modify the content delivery strategy based on the target delivery suggestions.

[0049] For example, Figure 5 As shown, when the second control "View Details" associated with the first delivery suggestion is triggered by a click or other operation, the detailed information of the first delivery suggestion and the third control "Confirm Modifications" are displayed on the first smart object page. After the content delivery data under the first indicator and / or the content delivery data under the second indicator are modified based on the target delivery suggestion, for example, after changing the consumption corresponding to the content name 2 to 2734, the modification of the content delivery strategy is completed by clicking the third control "Confirm Modifications".

[0050] In a possible manner, the third control may also prompt the number of modified content delivery strategies, so that the user can intuitively and quickly understand the number of modified content delivery strategies. For example, when the user changes three content delivery strategies, the third control may also display "Confirmed to modify content delivery strategies for 3 contents" or "Confirmed to modify XX indicators for 3 contents", etc.

[0051] Through the above method, the detailed information of the data analysis results and / or delivery suggestions can be displayed in the smart object page, and the third control for users to modify the content delivery strategy can be displayed in the smart object page, so that the data analysis results and / or delivery suggestions can be viewed and the content delivery strategy can be modified in the smart object page. In other words, the data analysis results and / or delivery suggestions can be viewed and the content delivery strategy can be modified without switching the content delivery platform page, or the data analysis interpretation, delivery suggestion display and adoption can be completed in a closed loop in the smart object page, thereby enhancing the user's operation consistency, improving user operation efficiency and user experience.

[0052] In a possible manner, the content display method may further include: A fourth control is displayed in the second preset area for the user to adopt the delivery suggestion; in response to the triggering operation of the fourth control, a second smart object page associated with the smart object is displayed, and detailed information of the delivery suggestion and a fifth control are displayed in the second smart object page, wherein the fifth control is used for the user to modify the content delivery strategy based on the delivery suggestion.

[0053] For example, Figure 6 As shown, the fourth control "Adopt Suggestions" can be displayed in the bottom display area of ​​the bubble or card. When the fourth control "Adopt Suggestions" is triggered by clicking or other operations, the second smart object page is displayed, and the detailed information of the delivery suggestions and the fifth control "Confirm Modifications" are displayed in the second smart object page. After modifying the content delivery data based on the target delivery suggestions, the modification of the content delivery strategy is completed by clicking the third control "Confirm Modifications".

[0054] In a possible way, after the user adopts the delivery suggestion, in order to let the user know the latest delivery effect of the delivered content in a timely manner, the delivery effect of the delivered content can be tracked in real time or periodically, and the latest delivery effect can be displayed to the user through the smart object page.

[0055] Through the above method, a fourth control for users to adopt the delivery suggestion can be displayed in the preset area, so that by triggering the fourth control, the delivery suggestion can be quickly adopted, thereby reducing the time cost in the decision-making process and improving the efficiency of adopting the delivery suggestion. In addition, after triggering the fourth control, detailed information of the delivery suggestion and a fifth control for users to modify the content delivery strategy can be displayed in the smart object page, so that users can flexibly modify the content delivery strategy according to actual conditions, thereby improving the adaptability of the content delivery strategy.

[0056] In a possible manner, the content display method may further include: The first prompt information associated with the first control is displayed in the third preset area, and the first prompt information is used to prompt the virtual resource information associated with the first control; or, when the third control is displayed in the first smart object page, the second prompt information associated with the third control is displayed in the first smart object page, wherein the third control is used for the user to modify the content delivery strategy based on the target delivery suggestion, and the second prompt information is used to prompt the virtual resource information associated with the third control.

[0057] In this embodiment, the virtual resource information can be used to characterize the amount of virtual resources that the user can obtain after triggering the first control and / or the third control, or can be used to characterize the conditions under which the user can obtain virtual resources. The virtual resources can be various virtual items, such as virtual gold coins, virtual red envelopes, or virtual points, etc., and the embodiments of the present disclosure do not impose any restrictions on this.

[0058] In this embodiment, the display positions and / or prompt contents of the first prompt information and the second prompt information can be set according to actual conditions, and the embodiments of the present disclosure do not impose any restrictions on this. For example, in order to allow the user to intuitively and quickly notice the first prompt information, the first prompt information can be displayed around the first control. For example, the first prompt information can be displayed at the top of the first control, such as Figure 7 Similarly, the second prompt information can be displayed around the third control, for example, the second prompt information can be displayed on the top of the second control, such as Figure 8 shown.

[0059] In a possible manner, in order to further enable the user to intuitively and quickly notice the first prompt information and enrich the display content in the first smart display page, when the first smart display page displays the preview information of the second number of delivery suggestions, the first prompt information can be highlighted on the top of the preview information of the second number of delivery suggestions, such as Fig. 9 shown.

[0060] Through the above method, virtual resource information can be displayed in the preset area and / or smart object page, so that the virtual resource information can be used to further attract user attention so that the user can quickly notice the data analysis results and / or delivery suggestions, further improving the user's response rate to the data analysis results and / or delivery suggestions.

[0061] In a possible manner, the first smart object page is further used to provide a query function for historical delivery data. Accordingly, the content display method may further include: In response to the description information input in the first smart object page for querying the historical delivery data, the target delivery data obtained by the smart object based on the description information is displayed in the first smart object page.

[0062] In this embodiment, the target delivery data can be determined according to actual conditions, and the embodiments of the present disclosure do not impose any restrictions on this. For example, when the description information used to query historical delivery data is "query historical delivery data under the target dimension", the target delivery data can be "historical delivery data under the target dimension". When the description information used to query historical delivery data is "query historical delivery data of the first delivery type", the target delivery data can be "historical delivery data of the first delivery type".

[0063] In this embodiment, when the target delivery data obtained by the smart object based on the description information is displayed in the first smart object page, the queried target delivery data can be displayed directly in a data format, or in the form of a data graph or a data table. Of course, it can also be displayed in other forms, and the present disclosed embodiment does not impose any restrictions on this.

[0064] In this embodiment, the description information for querying historical delivery data inputted in the first smart object page may be inputted by voice, or by inputting natural language text in a text input box, or by displaying a preset description information text on the first smart object page and inputting the description information text when the description information text is triggered by a click or other operation. Of course, other methods may also be used for inputting, and the embodiment of the present disclosure does not impose any limitation on this.

[0065] For example, Fig.10 As shown, a text input box can be displayed at the bottom of the first smart object page. When the user enters descriptive information for querying historical delivery data in the text input box, the target delivery data obtained by the smart object based on the descriptive information is displayed in the first smart object page.

[0066] It should be understood that in a content delivery platform, the delivery data of delivered content can generally be scattered in different pages. Therefore, when querying the delivery data of delivered content, it is generally necessary to query across pages. Therefore, in the query process, frequent pages are required, and there is a problem of cumbersome data query operations. In this embodiment, through the above method, a query function for historical delivery data can be provided on the smart object page, so that the historical delivery data distributed in different pages can be queried on the first smart object page, that is, the historical delivery data distributed in different pages can be queried without switching pages, which simplifies the complexity of data query operations and improves data query efficiency.

[0067] In order to quickly answer users' questions without switching pages, such as questions about data analysis results and / or delivery recommendations for content delivery strategies, the first smart object page can also be used to provide a conversation function, so that the smart object page can provide intelligent question-and-answer capabilities throughout the entire process, thereby allowing users to interact with the smart object through the conversation function to solve problems encountered in any scenario on the first smart object page, thereby further improving the user experience.

[0068] In a possible manner, in order to quickly display the historical query content, a query control "history" for viewing the historical query content can also be displayed on the first smart object page, such as Fig.10 As shown. Thus, when the user triggers the query control "History" by clicking or other operations, the history content viewing panel can be displayed, and the history content viewing panel can display the history query content. This allows the user to quickly review the previous query content when needed, further improving the user experience.

[0069] In a possible manner, in order to prevent the historical query content from affecting the contextual understanding of the current query content, a session control "New Chat" for starting a new session can also be displayed on the first smart object page, such as Fig.10 As shown. Thus, when the user triggers the conversation control "New Chat" by clicking or other operations, a new conversation with the smart object can be quickly started. Thus, the context understanding in the new conversation is not affected by the historical query content, thereby improving the accuracy of the smart object's reply content.

[0070] Based on the same concept, the present disclosure also provides a content display device, such as Fig.11 As shown, the content display device 1100 may include: A first display module 1101 is used to display the identifier of a smart object on a page of a content delivery platform, where the smart object is used to provide at least data analysis results for historical delivery data and / or delivery suggestions for content delivery strategies; The second display module 1102 is used to display data analysis results and / or delivery suggestions through smart objects when the interactive operation information in the page meets preset conditions.

[0071] Through the above-mentioned content display device 1100, when the interactive operation information in the page meets the preset conditions, the data analysis results and / or delivery suggestions can be automatically generated through the smart object, and the data analysis results and / or delivery suggestions can be automatically delivered to the user through the smart object, thereby realizing the automatic generation of data analysis results and / or delivery suggestions, reducing the difficulty of generating data analysis results and / or delivery suggestions, and improving the generation efficiency of data analysis results and / or delivery suggestions. In addition, since the data analysis results and / or delivery suggestions can actively reach the user through the new interactive form of the smart object, not only the displayed content of the page is enriched, but also when the data analysis results and / or delivery suggestions are displayed, the user can view the data analysis results and / or delivery suggestions in a timely manner, thereby improving the user's response rate to the data analysis results and / or delivery suggestions.

[0072] In a possible manner, the second display module 1102 may include: A first display unit, used to display preview information of the data analysis results and / or delivery recommendations and a first control, wherein the first control is used to trigger the display of detailed information of the data analysis results and / or delivery recommendations; The second display unit is used to display the first smart object page associated with the smart object in response to the triggering operation of the first control, and to display the detailed information of the data analysis results and / or the delivery recommendation through the first smart object page.

[0073] In a possible manner, the first display unit may be used to display a first number of delivery suggestions in a first preset display area, and accordingly, the second display unit may include: A first display subunit is used to display a second number of delivery suggestions in the first smart object page, wherein the second number of delivery suggestions include the first number of delivery suggestions, and each delivery suggestion in the second number of delivery suggestions is associated with a second control, and the second control is at least used to trigger the display of detailed information of the associated delivery suggestion; The second display sub-unit is used to display detailed information of the target delivery suggestion associated with any target control in response to a triggering operation on any target control in the second controls.

[0074] In a possible manner, the second display subunit may be used to display detailed information of the target delivery suggestion associated with the target control in the first smart object page in response to a trigger operation on any target control in the second control. Accordingly, the second display module 1102 may also include: The third display unit is used to display a third control for target delivery suggestions in the first smart object page, wherein the third control is used for the user to modify the content delivery strategy based on the target delivery suggestions.

[0075] In a possible manner, the second display module 1102 may further include: A fourth display unit, used to display a fourth control for the user to adopt the delivery suggestion in the second preset area; The fifth display unit is used to display the second smart object page associated with the smart object in response to the trigger operation of the fourth control, and to display detailed information of the delivery recommendation and the fifth control in the second smart object page, wherein the fifth control is used for the user to modify the content delivery strategy based on the delivery recommendation.

[0076] In a possible manner, the second display module 1102 may further include: The sixth display unit is used to display the first prompt information associated with the first control in the third preset area, the first prompt information is used to prompt the virtual resource information associated with the first control; or, when the third control is displayed in the first smart object page, the second prompt information associated with the third control is displayed in the first smart object page, wherein the third control is used for the user to modify the content delivery strategy based on the target delivery suggestion, and the second prompt information is used to prompt the virtual resource information associated with the third control.

[0077] In a possible manner, the smart object page is also used to provide a query function for historical delivery data. Accordingly, the second display module 1102 may also include: The seventh display unit is used to respond to the description information for querying the historical delivery data input in the first smart object page, and display the target delivery data obtained by the smart object based on the description information in the first smart object page.

[0078] In a possible manner, the second display module 1102 may further include: The eighth display unit is used to display data analysis results and / or delivery recommendations through smart objects when the interactive operations in the page do not include content editing operations; and / or, when the interactive operations in the page do not include recharge operations, display data analysis results and / or delivery recommendations through smart objects.

[0079] Based on the same concept, an embodiment of the present disclosure further provides a computer-readable medium on which a computer program is stored. When the computer program is executed by a processing device, the steps of any of the above-mentioned content display methods are implemented.

[0080] Based on the same concept, the present disclosure also provides an electronic device, which may include: a storage device having a computer program stored thereon; The processing device is used to execute the computer program in the storage device to implement the steps of any of the above-mentioned content display methods.

[0081] Based on the same concept, an embodiment of the present disclosure further provides a computer program product, including a computer program, which implements the steps of any of the above-mentioned content display methods when executed by a processor.

[0082] Reference below Fig.12 , which shows a schematic diagram of the structure of an electronic device 1200 suitable for implementing the embodiment of the present disclosure. The terminal device in the embodiment of the present disclosure may include but is not limited to mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), vehicle terminals (such as vehicle navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Fig.12 The electronic device shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present disclosure.

[0083] like Fig.12 As shown, the electronic device 1200 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 1201, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 1202 or a program loaded from a storage device 1208 to a random access memory (RAM) 1203. In the RAM 1203, various programs and data required for the operation of the electronic device 1200 are also stored. The processing device 1201, the ROM 1202, and the RAM 1203 are connected to each other via a bus 1204. An input / output (I / O) interface 1205 is also connected to the bus 1204.

[0084] Typically, the following devices may be connected to the I / O interface 1205: an input device 1206 including, for example, a touch screen, a touch pad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 1207 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 1208 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 1209. The communication device 1209 may allow the electronic device 1200 to communicate with other devices wirelessly or by wire to exchange data. Although Fig.12 The electronic device 1200 is shown with various devices, but it should be understood that it is not required to implement or possess all the devices shown. More or fewer devices may be implemented or possessed instead.

[0085] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program contains program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from the network through the communication device 1209, or installed from the storage device 1208, or installed from the ROM 1202. When the computer program is executed by the processing device 1201, the above-mentioned functions defined in the method of the embodiment of the present disclosure are executed.

[0086] It should be noted that the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium containing or storing a program that can be used by or in combination with an instruction execution system, device or device. In the present disclosure, a computer-readable signal medium may include a data signal propagated in a baseband or as part of a carrier wave, which carries a computer-readable program code. This propagated data signal may take a variety of forms, including but not limited to an electromagnetic signal, an optical signal, or any suitable combination of the above. Computer readable signal media may also be any computer readable medium other than computer readable storage media, which may send, propagate or transmit a program for use by or in conjunction with an instruction execution system, apparatus or device. The program code contained on the computer readable medium may be transmitted using any appropriate medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0087] In some embodiments, any currently known or future developed network protocol such as HTTP (HyperText Transfer Protocol) can be used for communication, and can be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any currently known or future developed network.

[0088] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0089] The above-mentioned computer-readable medium carries one or more programs. When the above-mentioned one or more programs are executed by the electronic device, the electronic device: displays the identification of the smart object in the page of the content delivery platform, and the smart object is at least used to provide data analysis results for historical delivery data and / or delivery recommendations for content delivery strategies; when the interactive operation information in the page meets preset conditions, the data analysis results and / or delivery recommendations are displayed through the smart object.

[0090] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages ​​or a combination thereof, including, but not limited to, object-oriented programming languages, such as Java, Smalltalk, C++, and conventional procedural programming languages, such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a separate software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0091] The flow chart and block diagram in the accompanying drawings illustrate the possible architecture, function and operation of the system, method and computer program product according to various embodiments of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a module, a program segment or a part of a code, and the module, the program segment or a part of the code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some implementations as replacements, the functions marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two square boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be implemented with a dedicated hardware-based system that performs a specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0092] The modules involved in the embodiments described in the present disclosure may be implemented by software or hardware, wherein the name of a module does not, in some cases, limit the module itself.

[0093] The functions described above herein may be performed at least in part by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0094] In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, device, or equipment. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or device, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium may include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0095] The above description is only a preferred embodiment of the present disclosure and an explanation of the technical principles used. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by a specific combination of the above technical features, but should also cover other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the above disclosed concept. For example, the above features are replaced with the technical features with similar functions disclosed in the present disclosure (but not limited to) by each other to form a technical solution.

[0096] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details are included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0097] Although the subject matter has been described in language specific to structural features and / or method logic actions, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or actions described above. On the contrary, the specific features and actions described above are merely example forms of implementing the claims. Regarding the device in the above embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Claims

1. A content display method, characterized in that: The content display method comprises: Displaying an identifier of a smart object on a page of a content delivery platform, wherein the smart object is used to provide at least data analysis results for historical delivery data and / or delivery suggestions for content delivery strategies; When the interactive operation information in the page meets the preset conditions, the data analysis results and / or the delivery recommendations are displayed through the smart object.

2. The content display method according to claim 1, characterized in that: The displaying of the data analysis result and / or the delivery suggestion by the smart object includes: Displaying preview information of the data analysis result and / or the delivery recommendation and a first control, wherein the first control is used to trigger display of detailed information of the data analysis result and / or the delivery recommendation; In response to a triggering operation on the first control, a first smart object page associated with the smart object is displayed, and detailed information of the data analysis result and / or the delivery recommendation is displayed through the first smart object page.

3. The content display method according to claim 2, characterized in that: The preview information of the delivery suggestion is displayed, including: Displaying a first number of delivery suggestions in a first preset display area; The displaying of detailed information of the delivery suggestion through the first smart object page includes: Displaying a second number of delivery suggestions on the first smart object page, wherein the second number of delivery suggestions includes the first number of delivery suggestions, and each delivery suggestion in the second number of delivery suggestions is associated with a second control, and the second control is at least used to trigger the display of detailed information of the associated delivery suggestion; In response to a triggering operation on any target control in the second control, detailed information of the target delivery suggestion associated with the target control is displayed.

4. The content display method according to claim 3, characterized in that: The step of displaying detailed information of a target delivery suggestion associated with any target control in response to a triggering operation on any target control in the second control includes: In response to a triggering operation on any target control in the second control, displaying detailed information of a target delivery suggestion associated with the target control in the first smart object page; The content display method further includes: A third control for the target delivery suggestion is displayed in the first smart object page, wherein the third control is used for the user to modify the content delivery strategy based on the target delivery suggestion.

5. The content display method according to claim 2, characterized in that: The content display method further includes: Displaying a fourth control in the second preset area for the user to adopt the delivery suggestion; In response to a triggering operation on the fourth control, a second smart object page associated with the smart object is displayed, and detailed information of the delivery suggestion and a fifth control are displayed in the second smart object page, wherein the fifth control is used for the user to modify the content delivery strategy based on the delivery suggestion.

6. The content display method according to any one of claims 2 to 5, characterized in that: The content display method further includes: displaying first prompt information associated with the first control in a third preset area, where the first prompt information is used to prompt virtual resource information associated with the first control; or, When a third control is displayed in the first smart object page, second prompt information associated with the third control is displayed in the first smart object page, wherein the third control is used for the user to modify the content delivery strategy based on the target delivery suggestion, and the second prompt information is used to prompt the virtual resource information associated with the third control.

7. The content display method according to any one of claims 2 to 5, characterized in that: The first smart object page is also used to provide a query function for historical delivery data, and the content display method further includes: In response to the description information for querying historical delivery data input in the first smart object page, the target delivery data obtained by the smart object based on the description information is displayed in the first smart object page.

8. The content display method according to any one of claims 1 to 5, characterized in that: When the interactive operation in the page meets the preset condition, displaying the data analysis result and / or the delivery suggestion through the smart object includes: When the interactive operation in the page does not include a content editing operation, displaying the data analysis result and / or the delivery recommendation through the smart object; and / or, When the interactive operation in the page does not include a recharge operation, the data analysis result and / or the delivery recommendation is displayed through the smart object.

9. A content display device, characterized in that: The content display device comprises: A first display module, configured to display an identifier of a smart object on a page of a content delivery platform, wherein the smart object is configured to provide at least a data analysis result for historical delivery data and / or a delivery suggestion for a content delivery strategy; The second display module is used to display the data analysis results and / or the delivery recommendations through the smart object when the interactive operation information in the page meets a preset condition.

10. A computer readable medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processing device, the steps of the method according to any one of claims 1 to 8 are implemented.

11. An electronic device, characterized in that: include: a storage device having a computer program stored thereon; A processing device, configured to execute the computer program in the storage device to implement the steps of the method according to any one of claims 1 to 8.

12. A computer program product, comprising a computer program, characterized in that When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 8 are implemented.

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