User portrait construction method and system applied to vending machine and medium
By obtaining information affecting transaction attributes and historical interaction records, combining knowledge base matching and analyzing personalized transaction orientation labels, the consumption behavior feature map portrait is generated, and the problem of insufficient basic data of user portraits in the existing technology is solved, and more accurate users are achieved Portrait and marketing support.
CN119273383APending Publication Date: 2025-01-07GUANGDONG BIANJIESHEN TECH CO LTD
Patent Information
- Application Number
- CN202411797164.1
- Authority / Receiving Office
- CN · China
- Patent Type
- Applications(China)
- Current Assignee / Owner
- Filing Date
- 2024-12-09
- Publication Date
- 2025-01-07
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Figure CN119273383A_ABST
Abstract
The invention relates to the technical field of user analysis, and particularly discloses a user portrait construction method and system applied to a vending machine and a medium, and the method comprises the steps: obtaining transaction influencing attribute information of a user and historical interaction records of the user and all vending machines in an analysis range; matching the influence transaction attribute information of the user with an influence transaction attribute feature tag-knowledge base, and determining all influence transaction attribute feature tags of the user; analyzing all personalized transaction orientation feature tags of the user based on historical interaction records of the user and all the vending machines in the analysis range; on the basis of all the transaction attribute influencing feature tags and all the personalized transaction orientation feature tags of the user, consumption behavior feature map portraits of the user for all the vending machines in the analysis range are generated; the method and the device are used for comprehensively and accurately describing a consumption behavior mode of a user and providing powerful support for precision marketing and service optimization.
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Citation Information
Patent Citations
Intelligent container re-purchase prediction method and system based on user behavior and environment information
CN115409577A
User portraying method based on knowledge graph
CN116010700A
Shopping mall user portrait construction method
CN117575648A
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