Operation method and device of electronic program guide and storage medium

Abstract

The invention discloses an electronic program guide operation method and device and a storage medium, and relates to the technical field of network televisions, and the electronic program guide operation method comprises the steps that a data processing module determines personalized program data in an EPG database based on a user portrait; the operation module obtains a user strategy corresponding to an operation scene; and based on the operation module, rearranging the personalized program data into an electronic program guide based on the user strategy. The technical defect that timely personalized services cannot be provided for each user is overcome, and the operation efficiency of the electronic program guide is improved.

Description

Technical Field

[0001] The present application relates to the technical field of network television, and in particular to an operation method, device and storage medium of an electronic program guide. Background Art

[0002] EPG (Electronic Program Guide) is a service index and navigation system provided by IPTV (Internet Protocol Television) and other television systems. It provides information guidance for users to watch TV programs and enjoy information services. For EPG operation, the EPG operation method of related technologies requires manual operation planning, component selection, program selection, poster selection, algorithm selection and other operation steps to complete the operation.

[0003] Therefore, the related technology relies on manual editing and cannot provide timely personalized services to each user, which in turn leads to low operational efficiency of EPG.

[0004] The above contents are only used to assist in understanding the technical solution of the present application and do not constitute an admission that the above contents are prior art. Summary of the invention

[0005] The main purpose of this application is to provide an operation method, device and storage medium of an electronic program guide, aiming to solve the technical problem that it is impossible to provide timely personalized services to each user, thereby leading to low operation efficiency of EPG.

[0006] To achieve the above-mentioned purpose, the present application proposes an operation method of an electronic program guide, which is applied to an operation system. The operation system includes: an operation module, a data module and a data processing module. The data module includes an EPG database. The operation method of the electronic program guide includes:

[0007] The data processing module determines personalized program data in the EPG database based on the user portrait;

[0008] The operation module obtains the user strategy corresponding to the operation scenario;

[0009] Based on the operation module, the personalized program data is rearranged into an electronic program guide based on the user policy.

[0010] In one embodiment, the data module further includes a program database, and before the step of determining personalized program data in the EPG database based on the user portrait, the data processing module includes:

[0011] The data processing module obtains program information from the program database based on the content strategy corresponding to the operation scenario;

[0012] The program feature data corresponding to the program information is extracted according to the data processing module, and the program feature data is added to the EPG database.

[0013] In one embodiment, the data processing module, based on the content strategy corresponding to the operation scenario, before the step of acquiring program information from the program database, includes:

[0014] If the program database receives an update instruction, calling an interface corresponding to the update instruction;

[0015] Establishing communication with a data source through the interface;

[0016] The program information is synchronized with the data source.

[0017] In one embodiment, the step of extracting program feature data corresponding to the program information according to the data processing module includes:

[0018] The data processing module generates visual content based on the program information;

[0019] extracting program elements from the visual content;

[0020] According to the program elements, at least one of the program characteristic data is constructed based on the EPG data type.

[0021] In one embodiment, the step of the data processing module determining personalized program data in the EPG database based on the user portrait includes:

[0022] The data processing module calls out the program feature data in the EPG database;

[0023] The personalized program data is determined based on the user portrait and the program feature data.

[0024] In one embodiment, before the step of determining personalized program data in the EPG database based on the user portrait, the data processing module further includes:

[0025] Collecting user data through the data module to obtain a user data set;

[0026] The data processing module constructs the user portrait through the user data set.

[0027] In one embodiment, the step of rearranging the personalized program data into an electronic program guide based on the user policy based on the operation module includes:

[0028] The operation module generates a program menu based on the personalized program data and the user strategy;

[0029] The program menus are classified and arranged to obtain the electronic program guide.

[0030] In one embodiment, the operation system further includes a monitoring optimization module and an interaction module, the interaction module includes an interaction interface, and after the step of rearranging the personalized program data into an electronic program guide based on the user policy based on the operation module, the operation system further includes:

[0031] The interactive module receives the feedback instruction sent by the monitoring optimization module, and presents a feedback input window on the interactive interface according to the feedback instruction;

[0032] The feedback input window forms feedback information according to the input content;

[0033] The monitoring optimization module optimizes the operation strategy according to the operation data collected by the EPG data module in combination with the feedback information.

[0034] In addition, to achieve the above-mentioned purpose, the present application also proposes an electronic program guide operating device, which includes: a memory, a processor, and a computer program stored in the memory and executable on the processor, and the computer program is configured to implement the steps of the electronic program guide operating method as described above.

[0035] In addition, to achieve the above-mentioned purpose, the present application also proposes a storage medium, which is a computer-readable storage medium, and a computer program is stored on the storage medium. When the computer program is executed by a processor, the steps of the electronic program guide operation method described above are implemented.

[0036] The present application provides an operation method of an electronic program guide, including the data processing module determining personalized program data in the EPG database based on user portraits; the operation module obtaining user strategies corresponding to operation scenarios; and based on the operation module, rearranging the personalized program data into an electronic program guide based on the user strategies. Based on user portraits and user strategies, accurate program recommendations, component recommendations, and material recommendations are provided to users through the collection of AI algorithms and real-time data, making the recommended content faster and more accurate, thereby improving the operation efficiency of the method.

[0037] To summarize, this application builds user portraits and combines AI algorithms and real-time data to recommend relevant content and generate an electronic program guide, thereby overcoming the technical defect of being unable to provide timely personalized services to each user, which in turn leads to low operating efficiency of EPG, and improves the operating efficiency of the electronic program guide. BRIEF DESCRIPTION OF THE DRAWINGS

[0038] The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present application and, together with the description, serve to explain the principles of the present application.

[0039] In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings required for use in the embodiments or the description of the prior art will be briefly introduced below. Obviously, for ordinary technicians in this field, other drawings can be obtained based on these drawings without paying any creative labor.

[0040] Figure 1 This is a flowchart of a first embodiment of the method for operating an electronic program guide of the present application;

[0041] Figure 2 A flowchart of a second embodiment of the method for operating an electronic program guide of the present application;

[0042] Figure 3 A flowchart of a third embodiment of the method for operating an electronic program guide of the present application;

[0043] Figure 4 A flowchart of a fourth embodiment of the method for operating an electronic program guide of the present application;

[0044] Figure 5 A flowchart of a fifth embodiment of the method for operating an electronic program guide of the present application;

[0045] Figure 6 A flowchart of a sixth embodiment of the method for operating an electronic program guide of the present application;

[0046] Figure 7 A flowchart of a seventh embodiment of the method for operating an electronic program guide of the present application;

[0047] Figure 8 This is a flowchart of an eighth embodiment of the operating method of the electronic program guide of the present application;

[0048] Fig. 9 A flowchart of the method for operating an electronic program guide for the present application;

[0049] Fig.10 This is a schematic diagram of the structure of the operating equipment of the electronic program guide of this application.

[0050] The purpose, features and advantages of this application will be further described in conjunction with the embodiments and with reference to the accompanying drawings. DETAILED DESCRIPTION

[0051] It should be understood that the specific embodiments described herein are only used to explain the technical solutions of the present application and are not used to limit the present application.

[0052] In the related art, the operation of EPG relies on manual editing, which fails to provide timely personalized services to each user, thereby resulting in low operating efficiency of EPG.

[0053] This application provides a solution: extract the program information in the EPG database through the data processing module to determine the personalized program data; then obtain the user strategy corresponding to the operation scenario, and finally rearrange the electronic program guide based on the user strategy and the constructed user portrait and the above-mentioned personalized program data. This application constructs user strategies and user portraits, and then combines AI algorithms and real-time data to recommend relevant content and generate electronic program guides, thereby overcoming the technical defects of being unable to provide timely personalized services to each user, which leads to low operating efficiency of EPG, and improves the operating efficiency of the electronic program guide.

[0054] It should be noted that the execution subject of this embodiment may be a computing service device with data processing, network communication and program running functions, such as a tablet computer, a personal computer, a mobile phone, etc., or an electronic device capable of realizing the above functions, an electronic program guide operating device, an operating system, etc. The following takes the electronic program guide operating device as an example to illustrate this embodiment and the following embodiments.

[0055] In order to better understand the technical solution of the present application, a detailed description will be given below in conjunction with the accompanying drawings and specific implementation methods.

[0056] The present application embodiment provides an operation method of an electronic program guide, referring to Figure 1 , Figure 1 This is a flow chart of a first embodiment of the operating method of the electronic program guide of the present application.

[0057] In this embodiment, the electronic program guide operation method includes steps S10 to S30:

[0058] Step S10, the data processing module determines personalized program data in the EPG database based on the user portrait;

[0059] In this embodiment, the operation system includes: an operation module, a data module and a data processing module. The operation system uses intelligent algorithms to provide an intelligent operation method for the electronic program guide. The data processing module is responsible for processing the data. The data module stores data collected from various data sources, including program information, user data sets and hot data. The data module contains an EPG database, which includes waterfall flows, theme floors, program attributes, posters, etc. These data help to more accurately recommend content that meets user needs. Personalized program data refers to a personalized program set that meets user interests based on user portraits.

[0060] As an optional implementation, the data processing module determines personalized program data based on the user portrait and program feature data in the EPG database.

[0061] Step S20, the operation module obtains the user policy corresponding to the operation scenario;

[0062] In this embodiment, the operation scenario refers to the country or region where the device is located. The user strategy refers to giving priority to recommending and collecting data on programs that are highly watched by similar users in the country or region based on the country or region of operation.

[0063] As an optional implementation, the operation module obtains a corresponding user policy according to the current country or region.

[0064] Step S30: Based on the operation module, rearrange the personalized program data into an electronic program guide based on the user policy.

[0065] In this embodiment, the electronic program guide provides an intuitive and friendly program selection and information service mode for users, which may include waterfalls, theme floors, theme titles, theme introductions, program names, program posters and labels that users like.

[0066] As an optional implementation mode, the operation module generates a program menu from the personalized program data based on the user policy, and then rearranges the program menu to obtain an electronic program guide.

[0067] Exemplarily, the data processing module first determines personalized program data from the data module. If the user's user profile involves badminton, the data processing module will filter the program data based on badminton to determine target program information related to "feathers", "sports" and "badminton players". Finally, the operation module classifies and sorts the target program information according to the popularity and data flow to form a personalized electronic program guide.

[0068] By building user portraits and combining AI algorithms and real-time data to generate electronic program guides, the technical defect of being unable to provide timely personalized services to each user is overcome, and the operational efficiency of the electronic program guide is improved.

[0069] Based on any of the above embodiments, in Embodiment 2 of the present application, refer to Figure 2 , Figure 2 This is a flow chart of the second embodiment of the operation method of the electronic program guide of the present application. Before step S10, it also includes steps A11 to A12:

[0070] Step A11, the data processing module obtains program information from the program database based on the content strategy corresponding to the operation scenario;

[0071] In this embodiment, the content strategy refers to the priority collection and recommendation of program content that conforms to the local conditions and customs of the country or region of operation, and the collection of program content based on the popularity of the program content in the country or region. Program information includes program name, broadcast time, cast list, etc., and the program ratings are counted and the data value is analyzed.

[0072] As an optional implementation, the program database synchronizes program information according to the data source, and the data processing module obtains program information from the program database based on the content strategy corresponding to the operation scenario.

[0073] Step A12: extracting program feature data corresponding to the program information according to the data processing module, and adding the program feature data to the EPG database.

[0074] In this embodiment, the program feature data includes waterfall flow, theme floors, program attributes, and posters.

[0075] As an optional implementation, the data processing module performs an extraction operation on the program information obtained from the program database to obtain program feature data including program attributes and stores the data in the EPG database.

[0076] For example, in China, many people are very keen on watching programs related to "table tennis". In this scenario, the corresponding content strategy will tend to favor programs related to "table tennis". The data module will obtain more program information about "table tennis" from the program database, and then extract the program feature data corresponding to the above program information according to the data processing module and store it in the EPG database.

[0077] Based on the extracted program feature data and combined with user portraits, personalized program recommendations are achieved, which improves the operational effectiveness of the electronic program guide.

[0078] Based on any of the above embodiments, in Embodiment 3 of the present application, refer to Figure 3 , Figure 3 This is a flowchart of the third embodiment of the method for operating an electronic program guide of the present application. Step A11 includes steps B11 to B13:

[0079] Step B11, if the program database receives an update instruction, calling an interface corresponding to the update instruction;

[0080] In this embodiment, the update instruction is an instruction preset inside the data module, which is responsible for starting the update operation of the program database in the data module.

[0081] As an optional implementation, the program database in the data module responds to the update instruction and triggers the call of the corresponding interface. The information of a data source only needs to call the interface of the corresponding data source to be updated.

[0082] Step B12, establishing communication with the data source through the interface;

[0083] In this embodiment, the data source is the source of the data, which defines the location of the data, user authentication information and interactive characteristics, and provides an interface for obtaining connections. The data source includes TV stations, network streaming services, user behavior and user feedback.

[0084] As an optional implementation, the data module triggers the update instruction and establishes communication with the TV station data source through an interface corresponding to the TV station data source.

[0085] Step B13, synchronizing the program information with the data source.

[0086] In this embodiment, the data module collects various program information through the data source and synchronizes the information in the program database with the latest program information.

[0087] As an optional implementation, the data module triggers the update instruction and uses the interface of the corresponding TV station data source to perform synchronization operations on the TV station data source for program information of each channel.

[0088] Exemplarily, if the first data source update instruction in the data module is triggered, the program database in the data module receives the instruction and calls the interface corresponding to the first data source update instruction, communicates with the TV station through the interface, and synchronously updates the program information of the TV station channel.

[0089] Since the EPG data module automatically updates the preset instructions, manual intervention is reduced and the updating efficiency of the EPG data module is improved.

[0090] Based on any of the above embodiments, in Embodiment 4 of the present application, refer to Figure 4 , Figure 4This is a flowchart of the fourth embodiment of the method for operating an electronic program guide of the present application. Before step A12, steps C11 to C13 are also included:

[0091] Step C11, the data processing module generates visual content based on the program information;

[0092] In this embodiment, visual content is used as an image-based online information presentation method, and the visual content includes short videos, generation of smart posters, and highlight moments.

[0093] As an optional implementation, the data processing module generates visual content including highlight moments based on program information in a program database using program information.

[0094] Step C12, extracting program elements from the visual content;

[0095] In this embodiment, program elements are the basic units that constitute the form of a television program, including characters, storylines, and themes.

[0096] As an optional implementation, the data processing module extracts the intelligently generated visual content to obtain program elements including characters, storylines and themes.

[0097] Step C13: construct at least one of the program characteristic data based on the EPG data type according to the program element.

[0098] In this embodiment, the EPG data types include waterfall, theme floor, component, program, and poster.

[0099] As an optional implementation, the data processing module constructs at least one type of program characteristic data including a waterfall or a poster according to the program elements and based on the type of EPG data.

[0100] Exemplarily, the data processing module collects program information including the "Spring Festival", generates visual content related to the "Spring Festival", extracts the program elements of the "Spring Festival" from the above visual content through the data processing module, and then constructs components, waterfall flows and posters based on the program elements of the "Spring Festival".

[0101] Since the program feature data generated according to the program elements brings users a more diverse visual experience, the operational effect of the method is improved.

[0102] Based on any of the above embodiments, in Embodiment 5 of the present application, refer to Figure 5 , Figure 5 This is a flowchart of the fifth embodiment of the operating method of the electronic program guide of the present application. Step S10 also includes steps D11-D12:

[0103] Step D11, the data processing module calls out the program feature data in the EPG database;

[0104] In this embodiment, the data processing module first interacts with the EPG database to call out the program feature data in the EPG database to prepare for the subsequent data processing.

[0105] As an optional implementation, the data processing module first extracts the program feature data from the EPG database and then calls it.

[0106] Step D12, determining the personalized program data based on the user portrait and the program feature data.

[0107] In this embodiment, the personalized program data is determined by filtering and acquiring the data by combining various user data provided by the user portrait and program feature data in the EPG database.

[0108] As an optional implementation, the data processing module constructs a user portrait through the user data set in the data module, and then determines the recommended personalized program data by calling the user portrait in the data module and finally combining it with the extracted program feature data.

[0109] Exemplarily, the data processing module calls out the program feature data in the EPG database. If the user portrait involves "badminton", the data processing module determines the personalized program data related to "badminton" based on the user portrait and the program feature data.

[0110] By using machine learning algorithms to build user portraits based on the collected data, the personalization of program recommendations is improved.

[0111] Based on any of the above embodiments, in Embodiment 6 of the present application, refer to Figure 6 , Figure 6 This is a flowchart of the sixth embodiment of the operation method of the electronic program guide of the present application. The operation system further includes a recommendation module and an interaction module, the interaction module is used to provide an interaction function, and before step S10, steps E11 to E12 are also included:

[0112] Step E11, collecting user data through the data module to obtain a user data set;

[0113] In this embodiment, the user data set includes: basic information, such as name, gender, age, occupation, weight, region and education level; ordering information, such as ordering frequency, ordered products and ordered packaging type; behavior information, such as viewing time period, viewing frequency, viewing program type, viewing time preference, viewing duration and viewing path; social behavior, such as device type, collection, likes and scheduled programs.

[0114] As an optional implementation, the data module collects user data from multiple sources, including basic information, ordering information, behavior information, and social behavior, and then processes the data and constructs a user data set to finally obtain a user data set.

[0115] Step E12: the data processing module constructs the user portrait through the user data set.

[0116] In this embodiment, the construction of user portraits is a systematic process that aims to create virtual representatives that can represent a specific user group by collecting and analyzing user data sets.

[0117] As an optional implementation, the data module collects user data from multiple sources, and the data module uses the user data set to build and refine the user portrait.

[0118] Exemplarily, the collected user data set includes: basic information, such as name, gender, age, occupation, weight, region and education level; ordering information, such as ordering frequency, ordered products and ordered packaging types; behavioral information, such as viewing time, viewing frequency, viewing program type, viewing time preference, viewing duration and viewing path; social behavior, such as device type, collection, likes and scheduled programs, etc. Convert user data into labels, each label represents a dimension or feature of the user, and use TF-IDF algorithm to calculate label weight according to user behavior type, behavior time, behavior number, etc.; analyze and mine the model labels obtained by mining the value of user behavior data, such as if the user often watches CCTV5 when turning on the TV, the user is analyzed to be a sports fan; through data modeling, the user's multi-dimensional label data is integrated into a user portrait to form a comprehensive and in-depth understanding of the user. After the user portrait is successfully constructed, continue to iterate and optimize the user portrait based on user feedback and business results.

[0119] By using machine learning algorithms to build user portraits based on the collected data, the personalization of program recommendations is improved.

[0120] Based on any of the above embodiments, in Embodiment 7 of the present application, refer to Figure 7 , Figure 7 This is a flowchart of the seventh embodiment of the method for operating an electronic program guide of the present application. After step S30, steps F11 to F12 are also included:

[0121] F11, the operation module generates a program menu based on the personalized program data and the user strategy;

[0122] In this embodiment, the program menu refers to a collection of recommended programs generated by the operation module based on the personalized program data and the user strategy.

[0123] As an optional implementation, the operation module integrates the personalized program data into a program menu according to the acquired user policy.

[0124] F12, classify and arrange the program menus to obtain the electronic program guide.

[0125] In this embodiment, the classification arrangement refers to classifying the programs in the program menu by subject, and then arranging them in sequence to obtain an electronic program guide.

[0126] As an optional implementation method, the data processing module integrates and reorganizes the personalized program data based on user strategies to obtain an electronic program guide. If the target program data is generated based on a user portrait related to badminton, the operation module will put "badminton" related programs at the front when arranging them, and then arrange them in descending order according to relevance. Then each floor is placed with video content arranged from top to bottom in descending order according to relevance and popularity. Finally, an electronic program guide is obtained and presented on the display interface.

[0127] For example, sports enthusiasts match 5 programs with sports-related tags such as basketball or badminton and select a component with 5 recommendation positions to fill the 5 programs in the recommendation positions in sequence to generate a sports theme and place it on the first floor of the homepage waterfall flow; match family life dramas for housewives; match Zhao Liying's programs for users who like Zhao Liying and use Zhao Liying's portrait as a poster to display to users; for the eye-catching effect of video playback, use a component with background playback stream effect and match the component with a poster of a suitable size for the recommendation position.

[0128] Since the operation module generates the electronic program guide based on the relevance of program information, the operation effect of the electronic program guide is improved.

[0129] Based on any of the above embodiments, in Embodiment 8 of the present application, refer to Figure 8 , Figure 8 This is a flowchart of the eighth embodiment of the method for operating an electronic program guide of the present application. After step S10, steps G11 to G13 are also included:

[0130] G11, the interactive interface module receives the feedback instruction sent by the monitoring optimization module, and presents a feedback input window on the interactive interface according to the feedback instruction;

[0131] In this embodiment, the monitoring and optimization module is used to monitor operational indicator data, collect user feedback, and continuously optimize algorithms and user experience.

[0132] As an optional implementation, the monitoring and optimization module periodically sends feedback instructions to the interaction module, and the interaction interface module receives the feedback instructions from the monitoring and optimization module and displays a feedback input window on the display interface accordingly.

[0133] G12, the feedback input window forms feedback information according to the input content;

[0134] In this embodiment, the feedback information is formed by the opinions and evaluation contents input by the user through the feedback input window on the interactive interface.

[0135] As an optional implementation, the interactive interface module executes the feedback instruction and displays a feedback input window through the display interface. The user inputs the content that needs feedback in the feedback input window, thereby forming feedback information.

[0136] G13, the monitoring optimization module optimizes the operation strategy according to the operation data collected by the EPG data module and in combination with the feedback information.

[0137] In this embodiment, the operation strategy includes the algorithm of the EPG intelligent operation system, the construction method of the user portrait and the generation method of the interface elements. The preliminary operation strategy will be gradually adjusted according to the user feedback.

[0138] As an optional implementation method, the monitoring optimization module monitors the system status in real time, collects operation data, and then continuously optimizes the personalized EPG data recommendation algorithm and strategy based on user feedback.

[0139] For example, content strategies, user strategies, and operation indicators for operation scenarios are defined and reviewed and released. For example, if sports fans watch more comedies after getting married, the monitoring optimization module can be used to optimize the user portrait and the recommendation effect, thereby increasing the strength of recommending comedies to the user.

[0140] Exemplarily, the recommendation module provides a rich component library and effect library, allowing users to search, browse and provide feedback on the EPG, as well as adjust personalized recommendation settings.

[0141] Due to the setting of the monitoring optimization module, the personalized EPG data recommendation algorithm and operation strategy are continuously optimized through user feedback and business data, thereby improving the operation effect of the electronic program guide.

[0142] For example, to help understand the implementation process of the electronic program guide operation method obtained by combining this embodiment with the above-mentioned embodiment 1, please refer to Fig. 9 , Fig. 9 A flowchart of an operation method of an electronic program guide is provided, specifically:

[0143] First, define the EPG theme operation strategy, schedule the strategy, match the EPG theme data, then select components according to the scene and component characteristics, recommend programs according to user tags and the number of recommendation positions in the component, and then select posters based on the recommended programs according to the user's country or actor preferences combined with the poster quality score, standardize the EPG theme data and present it in the form of EPG. The formation of the data module includes CP injecting content, analyzing the content, and completing information: labels, such as family, city, passion, history, and action; posters, such as posters, stills, AI posters (posters of the leading actors), etc.; basic information, such as name, director, actor, introduction, and country; related recommendations, such as related director works, related actor works, and similar works; content understanding, such as subtitles converted into text, characters, scenes, and plot understanding, etc.; highlight moments, such as generating descriptions of highlights, etc. The construction of user portraits includes reporting user behavior feedback, big data collection and analysis, and then building user portraits to generate labels: basic information, such as name, gender, age, occupation, weight, region and education, etc.; ordering information, such as ordering frequency, ordered products and ordered packaging types; behavioral information, such as viewing time, viewing frequency, viewing program type, viewing time preference, viewing duration and viewing path, etc.; social behavior, such as device type, collection, likes and scheduled programs, etc. Finally, various data are gathered in the data module.

[0144] It should be noted that the above examples are only used to understand the present application and do not constitute a limitation on the operating method of the electronic program guide of the present application. More simple transformations based on this technical concept are all within the protection scope of the present application.

[0145] The present application provides an operating device for an electronic program guide, and the operating device for the electronic program guide includes: at least one processor; and a memory communicatively connected to the at least one processor; wherein the memory stores instructions executable by the at least one processor, and the instructions are executed by the at least one processor so that the at least one processor can execute the operating method of the electronic program guide in the above-mentioned embodiment 1.

[0146] Reference below Fig.10, which shows a schematic diagram of the structure of an operating device of an electronic program guide suitable for implementing an embodiment of the present application. The operating device of the electronic program guide in the embodiment of the present application may include but is not limited to mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (Personal Digital Assistants), PADs (Portable Application Descriptions), PMPs (Portable Media Players), vehicle-mounted terminals (such as vehicle-mounted navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Fig.10 The operating device of the electronic program guide shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present application.

[0147] like Fig.10 As shown, the operating device of the electronic program guide may include a processing device 1001 (such as a central processing unit, a graphics processor, etc.), which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM: Read Only Memory) 1002 or a program loaded from a storage device 1003 to a random access memory (RAM: Random Access Memory) 1004. Various programs and data required for the operation of the operating device of the electronic program guide are also stored in the RAM 1004. The processing device 1001, the ROM 1002, and the RAM 1004 are connected to each other via a bus 1005. An input / output (I / O) interface 1006 is also connected to the bus. Typically, the following systems may be connected to the I / O interface 1006: input devices 1007 including, for example, a touch screen, a touchpad, a keyboard, a mouse, an image sensor, a microphone, an accelerometer, a gyroscope, etc.; output devices 1008 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; storage devices 1003 including, for example, a magnetic tape, a hard disk, etc.; and communication devices 1009. The communication device 1009 may allow the operating device of the electronic program guide to communicate wirelessly or wired with other devices to exchange data. Although the operating device of the electronic program guide having various systems is shown in the figure, it should be understood that it is not required to implement or have all the systems shown. More or fewer systems may be implemented or have alternatively.

[0148] In particular, according to the embodiments disclosed in the present application, the process described above with reference to the flowchart can be implemented as a computer software program. For example, the embodiments disclosed in the present application include a computer program product, which includes a computer program carried on a computer-readable medium, and the computer program includes a program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from a network through a communication device, or installed from a storage device 1003, or installed from a ROM 1002. When the computer program is executed by the processing device 1001, the above-mentioned functions defined in the method of the embodiment disclosed in the present application are executed.

[0149] The electronic program guide operation device provided by the present application adopts the electronic program guide operation method in the above embodiment, which can solve the technical problem that it is impossible to provide timely personalized services to each user, thereby causing low operation efficiency of EPG. Compared with the prior art, the beneficial effects of the electronic program guide operation device provided by the present application are the same as the beneficial effects of the electronic program guide operation method provided by the above embodiment, and other technical features in the electronic program guide operation device are the same as the features disclosed in the method of the previous embodiment, which will not be repeated here.

[0150] It should be understood that the various parts disclosed in this application can be implemented by hardware, software, firmware or a combination thereof. In the description of the above embodiments, specific features, structures, materials or characteristics can be combined in any one or more embodiments or examples in a suitable manner.

[0151] The above is only a specific implementation of the present application, but the protection scope of the present application is not limited thereto. Any person skilled in the art who is familiar with the present technical field can easily think of changes or substitutions within the technical scope disclosed in the present application, which should be included in the protection scope of the present application. Therefore, the protection scope of the present application should be based on the protection scope of the claims.

[0152] The present application provides a computer-readable storage medium having computer-readable program instructions (ie, computer programs) stored thereon, and the computer-readable program instructions are used to execute the operating method of the electronic program guide in the above-mentioned embodiment.

[0153] The computer-readable storage medium provided in the present application may be, for example, a USB flash drive, but is not limited to electrical, magnetic, optical, electromagnetic, infrared, or semiconductor systems, systems or devices, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In this embodiment, the computer-readable storage medium may be any tangible medium containing or storing a program that can be used by or in combination with an instruction execution system, system or device. The program code contained on the computer-readable storage medium may be transmitted using any appropriate medium, including but not limited to: wires, optical cables, RF (Radio Frequency), etc., or any suitable combination of the above.

[0154] The computer-readable storage medium may be included in the electronic program guide operating device; or may exist independently without being installed in the electronic program guide operating device.

[0155] The above-mentioned computer-readable storage medium carries one or more programs. When the above-mentioned one or more programs are executed by the operating device of the electronic program guide, the operating device of the electronic program guide: the data processing module determines personalized program data in the EPG database based on the user portrait; the operating module obtains the user strategy corresponding to the operating scenario; based on the operating module, the personalized program data is rearranged into an electronic program guide based on the user strategy.

[0156] Computer program code for performing the operations of the present application may be written in one or more programming languages ​​or a combination thereof, including object-oriented programming languages ​​such as Java, Smalltalk, C++, and conventional procedural programming languages ​​such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a separate software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., via the Internet using an Internet service provider).

[0157] The flow chart and block diagram in the accompanying drawings illustrate the possible architecture, function and operation of the system, method and computer program product according to various embodiments of the present application. In this regard, each square box in the flow chart or block diagram can represent a module, a program segment or a part of a code, and the module, the program segment or a part of the code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some alternative implementations, the functions marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two square boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be implemented with a dedicated hardware-based system that performs a specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0158] The modules involved in the embodiments described in this application may be implemented by software or hardware, wherein the name of the module does not constitute a limitation on the unit itself in some cases.

[0159] The readable storage medium provided by the present application is a computer-readable storage medium, which stores computer-readable program instructions (i.e., computer programs) for executing the above-mentioned electronic program guide operation method, and can solve the technical problem that it is impossible to provide timely personalized services to each user, thereby causing low operation efficiency of the EPG. Compared with the prior art, the beneficial effects of the computer-readable storage medium provided by the present application are the same as the beneficial effects of the electronic program guide operation method provided by the above-mentioned embodiment, and will not be repeated here.

[0160] The present application also provides a computer program product, including a computer program, which implements the steps of the above-mentioned electronic program guide operation method when executed by a processor.

[0161] The computer program product provided by the present application can solve the technical problem that it is not possible to provide timely personalized services to each user, which leads to low operating efficiency of EPG. Compared with the prior art, the beneficial effects of the computer program product provided by the present application are the same as the beneficial effects of the operating method of the electronic program guide provided by the above embodiment, which will not be described in detail here.

[0162] The above descriptions are only some embodiments of the present application, and are not intended to limit the patent scope of the present application. All equivalent structural changes made using the contents of the present application specification and drawings under the technical concept of the present application, or direct / indirect applications in other related technical fields are included in the patent protection scope of the present application.

Claims

1. A method for operating an electronic program guide, characterized in that: Applied to an operation system, the operation system includes: an operation module, a data module and a data processing module, the data module includes an EPG database, and the operation method of the electronic program guide includes: The data processing module determines personalized program data in the EPG database based on the user portrait; The operation module obtains the user strategy corresponding to the operation scenario; Based on the operation module, the personalized program data is rearranged into an electronic program guide based on the user policy.

2. The method for operating an electronic program guide according to claim 1, wherein: The data module also includes a program database. Before the step of determining personalized program data in the EPG database based on the user portrait, the data processing module includes: The data processing module obtains program information from the program database based on the content strategy corresponding to the operation scenario; The program feature data corresponding to the program information is extracted according to the data processing module, and the program feature data is added to the EPG database.

3. The method for operating an electronic program guide according to claim 2, wherein: The data processing module, based on the content strategy corresponding to the operation scenario, before the step of acquiring program information from the program database, includes: If the program database receives an update instruction, calling an interface corresponding to the update instruction; Establishing communication with a data source through the interface; The program information is synchronized with the data source.

4. The method for operating an electronic program guide according to claim 2, wherein: The step of extracting program feature data corresponding to the program information according to the data processing module includes: The data processing module generates visual content based on the program information; extracting program elements from the visual content; According to the program elements, at least one of the program characteristic data is constructed based on the EPG data type.

5. The method for operating an electronic program guide according to claim 1, wherein: The step of the data processing module determining personalized program data in the EPG database based on the user portrait includes: The data processing module calls out the program feature data in the EPG database; The personalized program data is determined based on the user portrait and the program feature data.

6. The method for operating an electronic program guide according to claim 1, wherein: Before the step of determining personalized program data in the EPG database based on the user portrait, the data processing module also includes Collecting user data through the data module to obtain a user data set; The data processing module constructs the user portrait through the user data set.

7. The method for operating an electronic program guide according to claim 1, wherein: The step of rearranging the personalized program data into an electronic program guide based on the user strategy based on the operation module includes: The operation module generates a program menu based on the personalized program data and the user strategy; The program menus are classified and arranged to obtain the electronic program guide.

8. The method for operating an electronic program guide according to claim 1, wherein: The operation system further includes a monitoring optimization module and an interaction module, the interaction module includes an interaction interface, and after the step of rearranging the personalized program data into an electronic program guide based on the user strategy based on the operation module, the operation system further includes: The interactive module receives the feedback instruction sent by the monitoring optimization module, and presents a feedback input window on the interactive interface according to the feedback instruction; The feedback input window forms feedback information according to the input content; The monitoring optimization module optimizes the operation strategy according to the operation data collected by the EPG data module in combination with the feedback information.

9. An operating device for an electronic program guide, characterized in that: The device comprises: a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the computer program is configured to implement the steps of the method for operating an electronic program guide according to any one of claims 1 to 8.

10. A storage medium, characterized in that: The storage medium is a computer-readable storage medium, and a computer program is stored on the storage medium. When the computer program is executed by a processor, the steps of the electronic program guide operating method according to any one of claims 1 to 8 are implemented.

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