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Method and device for monitoring website visitor values

A visitor, website technology, applied in the Internet field, can solve the problem of deviation between evaluation results and manual evaluation results

Inactive Publication Date: 2009-12-16
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] In order to solve the above technical problems, this application provides a method and device for monitoring website visitors, so as to solve the problem that there is a large deviation between the evaluation results and the manual evaluation results of the existing methods for automatically evaluating the value of visitors

Method used

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  • Method and device for monitoring website visitor values
  • Method and device for monitoring website visitor values
  • Method and device for monitoring website visitor values

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0030] figure 1 Shown is a flowchart of a calculation method for monitoring the value of website visitors according to an embodiment of the present application, which specifically includes the following steps:

[0031] S101. Obtain each grade c according to the pre-divided website visitor value grades j The probability of occurrence in the data sample P(c j ), where j=1, 2, ... N, N is the number of grades divided;

[0032] In this example, with c j Indicates the visitor value level. In the data sample set, the probability of occurrence of each grade in the data sample is counted separately, and the statistical results can be shown in Table 1:

[0033] level

probability

c 1

P(c 1 )

c 2

P(c 2 )

……

……

c N

P(c N )

[0034] Table 1

[0035] Since the above statistics are all completed in the same data sample set, namely c 1 , c 2 ,... c N constitute a complete set of events, so P(c 1 )+P(c...

Embodiment 2

[0056] In the first embodiment, after the visitor information X is obtained, P(X) and P(X|c) are counted in real time according to the data samples j ). Since the number of data samples is very large, if every time a new visitor information is obtained, the relevant probability is counted in real time, which will affect the processing speed to a certain extent. Moreover, the specific values ​​of the information of some visitors may be completely the same. In this case, the real-time statistics of the probability each time actually becomes a kind of repeated processing.

[0057] In order to solve the above problem, one method that can be adopted is to calculate the corresponding P(X) and P(X|c j ) and save the calculation result. After obtaining the specific value of the visitor information, the corresponding probability value can be obtained directly by searching the saved result.

[0058] According to the description of S102, it can be seen that the value of visitor inform...

Embodiment 3

[0072] The method for monitoring the value of website visitors in this application will be described below through a specific embodiment. Assuming that a company provides products for users of different genders and ages, when the website owner monitors the value of visitors, the factors considered include: visitor gender, visitor age, and the number of visits to the website. The results of the monitoring are divided into two levels: "Potential customers" and "General visitors". The technical solution of this application does not need to pay attention to what specific rules the website owner follows when monitoring, and only needs to count the relevant probability values ​​to perform monitoring calculations:

[0073] assuming c 1 Stands for "prospect", c 0 Stands for "General Visitor". Firstly, in the data sample set, the probability P(c 1 ) and P(c 0 ).

[0074] Suppose X 1 Represents "Visitor Gender", and its value range is known from common sense:

[0075] {men and w...

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Abstract

The invention discloses a method and a device for monitoring website visitor values. The method comprises the following steps: monitoring visitor information of a website, and according to the pre-divided grades of the website visitor values, acquiring the probability of occurrence P(cj) of each grade cj in a data sample, wherein j=1,2,...,N, and N is the number of the divided grades; after acquiring the visitor information X, further acquiring the dependent probabilities P(X) and P(X|cj) of the visitor information in the data sample; and calculating P(cj|X)=(P(X|cj)P(cj) / P(X)), (j=1,2,...,N), evaluating the visitor values by using the calculation result, and monitoring and outputting the evaluating result of the visitor value in real time. Because the processing of the scheme takes historical data samples as a basis and the historical data samples can effectively reflect the rule of an artificial evaluation, by applying the scheme to evaluate the visitor value, an evaluation result almost accordant with that of the artificial evaluation can be obtained.

Description

technical field [0001] This application relates to Internet technology, in particular to a method and device for monitoring the value of website visitors. Background technique [0002] At present, many enterprises use websites to display information and sell products. With the development of network technology, more interactions between websites and visitors can be achieved. For example, website owners can monitor some information of visitors through the network management system, evaluate the value of visitors based on this information, and then further perform some business actions on visitors with certain value, such as contacting them, providing them with more detailed information, etc. . [0003] It is conceivable that for a website with a large number of visitors, if the value of each visitor is evaluated manually, the workload is heavy and the efficiency is difficult to guarantee. In order to realize the automatic evaluation of the value of website visitors, in the ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06F17/30
CPCG06Q40/08G06Q30/02G06Q30/0269
Inventor 吕开利张征华炳阳苏杰刘增光孟超峰袁怀宾陈伟聪
Owner ALIBABA GRP HLDG LTD
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