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Push information monitoring method and device

A technology for pushing information and a monitoring device, applied in the field of data processing, can solve the problem of inability to count the effect of pushing information, and achieve the effect of quantitative monitoring of the pushing effect.

Active Publication Date: 2018-05-15
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The main purpose of the present invention is to provide a method and device for monitoring push information, so as to solve the problem that the push effect of push information cannot be counted in the prior art

Method used

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  • Push information monitoring method and device

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Embodiment Construction

[0026] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present invention will be described in detail below with reference to the accompanying drawings and examples.

[0027] The present invention provides a monitoring device for pushing information. The monitoring device provided by the embodiment of the present invention is described in detail below:

[0028] figure 1 is a schematic diagram of a monitoring device for pushing information according to an embodiment of the present invention, such as figure 1 As shown, the monitoring device mainly includes a first monitoring unit 10, a second monitoring unit 20 and a determination unit 30, wherein:

[0029] The first monitoring unit 10 is used to monitor the number of times that the user identification and the target website display push information for visiting the target website. cookie id, since the targe...

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Abstract

The invention discloses a monitoring method and device for push information. Wherein, the method for monitoring push information includes: monitoring the user IDs who visit the target website and the number of times the target website displays push information, wherein the target website is a website displaying push information; monitoring the user IDs who visit the first preset website; and according to The similarity between the first logo and the second logo, and the number of impressions determine the push effect of the push information, wherein the first logo is the monitored user logo for visiting the target website, and the second logo is the monitored user logo for visiting the first preset website. The user ID and the number of impressions are the number of times the monitored target website displays push information. The present invention solves the problem in the prior art that the push effect of the push information cannot be counted, and further achieves the effect of quantitatively monitoring the push effect of the push information.

Description

technical field [0001] The invention relates to the field of data processing, in particular to a method and device for monitoring push information. Background technique [0002] The current advertising industry mainly uses the number of impressions as the main measurement index to determine the degree of attention to push information such as advertisements placed by advertisers. Being seen, and more concerned about the push effect of push information, therefore, how to count the push effect of push information and what indicators to reflect the push effect of push information has become an urgent problem to be solved. [0003] Aiming at the problem of being unable to count the pushing effect of push information in related technologies, no effective solution has been proposed yet. Contents of the invention [0004] The main purpose of the present invention is to provide a method and device for monitoring push information, so as to solve the problem in the prior art that th...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30H04L29/06
Inventor 祁国晟黄勇坚戴飞
Owner BEIJING GRIDSUM TECH CO LTD
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