Advertisement putting method and system

A technology of advertising delivery and advertising, which is applied in the Internet field, can solve the problems that the advertising effect cannot meet expectations, etc., and achieve the effect of improving the delivery effect, good pertinence, and easy management

Inactive Publication Date: 2016-11-30
华扬联众数字技术股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

On the other hand, it is also difficult to choose the right media, and the advertising effect cannot meet expectations

Method used

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  • Advertisement putting method and system
  • Advertisement putting method and system
  • Advertisement putting method and system

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Embodiment Construction

[0020] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided so that the present disclosure can be more fully understood, and will fully convey the scope of the present disclosure to those skilled in the art.

[0021] figure 1 An example environment 100 illustrating an embodiment of the invention is shown as figure 1 As shown, the example network environment includes: an advertisement delivery platform 101 , multiple media 102 , terminal devices 103 , multiple advertisers 104 , and a network 105 .

[0022] In the example environment 100, the network 105 may be, for example, the Internet, a local area network, a wide area network, a ...

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Abstract

The present invention discloses an advertisement putting method and system. The system comprises: an interface communicating with a plurality of media; a data engine suitable for obtaining the media performance information of each media from a plurality of media through the interface; a decision engine suitable for determining an object media according to a first matching degree between the media performance information and the advertisement requirement; and a putting engine suitable for sending the created advertisement and the target audience identification to the object media to indicate the object media to put the advertisement. According to the scheme, the advertisement putting has better pertinence so as to improve the put effect of the advertisement.

Description

technical field [0001] The invention relates to the field of the Internet, in particular to an advertisement placement method and system. Background technique [0002] In recent years, the advertising media industry has developed rapidly, and various types of advertising media have emerged. The media is the main carrier and means of dissemination of advertising information. [0003] Different media may offer different ad slots for different audiences. On the other hand, the advertisement itself also has a desired audience and category attributes of the advertisement, such as automobiles, clothing, and so on. Therefore, it is very important for the advertiser to choose the media suitable for the advertisement to effectively deliver the advertisement to the desired audience and improve the advertisement effect. [0004] At present, the media is usually directly selected based on manual experience, and the advertising data and the like are directly transmitted to each media ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06K9/62
CPCG06Q30/0254G06F18/22
Inventor 苏同
Owner 华扬联众数字技术股份有限公司
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