Method and device for publishing media information

A media information and technology to be released, applied in the field of advertising, can solve problems such as the inability to quantitatively evaluate the media release platform, and the lack of pertinence of media releases

Active Publication Date: 2018-06-12
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] Embodiments of the present invention provide a method and device for releasing media information, so as to at least solve the technical problem in the related art that media releases are not well targeted due to the inability to make quantitative evaluations on the quality of the media release platform.

Method used

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  • Method and device for publishing media information
  • Method and device for publishing media information

Examples

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Embodiment 1

[0024] According to an embodiment of the present invention, an embodiment of a method for publishing media information is provided.

[0025] Optionally, in this embodiment, the method for releasing media information above may be applied to figure 1 In the hardware environment constituted by the server 102 and the terminal 104 as shown. Such as figure 1 As shown, the server 102 is connected to the terminal 104 through a network. The above-mentioned network includes but not limited to: a wide area network, a metropolitan area network or a local area network. The terminal 104 is not limited to a PC, a mobile phone, a tablet computer, and the like. The method for distributing media information in the embodiment of the present invention may be executed by the server 102, may also be executed by the terminal 104, and may also be executed jointly by the server 102 and the terminal 104. Wherein, the method for publishing media information in the embodiment of the present invention e...

Embodiment 2

[0081] According to an embodiment of the present invention, a device for distributing media information for implementing the above method for distributing media information is also provided. Figure 4 is a schematic diagram of an optional media information distribution device according to an embodiment of the present invention, such as Figure 4 As shown, the device may include:

[0082] The first acquiring unit 10 is configured to acquire account information from the publishing platform, wherein the account information is used to indicate the account to which the first media information is pushed on the publishing platform during the first predetermined period of time;

[0083] The second acquiring unit 20 is configured to acquire the quality parameters of the publishing platform in the first predetermined period of time at least according to the characteristics of the account information, wherein the characteristics of the account information are used to indicate the account...

Embodiment 3

[0099] According to an embodiment of the present invention, a server or a terminal for implementing the above media information publishing method is also provided.

[0100] Figure 5 is a structural block diagram of a terminal according to an embodiment of the present invention, such as Figure 5 As shown, the terminal may include: one or more (only one is shown in the figure) processor 201, memory 203, and transmission device 205 (such as the sending device in the above-mentioned embodiment), such as Figure 5 As shown, the terminal may also include an input and output device 207 .

[0101]Wherein, the memory 203 can be used to store software programs and modules, such as program instructions / modules corresponding to the method and device for distributing media information in the embodiment of the present invention, and the processor 201 runs the software programs and modules stored in the memory 203, thereby Executing various functional applications and data processing is ...

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PUM

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Abstract

The invention discloses a method and a device for publishing media information. The method includes steps of: acquiring account information from a publishing platform, wherein the account informationis used to indicate the account to which the first media information is pushed on the publishing platform during a first predetermined period of time; at least according to the characteristics of theaccount information, acquiring the quality parameter of the publishing platform during the first predetermined period of time, wherein the characteristics of the account information are used to indicate the degree of association between the account and the target account to which the first media information is to be pushed, and the quality parameter is used to instruct the publishing platform to provide degree of ability of the target account; and selecting second media information from a plurality of pieces of media information to be pushed according to the quality parameter, wherein the second media information is used as candidate media information to be pushed to the account on the publishing platform after the first predetermined period of time. The method and the device solve the technical problem that the media publishing is not highly targeted due to the fact that the quality of the media publishing platform cannot be quantitatively evaluated in the related art.

Description

technical field [0001] The present invention relates to the field of advertisements, in particular to a method and device for distributing media information. Background technique [0002] As an important marketing method for merchants, advertising is of great significance in a modern society where smart terminals are so popular. Merchants hope to place advertisements to more users, and the advertising platform also grasps this point. In order to attract merchants to It is often cheating to place advertisements, so how to discover the anti-cheating behavior of the advertising platform is becoming more and more urgent. [0003] From a technical point of view, in the process of programmatic purchase, DSPs often encounter traffic cheating, clicking, and exposure, which not only cause data differences between the two parties, but also affect the reflection of conversion data in effect delivery, resulting in a large number of Dirty data, sometimes causing DSP and ADX fee settleme...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0251G06Q30/0255G06Q30/0271
Inventor 张振尹程果周琦
Owner TENCENT TECH (SHENZHEN) CO LTD
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