User experience evaluation method and device, electronic equipment and storage medium

Abstract

The embodiment of the invention provides a user experience evaluation method and device, electronic equipment and a storage medium. The above method comprises the following steps that: obtaining eachfeature word of a preset target product; aiming at each target user, displaying each feature word in sequence according to a preset display rule, and recording the reaction data of the target user; and according to the reaction data, on the basis of a preset feature word screening condition, determining and outputting a target feature word. When the embodiment of the invention is applied, when user experience evaluation is carried out, on the basis of the preset feature word screening condition, the target feature word is determined, an obtained result is not influenced by the ability of an investigator, the problem of weak reliability of an investigation result since a questionnaire is used can be avoided, and the accuracy of a user experience evaluation result can be improved.

Description

technical field [0001] The present invention relates to the technical field of data analysis and processing, in particular to a user experience evaluation method, device, electronic equipment and computer-readable storage medium. Background technique [0002] User experience evaluation is the research and analysis of users' feelings about a product's function, brand, performance, vision and other dimensions. Based on the results of user experience evaluation, enterprises can understand users' different feelings about each dimension of the product, and then adjust business models, service methods, strategic priorities, and profit models in a targeted manner to provide users with better products or services. Existing user experience evaluations are usually conducted in the form of interviews, focus groups, or free association. The investigator communicates and interacts with the surveyed users, statistically analyzes the surveyed users' feelings about the product, and obtains...

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Problems solved by technology

[0004] When using the method of communication and interaction, the investigator needs to adjust his communication method in a timely manner according to the response of the surveyed users, that is, the ability of the investigator to interact will affect the evaluation results, and the results cannot be quantified

However, when the questionnaire is used, the questionnaire often has personal subjectivity, and the results obtained by the investigators based on the questionnaire have low accuracy and weak reliability.

It can be seen from the above that the accuracy of the user experience evaluation results obtained by the existing methods is low

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