A user experience evaluation method, device, electronic equipment and storage medium

A user and target user technology, applied in the field of devices, electronic equipment and computer-readable storage media, and user experience evaluation methods, can solve problems such as weak reliability, low accuracy, and influence of evaluation results, and avoid weak reliability, The effect of improving accuracy

Active Publication Date: 2022-03-04
BEIJING QIYI CENTURY SCI & TECH CO LTD
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AI Technical Summary

Problems solved by technology

[0004] When using the method of communication and interaction, the investigator needs to adjust his communication method in a timely manner according to the response of the surveyed users, that is, the ability of the investigator to interact will affect the evaluation results, and the results cannot be quantified
However, when the questionnaire is used, the questionnaire often has personal subjectivity, and the results obtained by the investigators based on the questionnaire have low accuracy and weak reliability.
It can be seen from the above that the accuracy of the user experience evaluation results obtained by the existing methods is low

Method used

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  • A user experience evaluation method, device, electronic equipment and storage medium
  • A user experience evaluation method, device, electronic equipment and storage medium
  • A user experience evaluation method, device, electronic equipment and storage medium

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Embodiment Construction

[0065] The technical solutions in the embodiments of the present invention will be described below with reference to the accompanying drawings in the embodiments of the present invention.

[0066] In the prior art, investigators often conduct surveys on target users by means of interviews and focus groups. According to the survey results, the investigator can obtain the user experience evaluation results of the target user for the target product. The investigator may also use a questionnaire to obtain the user experience evaluation result of the target user on the target product according to the questionnaire filled in by the target user. However, when conducting surveys by means of interviews and focus groups, the accuracy of survey results is often affected by the ability of the investigators; when conducting surveys by means of questionnaires, the individual subjectivity of the questionnaires will also affect the accuracy of survey results. . It can be seen that the accur...

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Abstract

Examples of the present invention provide a user experience evaluation method, device, electronic equipment and storage medium.The above methods include: each characteristic word for the preset target product, for each target user, display each feature word in turn according to the preset display rules, and record the response data of the target user. According to the reaction data, based on the preset dataFeatures of characteristic words to determine and output target feature words.The application of the present invention embodiment. When conducting the user experience assessment, the target characteristics can be determined based on the preset feature screening conditions.The problem of weak reliability of the survey results can improve the accuracy of user experience evaluation results.

Description

technical field [0001] The present invention relates to the technical field of data analysis and processing, and in particular, to a user experience evaluation method, apparatus, electronic device and computer-readable storage medium. Background technique [0002] User experience evaluation is the research and analysis of users' feelings about a product's function, brand, performance, vision and other dimensions. Based on the results of user experience evaluation, enterprises can understand the different feelings of users about the product in various dimensions, and then adjust the business model, service method, strategic focus and profit model in a targeted manner to provide users with better products or services. Existing user experience assessments are usually conducted through interviews, focus groups, or free association. Investigators communicate and interact with the surveyed users, statistically analyze the surveyed users' feelings about the product, and obtain the...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0201
Inventor 岳晓林毛永朋孔雪莹
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD
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