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Information recommendation method and device, electronic equipment and readable storage medium

A technology for information recommendation and recommendation information, applied in the Internet field to achieve the effect of improving accuracy

Active Publication Date: 2019-05-31
BEIJING SANKUAI ONLINE TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The present invention provides an information recommendation method, device, electronic equipment and readable storage medium to partially or completely solve the above-mentioned problems related to the information recommendation process in the prior art

Method used

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  • Information recommendation method and device, electronic equipment and readable storage medium
  • Information recommendation method and device, electronic equipment and readable storage medium
  • Information recommendation method and device, electronic equipment and readable storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0025] An information recommendation method provided by an embodiment of the present invention is introduced in detail.

[0026] refer to figure 1 , shows a flowchart of steps of an information recommendation method in an embodiment of the present invention.

[0027] Step 110, based on the first user data of the target user, determine the value of the degree of association between the target user and each scenario topic.

[0028] In the embodiment of the present invention, when recommending information to a user, in order to improve the matching degree between the recommended information and the corresponding user's situation, the matching accuracy between the recommended information and the corresponding user is further improved. For a target user who needs information recommendation, the first user data of the target user may be obtained, and based on the first user data, the value of the degree of association of the corresponding target user with respect to each scenario t...

Embodiment 2

[0044] An information recommendation method provided by an embodiment of the present invention is introduced in detail.

[0045] refer to figure 2 , shows a flowchart of steps of an information recommendation method in an embodiment of the present invention.

[0046] Step 210, data mining is performed based on the third user data that can refer to the user, and a specific scenario theme is extracted.

[0047] In practical applications, if the user-defined scenario theme type is defined, the scenario themes defined by different users will be different, and different users may set different scenario themes for the same scenario, which will easily lead to Scenario topics are confusing, which can easily affect the accuracy of recommended information. Therefore, in the embodiment of the present invention, in order to avoid the above situation, different scenario themes may be uniformly defined in advance. Specifically, data mining can be performed based on the third user data t...

Embodiment 3

[0138] An information recommendation device provided by an embodiment of the present invention is introduced in detail.

[0139] refer to image 3 , shows a schematic structural diagram of an information recommendation device in an embodiment of the present invention.

[0140] An association degree determining module 310, configured to determine an association degree value between the target user and each scenario topic based on the first user data of the target user.

[0141] The matching degree determination module 320 is configured to determine a matching degree value between the information to be recommended and the topic of the scenario according to the second user data corresponding to each information to be recommended.

[0142] The recommended information matching module 330 is configured to determine information to be recommended that matches the target user based on the association degree value and the matching degree value, and send the information to be recommende...

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PUM

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Abstract

The invention discloses an information recommendation method and device, electronic equipment and a readable storage medium. The method comprises the steps of determining an association degree value between a target user and each scene theme based on first user data of the target user; determining a matching degree value of the to-be-recommended information and the scene theme according to the second user data corresponding to each to-be-recommended information; and determining to-be-recommended information matched with the target user based on the association degree value and the matching degree value, and sending the to-be-recommended information to the target user. Therefore, the technical problems that an existing information recommendation method is insufficient in accuracy and diversity and low in attraction to users are solved. The beneficial effect of improving the accuracy, diversity and user attraction of the recommendation information is achieved.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to an information recommendation method, device, electronic equipment and readable storage medium. Background technique [0002] With the rise of mobile Internet services, people can easily access the network through mobile terminals, and then obtain or customize the services they need, so the O2O (Online To Offline, / Online to Offline) model has emerged as the times require. The essence of this model is to make it easier for users and services to discover each other. Users can choose the offline services they need online at any time; and through mining user portraits and merchant information, they can also recommend information to users. , thereby improving user experience and helping merchants discover customers. [0003] However, the core idea of ​​existing information recommendation schemes is to mine similar users or similar information to be recommended, and recommend s...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535
CPCG06F16/9535
Inventor 陈文石王强卢文羊李春阳
Owner BEIJING SANKUAI ONLINE TECH CO LTD