Marketing label authenticity verification method and system based on block chain

Abstract

The invention discloses a marketing label authenticity verification method and system based on a block chain, and belongs to the field of block chains. The method comprises: a seller node sending a marketing label to other nodes in a block chain network; the other nodes obtaining all customers who have transactions with the seller, and recording all the customers contained in the received marketing notes as a set A and a set B; judging whether the set A contains the set B or not, if yes, verifying the marketing label to be true, and if not, verifying the marketing label to be forged, and storing a verification result in the block chain. The authenticity is judged by judging whether the node for selling the label and the client contained in the sold desensitization sharing marketing label have transactions or not. The desensitization sharing marketing label is decrypted in the trusted environment, so that data leakage in the verification process is eradicated. By writing the authenticity information of the desensitization sharing marketing label into the smart contract, the written data is public and transparent and cannot be tampered.

Description

technical field [0001] The invention belongs to the technical field of block chains, and more specifically relates to a method and system for verifying the authenticity of marketing labels based on block chains. Background technique [0002] Electronic Business (Electronic Business) is booming and has become an indispensable huge trading market for modern business. At the same time, with the continuous development of Internet technology, e-commerce has evolved into a very rich format. Social e-commerce, rural e-commerce, cross-border e-commerce, etc. have emerged one after another, accelerating the development of the industry. In e-commerce, marketing tags occupy a very important position. Marketing tags are a summary of customer characteristics or preferences. E-commerce platforms or merchants can use marketing tags to more accurately locate their users, and carry out precise marketing based on marketing tags, and then Reduce advertising costs and labor costs. Due to the ...

AI Technical Summary

Problems solved by technology

[0004] Aiming at the defects of the prior art, the purpose of the present invention is to solve the technical problem that the authenticity of the marketing label cannot be confirmed in the prior art and possible data leakage and tampering during the verification process

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