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A blockchain-based marketing label authenticity verification method and system

A verification method and blockchain technology, applied in data processing applications, finance, instruments, etc., can solve the problems of marketing labels that cannot confirm the authenticity of data leakage and tampering, so as to prevent data leakage, solve single point failures or be maliciously Tampering, addressing the effects of data breaches

Active Publication Date: 2021-12-17
HUAZHONG UNIV OF SCI & TECH +1
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  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0004] Aiming at the defects of the prior art, the purpose of the present invention is to solve the technical problem that the authenticity of the marketing label cannot be confirmed in the prior art and possible data leakage and tampering during the verification process

Method used

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  • A blockchain-based marketing label authenticity verification method and system
  • A blockchain-based marketing label authenticity verification method and system
  • A blockchain-based marketing label authenticity verification method and system

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Embodiment Construction

[0029] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0030] like figure 1 As shown, a blockchain-based marketing label authenticity verification method, the method includes the following steps:

[0031] S1. The seller node sends the marketing tag to other nodes in the blockchain network;

[0032] S2. Other nodes obtain all customers who have had transactions with the seller and all customers included in the received marketing tags, which are recorded as set A and set B respectively;

[0033] S3. Determine whether set A contains set B, if so, the marketing label is verified as true, otherwise, the marketing label is verified as forged, and the verif...

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Abstract

The invention discloses a blockchain-based marketing label authenticity verification method and system, belonging to the blockchain field. Including: the seller node sends the marketing tag to other nodes in the blockchain network; other nodes obtain all customers who have had transactions with the seller and all customers included in the received marketing notes, which are recorded as set A and set B; Judging whether set A contains set B, if so, the marketing label is verified as true, otherwise, the marketing label is verified as forged, and the verification result is stored in the blockchain. The present invention judges its authenticity by judging whether the node that sells the tag has transacted with the customer contained in the sold desensitized shared marketing tag; by decrypting the desensitized shared marketing tag in a trusted environment, it eliminates the Data leakage; by writing the authenticity information of the desensitized shared marketing label into the smart contract, the written data is transparent and cannot be tampered with.

Description

technical field [0001] The invention belongs to the technical field of block chains, and more specifically relates to a method and system for verifying the authenticity of marketing labels based on block chains. Background technique [0002] Electronic Business (Electronic Business) is booming and has become an indispensable huge trading market for modern business. At the same time, with the continuous development of Internet technology, e-commerce has evolved into a very rich format. Social e-commerce, rural e-commerce, cross-border e-commerce, etc. have emerged one after another, accelerating the development of the industry. In e-commerce, marketing tags occupy a very important position. Marketing tags are a summary of customer characteristics or preferences. E-commerce platforms or merchants can use marketing tags to more accurately locate their users, and carry out precise marketing based on marketing tags, and then Reduce advertising costs and labor costs. Due to the ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/00G06Q40/04
CPCG06Q30/0185G06Q40/04
Inventor 代炜琦代春凯金海邹德清包庆华
Owner HUAZHONG UNIV OF SCI & TECH
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