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Malicious exposure advertisement behavior detection method and device, storage medium and terminal

A detection method and advertising technology, applied in the field of information processing, can solve problems such as increasing the difficulty of maintaining the quality of articles, and achieve the effect of improving accuracy and improving article quality

Pending Publication Date: 2020-11-06
广州腾讯科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Therefore, for some bad accounts, the advertisements at the bottom of the original article are pushed forward as much as possible, so that the article enjoys the original high advertising share while maliciously exposing the advertisement, which increases the difficulty of maintaining the quality of the article on the public platform.

Method used

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  • Malicious exposure advertisement behavior detection method and device, storage medium and terminal
  • Malicious exposure advertisement behavior detection method and device, storage medium and terminal
  • Malicious exposure advertisement behavior detection method and device, storage medium and terminal

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Embodiment Construction

[0025] The following will clearly and completely describe the technical solutions in the embodiments of the application with reference to the drawings in the embodiments of the application. Apparently, the described embodiments are only some of the embodiments of the application, not all of them. Based on the embodiments in this application, all other embodiments obtained by those skilled in the art without making creative efforts belong to the scope of protection of this application.

[0026] Embodiments of the present application provide a method, device, storage medium, and terminal for detecting malicious exposure of advertisements.

[0027] Wherein, the detection device for maliciously exposing advertisements can be specifically integrated in a terminal with a storage unit, a microprocessor, and computing capability, such as a tablet PC (Personal Computer) and a mobile phone.

[0028] According to the regulations of some public platforms, as long as articles published by ...

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Abstract

The embodiment of the invention discloses a malicious exposure advertisement behavior detection method and device, a storage medium and a terminal, and the detection method comprises the steps: carrying out the page rendering based on the page data of a to-be-detected article, and generating a target page; obtaining the display occupation area of the text content in the effect picture of the target page; calculating the actual occupied area of the text content in the article to be detected; and comparing the display occupied area with the actual occupied area to determine whether the to-be-detected article maliciously exposes the advertisement or not. According to the scheme, the accuracy of advertisement detection in the article can be effectively improved.

Description

technical field [0001] The present application relates to the technical field of information processing, and in particular to a detection method, device, storage medium and terminal for maliciously exposing advertisements. Background technique [0002] With the development of the Internet and the development of mobile communication networks, there are more and more ways and forms of advertisement placement. [0003] In related technologies, advertisements may be placed in certain articles, information, videos, etc. with relatively large traffic for publicity. For example, take the CPM (Cost Per Mille) advertisement, which is a common advertising billing method based on the amount of exposure, as an example, and it charges for every thousand people who have viewed the advertisement. Articles published by accounts registered on some platforms can apply for original articles as long as they exceed a certain number of words and the text content is not similar to all historical ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F16/958
CPCG06Q30/0248G06F16/958G06Q30/0277
Inventor 白帆
Owner 广州腾讯科技有限公司
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