Information processing method and device for live broadcast with goods, equipment and medium

An information processing method and technology of an information processing device are applied in the field of shopping live broadcast, which can solve the problems of cumbersome operation process and affecting the normal live broadcast behavior of anchors.

Pending Publication Date: 2021-05-18
广州繁星互娱信息科技有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] According to the method in the related art, the anchor needs to manually set the product activity during the live bro...

Method used

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  • Information processing method and device for live broadcast with goods, equipment and medium
  • Information processing method and device for live broadcast with goods, equipment and medium
  • Information processing method and device for live broadcast with goods, equipment and medium

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Embodiment Construction

[0037] In order to make the purpose, technical solution and advantages of the present application clearer, the implementation manners of the present application will be further described in detail below in conjunction with the accompanying drawings.

[0038] First, a brief introduction to the nouns involved in the embodiments of this application:

[0039] Live delivery of goods refers to a new service method that uses live broadcast technology to display products online, consult and answer questions, and guide sales through some Internet platforms. The specific form can be set up by the store itself. On the one hand, "live streaming" is more interactive and friendly, and consumers can communicate with sellers and even bargain with sellers like in a hypermarket; on the other hand, "live streaming" can often achieve the lowest price on the entire network. , it bypasses traditional intermediate channels such as distributors, and directly realizes the connection between goods and ...

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Abstract

The invention discloses an information processing method and device for live broadcast with goods, equipment and a medium, and relates to the field of shopping live broadcast. The method comprises: obtaining live broadcast audio data, wherein the live broadcast audio data comprise audio data of a target live broadcast room, and the target live broadcast room corresponds to a commodity set; identifying keywords in the live broadcast audio data; and modifying the commodity information of the target commodity in the commodity set according to the keyword. According to the method, the commodity information of the live broadcast room can be modified according to the voice instruction of the anchor, and the operation step of setting commodity activities in the live broadcast process of the anchor is simplified.

Description

technical field [0001] The embodiment of the present application relates to the field of live shopping, and in particular to an information processing method, device, equipment and medium for live streaming with goods. Background technique [0002] The development of Internet technology has enriched people's shopping channels. On the basis of online shopping, online live shopping has appeared. Online live shopping is performed by the anchor in the form of live broadcast to show customers real-time products and demonstrate product functions. When customers watch the shopping live broadcast, they can directly purchase the products displayed by the anchor in the anchor's live broadcast room. [0003] In the process of live shopping, in order to attract customers to buy products, the anchor needs to set up many promotional activities for the products, for example, set up promotional activities such as "buy one get one free" and "free shipping". After the anchor introduces the p...

Claims

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Application Information

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IPC IPC(8): G06F40/279G06Q30/06H04N21/2187H04N21/233H04N21/478
CPCG06F40/279G06Q30/0601H04N21/2187H04N21/233H04N21/47815
Inventor 黄中一
Owner 广州繁星互娱信息科技有限公司
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