Industry guidance method, device, electronic device and medium based on existing customers

Abstract

The present invention relates to the field of data analysis, and discloses an industry guidance method, device, electronic device and readable storage medium based on stock customers, the method comprising: selecting the preferred industry of the employee from a panoramic view of key industries according to the employee's personal preference; extracting the stock customer information of the preferred industry in the employee's current city location and the industry dynamics corresponding to the preferred industry; constructing a stock customer heat map according to the basic information in the stock customer information and the industry dynamics, obtaining the target stock customers in the area with the highest heat value of the stock customer heat map; extracting the stock customer social relations among the target stock customers, constructing a customer relationship map, and screening out potential customers from the customer relationship map; obtaining the basic information and industry dynamics of the potential customers, constructing a potential customer heat map; screening out target customers from the potential customer heat map. The present invention can improve the work efficiency of employees.

Description

Technical Field

[0001] The present invention relates to the field of data analysis, and in particular to an industry guidance method, device, electronic device and readable storage medium based on existing customers. Background Art

[0002] Industry guidance refers to corporate business personnel choosing appropriate industries to develop corporate business or customers.

[0003] At present, the common industry guidance methods are to select business addresses based on the company's historical data, and then develop company customers based on the business addresses. However, this method lacks big data analysis and cannot accurately determine target customers, resulting in a low order conversion rate for business personnel. In addition, the current industry guidance method can only develop secondary sales based on old customers, and cannot develop new customers through the resources of old customers, resulting in a waste of resources and low work efficiency of business personnel. Summary of the invention

[0004] The present invention provides an industry guidance method, device, electronic device and readable storage medium based on existing customers, which aims to improve the efficiency and accuracy of industry guidance based on existing customers.

[0005] To achieve the above object, the present invention provides an industry guidance method based on existing customers, the method comprising:

[0006] Obtaining the employee's personal preferences, current city location, and a preset key industry panorama corresponding to the current city location, and selecting the employee's preferred industry from the key industry panorama according to the employee's personal preferences;

[0007] Extracting the existing customer information of the preferred industry in the current city location and the industry dynamics corresponding to the preferred industry from the key industry panorama;

[0008] According to the basic information in the existing customer information and the industry dynamics, a heat map of existing customers is constructed, and existing customers in the area with the highest heat value of the heat map of existing customers are obtained as target existing customers;

[0009] Extracting social relationships of existing customers among the target existing customers, constructing a customer relationship map based on the social relationships of existing customers, and screening out potential customers from the customer relationship map according to preset rules;

[0010] Obtaining basic information and industry trends of the potential customers, and using the basic information and industry trends of the potential customers to construct a potential customer heat map;

[0011] Target customers are screened from the potential customer heat map according to preset rules.

[0012] Optionally, constructing a heat map of existing customers according to the basic information in the existing customer information and the industry dynamics includes:

[0013] Extracting address information from the existing customer information corresponding to the preferred industry, clustering the existing customers based on the address information, and obtaining the number of existing customers in each region;

[0014] The regions are ranked according to the number of existing customers, and a heat map is drawn based on the ranking results and the industry dynamics to obtain a heat map of existing customers.

[0015] Optionally, constructing a customer relationship map based on the existing customer social relationships includes:

[0016] Extract the encoding information of each word in the social relationship of the existing customers to obtain the word encoding information;

[0017] Matching the character encoding information with a preset character encoding bitmap mapping table to determine the bitmap of each character in the social relationship of the existing customers;

[0018] The bitmaps are combined according to the existing customer social relationships to obtain a customer relationship map.

[0019] Optionally, screening out potential customers from the customer relationship map according to preset rules includes:

[0020] According to the customer relationship map, identifying customers who have direct and indirect relationships with the existing customers, and obtaining first potential customers and second potential customers respectively;

[0021] Using a pre-built customer relationship closeness mapping table, calculate the closeness between the existing customer and the first potential customer and the second potential customer to obtain a first relationship closeness and a second relationship closeness respectively;

[0022] Calculating customer scores of the first potential customer and the second potential customer according to the first relationship closeness and the second relationship closeness;

[0023] When the customer score is greater than a preset threshold, the first potential customer or the second potential customer corresponding to the customer score is taken as a potential customer.

[0024] Optionally, selecting the employee's preferred industry from the key industry panorama according to the employee's personal preference includes:

[0025] According to the personal preferences of the employees, multiple industries suitable for the employees in the key industry panorama are screened out;

[0026] The preferred industry of the employee is determined according to the rankings of the multiple industries.

[0027] Optionally, the obtaining of the employee's personal preferences, current city location, and a preset key industry panorama corresponding to the current city location includes:

[0028] Obtaining basic information of employees and extracting the majors studied in the basic information;

[0029] Confirm the employee's personal preferences based on the major studied and the preset professional industry field matching template;

[0030] Using GPS to locate the current location of the employee, and determining the current city location of the employee according to the city to which the current location belongs;

[0031] Query the industry and existing customer information in the current city location in the local storage;

[0032] Rank the industry according to the current development status of the industry in the current city location;

[0033] Extracting address information from existing customer information, and displaying existing customers by partition according to the address information;

[0034] Based on the ranking of the industry and the zoning display of the existing customers, a panoramic view of the key industries corresponding to the current city location is drawn.

[0035] Optionally, extracting the stock customer information of the preferred industry in the current city location and the industry dynamics corresponding to the preferred industry from the key industry panorama includes:

[0036] Sending a request message for obtaining the existing customer information of the preferred industry and the industry dynamics corresponding to the preferred industry to the server where the panoramic map of the key industry is located;

[0037] According to the request information, filter out the existing customer information that matches the preferred industry from the existing customer information in the key industry panorama;

[0038] According to the request information, the news and policies corresponding to the preferred industry stored in the server are searched, and the news and policies are displayed in the panoramic view of the key industry.

[0039] In order to solve the above problem, the present invention further provides an industry guidance device based on existing customers, the device comprising:

[0040] An employee preferred industry selection module is used to obtain the employee's personal preferences, the current city location and a preset key industry panorama corresponding to the current city location, and select the employee's preferred industry from the key industry panorama according to the employee's personal preferences;

[0041] A potential customer screening module is used to extract the existing customer information of the preferred industry in the current city location and the industry dynamics corresponding to the preferred industry from the key industry panorama, construct an existing customer heat map based on the basic information in the existing customer information and the industry dynamics, obtain the existing customers in the area with the highest heat value of the existing customer heat map as the target existing customers, extract the existing customer social relationships among the target existing customers, construct a customer relationship map based on the existing customer social relationships, and screen out potential customers from the customer relationship map according to preset rules;

[0042] The target customer screening module is used to obtain the basic information and industry trends of the potential customers, use the basic information and industry trends of the potential customers to build a potential customer heat map, and screen target customers from the potential customer heat map according to preset rules.

[0043] In order to solve the above problem, the present invention further provides an electronic device, the electronic device comprising:

[0044] a memory storing at least one computer program; and

[0045] A processor executes the computer program stored in the memory to implement the above-mentioned industry guidance method based on existing customers.

[0046] In order to solve the above problems, the present invention also provides a computer-readable storage medium, in which at least one computer program is stored. The at least one computer program is executed by a processor in an electronic device to implement the above-mentioned industry guidance method based on existing customers.

[0047] The embodiment of the present invention obtains the employee's personal preferences, the current city location and the preset key industry panorama corresponding to the current city location, and selects the employee's preferred industry from the key industry panorama according to the employee's personal preferences, so that the employee can understand the industry market and choose a business that is more suitable for himself, thereby improving the employee's work enthusiasm and work efficiency. Furthermore, the existing customer information of the preferred industry in the current city location and the industry dynamics corresponding to the preferred industry are extracted from the key industry panorama, so as to help the employee show his professionalism and comprehensiveness when communicating with customers, improve customer recognition, and thus improve work efficiency. Secondly, according to the basic information in the existing customer information and the industry dynamics, Construct a heat map of existing customers, obtain existing customers in the area with the highest heat value of the heat map of existing customers as target existing customers, extract the social relationships of existing customers among the target existing customers, construct a customer relationship map based on the social relationships of existing customers, and screen out potential customers from the customer relationship map according to preset rules, and obtain the basic information and industry dynamics of the potential customers, and use the basic information and industry dynamics of the potential customers to construct a heat map of potential customers, so as to develop new customers from existing customers and make full use of existing customer resources. Finally, screen target customers from the heat map of potential customers according to preset rules, further narrow the scope of target customers, and improve the accuracy of customers, thereby improving the work efficiency of employees. Therefore, the industry guidance method, device, equipment and storage medium based on existing customers provided in the embodiments of the present invention can improve the work efficiency of employees. BRIEF DESCRIPTION OF THE DRAWINGS

[0048] Figure 1 A schematic diagram of a process flow of an industry guidance method based on existing customers provided by an embodiment of the present invention;

[0049] Figures 2 to 3 A detailed implementation flow chart of one of the steps in the model corpus accuracy verification method provided by one embodiment of the present invention;

[0050] Figure 4 A schematic diagram of a module of an industry guidance device based on existing customers provided by an embodiment of the present invention;

[0051] Figure 5 A schematic diagram of the internal structure of an electronic device for implementing an industry guidance method based on existing customers provided by an embodiment of the present invention;

[0052] The realization of the purpose, functional features and advantages of the present invention will be further explained in conjunction with embodiments and with reference to the accompanying drawings. DETAILED DESCRIPTION

[0053] It should be understood that the specific embodiments described herein are only used to explain the present invention, and are not used to limit the present invention.

[0054] An embodiment of the present invention provides an industry guidance method based on existing customers. The execution subject of the industry guidance method based on existing customers includes but is not limited to at least one of the electronic devices such as a server and a terminal that can be configured to execute the method provided in the embodiment of the present application. In other words, the industry guidance method based on existing customers can be executed by software or hardware installed on a terminal device or a server device, and the software can be a blockchain platform. The server may include an independent server, or may include a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, content delivery networks (CDN), and big data and artificial intelligence platforms.

[0055] Reference Figure 1 FIG. 1 is a flow chart of an industry guidance method based on existing customers provided by an embodiment of the present invention. In the embodiment of the present invention, the industry guidance method based on existing customers includes the following steps S1-S6:

[0056] S1. Obtain the employee's personal preferences, current city location, and a preset key industry panorama corresponding to the current city location, and select the employee's preferred industry from the key industry panorama according to the employee's personal preferences.

[0057] In an embodiment of the present invention, the employee may be a staff member of an enterprise company who is responsible for exploring business or customers, such as a salesperson. The personal preference may be the field in which the employee excels. The current city location may be the city where the employee is currently located. The preset key industry panorama corresponding to the current city location includes the industry fields, industry field rankings, existing customer information and industry dynamics information involved in the company in the current city location, wherein the industry field ranking may be sorted according to the company's development status in the industry field involved in the current city location.

[0058] The embodiment of the present invention obtains the employee's personal preferences, current city location and a panoramic view of preset key industries corresponding to the current city location, so that the employee can intuitively feel the development prospects of various industry fields in the city, and then make industry choices based on his or her own areas of expertise, thereby improving the employee's work enthusiasm and work efficiency.

[0059] Further, as an optional embodiment of the present invention, refer to Figure 2 As shown, the process of obtaining the employee's personal preferences, the current city location, and the preset key industry panorama corresponding to the current city location includes steps S11-S17:

[0060] S11. Obtaining basic information of the employee, and extracting the major studied in the basic information;

[0061] S12. Confirming the employee's personal preference according to the major studied and the preset professional industry field matching template;

[0062] S13, using GPS to locate the current location of the employee, and determining the current city location of the employee according to the city to which the current location belongs;

[0063] S14, querying the industry and existing customer information in the current city location in the local storage;

[0064] S15. ranking the industries according to the development status of the industries in the current city location;

[0065] S16, extracting address information from the existing customer information, and displaying the existing customers by partition according to the address information;

[0066] S17. Draw a panoramic view of the key industries corresponding to the current city location based on the ranking of the industry and the zoning display of the existing customers.

[0067] In an embodiment of the present invention, the basic information includes the employee's name, gender, ethnicity, education background, and major. The professional industry field matching template may be a mapping table of the employee's major and the field involved in the enterprise set in advance by the enterprise. The GPS may be a global positioning system. The industry may be the field involved in the enterprise's business in the current city where the employee is located, such as the financial industry and the software industry. The existing customer information may be the basic information of the enterprise's historical customers, wherein the basic information includes name, contact information, and address information.

[0068] In an optional embodiment of the present invention, the basic information of the employee can be obtained by extracting data from the employee database, and the major studied by the employee can be extracted using keyword recognition technology, thereby determining the personal preference of the employee.

[0069] In another optional embodiment of the present invention, keyword recognition technology is used to extract the address information of existing customers to determine the area where the existing customers are located, and then the number of existing customers in each area is summarized and displayed based on the urban area division, thereby realizing the zoning display of existing customers.

[0070] Furthermore, the embodiment of the present invention selects the employee's preferred industry from the key industry panorama according to the employee's personal preference, which helps to improve the employee's work enthusiasm for the selected industry, thereby achieving the purpose of improving work efficiency.

[0071] In detail, the selecting the preferred industry of the employee from the key industry panorama according to the personal preference of the employee includes:

[0072] According to the personal preferences of the employees, multiple industries suitable for the employees in the key industry panorama are screened out;

[0073] The preferred industry of the employee is determined according to the rankings of the multiple industries.

[0074] In an optional embodiment of the present invention, since the personal preference of an employee may be greater than or equal to one, the number of industries suitable for the employee may also be greater than or equal to one. When the number of industries suitable for the employee is also greater than one, the industry with the best development status in the employee's current city location will be given priority, thereby giving the employee more room for growth and improving the employee's work enthusiasm and work efficiency.

[0075] S2. Extracting the existing customer information of the preferred industry in the current city location and the industry dynamics corresponding to the preferred industry from the panoramic view of the key industry.

[0076] In an embodiment of the present invention, the industry dynamics may be videos, pictures, and pdf files of industry trends of companies or governments, for example, videos, pdfs, or pictures of the latest government policies.

[0077] The embodiment of the present invention extracts the existing customer information of the preferred industry in the current city location and the industry dynamics corresponding to the preferred industry from the panoramic view of the key industry, thereby improving the professionalism of employees, thereby improving the business success rate of employees and improving the work efficiency of employees.

[0078] Further, as an optional embodiment of the present invention, refer to Figure 3 As shown, the step of extracting the stock customer information of the preferred industry in the current city location and the industry dynamics corresponding to the preferred industry from the key industry panorama includes steps S21-S23:

[0079] S21, sending a request message for obtaining the existing customer information of the preferred industry and the industry dynamics corresponding to the preferred industry to the server where the panoramic map of the key industry is located;

[0080] S22. Filtering, according to the request information, the existing customer information of the key industry panorama to select the existing customer information that matches the preferred industry;

[0081] S23. According to the request information, search for news and policies corresponding to the preferred industry stored in the server, and display the news and policies in the panoramic view of the key industry.

[0082] In an embodiment of the present invention, by sending a request message for obtaining the stock customer information of the preferred industry and the industry dynamics corresponding to the preferred industry to the server where the key industry panoramic map is located, the stock customer information of the preferred industry and the industry dynamics corresponding to the preferred industry in the current city location are extracted from the key industry panoramic map, thereby ensuring the information transmission rate, reducing the time employees spend on the Internet to collect relevant information, and thus improving the work efficiency of employees.

[0083] In an optional embodiment of the present invention, the server where the panoramic map of key industries is located will automatically search and store information about the relevant industries on the entire network every day, thereby ensuring the real-time nature of the information and ensuring that the professionalism of employees is improved.

[0084] S3. Construct a heat map of existing customers based on the basic information in the existing customer information and the industry dynamics, and obtain existing customers in the area with the highest heat value in the heat map of existing customers as target existing customers.

[0085] In the embodiment of the present invention, the existing customer heat map may be a ranking of the number of existing customers corresponding to each area in the city where the employee is located.

[0086] The embodiment of the present invention constructs a heat map of existing customers based on the basic information in the existing customer information and the industry dynamics, so that employees can intuitively discover the development status of existing customers in various regions of the current city location, thereby accelerating employees' selection of industry development areas, reducing employees' time in selecting areas, and improving employees' work efficiency.

[0087] Further, as an optional embodiment of the present invention, constructing a heat map of existing customers according to the basic information in the existing customer information and the industry dynamics includes:

[0088] Extracting address information from the existing customer information corresponding to the preferred industry, clustering the existing customers based on the address information, and obtaining the number of existing customers in each region;

[0089] The regions are ranked according to the number of existing customers, and a heat map is drawn based on the ranking results and the industry dynamics to obtain a heat map of existing customers.

[0090] In an optional embodiment of the present invention, by clustering the existing customers in each region, the number of existing customers in each region is determined, thereby achieving the effect of intuitively displaying the development status of each region, thereby helping employees choose business areas to develop and improving work efficiency.

[0091] Furthermore, in an optional embodiment of the present invention, a region with a high thermal value in the heat map of existing customers indicates that the region has greater development potential and greater business promotion efforts. Therefore, selecting existing customers in the region with the highest thermal value in the heat map of existing customers as target existing customers can increase the probability of employees discovering new customers, thereby improving their work efficiency.

[0092] S4. Extracting social relationships among the target existing customers, constructing a customer relationship map based on the social relationships among the existing customers, and screening out potential customers from the customer relationship map according to preset rules.

[0093] In the embodiment of the present invention, the social relationships of the existing customers may include relatives, friends, and employment relationships, for example, the wife, customers, and drivers of an existing customer are all members of the existing customer. The customer relationship map may be a relationship map constructed by the customer and the social relationship associated users of the customer. The potential customer may be a new customer that can be developed.

[0094] The embodiment of the present invention extracts the social relationships of existing customers among the target existing customers and constructs a customer relationship map based on the social relationships of existing customers, thereby reducing the pressure on employees to develop new customers and making it unnecessary for employees to pull people around them away in order to meet business targets, thereby improving the work enthusiasm of employees.

[0095] Furthermore, the embodiment of the present invention constructs a customer relationship map based on the social relationships of the existing customers, which can make the social relationships of the existing customers more clear and visible, thereby facilitating employees to discover new users.

[0096] As an optional embodiment of the present invention, the step of constructing a customer relationship map based on the existing customer social relationships includes:

[0097] Extract the encoding information of each word in the social relationship of the existing customers to obtain the word encoding information;

[0098] Matching the character encoding information with a preset character encoding bitmap mapping table to determine the bitmap of each character in the social relationship of the existing customers;

[0099] The bitmaps are combined according to the existing customer social relationships to obtain a customer relationship map.

[0100] In the embodiment of the present invention, the coded information may be a code given to the information to facilitate the storage, retrieval and use of the information. The bitmap may be a pattern composed of pixels arranged and colored in different ways.

[0101] In the embodiment of the present invention, the bitmap of each character can be generated using publicly available software such as Photoshop.

[0102] In an optional embodiment of the present invention, the text encoding information is matched with a preset text encoding bitmap mapping table to determine the bitmap of each character in the existing customer social relations, thereby realizing the conversion of text information of the existing customer social relations into image information and completing the construction of the customer relationship map.

[0103] Furthermore, the embodiment of the present invention screens out potential customers from the customer relationship map according to preset rules, thereby providing employees with accurate customer targets, reducing the time for employees to select new customers, and thus improving the work efficiency of employees.

[0104] In detail, screening out potential customers from the customer relationship map according to preset rules includes:

[0105] According to the customer relationship map, identifying customers who have direct and indirect relationships with the existing customers, and obtaining first potential customers and second potential customers respectively;

[0106] Using a pre-built customer relationship closeness mapping table, calculate the closeness between the existing customer and the first potential customer and the second potential customer to obtain a first relationship closeness and a second relationship closeness respectively;

[0107] Calculating customer scores of the first potential customer and the second potential customer according to the first relationship closeness and the second relationship closeness;

[0108] When the customer score is greater than a preset threshold, the first potential customer or the second potential customer corresponding to the customer score is taken as a potential customer.

[0109] In an embodiment of the present invention, the direct relationship may be a social relationship that has a direct connection with the existing customer, for example, the relationship between the parents, wife, and children of an existing customer and the existing customer. The indirect relationship may be a social relationship that has a common intermediate contact with the existing customer, for example, the relationship between the colleague of the wife of the existing customer and the existing customer. The customer relationship closeness mapping table may be a table set by relevant staff to select the corresponding closeness according to the social relationship between customers, for example, the family relationship closeness is 10, the insurance beneficiary relationship closeness is 9, etc. The preset threshold may be a customer development target score set by relevant staff.

[0110] In an optional embodiment of the present invention, the first relationship closeness A between the existing customer and the first potential customer and the second potential customer can be calculated using the following formula: i1 and the second relationship closeness A i2 :

[0111]

[0112]

[0113] Wherein, i represents the existing customer; m represents the number of first potential customers owned by the existing customer; j represents the jth first potential customer of the existing customer; Norm represents the maximum value normalization algorithm; max represents the maximum closeness between the existing customer and the jth first potential customer in different relationship types; r ij1 represents the closeness of the first direct relationship between the existing customer and the jth first potential customer; the r ij2 represents the closeness of the second direct relationship between the existing customer and the j-th first potential customer; n represents the number of first potential customers owned by the j-th first potential customer of the existing customer; l represents the second potential customer of the existing customer;.

[0114] In another optional embodiment of the present invention, the customer score Z of the first potential customer and the second potential customer can be calculated using the following formula: i :

[0115] Z i =a*Z i1 +b*Z i2

[0116] Wherein, a is the weight ratio of the first relationship closeness in the customer score calculation process, b is the weight ratio of the second relationship closeness in the customer score calculation process, and Z i1 is the first relationship closeness, the Z i2 It is the second relationship closeness.

[0117] In the embodiment of the present invention, the weight ratio of the first relationship closeness in the customer score calculation process and the weight ratio of the second relationship closeness in the customer score calculation process can be adjusted according to actual conditions.

[0118] S5. Obtain basic information and industry trends of the potential customers, and construct a potential customer heat map using the basic information and industry trends of the potential customers.

[0119] The embodiment of the present invention obtains the basic information and industry dynamics of the potential customers, and uses the basic information and industry dynamics of the potential customers to construct a potential customer heat map, so that employees can intuitively discover the development prospects of potential customers in various areas of the current city location, thereby accelerating employees' selection of industry development areas, reducing employees' time in selecting areas, and improving employees' work efficiency.

[0120] In the experiment of the present invention, the acquisition of the basic information and industry dynamics of the potential customers, and the use of the basic information and industry dynamics of the potential customers to construct a potential customer heat map are similar to the construction of an existing customer heat map based on the basic information in the existing customer information and the industry dynamics, so they are not repeated here.

[0121] S6. Filter target customers from the potential customer heat map according to preset rules.

[0122] In the embodiment of the present invention, the preset rule may be a rule set by relevant staff according to the ability of employees. For example, employee A has excellent ability, and the preset rule may be specified as filtering target customers from large to small according to the heat value in the potential customer heat map.

[0123] The embodiment of the present invention screens target customers from the potential customer heat map according to preset rules, thereby determining the final development customers, reducing the time for selecting target customers, and thus improving the work efficiency of employees.

[0124] The embodiment of the present invention obtains the employee's personal preferences, the current city location and the preset key industry panorama corresponding to the current city location, and selects the employee's preferred industry from the key industry panorama according to the employee's personal preferences, so that the employee can understand the industry market and choose a business that is more suitable for himself, thereby improving the employee's work enthusiasm and work efficiency. Furthermore, the existing customer information of the preferred industry in the current city location and the industry dynamics corresponding to the preferred industry are extracted from the key industry panorama, so as to help the employee show his professionalism and comprehensiveness when communicating with customers, improve customer recognition, and thus improve work efficiency. Secondly, according to the basic information in the existing customer information and the industry dynamics, Construct a heat map of existing customers, obtain existing customers in the area with the highest heat value of the heat map of existing customers as target existing customers, extract the social relationships of existing customers among the target existing customers, construct a customer relationship map based on the social relationships of existing customers, and screen out potential customers from the customer relationship map according to preset rules, and obtain the basic information and industry dynamics of the potential customers, and use the basic information and industry dynamics of the potential customers to construct a heat map of potential customers, so as to develop new customers from existing customers and make full use of existing customer resources. Finally, according to preset rules, screen target customers from the heat map of potential customers, further narrow the scope of target customers, and improve the accuracy of customers, thereby improving the work efficiency of employees. Therefore, an industry guidance method based on existing customers provided in an embodiment of the present invention can improve the work efficiency of employees.

[0125] like Figure 4 The figure shows a functional module diagram of the industry guidance device based on existing customers of the present invention.

[0126] The industry guidance device 100 based on existing customers of the present invention can be installed in an electronic device. According to the functions to be implemented, the industry guidance device 100 based on existing customers can include an employee preference industry selection module 101, a potential customer screening module 102 and a target customer screening module 103. The module of the present invention can also be called a unit, which refers to a series of computer program segments that can be executed by an electronic device processor and can complete fixed functions, and is stored in the memory of the electronic device.

[0127] In this embodiment, the functions of each module / unit are as follows:

[0128] The employee preference industry selection module 101 is used to obtain the employee's personal preferences, current city location and a preset key industry panorama corresponding to the current city location, and select the employee's preferred industry from the key industry panorama according to the employee's personal preferences.

[0129] The potential customer screening module 102 is used to extract the existing customer information of the preferred industry in the current city location and the industry dynamics corresponding to the preferred industry from the key industry panorama, construct a heat map of existing customers based on the basic information in the existing customer information and the industry dynamics, obtain the existing customers in the area with the highest heat value of the existing customer heat map as the target existing customers, extract the social relationships of the existing customers among the target existing customers, construct a customer relationship map based on the social relationships of the existing customers, and screen out potential customers from the customer relationship map according to preset rules.

[0130] The target customer screening module 103 is used to obtain basic information and industry trends of the potential customers, construct a potential customer heat map using the basic information and industry trends of the potential customers, and screen target customers from the potential customer heat map according to preset rules.

[0131] like Figure 5 The figure is a schematic diagram of the structure of an electronic device for implementing the industry guidance method based on existing customers according to the present invention.

[0132] The electronic device may include a processor 10, a memory 11, a communication bus 12 and a communication interface 13, and may also include a computer program stored in the memory 11 and executable on the processor 10, such as an industry guidance program based on existing customers.

[0133] Among them, the memory 11 includes at least one type of readable storage medium, and the readable storage medium includes flash memory, mobile hard disk, multimedia card, card-type memory (for example: SD or DX memory, etc.), magnetic memory, disk, optical disk, etc. The memory 11 may be an internal storage unit of an electronic device in some embodiments, such as a mobile hard disk of the electronic device. The memory 11 may also be an external storage device of an electronic device in other embodiments, such as a plug-in mobile hard disk, a smart memory card (Smart Media Card, SMC), a secure digital (SecureDigital, SD) card, a flash card (Flash Card), etc. equipped on the electronic device. Further, the memory 11 may also include both an internal storage unit of the electronic device and an external storage device. The memory 11 can not only be used to store application software and various types of data installed in the electronic device, such as the code of the industry guidance program based on the existing customers, but also can be used to temporarily store data that has been output or is to be output.

[0134] The processor 10 may be composed of an integrated circuit in some embodiments, for example, a single packaged integrated circuit, or a plurality of packaged integrated circuits with the same or different functions, including one or more central processing units (CPUs), microprocessors, digital processing chips, graphics processors, and a combination of various control chips, etc. The processor 10 is the control core (Control Unit) of the electronic device, and uses various interfaces and lines to connect various components of the entire electronic device, and executes or executes programs or modules stored in the memory 11 (such as industry guidance programs based on existing customers, etc.), and calls data stored in the memory 11 to execute various functions of the electronic device and process data.

[0135] The communication bus 12 may be a Peripheral Component Interconnect (PCI) bus or an Extended Industry Standard Architecture (EISA) bus, etc. The bus may be divided into an address bus, a data bus, a control bus, etc. The communication bus 12 is configured to realize connection and communication between the memory 11 and at least one processor 10, etc. For ease of representation, only one thick line is used in the figure, but it does not mean that there is only one bus or one type of bus.

[0136] Figure 5 Only an electronic device with components is shown, and those skilled in the art will understand that Figure 5The structure shown does not constitute a limitation on the electronic device, and may include fewer or more components than shown in the figure, or combine certain components, or arrange the components differently.

[0137] For example, although not shown, the electronic device may also include a power source (such as a battery) for supplying power to each component. Preferably, the power source may be logically connected to the at least one processor 10 through a power management device, so that the power management device can realize functions such as charging management, discharging management, and power consumption management. The power source may also include one or more DC or AC power sources, recharging devices, power failure detection circuits, power converters or inverters, power status indicators, and other arbitrary components. The electronic device may also include a variety of sensors, Bluetooth modules, Wi-Fi modules, etc., which will not be repeated here.

[0138] Optionally, the communication interface 13 may include a wired interface and / or a wireless interface (such as a WI-FI interface, a Bluetooth interface, etc.), which is generally used to establish a communication connection between the electronic device and other electronic devices.

[0139] Optionally, the communication interface 13 may also include a user interface, which may be a display, an input unit (such as a keyboard), or a standard wired interface or a wireless interface. Optionally, in some embodiments, the display may be an LED display, a liquid crystal display, a touch-sensitive liquid crystal display, and an OLED (Organic Light-Emitting Diode) touch device. The display may also be appropriately referred to as a display screen or a display unit, which is used to display information processed in the electronic device and to display a visual user interface.

[0140] It should be understood that the embodiment is for illustration only and the scope of the patent application is not limited to this structure.

[0141] The industry guidance program based on existing customers stored in the memory 11 of the electronic device is a combination of multiple computer programs. When running in the processor 10, it can achieve:

[0142] Obtaining the employee's personal preferences, current city location, and a preset key industry panorama corresponding to the current city location, and selecting the employee's preferred industry from the key industry panorama according to the employee's personal preferences;

[0143] Extracting the existing customer information of the preferred industry in the current city location and the industry dynamics corresponding to the preferred industry from the key industry panorama;

[0144] According to the basic information in the existing customer information and the industry dynamics, a heat map of existing customers is constructed, and existing customers in the area with the highest heat value of the heat map of existing customers are obtained as target existing customers;

[0145] Extracting social relationships of existing customers among the target existing customers, constructing a customer relationship map based on the social relationships of existing customers, and screening out potential customers from the customer relationship map according to preset rules;

[0146] Obtaining basic information and industry trends of the potential customers, and using the basic information and industry trends of the potential customers to construct a potential customer heat map;

[0147] Target customers are screened from the potential customer heat map according to preset rules.

[0148] Specifically, the specific implementation method of the processor 10 for the above computer program can refer to Figure 1 The description of the relevant steps in the corresponding embodiments will not be repeated here.

[0149] Furthermore, if the module / unit integrated in the electronic device is implemented in the form of a software functional unit and sold or used as an independent product, it can be stored in a computer-readable storage medium. The computer-readable medium can be non-volatile or volatile. The computer-readable medium can include: any entity or device capable of carrying the computer program code, recording medium, USB flash drive, mobile hard disk, magnetic disk, optical disk, computer memory, read-only memory (ROM).

[0150] An embodiment of the present invention may further provide a computer-readable storage medium, wherein the computer-readable storage medium stores a computer program, and when the computer program is executed by a processor of an electronic device, the computer program may implement:

[0151] Obtaining the employee's personal preferences, current city location, and a preset key industry panorama corresponding to the current city location, and selecting the employee's preferred industry from the key industry panorama according to the employee's personal preferences;

[0152] Extracting the existing customer information of the preferred industry in the current city location and the industry dynamics corresponding to the preferred industry from the key industry panorama;

[0153] According to the basic information in the existing customer information and the industry dynamics, a heat map of existing customers is constructed, and existing customers in the area with the highest heat value of the heat map of existing customers are obtained as target existing customers;

[0154] Extracting social relationships of existing customers among the target existing customers, constructing a customer relationship map based on the social relationships of existing customers, and screening out potential customers from the customer relationship map according to preset rules;

[0155] Obtaining basic information and industry trends of the potential customers, and using the basic information and industry trends of the potential customers to construct a potential customer heat map;

[0156] Target customers are screened from the potential customer heat map according to preset rules.

[0157] Furthermore, the computer-usable storage medium may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application required for at least one function, etc.; the data storage area may store data created according to the use of the blockchain node, etc.

[0158] In the several embodiments provided by the present invention, it should be understood that the disclosed electronic device, apparatus and method can be implemented in other ways. For example, the apparatus embodiment described above is only illustrative, for example, the division of the modules is only a logical function division, and there may be other division methods in actual implementation.

[0159] The modules described as separate components may or may not be physically separated, and the components shown as modules may or may not be physical units, that is, they may be located in one place or distributed on multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

[0160] In addition, each functional module in each embodiment of the present invention may be integrated into one processing unit, each unit may exist physically separately, or two or more units may be integrated into one unit. The above-mentioned integrated unit may be implemented in the form of hardware or in the form of hardware plus software functional modules.

[0161] It is obvious to those skilled in the art that the present invention is not limited to the details of the above exemplary embodiments, and that the present invention can be implemented in other specific forms without departing from the spirit or essential characteristics of the present invention.

[0162] Therefore, no matter from which point of view, the embodiments should be regarded as illustrative and non-restrictive, and the scope of the present invention is limited by the appended claims rather than the above description, so it is intended that all changes falling within the meaning and scope of the equivalent elements of the claims are included in the present invention. Any attached figure mark in the claims should not be regarded as limiting the claims involved.

[0163] The blockchain referred to in this invention is a new application mode of computer technologies such as distributed data storage, peer-to-peer transmission, consensus mechanism, encryption algorithm, etc. Blockchain is essentially a decentralized database, a string of data blocks generated by cryptographic methods. Each data block contains a batch of network transaction information, which is used to verify the validity of its information (anti-counterfeiting) and generate the next block. Blockchain can include the underlying blockchain platform, platform product service layer, and application service layer.

[0164] In addition, it is clear that the word "comprising" does not exclude other units or steps, and the singular does not exclude the plural. Multiple units or devices stated in the system claim can also be implemented by one unit or device through software or hardware. The second and other words are used to indicate names, but not to indicate any particular order.

[0165] Finally, it should be noted that the above embodiments are only used to illustrate the technical solution of the present invention rather than to limit it. Although the present invention has been described in detail with reference to the preferred embodiments, those skilled in the art should understand that the technical solution of the present invention can be modified or replaced by equivalents without departing from the spirit and scope of the technical solution of the present invention.

Claims

1. An industry guidance method based on existing customers, characterized in that: The method comprises: Obtaining the employee's personal preferences, current city location, and a preset key industry panorama corresponding to the current city location, and selecting the employee's preferred industry from the key industry panorama according to the employee's personal preferences; Extracting the existing customer information of the preferred industry in the current city location and the industry dynamics corresponding to the preferred industry from the key industry panorama; According to the basic information in the existing customer information and the industry dynamics, a heat map of existing customers is constructed, and existing customers in the area with the highest heat value of the heat map of existing customers are obtained as target existing customers; Extracting the social relations of existing customers from the target existing customers, extracting the encoding information of each character in the social relations of existing customers to obtain character encoding information, matching the character encoding information with a preset character encoding bitmap mapping table, determining the bitmap of each character in the social relations of existing customers, combining the bitmaps according to the social relations of existing customers to obtain a customer relationship map, and screening out potential customers from the customer relationship map according to preset rules; Obtaining basic information and industry trends of the potential customers, and using the basic information and industry trends of the potential customers to construct a potential customer heat map; Screening target customers from the potential customer heat map according to preset rules includes: According to the customer relationship map, identifying customers who have direct and indirect relationships with the existing customers, and obtaining first potential customers and second potential customers respectively; Using a pre-built customer relationship closeness mapping table, calculate the closeness between the existing customer and the first potential customer and the second potential customer to obtain a first relationship closeness and a second relationship closeness respectively; Calculating customer scores of the first potential customer and the second potential customer according to the first relationship closeness and the second relationship closeness; When the customer score is greater than a preset threshold, the first potential customer or the second potential customer corresponding to the customer score is taken as a potential customer.

2. The industry guidance method based on existing customers according to claim 1, characterized in that: The step of constructing a heat map of existing customers based on the basic information in the existing customer information and the industry dynamics includes: Extracting address information from the existing customer information corresponding to the preferred industry, clustering the existing customers based on the address information, and obtaining the number of existing customers in each region; The regions are ranked according to the number of existing customers, and a heat map is drawn based on the ranking results and the industry dynamics to obtain a heat map of existing customers.

3. The industry guidance method based on existing customers according to claim 1, characterized in that: The selecting the preferred industry of the employee from the key industry panorama according to the personal preference of the employee includes: According to the personal preferences of the employees, multiple industries suitable for the employees in the key industry panorama are screened out; The preferred industry of the employee is determined according to the rankings of the multiple industries.

4. The industry guidance method based on existing customers according to claim 1, characterized in that: The obtaining of the employee's personal preferences, current city location, and a preset key industry panorama corresponding to the current city location includes: Obtaining basic information of employees and extracting the majors studied in the basic information; Confirm the employee's personal preferences based on the major studied and the preset professional industry field matching template; Using GPS to locate the current location of the employee, and determining the current city location of the employee according to the city to which the current location belongs; Query the industry and existing customer information in the current city location in the local storage; Rank the industry according to the current development status of the industry in the current city location; Extracting address information from existing customer information, and displaying existing customers by partition according to the address information; Based on the ranking of the industry and the zoning display of the existing customers, a panoramic view of the key industries corresponding to the current city location is drawn.

5. The industry guidance method based on existing customers according to claim 1, characterized in that: The extracting the existing customer information of the preferred industry in the current city location and the industry dynamics corresponding to the preferred industry from the key industry panorama includes: Sending a request message for obtaining the existing customer information of the preferred industry and the industry dynamics corresponding to the preferred industry to the server where the panoramic map of the key industry is located; According to the request information, filter out the existing customer information that matches the preferred industry from the existing customer information in the key industry panorama; According to the request information, the news and policies corresponding to the preferred industry stored in the server are searched, and the news and policies are displayed in the panoramic view of the key industry.

6. An industry guidance device based on existing customers, used to implement the industry guidance method based on existing customers as described in any one of claims 1 to 5, characterized in that: The device comprises: An employee preferred industry selection module is used to obtain the employee's personal preferences, the current city location and a preset key industry panorama corresponding to the current city location, and select the employee's preferred industry from the key industry panorama according to the employee's personal preferences; A potential customer screening module is used to extract the existing customer information of the preferred industry in the current city location and the industry dynamics corresponding to the preferred industry from the key industry panorama, construct an existing customer heat map based on the basic information in the existing customer information and the industry dynamics, obtain the existing customers in the area with the highest heat value of the existing customer heat map as the target existing customers, extract the existing customer social relationships among the target existing customers, construct a customer relationship map based on the existing customer social relationships, and screen out potential customers from the customer relationship map according to preset rules; The target customer screening module is used to obtain the basic information and industry trends of the potential customers, use the basic information and industry trends of the potential customers to build a potential customer heat map, and screen target customers from the potential customer heat map according to preset rules.

7. An electronic device, characterized in that: The electronic device comprises: at least one processor; and, a memory communicatively connected to the at least one processor; wherein, The memory stores computer program instructions that can be executed by the at least one processor, and the computer program instructions are executed by the at least one processor to enable the at least one processor to execute the industry guidance method based on existing customers as described in any one of claims 1 to 5.

8. A computer-readable storage medium storing a computer program, characterized in that: When the computer program is executed by a processor, the industry guidance method based on existing customers as described in any one of claims 1 to 5 is implemented.

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