Cigarette marketing intelligent customer service system based on instant messaging tool

Abstract

The invention discloses a cigarette marketing intelligent customer service system based on an instant messaging tool, and relates to the technical field of cigarette marketing, the system comprises a customer service request scheduling unit, a cigarette market analysis unit, a terminal construction guidance unit and a cigarette marketing putting strategy guidance unit; wherein the customer service request scheduling unit is used for a virtual assistant to receive customer service requests sent by a preset object through an instant messaging tool and automatically distribute the customer service requests; wherein the virtual assistant and the instant messaging tool are integrated; and the cigarette marketing putting strategy guidance unit is used for the virtual assistant to obtain a cigarette marketing putting strategy guidance request sent by the preset object through the instant messaging tool, and determining a cigarette marketing putting strategy for the preset object based on the marketing target and the cigarette market analysis information carried in the cigarette marketing putting strategy guidance request. According to the method, the cigarette marketing efficiency is improved.

Description

Technical Field

[0001] The present application relates to the technical field of cigarette marketing, and in particular, to an intelligent customer service system for cigarette marketing based on instant messaging tools. Background Art

[0002] In recent years, with the rapid development of artificial intelligence technology, domestic research on the application of virtual assistants in the field of customer service has become increasingly in-depth. Many companies have begun to try to develop their own virtual assistants to improve the efficiency and quality of customer service.

[0003] In the field of customer service, the application of virtual assistants will become more extensive and in-depth. With the continuous innovation of technology, virtual assistants have surpassed traditional communication methods such as telephone and email, and gradually expanded to channels such as instant messaging.

[0004] In the field of cigarette marketing, tobacco companies usually visit customers regularly to communicate with them in order to understand the information and services they need. Based on this, there is an urgent need for an intelligent customer service system for cigarette marketing based on instant messaging tools, so that tobacco companies can provide customers with the information and services they need anytime and anywhere. Summary of the invention

[0005] The embodiment of the present application provides a cigarette marketing intelligent customer service system based on instant messaging tools to solve the above technical problems.

[0006] The present application provides a cigarette marketing intelligent customer service system based on instant messaging tools, including a customer service request scheduling unit, a cigarette market analysis unit, a terminal construction guidance unit, and a cigarette marketing delivery strategy guidance unit; wherein,

[0007] The customer service request scheduling unit is used for the virtual assistant to receive customer service requests sent by preset objects through instant messaging tools and automatically allocate the customer service requests;

[0008] The cigarette market analysis unit is used for the virtual assistant to obtain the cigarette market analysis request sent by the preset object through the instant messaging tool, and to provide cigarette market analysis information to the preset object based on the cigarette marketing database, the store operation data and the order data carried in the cigarette market analysis request; wherein the virtual assistant is integrated with the instant messaging tool;

[0009] The terminal construction guidance unit is used for the virtual assistant to obtain information support and guidance for the store shelf display of the preset object through the instant messaging tool;

[0010] The cigarette marketing strategy guidance unit is used for the virtual assistant to obtain the cigarette marketing strategy guidance request sent by the preset object through the instant messaging tool, and to determine the cigarette marketing strategy for the preset object based on the marketing goals and cigarette market analysis information carried in the cigarette marketing strategy guidance request.

[0011] Furthermore, providing cigarette market analysis information to the preset object based on the cigarette marketing database, the store operation data and the order data carried in the cigarette market analysis request includes:

[0012] Standardizing the store operation data and the order data;

[0013] Determine a first feature vector of the standardized store operating data and a second feature vector of the standardized order data based on the feature values ​​of the standardized store operating data and the feature values ​​of the standardized order data;

[0014] Calculating a first sample covariance matrix corresponding to the first eigenvector;

[0015] Calculating a second sample covariance matrix corresponding to the second eigenvector;

[0016] Based on the cigarette marketing database, the first sample covariance matrix and the second sample covariance matrix, the cigarette market analysis information is provided to the preset object.

[0017] Furthermore, providing the cigarette market analysis information for the preset object based on the cigarette marketing database, the first sample covariance matrix and the second sample covariance matrix includes:

[0018] Calculating the similarity between the first sample covariance matrix and the second sample covariance matrix;

[0019] Determine, according to the similarity between the first sample covariance matrix and the second sample covariance matrix, a first deviation eigenvector corresponding to the first sample covariance matrix and a second deviation eigenvector corresponding to the second sample covariance matrix information;

[0020] According to the first deviation eigenvector corresponding to the first sample covariance matrix and the second deviation eigenvector corresponding to the second sample covariance matrix information, cigarette market analysis information is provided for the preset object.

[0021] Furthermore, the virtual assistant provides information support and guidance for the store shelf display of the preset object through the instant messaging tool, including:

[0022] The virtual assistant obtains the terminal construction guidance request sent by the preset object through the instant messaging tool, and determines the store business district positioning information and business conditions based on the location information of the preset object carried in the terminal construction guidance request;

[0023] Using the big data technology to determine surrounding store facility data, surrounding store operation data, surrounding store display data, and business district population flow data based on the store business district positioning information;

[0024] According to the surrounding store facility data, the surrounding store operation data, the surrounding store store display data and the business district population flow data, the store characteristics of the preset object are analyzed to provide information support and guidance for the store shelf display of the preset object.

[0025] Furthermore, the step of determining a cigarette marketing strategy for the preset object based on the marketing target and the cigarette market analysis information carried in the cigarette marketing strategy guidance request includes:

[0026] For each indicator point in the marketing goal, determine the risk vector corresponding to each indicator point;

[0027] Performing cluster analysis on each indicator point according to the risk vector to obtain a first indicator point subset and a second indicator point subset; wherein the risk value of the indicator point included in the first indicator point subset is lower than the risk value of the indicator point included in the second indicator point subset; and the stability value of the indicator point included in the first indicator point subset is higher than the stability value of the indicator point included in the second indicator point subset;

[0028] The cigarette marketing strategy is determined for the preset object based on the first deviation eigenvector corresponding to the first sample covariance matrix, the second deviation eigenvector corresponding to the second sample covariance matrix information, the indicator points included in the first indicator point subset and the indicator points included in the second indicator point subset.

[0029] Further, the method of determining the cigarette marketing strategy for the preset object according to the first deviation eigenvector corresponding to the first sample covariance matrix, the second deviation eigenvector corresponding to the second sample covariance matrix information, the indicator points included in the first indicator point subset, and the indicator points included in the second indicator point subset includes:

[0030] Based on the first deviation eigenvector corresponding to the first sample covariance matrix and the second deviation eigenvector corresponding to the second sample covariance matrix information, the value vectors of each indicator point included in the first indicator point subset are associated with each other using the self-attention mechanism, and the value vectors of each indicator point included in the first indicator point subset are assigned corresponding weights based on the following formula to obtain the first value vector representation of each indicator point included in the first indicator point subset;

[0031] Based on the first deviation eigenvector corresponding to the first sample covariance matrix and the second deviation eigenvector corresponding to the second sample covariance matrix information, the value vectors of each indicator point included in the second indicator point subset are associated with each other using the self-attention mechanism, and corresponding weights are assigned to the value vectors of each indicator point included in the second indicator point subset, so as to obtain a second value vector representation of each indicator point included in the second indicator point subset;

[0032] The cigarette marketing delivery strategy is determined for the preset object according to the first value vector representation of each indicator point included in the first indicator point subset and the second value vector representation of each indicator point included in the second indicator point subset.

[0033] Furthermore, a corresponding weight is assigned to the value vector of each indicator point included in the second indicator point subset.

[0034] Furthermore, the cigarette marketing intelligent customer service system based on instant messaging tools also includes:

[0035] The cigarette future sales prediction unit is used to predict the future sales of the preset object according to the determined cigarette marketing strategy.

[0036] Furthermore, the cigarette marketing database includes multiple types of the following data: cigarette brand, cigarette packaging form, cigarette packaging color, cigarette type, filter type, tar content, nicotine content, filter length, cigarette circumference, cigarette name, sales volume, inventory volume, purchase price and selling price.

[0037] Furthermore, the cigarette marketing intelligent customer service system based on instant messaging tools also includes: a policy push unit, which is used for the virtual assistant to use the background data of the instant messaging tool to identify the needs of the preset objects, and carry out policy publicity in stages based on community grids.

[0038] Based on the embodiment provided in the present application, the cigarette marketing intelligent customer service system based on instant messaging tools includes a customer service request scheduling unit, a cigarette market analysis unit, a terminal construction guidance unit and a cigarette marketing strategy guidance unit; wherein the customer service request scheduling unit is used for the virtual assistant to receive the customer service request sent by the preset object through the instant messaging tool and automatically allocate the customer service request; the cigarette market analysis unit is used for the virtual assistant to obtain the cigarette market analysis request sent by the preset object through the instant messaging tool, and provide cigarette market analysis information for the preset object based on the cigarette marketing database, the store operation data and the order data carried in the cigarette market analysis request; wherein the virtual assistant is integrated with the instant messaging tool; the terminal construction guidance unit is used for the virtual assistant to obtain information support and guidance for the store shelf display for the preset object through the instant messaging tool; the cigarette marketing strategy guidance unit is used for the virtual assistant to obtain the cigarette marketing strategy guidance request sent by the preset object through the instant messaging tool, and determine the cigarette marketing strategy for the preset object based on the marketing target and the cigarette market analysis information carried in the cigarette marketing strategy guidance request. This enables tobacco companies to provide customers with the information and services they need anytime and anywhere, improving the efficiency of cigarette marketing and enhancing user experience.

[0039] Specifically, it has the following beneficial effects: Improve response speed and efficiency: The customer service request scheduling unit can quickly receive and automatically assign customer service requests, reducing customer waiting time and improving customer satisfaction; Optimize resource allocation: Automated customer service request allocation ensures that requests can be reasonably allocated according to the expertise and workload of customer service specialists, thereby optimizing the use of human resources; Enhance market analysis capabilities: The cigarette market analysis unit can provide market analysis based on big data to help preset objects better understand market trends and consumer behavior, thereby making more informed business decisions; Improve decision quality: Market analysis requests and data obtained through instant messaging tools enable decisions to be based on the latest and most relevant information, improving the accuracy and effectiveness of decisions; Improve customer service experience: The integration of virtual assistants and instant messaging tools provides a convenient and intuitive interface where customers can easily make requests and receive feedback, improving the overall customer service experience Support store display optimization: The terminal construction guidance unit provides professional guidance for store shelf display , help the preset objects optimize store layout, attract customers and improve sales efficiency; personalized marketing strategy: the cigarette marketing strategy guidance unit customizes personalized marketing strategies for the preset objects according to their specific needs and market analysis information, thereby improving the effectiveness of marketing activities; reduce operating costs: through automated and intelligent tools, the reliance on manual customer service is reduced, thereby reducing labor costs and operating costs; improve data processing capabilities: the system can process and analyze a large amount of cigarette market data, providing in-depth insights for the preset objects, which is difficult to achieve with traditional methods; enhance competitiveness: through an intelligent customer service system, the preset objects can adapt to market changes more quickly and execute marketing activities more effectively, thereby maintaining a leading position in the highly competitive market; enhance brand image: an efficient and professional customer service system can enhance customers' impression of the brand and help establish and maintain a positive brand image; promote continuous improvement: the system can collect customer feedback and interaction data to provide a basis for continuous improvement of products and services, and promote continuous development and innovation of the business. BRIEF DESCRIPTION OF THE DRAWINGS

[0040] The drawings described herein are used to provide a further understanding of the embodiments of the present invention and constitute a part of the present application. The illustrative embodiments of the present application and their descriptions are used to explain the present application and do not constitute an improper limitation on the present application. In the drawings:

[0041] Figure 1 It is a structural diagram of an optional cigarette marketing intelligent customer service system based on instant messaging tools according to an embodiment of the present application;

[0042] Figure 2 This is an optional flow chart of providing cigarette market analysis information to a preset object according to an embodiment of the present application.

[0043] The realization of the purpose, functional features and advantages of the present invention will be further explained in conjunction with embodiments and with reference to the accompanying drawings. DETAILED DESCRIPTION

[0044] In order to enable those skilled in the art to better understand the solution of the present application, the technical solution in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application.

[0045] Alternatively, if Figure 1 As shown, the present application provides a cigarette marketing intelligent customer service system based on instant messaging tools, including a customer service request scheduling unit 101, a cigarette market analysis unit 102, a terminal construction guidance unit 103 and a cigarette marketing delivery strategy guidance unit 104; wherein,

[0046] A customer service request scheduling unit 101 is used for the virtual assistant to receive customer service requests sent by a preset object through an instant messaging tool and automatically allocate the customer service requests;

[0047] The cigarette market analysis unit 102 is used for the virtual assistant to obtain the cigarette market analysis request sent by the preset object through the instant messaging tool, and provide the preset object with cigarette market analysis information based on the cigarette marketing database, the store operation data and the order data carried in the cigarette market analysis request; wherein the virtual assistant is integrated with the instant messaging tool;

[0048] The terminal construction guidance unit 103 is used for the virtual assistant to provide information support and guidance for the store shelf display of the preset object through the instant messaging tool;

[0049] The cigarette marketing strategy guidance unit 104 is used for the virtual assistant to obtain the cigarette marketing strategy guidance request sent by the preset object through the instant messaging tool, and determine the cigarette marketing strategy for the preset object based on the marketing goal and cigarette market analysis information carried in the cigarette marketing strategy guidance request.

[0050] Among them, the preset objects may include distributors and customers of cigarette companies.

[0051] Based on the embodiment provided in the present application, the cigarette marketing intelligent customer service system based on instant messaging tools includes a customer service request scheduling unit, a cigarette market analysis unit, a terminal construction guidance unit and a cigarette marketing strategy guidance unit; wherein the customer service request scheduling unit is used for the virtual assistant to receive the customer service request sent by the preset object through the instant messaging tool and automatically allocate the customer service request; the cigarette market analysis unit is used for the virtual assistant to obtain the cigarette market analysis request sent by the preset object through the instant messaging tool, and provide cigarette market analysis information for the preset object based on the cigarette marketing database, the store operation data and the order data carried in the cigarette market analysis request; wherein the virtual assistant is integrated with the instant messaging tool; the terminal construction guidance unit is used for the virtual assistant to obtain information support and guidance for the store shelf display for the preset object through the instant messaging tool; the cigarette marketing strategy guidance unit is used for the virtual assistant to obtain the cigarette marketing strategy guidance request sent by the preset object through the instant messaging tool, and determine the cigarette marketing strategy for the preset object based on the marketing target and the cigarette market analysis information carried in the cigarette marketing strategy guidance request. This enables tobacco companies to provide customers with the information and services they need anytime and anywhere, improving the efficiency of cigarette marketing and enhancing user experience.

[0052] Specifically, it has the following beneficial effects: Improve response speed and efficiency: The customer service request scheduling unit can quickly receive and automatically assign customer service requests, reducing customer waiting time and improving customer satisfaction; Optimize resource allocation: Automated customer service request allocation ensures that requests can be reasonably allocated according to the expertise and workload of customer service specialists, thereby optimizing the use of human resources; Enhance market analysis capabilities: The cigarette market analysis unit can provide market analysis based on big data to help preset objects better understand market trends and consumer behavior, thereby making more informed business decisions; Improve decision quality: Market analysis requests and data obtained through instant messaging tools enable decisions to be based on the latest and most relevant information, improving the accuracy and effectiveness of decisions; Improve customer service experience: The integration of virtual assistants and instant messaging tools provides a convenient and intuitive interface where customers can easily make requests and receive feedback, improving the overall customer service experience Support store display optimization: The terminal construction guidance unit provides professional guidance for store shelf display , help the preset objects optimize store layout, attract customers and improve sales efficiency; personalized marketing strategy: the cigarette marketing strategy guidance unit customizes personalized marketing strategies for the preset objects according to their specific needs and market analysis information, thereby improving the effectiveness of marketing activities; reduce operating costs: through automated and intelligent tools, the reliance on manual customer service is reduced, thereby reducing labor costs and operating costs; improve data processing capabilities: the system can process and analyze a large amount of cigarette market data, providing in-depth insights for the preset objects, which is difficult to achieve with traditional methods; enhance competitiveness: through an intelligent customer service system, the preset objects can adapt to market changes more quickly and execute marketing activities more effectively, thereby maintaining a leading position in the highly competitive market; enhance brand image: an efficient and professional customer service system can enhance customers' impression of the brand and help establish and maintain a positive brand image; promote continuous improvement: the system can collect customer feedback and interaction data to provide a basis for continuous improvement of products and services, and promote continuous development and innovation of the business.

[0053] Furthermore, if Figure 2 As shown, based on the cigarette marketing database, the store operation data and the order data carried in the cigarette market analysis request, the cigarette market analysis information is provided to the preset object, including:

[0054] S201, standardizing the store operation data and order data;

[0055] S202, determining a first eigenvector of the standardized store operating data and a second eigenvector of the standardized order data based on the eigenvalues ​​of the standardized store operating data and the eigenvalues ​​of the standardized order data;

[0056] S203, calculating a first sample covariance matrix corresponding to the first eigenvector;

[0057] S204, calculating a second sample covariance matrix corresponding to the second eigenvector;

[0058] S205, providing cigarette market analysis information for a preset object based on the cigarette marketing database, the first sample covariance matrix, and the second sample covariance matrix.

[0059] Based on the embodiments provided by the present application, the following beneficial effects are achieved: by extracting feature vectors, the factors that have the greatest impact on market analysis can be identified. This helps to focus analysis resources on the most important variables and improve the efficiency and effectiveness of analysis; the covariance matrix reflects the linear relationship between variables. By calculating the covariance matrix, the relationship between the characteristics of store operation data can be understood, providing a basis for subsequent analysis; combining the marketing database and the covariance matrix, a deeper market insight can be provided, including market trends, consumer behavior and preferences, etc.; data-driven decision-making: the information provided can help the preset object make more informed decisions based on data, such as inventory management, pricing strategies and promotional activities; risk assessment and management: by analyzing the statistical characteristics of the data, market risks can be better assessed and corresponding risk management measures can be taken; personalized marketing strategies: the analysis results can help formulate personalized marketing strategies for specific market segments or consumers and improve marketing effectiveness; competitive advantage: timely and accurate market analysis information can provide competitive advantages for the preset object in the fierce market competition; respond to market changes: the rapid market analysis capability enables the preset object to respond quickly to market changes, seize new business opportunities or meet challenges.

[0060] Furthermore, based on the cigarette marketing database, the first sample covariance matrix and the second sample covariance matrix, cigarette market analysis information is provided for a preset object, including:

[0061] Calculating the similarity between the first sample covariance matrix and the second sample covariance matrix;

[0062]

[0063] Where S1 is the first sample covariance matrix; S2 is the second sample covariance matrix; Maha_sim(S1,S2) is the similarity between the first sample covariance matrix and the second sample covariance matrix; () -1 Represents the inverse matrix of a matrix; () T Represents the transpose of a matrix;

[0064] Determine, according to the similarity between the first sample covariance matrix and the second sample covariance matrix, a first deviation eigenvector corresponding to the first sample covariance matrix and a second deviation eigenvector corresponding to the second sample covariance matrix information;

[0065] Cigarette market analysis information is provided for a preset object according to a first deviation eigenvector corresponding to the first sample covariance matrix and a second deviation eigenvector corresponding to the second sample covariance matrix information.

[0066] Furthermore, the virtual assistant provides information support and guidance for the store shelf display of the preset object through instant messaging tools, including:

[0067] The virtual assistant obtains the terminal construction guidance request sent by the preset object through the instant messaging tool, and determines the store business district positioning information and business conditions based on the location information of the preset object carried in the terminal construction guidance request;

[0068] Use big data technology to determine surrounding store facility data, surrounding store operation data, surrounding store display data, and business district population flow data based on store business district location information;

[0069] Based on the surrounding store facilities data, surrounding store operation data, surrounding store display data and business district population flow data, the store characteristics of the preset object are analyzed to provide information support and guidance for the store shelf display of the preset object.

[0070] Furthermore, based on the marketing objectives and cigarette market analysis information carried in the cigarette marketing strategy guidance request, a cigarette marketing strategy is determined for a preset object, including:

[0071] For each indicator point in the marketing goal, determine the risk vector corresponding to each indicator point;

[0072] Performing cluster analysis on each indicator point according to the risk vector to obtain a first indicator point subset and a second indicator point subset; wherein the risk value of the indicator point included in the first indicator point subset is lower than the risk value of the indicator point included in the second indicator point subset; and the stability value of the indicator point included in the first indicator point subset is higher than the stability value of the indicator point included in the second indicator point subset;

[0073] According to the first deviation eigenvector corresponding to the first sample covariance matrix, the second deviation eigenvector corresponding to the second sample covariance matrix information, the indicator points included in the first indicator point subset and the indicator points included in the second indicator point subset, a cigarette marketing strategy is determined for the preset object.

[0074] Based on the embodiments provided by the present application, the following beneficial effects are achieved: by assigning a risk vector to the indicator point of each marketing target, the potential risk of each indicator point can be quantified. This helps to identify weak links that may affect marketing success and provide data support for risk management; cluster analysis allows indicator points with similar risk characteristics to be classified into one category, which helps to group and manage indicator points, thereby achieving more targeted strategy formulation and resource allocation; risk management: the risk value of the first indicator point subset is lower, which means that these indicator points are more stable and can be used as a safe option in the marketing strategy; stability improvement: the stability value of the first indicator point subset is higher, indicating that these indicator points are more reliable in market changes, which helps to maintain the continuity and consistency of marketing activities; data-driven decision-making: the covariance matrix provides correlation information between indicator points, and the deviation from the eigenvector reveals the potential structure of the data. This information helps to formulate more scientific and accurate marketing strategies; optimize resource allocation: by analyzing the deviation from the characteristic vector, the key indicator points that have the greatest impact on the marketing goals can be identified, thereby optimizing resource allocation and improving marketing efficiency; enhance strategy adaptability: combining the characteristics of the first and second indicator point sets, flexible marketing strategies can be formulated for the preset objects to adapt to different market conditions and risk levels; personalized strategies: formulate personalized marketing strategies based on the specific needs and market conditions of the preset objects to improve the pertinence and effectiveness of marketing activities; improve marketing success rate: by comprehensively considering risks and stability, the success rate of marketing strategies can be improved and unnecessary risk exposure can be reduced; enhance market competitiveness: a clear marketing strategy can help the preset objects gain advantages in the fiercely competitive market and increase market share.

[0075] In general, the beneficial effect of this embodiment is that it can improve the scientificity, pertinence and adaptability of marketing strategies, help preset objects make more intelligent decisions in a complex and changing market environment, and thus improve marketing efficiency and success rate.

[0076] Further, according to the first deviation eigenvector corresponding to the first sample covariance matrix, the second deviation eigenvector corresponding to the second sample covariance matrix information, the indicator points included in the first indicator point subset and the indicator points included in the second indicator point subset, a cigarette marketing strategy is determined for the preset object, including:

[0077] Based on the first deviation eigenvector corresponding to the first sample covariance matrix and the second deviation eigenvector corresponding to the second sample covariance matrix information, the value vectors of each indicator point included in the first indicator point subset are correlated with each other using the self-attention mechanism, and the value vectors of each indicator point included in the first indicator point subset are assigned corresponding weights based on the following formula, so as to obtain the first value vector representation of each indicator point included in the first indicator point subset;

[0078]

[0079] Among them, Wei_vec1 i is the value vector of the ith indicator point contained in the first indicator point subset; N is the number of indicator points contained in the first indicator point subset; exp() is the natural exponential function; f() is a feedforward neural network; the values ​​of k1 and k2 are between 0 and 1; S3 is the first deviation eigenvector; S4 is the second deviation eigenvector; ‖.‖ F Represents the Froben i us norm of the vector;

[0080] Based on the first deviation eigenvector corresponding to the first sample covariance matrix and the second deviation eigenvector corresponding to the second sample covariance matrix information, the value vectors of each indicator point included in the second indicator point subset are mutually associated using a self-attention mechanism, and corresponding weights are assigned to the value vectors of each indicator point included in the second indicator point subset, so as to obtain a second value vector representation of each indicator point included in the second indicator point subset;

[0081] According to the first value vector representation of each indicator point included in the first indicator point subset and the second value vector representation of each indicator point included in the second indicator point subset, a cigarette marketing delivery strategy is determined for a preset object.

[0082] Based on the embodiments provided in the present application, the following beneficial effects are achieved: the self-attention mechanism can identify and emphasize the most important indicator points. By associating the value vectors of the various indicator points, the relationship and interaction between them can be better understood, thereby improving the pertinence and effectiveness of the strategy; by assigning weights, the importance of each indicator point in the marketing strategy can be quantified to ensure that key factors receive more attention and resource investment; refined management: providing an accurate quantitative representation for each indicator point in the first indicator point subset, which is conducive to refined management and optimization of marketing strategies; resource optimization allocation: the weight vector guides resource allocation to ensure that resources are tilted towards the most potential and important indicator points; risk control: the second indicator point subset usually contains indicator points with higher risks. By calculating the weight vector, these risks can be better controlled and managed; strategy adjustment: providing a basis for marketing strategies that may need special attention or adjustment to adapt to market changes; comprehensive decision-making: combining the value vector representations of the two indicator point subsets, more comprehensive marketing decisions can be made; flexibility and adaptability: the strategy can be flexibly adjusted according to the importance and risk level of different indicator points to adapt to the ever-changing market environment; improving marketing effectiveness: through refined and quantified indicator point analysis, the effectiveness and ROI (return on investment) of marketing activities can be improved.

[0083] Further, a corresponding weight is assigned to the value vector of each indicator point included in the second indicator point subset based on the following formula;

[0084]

[0085] Among them, Wei_vec2 j is the value vector of the jth indicator point contained in the second indicator point subset; M is the number of indicator points contained in the second indicator point subset; exp() is the natural exponential function; f() is the feedforward neural network; the values ​​of k3 and k4 are between 0 and 1; S3 is the first deviation eigenvector; S4 is the second deviation eigenvector; ‖.‖ F Represents the Frobenius norm of a vector.

[0086] Furthermore, the cigarette marketing intelligent customer service system based on instant messaging tools also includes:

[0087] The cigarette future sales prediction unit is used to predict the future sales of a preset object according to a determined cigarette marketing strategy.

[0088] Furthermore, the cigarette marketing database includes multiple of the following data: cigarette brand, cigarette packaging form, cigarette packaging color, cigarette type, filter type, tar content, nicotine content, filter length, cigarette circumference, cigarette name, sales volume, inventory volume, purchase price and selling price.

[0089] Furthermore, the cigarette marketing intelligent customer service system based on instant messaging tools also includes: a policy push unit, which is used for the virtual assistant to use the background data of the instant messaging tool to identify the needs of the preset objects, and carry out policy publicity in stages based on the community grid.

[0090] The above are only preferred embodiments of the present invention, and are not intended to limit the patent scope of the present invention. Any equivalent structure or equivalent process transformation made using the contents of the present invention specification and drawings, or directly or indirectly applied in other related technical fields, are also included in the patent protection scope of the present invention.

Claims

1. An intelligent customer service system for cigarette marketing based on instant messaging tools, characterized in that: It includes customer service request dispatching unit, cigarette market analysis unit, terminal construction guidance unit and cigarette marketing strategy guidance unit; among them, The customer service request scheduling unit is used for the virtual assistant to receive customer service requests sent by preset objects through instant messaging tools and automatically allocate the customer service requests; The cigarette market analysis unit is used for the virtual assistant to obtain the cigarette market analysis request sent by the preset object through the instant messaging tool, and to provide cigarette market analysis information to the preset object based on the cigarette marketing database, the store operation data and the order data carried in the cigarette market analysis request; wherein the virtual assistant is integrated with the instant messaging tool; The terminal construction guidance unit is used for the virtual assistant to obtain information support and guidance for the store shelf display of the preset object through the instant messaging tool; The cigarette marketing strategy guidance unit is used for the virtual assistant to obtain the cigarette marketing strategy guidance request sent by the preset object through the instant messaging tool, and to determine the cigarette marketing strategy for the preset object based on the marketing goals and cigarette market analysis information carried in the cigarette marketing strategy guidance request.

2. The cigarette marketing intelligent customer service system based on instant messaging tools according to claim 1 is characterized in that: The providing cigarette market analysis information to the preset object based on the cigarette marketing database, the store operation data and the order data carried in the cigarette market analysis request includes: Standardizing the store operation data and the order data; Determine a first feature vector of the standardized store operating data and a second feature vector of the standardized order data based on the feature values ​​of the standardized store operating data and the feature values ​​of the standardized order data; Calculating a first sample covariance matrix corresponding to the first eigenvector; Calculating a second sample covariance matrix corresponding to the second eigenvector; Based on the cigarette marketing database, the first sample covariance matrix and the second sample covariance matrix, the cigarette market analysis information is provided to the preset object.

3. The cigarette marketing intelligent customer service system based on instant messaging tools according to claim 2 is characterized in that: The providing the cigarette market analysis information for the preset object based on the cigarette marketing database, the first sample covariance matrix and the second sample covariance matrix includes: Calculating the similarity between the first sample covariance matrix and the second sample covariance matrix; Determine, according to the similarity between the first sample covariance matrix and the second sample covariance matrix, a first deviation eigenvector corresponding to the first sample covariance matrix and a second deviation eigenvector corresponding to the second sample covariance matrix information; According to the first deviation eigenvector corresponding to the first sample covariance matrix and the second deviation eigenvector corresponding to the second sample covariance matrix information, cigarette market analysis information is provided for the preset object.

4. The cigarette marketing intelligent customer service system based on instant messaging tools according to claim 1 is characterized in that: The virtual assistant provides information support and guidance for the store shelf display of the preset object through the instant messaging tool, including: The virtual assistant obtains the terminal construction guidance request sent by the preset object through the instant messaging tool, and determines the store business district positioning information and business conditions based on the location information of the preset object carried in the terminal construction guidance request; Using the big data technology to determine surrounding store facility data, surrounding store operation data, surrounding store display data, and business district population flow data based on the store business district positioning information; According to the surrounding store facility data, the surrounding store operation data, the surrounding store store display data and the business district population flow data, the store characteristics of the preset object are analyzed to provide information support and guidance for the store shelf display of the preset object.

5. The cigarette marketing intelligent customer service system based on instant messaging tools according to claim 3 is characterized in that: The step of determining the cigarette marketing strategy for the preset object based on the marketing target and the cigarette market analysis information carried in the cigarette marketing strategy guidance request includes: For each indicator point in the marketing goal, determine the risk vector corresponding to each indicator point; Performing cluster analysis on each indicator point according to the risk vector to obtain a first indicator point subset and a second indicator point subset; wherein the risk value of the indicator point included in the first indicator point subset is lower than the risk value of the indicator point included in the second indicator point subset; and the stability value of the indicator point included in the first indicator point subset is higher than the stability value of the indicator point included in the second indicator point subset; The cigarette marketing strategy is determined for the preset object based on the first deviation eigenvector corresponding to the first sample covariance matrix, the second deviation eigenvector corresponding to the second sample covariance matrix information, the indicator points included in the first indicator point subset and the indicator points included in the second indicator point subset.

6. The cigarette marketing intelligent customer service system based on instant messaging tools according to claim 5 is characterized in that: The method of determining the cigarette marketing strategy for the preset object according to the first deviation eigenvector corresponding to the first sample covariance matrix, the second deviation eigenvector corresponding to the second sample covariance matrix information, the indicator points included in the first indicator point subset, and the indicator points included in the second indicator point subset includes: Based on the first deviation eigenvector corresponding to the first sample covariance matrix and the second deviation eigenvector corresponding to the second sample covariance matrix information, the value vectors of each indicator point included in the first indicator point subset are associated with each other using the self-attention mechanism, and the value vectors of each indicator point included in the first indicator point subset are assigned corresponding weights based on the following formula to obtain the first value vector representation of each indicator point included in the first indicator point subset; Based on the first deviation eigenvector corresponding to the first sample covariance matrix and the second deviation eigenvector corresponding to the second sample covariance matrix information, the value vectors of each indicator point included in the second indicator point subset are associated with each other using the self-attention mechanism, and corresponding weights are assigned to the value vectors of each indicator point included in the second indicator point subset, so as to obtain a second value vector representation of each indicator point included in the second indicator point subset; The cigarette marketing delivery strategy is determined for the preset object according to the first value vector representation of each indicator point included in the first indicator point subset and the second value vector representation of each indicator point included in the second indicator point subset.

7. The cigarette marketing intelligent customer service system based on instant messaging tools according to claim 6 is characterized in that: Assign corresponding weights to the value vectors of the respective indicator points included in the second indicator point subset.

8. The cigarette marketing intelligent customer service system based on instant messaging tools according to claim 1 is characterized in that: The cigarette marketing intelligent customer service system based on instant messaging tools also includes: The cigarette future sales prediction unit is used to predict the future sales of the preset object according to the determined cigarette marketing strategy.

9. The cigarette marketing intelligent customer service system based on instant messaging tools according to claim 1, characterized in that: The cigarette marketing database includes multiple types of the following data: cigarette brand, cigarette packaging form, cigarette packaging color, cigarette type, filter type, tar content, nicotine content, filter length, cigarette circumference, cigarette name, sales volume, inventory volume, purchase price and selling price.

10. The cigarette marketing intelligent customer service system based on instant messaging tools according to claim 1, characterized in that: The cigarette marketing intelligent customer service system based on instant messaging tools also includes: The policy push unit is used for the virtual assistant to identify the needs of the preset objects by using the background data of the instant messaging tool, and to carry out policy publicity in stages based on the community grid.

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