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Promotional container

Inactive Publication Date: 2006-03-23
INT PAPER CO
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

[0006] The invention relates to a container having a promotional item removeably attached to an underside of th

Problems solved by technology

Unfortunately, most of the promotional items do not generally conform to the body of the container and therefore, the retailers distribute such promotional items and / or advertising information separately from the containers.
However, it is not desirable to provide the promotional item separately from the container (i.e., on the lid rather than directly on the container) since the retailers can not ensure that customers receive the promotional item with their purchase.
Other drawbacks of the present containers with the promotional items are lack of capturing customer attention and in some cases the promotional item is easily tampered or detached form the container.

Method used

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Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0016]FIG. 1 is an exploded perspective view of a promotional container 10. A promotional item 20 is attached to an underside of the promotional container 10 in accordance with the present invention. The promotional container 10 includes a body 12 having a side wall 14 and a bottom wall 16. The bottom wall 16 defines the body 12 to an upper portion 18a and a lower portion 18b. The lower portion 18b includes a bottom recess 22 sized to receive the promotional item 20. The lower portion 18b is separated from the upper portion 18a by the bottom wall 16 such that the upper portion 18a defines a sealed cup-shaped region for receiving and holding a liquid therein. The promotional container 10 is generally inverse-frustoconical in shape such as a cup or a mug, and can be used to hold hot or cold food such as coffee, beer, tea and / or soda. The promotional container 10 can be made from paperboard or plastic or other material suitably rigid to retain its shape. The side wall 14 includes a top...

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PUM

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Abstract

A cup-shaped container is adapted to be used with a promotional item. The promotional item is removeably attached to the underside of the cup-shaped container while maintaining the visibility of the promotional item. The promotional item comprises a substrate, an extruded film, and a communication media. The communication media is positioned between the substrate and the extruded film. The substrate is at least partially adhered to the extruded film to encapsulate the communication media while the communication media is at least partially visible through the extruded film.

Description

FIELD OF THE INVENTION [0001] This invention relates generally to a container for use in transporting, storing and displaying a promotional item, advertising information, imaging and the like. More particularly, this invention relates to a cup-shaped container adapted to be used with a promotional item that is removeably attached to an underside of the container. BACKGROUND OF THE INVENTION [0002] Containers for beverages and other substances intended for consumer products are well known. Retailers use printed advertising or promotional activities such as compact disc music or games on the body of containers to increase the sales of their products. For example, often retailers employ promotional items such as compact disc games in which the customer can receive instant prizes and / or collect game pieces in an effort to earn prizes. Such games commonly use game pieces which consumers either immediately return or collect and return for prizes. [0003] In addition, empty space on the bod...

Claims

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Application Information

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IPC IPC(8): B65D77/00B65D85/00
CPCB65D25/205
Inventor TEDFORD, RICHARD ALVIN JR.CANINO, PAUL
Owner INT PAPER CO