Systems and methods for mapping media content to web sites

a technology of media content and mapping system, applied in the field of systems and methods for mapping media content to web sites, can solve the problems of increasing complexity and sophistication of the delivery of media programs to homes

Inactive Publication Date: 2013-07-25
XAXIS INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

Enables consumers to engage in media commerce and advertisers to capitalize on product placements and graphical overlays by launching web browsers to specific websites during media content consumption, enhancing advertising opportunities and user interaction.

Problems solved by technology

In recent years, the delivery of media programs to homes has become increasingly complex and sophisticated.

Method used

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  • Systems and methods for mapping media content to web sites
  • Systems and methods for mapping media content to web sites
  • Systems and methods for mapping media content to web sites

Examples

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Embodiment Construction

[0013]Embodiments of the present invention are directed to mapping of media content and objects within the media content to web sites. In certain embodiments of the present invention, the media content is viewable media content and objects within the viewable media content are mapped based upon their screen locations during specific time durations to web sites. In further embodiments, the media content is non-viewable media content or viewable media content and mapping is performed based on the frame or time segment of the media content, and there may be default mapping for part or all of the media content. The mapping may be executed through data externally associated with the media content or data physically embedded in the media content. The embedded / associated data contain information that is used to instruct a browser what web site should be launched during a particular frame or time segment of playing media content.

[0014]In embodiments of the present invention, consumers watch...

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Abstract

Systems and methods for mapping viewable and non-viewable media to websites are disclosed. Mapping is executed through associated or embedded data, based upon frame and / or time segment of the media. The media-to-browser-destination-data (MBDD) may be embedded in media content, embedded in a transmitted signal, downloaded or pushed to a media playing device, or provided by a graphic overlay. Media players are disclosed that can process the MBDD to launch a browser to a selected web site.

Description

CROSS-REFERENCES TO RELATED APPLICATIONS[0001]This application is a continuation of U.S. patent application Ser. No. 11 / 371,611, filed Mar. 9, 2006, pending, the entire contents of which are hereby incorporated by reference in this application.BACKGROUND OF THE INVENTION[0002]1. Field of the Invention[0003]This invention is directed to systems and methods for mapping media content to web sites. Specifically, this invention is directed to mapping screen locations of viewable and non-viewable media content and objects in viewable media content by means of media time segments and screen locations to web sites.[0004]2. Description of Related Art[0005]In recent years, the delivery of media programs to homes has become increasingly complex and sophisticated. Media programs were once simple viewable programs, such as television shows and movies, and non-viewable programs, such as radio shows, transmitted to antennas over airwaves at certain radio frequencies. As time went on, cable televis...

Claims

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Application Information

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Patent Type & AuthorityApplications(United States)
IPC IPC(8): G06F3/01H04N21/4725H04N21/4782
CPCG06F17/30014G06F17/30855G06F17/30882G06F3/01G06F17/2247G06F3/0484G06F17/30914G06F16/94G06F16/84G06F16/748G06F16/9558
InventorROBINSON, STEVENKRASSEL, ALEXANDER
OwnerXAXIS INC