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Recessed Container Closure and Method of Increasing Advertising Space on a Container using a Recessed Container Closure

Inactive Publication Date: 2014-03-06
TURCOTTE ROBERT
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

The present invention is about increasing advertising space on product packaging without increasing the size of the packaging. This is done by increasing the graphic space and / or apparent volume of the container body. This method can be used for cosmetics and toiletries.

Problems solved by technology

This results in an increased apparent volume of the product packaging as compared with similar product packaging having the cap secured to an external surface of the container body.

Method used

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  • Recessed Container Closure and Method of Increasing Advertising Space on a Container using a Recessed Container Closure
  • Recessed Container Closure and Method of Increasing Advertising Space on a Container using a Recessed Container Closure
  • Recessed Container Closure and Method of Increasing Advertising Space on a Container using a Recessed Container Closure

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Embodiment Construction

[0045]Reference will now be made in detail to various exemplary embodiments of the invention. It is to be understood that the following discussion of exemplary embodiments is not intended as a limitation on the invention. Rather, the following discussion is provided to give the reader a more detailed understanding of certain aspects and features of the invention.

[0046]Product packaging is usually designed to provide advertising space on the packaging capable of attracting consumer attention and encouraging a sale. Product packaging in certain circumstances can be the equivalent of a mini-billboard. Each product package provides an opportunity for the manufacturer to connect with the consumer on an artistic or aesthetic level. The greater the space available for advertising on the package face(s), especially the front-facing portions, the greater impact to consumers the product will have on the shelf as a mechanism for promoting the product.

[0047]Along these lines, product packaging ...

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Abstract

The present invention relates to maximizing advertising space on product packaging. Embodiments of the present invention relate to a method of increasing advertising space on various product packaging by increasing the graphic space on and apparent volume of the packaging, such as those used for cosmetics and toiletries. Preferred embodiments include a product packaging with a partially or completely recessed container closure. Further preferred embodiments include a container closure that is threaded, fused, or snapped in to the body of the container. Embodiments of the invention can be modified to accommodate existing products or provide a unique package design for emerging products.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS[0001]This application claims priority to and the benefit of the filing date of U.S. Provisional Application No. 61 / 693,825, filed Aug. 28, 2012, the disclosure of which is hereby incorporated by reference herein in its entirety.BACKGROUND OF THE INVENTION[0002]1. Field of the Invention[0003]The present invention relates to product packaging and methods of increasing advertising space on product packaging. More specifically, embodiments of the present invention relate to a method of increasing advertising space on product containers by increasing the graphic space and apparent volume of a product container, while maintaining actual volume. Preferred embodiments include product packaging having a container with a partially or completely recessed container closure.[0004]2. Description of Related Art[0005]Product packaging is a key component of how successful a product is for a company. It allows the consumer to develop brand recognition and encou...

Claims

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Application Information

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IPC IPC(8): B65D25/00
CPCB65D25/00B65D39/00B65D39/02B65D39/08B65D43/021B65D43/0229B65D2203/02B65D2543/00277B65D2543/00287B65D2543/00296B65D2543/00425B65D2543/0049G09F23/00
Inventor TURCOTTE, ROBERT
Owner TURCOTTE ROBERT
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