Progress bar is advertisement
a technology of progress bars and advertisements, applied in the field of progress bars, can solve the problems of not being able to measure how many people, often ignored or quickly dismissed by users,
Inactive Publication Date: 2014-05-22
DEVREE TODD
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- Summary
- Abstract
- Description
- Claims
- Application Information
AI Technical Summary
Benefits of technology
The progress bar advertisement ensures 100% certainty of user engagement, increases brand exposure, and allows for interactive experiences, providing marketers with accurate metrics on ad viewership and opportunities for consumer interaction, thereby addressing the challenges of ad skipping and low engagement.
Problems solved by technology
However, pop-ups are often ignored or quickly dismissed by the users because they interfere with the user's experience.
This causes a problem for advertisers because their commercials are being skipped over as users fast forward through them.
Another problem for advertisers is that other than through surveys, there is no way to measure how many people are actually watching their ads during live television or “timeshifted” viewing.
Method used
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Embodiment Construction
[0041]Embodiments of the present invention provide, amongst other things, a progress bar as an advertisement that can be used where streaming video or audio is played. It will be appreciated that the streaming media could be over the internet where, for example, movies are transmitted over the internet to a consumer's laptop computer, television, or other output device. Likewise, television shows can be broadcast through a cable box to the television where the progress bar is illustrated on the television screen. In both of these examples, the present invention contemplates the progress bar being an advertisement as a logo, brand symbol, indicia, icon, name or the like, hereinafter “logo”. The logo can change, modify, reconfigure, morph, and be transformed into various aspects of a progress bar. Use of the logo increases brand exposure and is meant to enhance revenue for the brand owner.
[0042]In the following description, for purposes of explanation, various details are set forth in...
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A progress bar for a multi media device, such as a television or a computer, can depict digital media streaming or otherwise where a progress bar operates during the media playback function. One embodiment of the present invention includes the progress bar as an advertisement including company logos. The progress bar is the advertisement and is operable to morph into various positions allowing the advertisement to develop during the playing of the video. Marketers promote their logo as the progress bar to increase brand exposure.
Description
BACKGROUND OF THE INVENTION[0001]Advertising on the internet and on television or through other media provides a means for generating revenues for the networks and sales and brand exposure for companies providing a product and / or service. Television networks garner revenue from companies that advertise during their commercial breaks. On the internet revenue is raised by the networks and others that stream video in a variety of ways. Advertising pop-up banners and commercial breaks embedded in programs have been used extensively so as to provide brand exposure as consumers surf the internet and view and / or listen to streamed media. However, pop-ups are often ignored or quickly dismissed by the users because they interfere with the user's experience.[0002]Additionally, the use of Digital Video Recorders is growing in households across the US and every year more and more people are recording their favorite television shows and watching them at a time for them which is convenient. This ...
Claims
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IPC IPC(8): G06Q30/02
CPCG06Q30/0277G06Q30/02H04N21/47217H04N21/812H04N21/4312
InventorDEVREE, TODD
OwnerDEVREE TODD