Recommendation method, device, equipment and readable storage medium for house information

Abstract

The embodiment of the present invention relates to the field of communications, and discloses a method for recommending housing information, the method comprising: obtaining housing information, broker information, and enterprise information; generating N business cards according to the housing information, broker information, and enterprise information, and different business cards correspond to different broker information and different housing information; obtaining the target user's target operation instructions for the target document, target short video, and / or target web page, and the target document, the target short video, and / or the target web page correspond to the N business cards; generating a user portrait corresponding to the target user according to the target operation instructions and the target document, the target short video, and / or the target web page; determining the target business card corresponding to the user portrait from the N business cards; and recommending housing to the target user according to the target business card. Through the above manner, the embodiment of the present invention achieves more accurate recommendation of relevant housing information to users.

Description

Technical Field

[0001] The embodiments of the present invention relate to the field of communication technology, and in particular to a method, device, equipment and readable storage medium for recommending housing information. Background Art

[0002] At present, real estate agents usually use telephone, WeChat or paper notebooks to maintain customers, activate potential customers and maintain customer information on a daily basis. However, using telephone, WeChat or paper notebooks to maintain customers, on the one hand, real estate agents can only passively receive user information and cannot intelligently analyze the content that users are interested in, that is, they cannot obtain users who are really interested in properties and the types of properties that users are interested in. On the other hand, for users who are interested in a certain type of property, they cannot know what the corresponding property information is and which real estate agents are available.

[0003] Therefore, these methods are inefficient, customer information is not updated in a timely manner, and they are unable to accurately match target users with corresponding property types and real estate agent information, which in turn leads to the inability to recommend housing information that meets customer needs, resulting in customer churn and poor user experience. Summary of the invention

[0004] In view of the above problems, an embodiment of the present invention provides a method for recommending housing information, which is used to recommend housing information to users more accurately.

[0005] A first aspect of an embodiment of the present invention provides a method for recommending housing information, comprising:

[0006] Get listing information, broker information, and business information;

[0007] Generate N business cards according to the house information, the broker information and the company information, where N is a positive integer greater than or equal to 1, and different business cards correspond to different broker information and different house information;

[0008] Obtaining a target operation instruction of a target user on a target document, a target short video and / or a target webpage, wherein the target document, the target short video and / or the target webpage corresponds to the N business cards;

[0009] Generate a user portrait corresponding to the target user according to the target operation instruction and the target document, the target short video and / or the target webpage;

[0010] Determine a target business card corresponding to the user portrait from the N business cards;

[0011] Recommending housing resources to the target user according to the target business card.

[0012] In an optional manner, generating a user portrait corresponding to the target user according to the target operation instruction and the target document, the target short video and / or the target webpage includes:

[0013] Determine the behavior track of the target user according to the target operation instruction, wherein the behavior track includes the access time, access duration and access content of the target user, wherein the behavior track is associated with the target document, the target short video and the target webpage;

[0014] The user portrait is generated according to the behavior trajectory.

[0015] In an optional manner, the recommending a house to the target user according to the target business card includes:

[0016] Determine at least one target property information corresponding to the target business card;

[0017] Displaying the target property information so that the agent corresponding to the target business card recommends the target property information to the target user based on the target property information;

[0018] or,

[0019] Push the target housing information to the target user.

[0020] In an optional manner, before obtaining the target user's target operation instruction on the target document, target short video and / or target webpage, the method further includes:

[0021] Acquire a marketing task, wherein the marketing task corresponds to a target broker, and the marketing task is associated with the target document, the target short video and / or the target webpage, and the target broker is any one of the brokers corresponding to the N business cards;

[0022] The marketing task is pushed to the target broker, so that the target broker performs corresponding operations according to the marketing task.

[0023] In an optional manner, the method further includes:

[0024] receiving completion information from the target broker, wherein the completion information is associated with the marketing task;

[0025] The completion information is displayed so that the manager can monitor the completion progress of the marketing task.

[0026] In an optional manner, the method further includes:

[0027] Determine at least one target property information corresponding to the target business card;

[0028] Determine the target display housing source according to the target housing source information and the user portrait;

[0029] The target business card is updated according to the basic information of the target display house and the house picture of the target display house;

[0030] Extracting text content from the basic information of the house and image information from the pictures of the house;

[0031] Generate a target display business card according to the text keywords corresponding to the text content, the display picture corresponding to the picture information, and the target business card;

[0032] Push the target display business card to the target user.

[0033] A second aspect of an embodiment of the present invention provides a device for recommending housing information, including:

[0034] A first acquisition unit, used to acquire house information, broker information and enterprise information;

[0035] A first generating unit is used to generate N business cards according to the house information, the broker information and the company information, wherein N is a positive integer greater than or equal to 1, and different business cards correspond to different broker information;

[0036] A second acquisition unit is used to acquire a target operation instruction of a target user on a target document, a target short video and / or a target webpage, wherein the target document, the target short video and / or the target webpage corresponds to the N business cards;

[0037] A second generating unit, configured to generate a user portrait corresponding to the target user according to the target operation instruction and the target document, the target short video and / or the target webpage;

[0038] A determination unit, configured to determine a target business card corresponding to the user portrait from the N business cards;

[0039] A push unit is used to recommend housing sources to the target user according to the target business card.

[0040] In an optional manner, the second generating unit is specifically configured to:

[0041] Determine the behavior track of the target user according to the target operation instruction, wherein the behavior track includes the access time, access duration and access content of the target user, wherein the behavior track is associated with the target document, the target short video and the target webpage;

[0042] The user portrait is generated according to the behavior trajectory.

[0043] In an optional manner, the pushing unit is specifically used for:

[0044] Determine at least one target property information corresponding to the target business card;

[0045] Displaying the target property information so that the agent corresponding to the target business card recommends the target property information to the target user based on the target property information;

[0046] or,

[0047] Push the target housing information to the target user.

[0048] In the embodiment provided by the present application, the device for recommending real estate information can generate N business cards based on house source information, broker information and enterprise information, where N is a positive integer greater than or equal to 1, and different business cards correspond to different broker information; obtain the target user's target operation instructions for the target document, target short video and / or target web page; generate a user portrait corresponding to the target user according to the target operation instructions; determine the target business card corresponding to the user portrait from the N business cards; and recommend houses to the target user according to the target business card. Since the user portrait is generated based on the user's operation instructions for the document, short video and / or web page containing the house source information, the obtained user portrait is more closely matched to the house source information, so when recommending houses to users through the business card corresponding to the user portrait, the user's needs can be determined more accurately, and accurate push can be achieved.

[0049] The above description is only an overview of the technical solution of the embodiment of the present invention. In order to more clearly understand the technical means of the embodiment of the present invention, it can be implemented in accordance with the contents of the specification. In order to make the above and other purposes, features and advantages of the embodiment of the present invention more obvious and easy to understand, the specific implementation methods of the present invention are listed below. BRIEF DESCRIPTION OF THE DRAWINGS

[0050] The accompanying drawings are only used to illustrate the embodiments and are not to be considered as limiting the present invention. In addition, the same reference symbols are used to represent the same components throughout the accompanying drawings. In the accompanying drawings:

[0051] Figure 1 A schematic diagram showing a flow chart of a method for recommending housing information provided by an embodiment of the present invention;

[0052] Figure 2 A schematic diagram showing the structure of a device for recommending housing information provided by an embodiment of the present invention;

[0053] Figure 3A schematic diagram showing the structure of a device for recommending housing information provided by an embodiment of the present invention is shown. DETAILED DESCRIPTION

[0054] Exemplary embodiments of the present invention will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present invention are shown in the drawings, it should be understood that the present invention can be implemented in various forms and should not be limited to the embodiments set forth herein.

[0055] Figure 1 The flowchart of the embodiment of the method for recommending house source information of the present invention is shown, and the method is executed by a device for recommending house source information. It should be noted that the device for recommending house source information can be functionalized in a server or can be an independent device, which is not limited here. Figure 1 As shown, the method comprises the following steps:

[0056] 101. Obtain property information, agent information and company information.

[0057] In this embodiment, the recommendation device for housing information can obtain housing information, broker information and company information, wherein the housing information includes housing pictures, basic housing information, housing address and housing QR code (users can view the corresponding housing information by scanning the housing QR code), the broker information includes the real estate broker's personal portrait, personal basic information and the QR code corresponding to the personal webpage (wherein the personal webpage includes the housing information that the real estate broker is responsible for), and the company poster includes company information and company QR code.

[0058] 102. Generate N business cards based on property information, broker information and company information.

[0059] In this embodiment, after obtaining the housing information, broker information and company information, the housing information recommendation device can generate N business cards according to the housing information, broker information and company information, where N is a positive integer greater than or equal to 1, and different business cards correspond to different broker information. That is, each business card includes broker information, housing information that the broker corresponding to the broker information is responsible for, and company information corresponding to the broker information.

[0060] It should be noted that the business card can be in the form of an ordinary business card, which includes broker information and a corresponding QR code. The target user can scan the QR code to view the house information that the broker is responsible for. The business card includes house information and a corresponding QR code. The target user can scan the QR code to view which broker is responsible for the house and the company that the broker corresponds to. Of course, it can also exist in the form of a poster. The business card can be a house poster, a broker poster and / or a company poster. Of course, no matter what form the business card exists in, the corresponding house information, broker information and company information can be displayed through QR codes or other forms. 103. Obtain the target user's target operation instructions for the target document, target short video and / or target web page.

[0061] In this embodiment, the device for recommending house information can obtain the target user's target operation instructions for the target document, target short video and / or target web page, wherein the target document, target short video and / or target web page corresponds to N business cards; that is, the device for recommending house information can receive the agent's operation instructions, generate a target document and / or target short video according to the operation instructions, and the target document and / or target short video include house information and agent information; add house information to the target web page according to the operation instructions, and the target web page is associated with the agent. The target document, target short video and / or target web page are described below:

[0062] The target document, for example, can be a document on changes in housing purchase policies in a certain region issued by the state, that is, the recommendation device for housing source information can display the document on changes in housing purchase policies to the real estate agent for viewing, and then receive the real estate agent's operation instruction for the document on changes in housing purchase policies (the operation instruction can be an operation of adding the business card corresponding to the real estate agent, or an operation of directly adding housing source information, and the directly added housing source information is associated with the real estate agent. In addition, the operation instruction can also be an operation of adding some professional knowledge about housing purchase, such as the difference between "deposit" and "deposit" and other professional knowledge), the recommendation device for housing source information can generate a target document according to the operation instruction, and then forwarded by the real estate agent, thereby attracting customers to read and convert through the high-quality content in the target document, and realizing easy customer acquisition by supporting marketing advertisements. The target document can also be a popular tweet on the Internet at present, and the tweet is modified accordingly to add housing source information, and continuously updated, so that real estate agents can leverage hot information and professional knowledge to help real estate agents become professional consultants in the real estate industry, and subtly influence marketing customers to make transaction decisions.

[0063] Target short video, the recommendation device for house information can receive pictures corresponding to the house information provided by the real estate agent, and automatically generate a short video from the house pictures corresponding to the house information based on the short video template, and add corresponding house link information to the short video to obtain the target short video. After that, the recommendation device for house information can promote the target short video to the short video platform (such as short video platforms such as Douyin or Kuaishou), so as to obtain more customer leads.

[0064] The target web page connects the real estate agent's sales listings and personal web page (the personal web page can be the web page of the real estate agent's corresponding online store, or it can be the real estate agent's personal homepage, as long as the personal web page includes the real estate agent's corresponding listing information). In this way, private domain customer browsing can be easily converted, and the detailed listings, product value and content discount details in the target web page can be fully delivered to customers, fully activating every potential customer.

[0065] In one embodiment, the housing information recommendation device may obtain a marketing task, wherein the marketing task corresponds to a target broker, and the marketing task is associated with the target document, the target short video and / or the target webpage, and the target broker is any one of the brokers corresponding to the N business cards;

[0066] The marketing task is pushed to the target broker, so that the target broker performs corresponding operations according to the marketing task.

[0067] In this embodiment, the recommendation device for house source information can obtain the marketing task of the enterprise manager, which corresponds to the target broker, and the marketing task is associated with the target document, target short video and / or target web page. The target broker is any one of the brokers corresponding to the N business cards, and then the marketing task is pushed to the target broker so that the target broker performs the corresponding operation according to the marketing task. For example, the marketing task is how many documents including house source information each broker should forward every day, or how many short videos including house source information should be produced, etc. The recommendation device for house source information can obtain the task issued by the enterprise manager and push it to each broker, so that the enterprise manager can manage the task. It should be noted that the recommendation device for house source information can also receive the completion information of the target broker, which is the completion information corresponding to the marketing task, and then the completion information is displayed so that the manager can monitor the completion progress of the marketing task.

[0068] 104. Generate a user portrait corresponding to the target user according to the target operation instruction and the target document, the target short video and / or the target webpage.

[0069] In this embodiment, after the housing information recommendation device obtains the target user's target operation instruction for the target document, target short video and / or target webpage, it can generate a user portrait corresponding to the target user according to the target operation instruction and the target document, the target short video and / or the target webpage. Specifically: the housing information recommendation device generates a user portrait corresponding to the target user according to the target operation instruction and the target document, the target short video and / or the target webpage, including:

[0070] Determine the behavior trajectory of the target user according to the target operation instruction, the behavior trajectory includes the user's access time, access duration and access content, wherein the behavior trajectory is associated with the target document, target short video and target online store;

[0071] Generate user portraits based on behavioral trajectories.

[0072] That is to say, the housing information recommendation device can obtain what content the user accessed at what time and how long the access time was. For example, if the user accessed the target document at 10:00:00 in the morning, accessed for 10 minutes, and clicked on the housing information of the target document, this piece of information is a behavior track of the user. The housing information recommendation device can obtain the user's behavior track within a certain period of time, such as within 1 month or 1 week (the user's behavior track can be a behavior track related only to real estate information, of course, it can also be other behavior tracks, which are not specifically limited), and then generate a user portrait based on the user's behavior track. The method of generating a user portrait based on the behavior track is not specifically limited here.

[0073] 105. Determine a target business card corresponding to the user portrait from the N business cards.

[0074] In this embodiment, after obtaining the user portrait, the housing information recommendation device can determine the target business card corresponding to the user portrait from N business cards. In other words, here, the target business card that best matches the user portrait can be determined from N business cards based on the user portrait, that is, the housing information that the target user is most interested in can be found.

[0075] 106. Recommending housing resources to the target user according to the target business card.

[0076] In this embodiment, after obtaining the target business card, the housing information recommendation device can recommend housing to the target user according to the target business card. Specifically: the housing information recommendation device recommends housing to the target user according to the target business card including:

[0077] Determine the target property information corresponding to the target business card;

[0078] Displaying the target property information so that the agent corresponding to the target business card can recommend the target property information to the target user based on the target property information;

[0079] or,

[0080] Push target property information to target users.

[0081] That is, after obtaining the target business card, the housing information recommendation device can first determine the target housing information corresponding to the target business card, and then display the target housing information to the real estate agent corresponding to the target business card, and the real estate agent recommends the target housing information to the target user. Of course, the housing information recommendation device can also directly push the target housing information to the target user after determining the target business card corresponding to the target business card, such as to the terminal or mailbox of the target user, etc., without specific limitation.

[0082] The target housing information includes a target display housing, and the target display housing is the housing information in the target housing information that best matches the target user. Specifically, after determining the target housing information corresponding to the target business card, the target housing information and the user portrait are analyzed to obtain the housing information that best matches the target user as the target display housing. The basic housing information and display pictures of the target display housing are obtained, and the basic housing information and the housing pictures of the target display housing are processed and added to the target business card, and the target business card is adaptively modified to obtain a modified target business card.

[0083] Processing the basic information of the target displayed house and the house picture and adding them to the target business card, and adaptively modifying the target business card to obtain a modified target business card, further includes:

[0084] Get the text content of the target listing's basic information, extract the text keywords, and use them as the display text.

[0085] The picture information of the house picture, including the size, etc., is obtained, and the house picture is pre-processed. In the embodiment of the present invention, the house picture can be processed according to a preset picture threshold. The preset picture threshold includes a size threshold, a brightness threshold, a pixel threshold, etc. When the house picture is smaller than the size threshold, the brightness threshold and / or the pixel threshold, the house picture is enlarged in size, enhanced in brightness and / or enhanced in image, so as to obtain a display picture.

[0086] A target display business card is generated based on the display text, display image and the target business card of the target display house. Thereafter, the target display business card can be pushed to the target user, so that the user can quickly and accurately obtain the house of interest and the corresponding broker information based on the target display business card, thereby enhancing the user experience.

[0087] In one embodiment of the present invention, after the target user scans the QR code in the target business card, the corresponding target housing information can be obtained. The user scanning action, the operation instruction of browsing the target housing information, and the consultation information contained in the consultation request initiated to the target broker ID are obtained to form a new user behavior track of the target user, and the user profile is updated according to the new user behavior track, so that the user profile can be updated in real time and adaptively to make the user profile more accurate.

[0088] In summary, it can be seen that in the embodiment provided by the present application, the device for recommending real estate information can generate N business cards based on house source information, broker information and enterprise information, wherein N is a positive integer greater than or equal to 1, and different business cards correspond to different broker information and different house source information; obtain the target user's target operation instructions for the target document, target short video and / or target web page; generate a user portrait corresponding to the target user and the target document, the target short video and / or the target web page according to the target operation instructions; determine the target business card corresponding to the user portrait from the N business cards; and recommend a house source to the target user according to the target business card. Since the user portrait is generated based on the user's operation instructions for the document, short video and / or web page containing the house source information, the obtained user portrait is more closely aligned with the house source information, so when recommending a house source to the user through the business card corresponding to the user portrait, the user's needs can be more accurately determined, and accurate push can be achieved.

[0089] Figure 2 FIG. 2 is a schematic diagram showing a structure of an embodiment of a device for recommending house information according to the present invention. Figure 2 As shown, the housing source information recommendation device 200 includes: a first acquisition unit 201, a first generation unit 202, a second acquisition unit 203, a second generation unit 204, a determination unit 205, and a push unit 206. Among them: the first acquisition unit 201 is used to acquire housing source information, broker information and enterprise information;

[0090] A first generating unit 202 is used to generate N business cards according to the house information, the broker information and the company information, wherein N is a positive integer greater than or equal to 1, and different business cards correspond to different broker information and different house information;

[0091] A second acquisition unit 203 is used to acquire a target operation instruction of a target user on a target document, a target short video and / or a target webpage, wherein the target document, the target short video and / or the target webpage corresponds to the N business cards;

[0092] A second generating unit 204 is used to generate a user portrait corresponding to the target user according to the target operation instruction and the target document, the target short video and / or the target webpage;

[0093] A determination unit 205, configured to determine a target business card corresponding to the user portrait from the N business cards;

[0094] The push unit 206 is used to recommend housing sources to the target user according to the target business card.

[0095] In an optional manner, the second generating unit 203 is specifically configured to:

[0096] Determine the behavior track of the target user according to the target operation instruction, wherein the behavior track includes the user's access time, access duration, and access content, wherein the behavior track is associated with the target document, the target short video, and the target webpage;

[0097] The user portrait is generated according to the behavior trajectory.

[0098] In an optional manner, the pushing unit 206 is specifically used for:

[0099] Determine at least one target property information corresponding to the target business card;

[0100] Displaying the target property information so that the agent corresponding to the target business card recommends the target property information to the target user based on the target property information;

[0101] or,

[0102] Push the target housing information to the target user.

[0103] In an optional manner, the first acquisition unit 201 is further used to acquire a marketing task, the marketing task corresponds to a target broker, and the marketing task is associated with the target document, the target short video and / or the target webpage, and the target broker is any one of the brokers corresponding to the N business cards;

[0104] The pushing unit 206 is further configured to push the marketing task to the target broker, so that the target broker performs corresponding operations according to the marketing task.

[0105] In an optional manner, the first acquisition unit 201 is further configured to receive completion information of the target broker, wherein the completion information is associated with the marketing task;

[0106] The push unit 206 is further used to display the completion information so that the manager can monitor the completion progress of the marketing task.

[0107] In an optional manner, the first acquisition unit 201 is further configured to determine a target display property according to the target property information and the user portrait;

[0108] The first acquisition unit 201 is further configured to update the target business card according to the basic information of the target display house and the house picture of the target display house;

[0109] The first generating unit 202 is further configured to extract text content from the basic information of the house and image information from the picture of the house;

[0110] The second generating unit 203 is further used to generate a target display business card according to the text keywords corresponding to the text content, the display picture corresponding to the picture information and the target business card;

[0111] The push unit 206 is further configured to push the target display business card to the target user.

[0112] In the embodiment provided by the present application, the device for recommending real estate information can generate N business cards based on house source information, broker information and enterprise information, wherein N is a positive integer greater than or equal to 1, and different business cards correspond to different broker information and different house source information; obtain the target user's target operation instructions for the target document, target short video and / or target web page; generate a user portrait corresponding to the target user according to the target operation instructions; determine the target business card corresponding to the user portrait from the N business cards; and recommend a house source to the target user according to the target business card. Since the user portrait is generated based on the user's operation instructions for the document, short video and / or web page containing the house source information, the obtained user portrait is more closely aligned with the house source information, so when recommending a house source to the user through the business card corresponding to the user portrait, the user's needs can be more accurately determined, and accurate push can be achieved.

[0113] Figure 3 The schematic diagram of the structure of an embodiment of a device for recommending house source information of the present invention is shown. The specific embodiment of the present invention does not limit the specific implementation of the device for recommending house source information.

[0114] like Figure 3As shown, the housing information recommendation device may include: a processor (processor) 302, a communication interface (Communications Interface) 304, a memory (memory) 306, and a communication bus 308.

[0115] The processor 302, the communication interface 304, and the memory 306 communicate with each other via the communication bus 308. The communication interface 304 is used to communicate with other devices such as a client or other server network elements. The processor 302 is used to execute the program 310, which can specifically execute the relevant steps in the above-mentioned embodiment of the method for recommending housing information.

[0116] Specifically, the program 310 may include program code including computer executable instructions.

[0117] The processor 302 may be a central processing unit (CPU), or an application-specific integrated circuit (ASIC), or one or more integrated circuits configured to implement the embodiment of the present invention. The one or more processors included in the housing information recommendation device may be processors of the same type, such as one or more CPUs; or processors of different types, such as one or more CPUs and one or more ASICs.

[0118] The memory 306 is used to store the program 310. The memory 306 may include a high-speed RAM memory, and may also include a non-volatile memory (non-volatile memory), such as at least one disk memory.

[0119] The program 310 can be specifically called by the processor 302 to enable the housing information recommendation device to perform the following operations:

[0120] Get listing information, broker information, and business information;

[0121] Generate N business cards according to the house information, the broker information and the company information, where N is a positive integer greater than or equal to 1, and different business cards correspond to different broker information and different house information;

[0122] Obtaining a target operation instruction of a target user on a target document, a target short video and / or a target webpage, wherein the target document, the target short video and / or the target webpage corresponds to the N business cards;

[0123] Generate a user portrait corresponding to the target user according to the target operation instruction and the target document, the target short video and / or the target webpage;

[0124] Determine a target business card corresponding to the user portrait from the N business cards;

[0125] Recommending housing resources to the target user according to the target business card.

[0126] In an optional manner, generating a user portrait corresponding to the target user according to the target operation instruction and the target document, the target short video and / or the target webpage includes:

[0127] Determine the behavior track of the target user according to the target operation instruction, wherein the behavior track includes the access time, access duration and access content of the target user, wherein the behavior track is associated with the target document, the target short video and the target webpage;

[0128] The user portrait is generated according to the behavior trajectory.

[0129] In an optional manner, the recommending a house to the target user according to the target business card includes:

[0130] Determine at least one target property information corresponding to the target business card;

[0131] Displaying the target property information so that the agent corresponding to the target business card recommends the target property information to the target user based on the target property information;

[0132] or,

[0133] Push the target housing information to the target user.

[0134] In an optional manner, before obtaining the target user's target operation instruction on the target document, target short video and / or target webpage, the method further includes:

[0135] Acquire a marketing task, wherein the marketing task corresponds to a target broker, and the marketing task is associated with the target document, the target short video and / or the target webpage, and the target broker is any one of the brokers corresponding to the N business cards;

[0136] The marketing task is pushed to the target broker, so that the target broker performs corresponding operations according to the marketing task.

[0137] In an optional manner, the method further includes:

[0138] receiving completion information from the target broker, wherein the completion information is associated with the marketing task;

[0139] The completion information is displayed so that the manager can monitor the completion progress of the marketing task.

[0140] In an optional manner, the method further includes:

[0141] Determine at least one target property information corresponding to the target business card;

[0142] Determine the target display housing source according to the target housing source information and the user portrait;

[0143] The target business card is updated according to the basic information of the target display house and the house picture of the target display house;

[0144] Extracting text content from the basic information of the house and image information from the pictures of the house;

[0145] Generate a target display business card according to the text keywords corresponding to the text content, the display picture corresponding to the picture information, and the target business card;

[0146] Push the target display business card to the target user.

[0147] An embodiment of the present invention provides a computer-readable storage medium, which stores at least one executable instruction. When the executable instruction is executed on a property information recommendation device, the property information recommendation device executes the property information recommendation method in any of the above method embodiments.

[0148] The executable instructions may be specifically used to enable the property information recommendation device to perform the following operations:

[0149] Get listing information, broker information, and business information;

[0150] Generate N business cards according to the house information, the broker information and the company information, where N is a positive integer greater than or equal to 1, and different business cards correspond to different broker information and house information;

[0151] Obtaining a target operation instruction of a target user on a target document, a target short video and / or a target webpage, wherein the target document, the target short video and / or the target webpage corresponds to the N business cards;

[0152] Generate a user portrait corresponding to the target user according to the target operation instruction and the target document, the target short video and / or the target webpage;

[0153] Determine a target business card corresponding to the user portrait from the N business cards;

[0154] Recommending housing resources to the target user according to the target business card.

[0155] In an optional manner, generating a user portrait corresponding to the target user according to the target operation instruction includes:

[0156] Determine the behavior track of the target user according to the target operation instruction, wherein the behavior track includes the user's access time, access duration, and access content, wherein the behavior track is associated with the target document, the target short video, and the target webpage;

[0157] The user portrait is generated according to the behavior trajectory.

[0158] In an optional manner, the recommending a house to the target user according to the target business card includes:

[0159] Determine at least one target property information corresponding to the target business card;

[0160] Displaying the target property information so that the agent corresponding to the target business card recommends the target property information to the target user based on the target property information;

[0161] or,

[0162] Push the target housing information to the target user.

[0163] In an optional manner, before obtaining the target user's target operation instruction on the target document, target short video and / or target webpage, the method further includes:

[0164] Acquire a marketing task, wherein the marketing task corresponds to a target broker, and the marketing task is associated with the target document, the target short video and / or the target webpage, and the target broker is any one of the brokers corresponding to the N business cards;

[0165] The marketing task is pushed to the target broker, so that the target broker performs corresponding operations according to the marketing task.

[0166] In an optional manner, the method further includes:

[0167] receiving completion information from the target broker, wherein the completion information is associated with the marketing task;

[0168] The completion information is displayed so that the manager can monitor the completion progress of the marketing task.

[0169] In an optional manner, the method further includes:

[0170] Determine at least one target property information corresponding to the target business card;

[0171] Determine the target display housing source according to the target housing source information and the user portrait;

[0172] The target business card is updated according to the basic information of the target display house and the house picture of the target display house;

[0173] Extracting text content from the basic information of the house and image information from the pictures of the house;

[0174] Generate a target display business card according to the text keywords corresponding to the text content, the display picture corresponding to the picture information, and the target business card;

[0175] Push the target display business card to the target user.

[0176] An embodiment of the present invention provides a housing information recommendation device, which is used to execute the housing information recommendation method mentioned above.

[0177] An embodiment of the present invention provides a computer program, which can be called by a processor to enable a housing information recommendation device to execute the housing information recommendation method in any of the above method embodiments.

[0178] An embodiment of the present invention provides a computer program product, which includes a computer program stored on a computer-readable storage medium, and the computer program includes program instructions. When the program instructions are executed on a computer, the computer executes the method for recommending housing information in any of the above method embodiments.

[0179] The algorithm or display provided herein is not inherently related to any particular computer, virtual system or other equipment. Various general purpose systems can also be used together with the teachings based on this. According to the above description, it is obvious to construct the structure required for this type of system. In addition, the embodiment of the present invention is not directed to any specific programming language yet. It should be understood that various programming languages ​​can be utilized to realize the content of the present invention described herein, and the description made to specific languages ​​above is for disclosing the best mode of the present invention.

[0180] In the description provided herein, a large number of specific details are described. However, it is understood that embodiments of the present invention can be practiced without these specific details. In some instances, well-known methods, structures and techniques are not shown in detail so as not to obscure the understanding of this description.

[0181] Similarly, it should be understood that in order to streamline the present invention and aid in understanding one or more of the various inventive aspects, in the above description of exemplary embodiments of the present invention, various features of the embodiments of the present invention are sometimes grouped together into a single embodiment, figure, or description thereof. However, this method of disclosure should not be interpreted as reflecting an intention that the claimed invention requires more features than those expressly recited in each claim.

[0182] Those skilled in the art will appreciate that the modules in the devices in the embodiments may be adaptively changed and set in one or more devices different from the embodiments. The modules or units or components in the embodiments may be combined into one module or unit or component, and may be divided into multiple submodules or subunits or subcomponents. All features disclosed in this specification (including the accompanying claims, abstracts and drawings) and all processes or units of any method or device disclosed in this manner may be combined in any combination, except that at least some of such features and / or processes or units are mutually exclusive. Unless otherwise expressly stated, each feature disclosed in this specification (including the accompanying claims, abstracts and drawings) may be replaced by an alternative feature that provides the same, equivalent or similar purpose.

[0183] It should be noted that the above embodiments illustrate the present invention rather than limit it, and that those skilled in the art may devise alternative embodiments without departing from the scope of the appended claims. In the claims, any reference symbol between brackets shall not be construed as a limitation on the claims. The word "comprising" does not exclude the presence of elements or steps not listed in the claims. The word "one" or "an" preceding an element does not exclude the presence of a plurality of such elements. The present invention may be implemented by means of hardware comprising a number of different elements and by means of a suitably programmed computer. In a unit claim enumerating a number of devices, several of these devices may be embodied by the same hardware item. The use of the words first, second, and third, etc. does not indicate any order. These words may be interpreted as names. The steps in the above embodiments, unless otherwise specified, should not be understood as limitations on the order of execution.

Claims

1. A method for recommending housing information, characterized in that: include: Get listing information, broker information, and business information; Generate N business cards according to the house information, the broker information and the company information, where N is a positive integer greater than or equal to 1, and different business cards correspond to different broker information and different house information; Obtaining a target operation instruction of a target user on a target document, a target short video and / or a target webpage, wherein the target document, the target short video and / or the target webpage corresponds to the N business cards; Generate a user portrait corresponding to the target user according to the target operation instruction and the target document, the target short video and / or the target webpage; The target documents include: documents on changes in housing purchase policies, operations on professional knowledge of housing purchase, and popular tweets; the target short videos include: receiving pictures corresponding to housing information provided by real estate agents, and automatically generating short videos based on short video templates from the pictures corresponding to the housing information, and adding corresponding housing link information to the short videos; the target web pages include: real estate agents selling housing and personal web pages; Determine a target business card corresponding to the user portrait from the N business cards; Determine the target property information corresponding to the target business card; analyze the target property information and the user portrait to obtain the property information that best matches the target user as the target display property; obtain the basic property information and display pictures of the target display property, process the basic property information and the property pictures of the target display property, and add them to the target business card, and adaptively modify the target business card to obtain a modified target business card; Recommending housing resources to the target user according to the target business card.

2. The method according to claim 1, characterized in that The generating a user portrait corresponding to the target user according to the target operation instruction and the target document, the target short video and / or the target webpage includes: Determine the behavior trajectory of the target user according to the target operation instruction, the behavior trajectory includes the access time, access duration and access content of the target user, wherein the behavior trajectory is associated with the target document, the target short video and the target web page; generate the user portrait according to the behavior trajectory.

3. The method according to claim 1, characterized in that The recommending a house to the target user according to the target business card comprises: Determine at least one target property information corresponding to the target business card; Displaying the target property information so that the agent corresponding to the target business card recommends the target property information to the target user based on the target property information; or, Push the target housing information to the target user.

4. The method according to any one of claims 1 to 3, characterized in that Before obtaining the target user's target operation instruction for the target document, target short video and / or target webpage, the method further includes: Obtain a marketing task, wherein the marketing task corresponds to a target broker, and the marketing task is associated with the target document, the target short video and / or the target web page, and the target broker is any one of the brokers corresponding to the N business cards; push the marketing task to the target broker, so that the target broker performs corresponding operations according to the marketing task.

5. The method according to claim 4, characterized in that The method further comprises: receiving completion information from the target broker, wherein the completion information is associated with the marketing task; The completion information is displayed to monitor the completion progress of the marketing task.

6. The method according to claim 1, characterized in that The method further includes: determining at least one target housing source information corresponding to the target business card; Determine the target display housing source according to the target housing source information and the user portrait; The target business card is updated according to the basic information of the target display house and the house picture of the target display house; Extracting text content from the basic information of the house and image information from the pictures of the house; Generate a target display business card according to the text keywords corresponding to the text content, the display picture corresponding to the picture information, and the target business card; Push the target display business card to the target user.

7. A device for recommending house information, characterized in that: include: A first acquisition unit, used to acquire house information, broker information and enterprise information; A first generating unit is used to generate N business cards according to the house information, the broker information and the enterprise information, wherein N is a positive integer greater than or equal to 1, and different business cards correspond to different broker information and different house information; A second acquisition unit is used to acquire a target operation instruction of a target user on a target document, a target short video and / or a target webpage, wherein the target document, the target short video and / or the target webpage corresponds to the N business cards; The second generating unit is used to generate a user portrait corresponding to the target user according to the target operation instruction and the target document, the target short video and / or the target webpage; the determining unit is used to determine the target business card corresponding to the user portrait from the N business cards; the target document includes: documents on changes in housing purchase policies, operations on professional knowledge of housing purchase, and popular tweets; the target short video includes: receiving pictures corresponding to housing information provided by real estate agents, and automatically generating a short video from the housing pictures corresponding to the housing information based on a short video template, and adding corresponding housing link information to the short video; the target webpage includes: Real estate agents sell properties and personal web pages; The push unit is used to determine the target property information corresponding to the target business card; analyze the target property information and the user portrait to obtain the property information that best matches the target user as the target display property; obtain the basic property information and display pictures of the target display property, process the basic property information and the property pictures of the target display property, and add them to the target business card, and adaptively modify the target business card to obtain the modified target business card, and recommend properties to the target user according to the target business card.

8. The device according to claim 7, characterized in that The second generating unit is specifically used for: Determine the behavior trajectory of the target user according to the target operation instruction, the behavior trajectory includes the access time, access duration and access content of the target user, wherein the behavior trajectory is associated with the target document, the target short video and the target web page; generate the user portrait according to the behavior trajectory.

9. A device for recommending house information, characterized in that: include: A processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface communicate with each other via the communication bus; The memory is used to store at least one executable instruction, and the executable instruction enables the processor to execute the operation of the housing information recommendation method as described in any one of claims 1-6.

10. A computer-readable storage medium, characterized in that: The storage medium stores at least one executable instruction. When the executable instruction is executed on the housing information recommendation device, the housing information recommendation device performs the operation of the housing information recommendation method according to any one of claims 1 to 6.

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