A method and system for building a consumption scene based on virtual reality

Abstract

The present invention discloses a method and system for building a consumption scene based on virtual reality. The method comprises: first obtaining a user's usage scene and visual field center in virtual reality; then sending a pop-up window to the user based on the visual field center and usage scene; then determining the user's consumption willingness level based on the options clicked by the user in the pop-up window; finally, when the consumption willingness level exceeds a preset level, transforming the user's scene to a store of a corresponding type and performing consumption certification through a certification node, so that consumption scenes can be accurately and effectively built for users in virtual reality, excessive interference to users is avoided, and the user's usage experience is improved.

Description

Technical Field

[0001] The present invention belongs to the field of computer technology, and in particular relates to a consumption scene building method and system based on virtual reality. Background Art

[0002] Virtual reality technology is a brand-new practical technology. It includes computer, electronic information and simulation technology. Its basic implementation method is mainly based on computer technology, and uses and integrates the latest developments of various high technologies such as 3D graphics technology, multimedia technology, simulation technology, display technology, servo technology, etc. With the help of computers and other equipment, it produces a realistic 3D visual, tactile, olfactory and other sensory experiences in the virtual world, so that people in the virtual world have an immersive feeling.

[0003] However, consumption scenarios in virtual reality are still underdeveloped, and cannot effectively identify users' consumption needs, and ineffectively push consumer advertisements. Therefore, how to effectively build consumption scenarios for users is a technical problem that needs to be solved by technical personnel in this field. Summary of the invention

[0004] The purpose of the present invention is to solve the technical problem that building consumption scenarios for users in virtual reality is not accurate and effective enough.

[0005] To achieve the above technical objectives, on the one hand, the present invention provides a method for building a consumption scene based on virtual reality, the method comprising:

[0006] Obtain the user's usage scenario and field of view center in virtual reality;

[0007] Sending a pop-up window to the user based on the visual field center and usage scenario;

[0008] Determine the user's consumption willingness level based on the option clicked by the user in the pop-up window;

[0009] When the consumption willingness level exceeds the preset level, the user's scene is changed to a store of the corresponding type and consumption certification is performed through a certification node.

[0010] Furthermore, the user's usage scenario and visual field center in virtual reality are obtained, including:

[0011] Acquire user's eye image information through virtual reality equipment;

[0012] The user's visual field center is determined in the eye image information through a gaze tracking algorithm.

[0013] Furthermore, sending a pop-up window to the user based on the visual field center and the usage scenario specifically includes:

[0014] Obtaining an intersection point of the visual field centers in the usage scenario;

[0015] determining a scene description of the intersection;

[0016] When the residence time at the intersection exceeds a preset time threshold, a pop-up window is generated based on the scene description.

[0017] Furthermore, the pop-up window includes a plurality of other types of options and product options, and determining the user's consumption willingness level based on the option clicked by the user in the pop-up window specifically includes:

[0018] Determine a first ratio of the clicked options being product options to all types of clicked options, and determine a second ratio of the user's stay time after clicking the product option to all browsing time;

[0019] When the first ratio is greater than a first ratio threshold and the second ratio is less than a second time threshold, or when the second ratio is greater than a first time threshold and the first ratio is less than a second ratio threshold, the consumption willingness level is adjusted to high level;

[0020] When the first ratio is less than a first ratio threshold and greater than a second ratio threshold, and the second ratio is less than a second time threshold, or when the second ratio is less than a first time threshold and greater than a second time threshold and the first ratio is less than the second ratio threshold, the consumption willingness level is adjusted to medium;

[0021] When the first ratio is less than a second ratio threshold, and the second ratio is less than a second time threshold, the consumption willingness level is adjusted to a low level.

[0022] Furthermore, the user's scene is transformed to a store of the corresponding type and consumption proof is performed through the proof node, specifically including:

[0023] Determine the shops to be pushed of the type corresponding to the scenario description;

[0024] The shops to be pushed will be displayed in three dimensions through virtual reality technology, and recorded in real time through proof nodes, and the corresponding video or image information will be saved in case of disputes and transactions.

[0025] Furthermore, after determining the store to be pushed of the type corresponding to the scene description, the method further includes:

[0026] Obtaining attribute information of the user and historical browsing information authorized by the user;

[0027] Selecting a first store that matches the user's physical characteristics according to the attribute information;

[0028] Determining the user's preferred style type according to the historical browsing information, and selecting a second store from the first store according to the preferred style type;

[0029] After the second store is updated to the store to be pushed, a three-dimensional display is performed through virtual reality technology.

[0030] Furthermore, the shops to be pushed are displayed in three dimensions through virtual reality technology, including:

[0031] Generate a dialog pop-up window to obtain the user's demand description;

[0032] The corresponding products will be displayed in a rotating manner according to the demand description;

[0033] Respond to the user's product selection to display usage and generate product introduction.

[0034] Furthermore, the method further comprises:

[0035] When the product is displayed in a rotating manner, obtaining a hand movement of the user;

[0036] When the hand action is a clamping action, the commodity is moved or rotated according to the clamping trajectory of the hand action.

[0037] On the other hand, the present invention also provides a consumption scene construction system based on virtual reality, the system comprising:

[0038] An acquisition module, used to acquire the user's usage scenario and visual field center in virtual reality;

[0039] A pop-up window module, used to send a pop-up window to the user based on the visual field center and the usage scenario;

[0040] A determination module, used to determine the user's consumption willingness level based on the option clicked by the user in the pop-up window;

[0041] A module is constructed to change the scene where the user is located to a store of the corresponding type and to provide consumption certification through a certification node when the consumption willingness level exceeds a preset level.

[0042] The present invention provides a consumption scene building method and system based on virtual reality. Compared with the prior art, the method first obtains the user's usage scene and visual field center in virtual reality; then sends a pop-up window to the user based on the visual field center and usage scene; then determines the user's consumption willingness level based on the options clicked by the user in the pop-up window; finally, when the consumption willingness level exceeds the preset level, the user's scene is transformed to a store of the corresponding type and consumption certification is performed through a certification node. The method can accurately and effectively build consumption scenes for users in virtual reality, avoid excessive interference with users, and improve the user experience. BRIEF DESCRIPTION OF THE DRAWINGS

[0043] In order to more clearly illustrate the embodiments of this specification or the technical solutions in the prior art, the drawings required for use in the embodiments or the description of the prior art will be briefly introduced below. Obviously, the drawings described below are only some embodiments recorded in this specification. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative work.

[0044] Figure 1 The figure is a flow chart of a method for building a consumption scene based on virtual reality provided in an embodiment of this specification;

[0045] Figure 2 The figure is a schematic diagram of the structure of a consumption scene building system based on virtual reality provided in an embodiment of this specification. DETAILED DESCRIPTION

[0046] In order to enable those skilled in the art to better understand the technical solutions in this specification, the technical solutions in the embodiments of this application will be clearly and completely described below in conjunction with the drawings in the embodiments of this application. Obviously, the described embodiments are only part of the embodiments of this application, not all of them. Based on the embodiments in this application, all other embodiments obtained by those skilled in the art without creative work are within the scope of protection of this application.

[0047] like Figure 1The flowchart of the method for building a consumption scene based on virtual reality provided by the embodiment of this specification is shown. Although this specification provides the method operation steps or system structure shown in the following embodiments or drawings, more or fewer operation steps or module units can be included in the method or system based on routine or no creative labor. In the steps or structures where there is no necessary causal relationship logically, the execution order of these steps or the module structure of the system is not limited to the execution order or module structure shown in the embodiments or drawings of this specification. When the method or module structure is applied in an actual device, server or terminal product, it can be executed sequentially or in parallel according to the method or module structure shown in the embodiment or drawings (for example, a parallel processor or multi-threaded processing environment, or even a distributed processing, server cluster implementation environment).

[0048] The virtual reality-based consumption scene construction method provided in the present embodiment can be applied to terminal devices such as AR / VR clients and servers. Figure 1 As shown, the method specifically comprises the following steps:

[0049] Step S101: Obtain the user's usage scenario and visual field center in virtual reality.

[0050] Specifically, the construction of traditional consumption scenarios is generally that users directly enter the mall to make choices and thus build them. In the actual experience process, it is impossible to recommend products based on the user's current mood and thus build them. The user's mood can be judged by the time the gaze stays on the corresponding product. Generally, the more interested the user is in a product, the longer the gaze stays on the corresponding product. Current mobile phones and computers are unable to detect this phenomenon, and virtual reality devices, because they require visual interaction with users, solve this drawback and can more accurately identify users' potential needs.

[0051] In the embodiment of the present application, obtaining the user's usage scenario and visual field center in virtual reality specifically includes:

[0052] Acquire user's eye image information through virtual reality equipment;

[0053] The user's visual field center is determined in the eye image information through a gaze tracking algorithm.

[0054] Specifically, the user's eye image information can be obtained in real time through the sensor of the virtual reality device, and then the user's visual field center, that is, the user's line of sight, can be determined in the eye image information through the preset line of sight tracking algorithm. Determining the user's line of sight means determining where the user's current focus is, so that it can be more clearly understood what the user is currently interested in. For example, when the user is experiencing in virtual reality, if the line of sight stays on the game display, it means that the user is interested in the game; if the line of sight stays on other virtual characters skiing, it means that the user is interested in skiing; if the line of sight stays on clothing, it means that the user has potential consumption demand for clothing at this time. The line of sight tracking algorithm is a technology that detects the direction or focus of the human eye.

[0055] Step S102: Send a pop-up window to the user based on the visual field center and the usage scenario.

[0056] Specifically, the pop-up window is sent to confirm whether the user has the intention to consume. When the user enters the virtual reality, it may be for office work, leisure, entertainment and making friends. In the case of leisure, entertainment and making friends, the display scene of virtual reality is the usage scenario selected by the user, which may be various games such as racing, or various sports activities such as reading, skiing, and playing ball. Depending on the different usage scenarios and the center of vision, that is, the focus, relevant pop-up windows are sent to the user to determine the user's needs.

[0057] In the embodiment of the present application, sending a pop-up window to the user based on the visual field center and the usage scenario specifically includes:

[0058] Obtaining an intersection point of the visual field centers in the usage scenario;

[0059] determining a scene description of the intersection;

[0060] When the residence time at the intersection exceeds a preset time threshold, a pop-up window is generated based on the scene description.

[0061] Specifically, after determining the center of the field of vision, that is, the line of sight, the virtual reality device also needs to determine where the user's current gaze is directed based on the line of sight. For example, during a skiing activity, the gaze stays on the skiing process of other skiers, or on other skiing tools. If the gaze stays on the ski board and the stay time exceeds the preset time threshold, it means that the user is interested in the ski board, and it can be determined that the user has a consumption intention for the ski board.

[0062] Step S103: determining the user's consumption willingness level based on the option clicked by the user in the pop-up window.

[0063] In the embodiment of the present application, the pop-up window includes multiple other types of options and product options, and the user's consumption willingness level is determined based on the option clicked by the user in the pop-up window, specifically including:

[0064] Determine a first ratio of the clicked options being product options to all types of clicked options, and determine a second ratio of the user's stay time after clicking the product option to all browsing time;

[0065] When the first ratio is greater than a first ratio threshold and the second ratio is less than a second time threshold, or when the second ratio is greater than a first time threshold and the first ratio is less than a second ratio threshold, the consumption willingness level is adjusted to high level;

[0066] When the first ratio is less than a first ratio threshold and greater than a second ratio threshold, and the second ratio is less than a second time threshold, or when the second ratio is less than a first time threshold and greater than a second time threshold and the first ratio is less than the second ratio threshold, the consumption willingness level is adjusted to medium;

[0067] When the first ratio is less than a second ratio threshold, and the second ratio is less than a second time threshold, the consumption willingness level is adjusted to a low level.

[0068] Specifically, the pop-up window mentioned above is used to confirm whether the user has the willingness to consume. In order to achieve the effectiveness of this judgment, it is quantified into two standards: user selection and browsing time. The pop-up window has product options and introduction options as well as other options adjusted by technical personnel in this field according to actual conditions. When the user selects a product option, it means that the user is interested in the product. If the number of clicks on the product option accounts for a first threshold of the total number of clicks on the option, which exceeds the first proportion threshold or the second proportion threshold, it means that the user has clicked on the product more times and is interested in the product. The browsing time can be the above-mentioned proportion of browsing time or a separately calculated browsing time. The judgment process is similar to the proportion of browsing time. The browsing time can also judge the user's interest in the product.

[0069] Step S104: When the consumption willingness level exceeds the preset level, the user's scene is changed to a store of the corresponding type and consumption certification is performed through a certification node.

[0070] Specifically, when it is determined that the consumption willingness level exceeds a preset level, such as intermediate or advanced, an application is made to the user to change the scene to a store that has the same product type as the user's interest, for the user to select, and the proof node is used to record it.

[0071] In some embodiments, the step of transforming the scene where the user is located to a store of a corresponding type and performing consumption certification through a certification node specifically includes:

[0072] Determine the shops to be pushed of the type corresponding to the scenario description;

[0073] The shops to be pushed will be displayed in three dimensions through virtual reality technology, and recorded in real time through proof nodes, and the corresponding video or image information will be saved in case of disputes and transactions.

[0074] Specifically, scene description can also be regarded as product description, such as ski resorts, ski equipment, games, clothing, electronic equipment, etc. The scene description is used to determine the shops to be pushed for display, and because it is virtual reality, it can be displayed in three dimensions, displaying the products more intuitively and clearly.

[0075] After determining the store to be pushed of the type corresponding to the scenario description, the method further includes:

[0076] Obtaining attribute information of the user and historical browsing information authorized by the user;

[0077] Selecting a first store that matches the user's physical characteristics according to the attribute information;

[0078] Determining the user's preferred style type according to the historical browsing information, and selecting a second store from the first store according to the preferred style type;

[0079] After the second store is updated to the store to be pushed, a three-dimensional display is performed through virtual reality technology.

[0080] Specifically, the attribute information may be height, weight, gender, age, etc. For example, if the user is male, the women's store will be closed and only the men's store will be pushed. The age and other information are processed in a similar way. The store to be pushed is displayed in three dimensions through virtual reality technology, specifically generating a dialog pop-up window to obtain the user's demand description; rotating the corresponding product according to the demand description; responding to the user's product selection to display the product and generate a product introduction.

[0081] In an embodiment of the present application, the method further includes:

[0082] When the product is displayed in a rotating manner, obtaining a hand movement of the user;

[0083] When the hand action is a clamping action, the commodity is moved or rotated according to the clamping trajectory of the hand action.

[0084] Specifically, due to the particularity of the virtual device, the product can be operated according to the user's hand movements. The clamping action is confirmed by obtaining the hand image through the camera, and the clamping action is mainly determined by the state of the thumb and the other four fingers. After the clamping action is determined, the product can be moved or rotated according to the clamping trajectory of the user's hand, so that the user can select the product more conveniently.

[0085] Through the above solution, the consumption scenarios that users want can be built accurately and effectively, improving the user experience.

[0086] Based on the above-mentioned method for building a consumption scene based on virtual reality, one or more embodiments of this specification also provide a platform and terminal for building a consumption scene based on virtual reality. The platform or terminal may include a system, software, module, plug-in, server, client, etc. using the method described in the embodiments of this specification and combined with necessary hardware implementation devices. Based on the same innovative concept, the system in one or more embodiments provided in the embodiments of this specification is as described in the following embodiments. Since the implementation scheme and method for solving the problem of the system are similar, the implementation of the specific system in the embodiments of this specification can refer to the implementation of the aforementioned method, and the repetitions will not be repeated. The terms "unit" or "module" used below can implement a combination of software and / or hardware with predetermined functions. Although the system described in the following embodiments is preferably implemented in software, hardware, the implementation of a combination of software and hardware is also possible and conceived.

[0087] Specifically, Figure 2 is a schematic diagram of the module structure of an embodiment of a consumption scene building system based on virtual reality provided in this specification, such as Figure 2 As shown, the consumption scene building system based on virtual reality provided in this specification includes:

[0088] An acquisition module 201 is used to acquire a user's usage scenario and visual field center in virtual reality;

[0089] A pop-up window module 202, configured to send a pop-up window to the user based on the visual field center and the usage scenario;

[0090] A determination module 203, configured to determine the user's consumption willingness level based on the option clicked by the user in the pop-up window;

[0091] Building module 204 is used to change the scene where the user is located to a store of the corresponding type and to perform consumption certification through a certification node when the consumption willingness level exceeds a preset level.

[0092] It should be noted that the above-mentioned system may also include other implementation modes according to the description of the corresponding method embodiment. The specific implementation modes may refer to the description of the above-mentioned corresponding method embodiment, which will not be described one by one here.

[0093] The present application also provides an electronic device, including:

[0094] processor;

[0095] a memory for storing instructions executable by the processor;

[0096] The processor is configured to execute the method provided in the above embodiment.

[0097] The electronic device provided by the embodiment of the present application stores executable instructions of the processor in a memory. When the processor executes the executable instructions, it can first obtain the user's usage scenario and field of view center in virtual reality; then send a pop-up window to the user based on the field of view center and usage scenario; then determine the user's consumption willingness level based on the options clicked by the user in the pop-up window; finally, when the consumption willingness level exceeds the preset level, the user's scene is transformed to a store of the corresponding type and consumption certification is performed through a certification node, which can accurately and effectively build consumption scenarios for users in virtual reality, avoid excessive interference with users, and improve the user's usage experience.

[0098] The above is a description of a specific embodiment of the specification. Other embodiments are within the scope of the appended claims. In some cases, the actions or steps recorded in the claims can be performed in an order different from that in the embodiments and still achieve the desired results. In addition, the processes depicted in the drawings do not necessarily require the specific order or continuous order shown to achieve the desired results. In some embodiments, multitasking and parallel processing are also possible or may be advantageous.

[0099] The methods or systems described in the above embodiments provided in this specification can implement business logic through computer programs and record them on storage media, and the storage media can be read and executed by computers to achieve the effects of the solutions described in the embodiments of this specification, such as:

[0100] Obtain the user's usage scenario and field of view center in virtual reality;

[0101] Sending a pop-up window to the user based on the visual field center and usage scenario;

[0102] Determine the user's consumption willingness level based on the option clicked by the user in the pop-up window;

[0103] When the consumption willingness level exceeds the preset level, the user's scene is changed to a store of the corresponding type and consumption certification is performed through a certification node.

[0104] The storage medium may include a physical device for storing information, which is usually a medium that digitizes information and then stores it in an electrical, magnetic or optical manner. The storage medium may include: a device that stores information in an electrical energy manner, such as various memories, such as RAM, ROM, etc.; a device that stores information in a magnetic energy manner, such as a hard disk, a floppy disk, a magnetic tape, a magnetic core memory, a magnetic bubble memory, a USB flash drive; a device that stores information in an optical manner, such as a CD or a DVD. Of course, there are other readable storage media, such as quantum memory, graphene memory, etc.

[0105] The embodiments of this specification are not limited to complying with industry communication standards, standard computer resource data update and data storage rules, or the situations described in one or more embodiments of this specification. Certain industry standards or slightly modified implementation plans based on the implementation described in the custom method or embodiment can also achieve the same, equivalent or similar, or predictable implementation effects after deformation of the above-mentioned embodiments. The embodiments obtained by using these modified or deformed data acquisition, storage, judgment, processing methods, etc. can still fall within the scope of the optional implementation plans of the embodiments of this specification.

[0106] The controller can be implemented in any appropriate manner, for example, the controller can take the form of a computer-readable medium such as a microprocessor or processor and a computer-readable program code (such as software or firmware) that can be executed by the (micro)processor, a logic gate, a switch, an application specific integrated circuit (ASIC), a programmable logic controller, and an embedded microcontroller. Examples of controllers include, but are not limited to, the following microcontrollers: ARC 625D, ATMEL AT91SAM, MICROCHIP PIC18F26K20, and SILICONE LABS C8051F320. The memory controller can also be implemented as part of the control logic of the memory. It is also known to those skilled in the art that in addition to implementing the controller in a purely computer-readable program code manner, the controller can be implemented in the form of a logic gate, a switch, an application specific integrated circuit, a programmable logic controller, and an embedded microcontroller by logically programming the method steps. Therefore, such a controller can be considered as a hardware component, and the devices included therein for implementing various functions can also be considered as structures within the hardware component. Or even, the devices for implementing various functions can be considered as both software modules for implementing the method and structures within the hardware component.

[0107] These computer program instructions may also be loaded onto a computer or other programmable resource data updating device so that a series of operating steps are executed on the computer or other programmable device to produce a computer-implemented process, thereby providing instructions executed on the computer or other programmable device for implementing the process. Figure 1 A process or multiple processes and / or boxes Figure 1 The steps for the functions specified in one or more boxes.

[0108] Each embodiment in this specification is described in a progressive manner, and the same and similar parts between the embodiments can be referenced to each other, and each embodiment focuses on the differences from other embodiments. In particular, for the system embodiment, since it is basically similar to the method embodiment, the description is relatively simple, and the relevant parts can refer to the partial description of the method embodiment. In the description of this specification, the description of the reference terms "one embodiment", "some embodiments", "example", "specific example", or "some examples" means that the specific features, structures, materials or characteristics described in conjunction with the embodiment or example are included in at least one embodiment or example of this specification. In this specification, the specific features, structures, materials or characteristics described can be combined in any one or more embodiments or examples in a suitable manner. In addition, those skilled in the art can combine and combine the different embodiments or examples described in this specification and the features of different embodiments or examples without contradiction.

[0109] Those skilled in the art will appreciate that the embodiments described herein are intended to help readers understand the principles of the present invention, and should be understood that the protection scope of the present invention is not limited to such specific statements and embodiments. Those skilled in the art can make various other specific variations and combinations that do not deviate from the essence of the present invention based on the technical revelations disclosed by the present invention, and these variations and combinations are still within the protection scope of the present invention.

Claims

1. A method for building a consumption scene based on virtual reality, characterized in that: The method comprises: Obtain the user's usage scenario and field of view center in virtual reality; Sending a pop-up window to the user based on the visual field center and usage scenario; Determine the user's consumption willingness level based on the option clicked by the user in the pop-up window; When the consumption willingness level exceeds the preset level, the user's scene is changed to a store of the corresponding type and consumption proof is performed through the proof node; The obtaining of the user's usage scenario and visual field center in virtual reality specifically includes: Acquire user's eye image information through virtual reality equipment; Determining the center of the user's visual field in the eye image information by using an eye tracking algorithm; The sending of a pop-up window to the user based on the visual field center and the usage scenario specifically includes: Obtaining an intersection point of the visual field centers in the usage scenario; determining a scene description of the intersection; When the residence time at the intersection exceeds a preset time threshold, a pop-up window is generated based on the scene description; The pop-up window includes a plurality of other types of options and product options, and determining the user's consumption willingness level based on the option clicked by the user in the pop-up window specifically includes: Determine a first ratio of the clicked options being product options to all types of clicked options, and determine a second ratio of the user's stay time after clicking the product option to all browsing time; When the first ratio is greater than a first ratio threshold and the second ratio is less than a second time threshold, or when the second ratio is greater than a first time threshold and the first ratio is less than a second ratio threshold, the consumption willingness level is adjusted to high level; When the first ratio is less than a first ratio threshold and greater than a second ratio threshold, and the second ratio is less than a second time threshold, or when the second ratio is less than a first time threshold and greater than a second time threshold and the first ratio is less than the second ratio threshold, the consumption willingness level is adjusted to medium; When the first ratio is less than a second ratio threshold, and the second ratio is less than a second time threshold, the consumption willingness level is adjusted to a low level; The method of transforming the scene where the user is located to a store of the corresponding type and proving consumption through a proof node specifically includes: Determine the shops to be pushed of the type corresponding to the scenario description; The shops to be pushed will be displayed in three dimensions through virtual reality technology, and recorded in real time through proof nodes, and the corresponding video or image information will be saved in case of disputes and transactions.

2. The method for building a consumption scene based on virtual reality according to claim 1, characterized in that: After determining the store to be pushed of the type corresponding to the scenario description, the method further includes: Obtaining attribute information of the user and historical browsing information authorized by the user; Selecting a first store that matches the user's physical characteristics according to the attribute information; Determining the user's preferred style type according to the historical browsing information, and selecting a second store from the first store according to the preferred style type; After the second store is updated to the store to be pushed, a three-dimensional display is performed through virtual reality technology.

3. The method for building a consumption scene based on virtual reality according to claim 1, characterized in that: The shops to be pushed will be displayed in three dimensions through virtual reality technology, including: Generate a dialog pop-up window to obtain the user's demand description; The corresponding products will be displayed in a rotating manner according to the demand description; Respond to the user's product selection to display usage and generate product introduction.

4. The method for building a consumption scene based on virtual reality according to claim 3, characterized in that: The method further comprises: When the product is displayed in a rotating manner, obtaining a hand movement of the user; When the hand action is a clamping action, the commodity is moved or rotated according to the clamping trajectory of the hand action.

5. A consumption scene construction system based on virtual reality, characterized in that: The system comprises: An acquisition module, used to acquire the user's usage scenario and visual field center in virtual reality; A pop-up window module, used to send a pop-up window to the user based on the visual field center and the usage scenario; A determination module, used to determine the user's consumption willingness level based on the option clicked by the user in the pop-up window; Building a module for changing the scene where the user is located to a store of the corresponding type and performing consumption certification through a certification node when the consumption willingness level exceeds a preset level; The obtaining of the user's usage scenario and visual field center in virtual reality specifically includes: Acquire user's eye image information through virtual reality equipment; Determining the center of the user's visual field in the eye image information by using an eye tracking algorithm; The sending of a pop-up window to the user based on the visual field center and the usage scenario specifically includes: Obtaining an intersection point of the visual field centers in the usage scenario; determining a scene description of the intersection; When the residence time at the intersection exceeds a preset time threshold, a pop-up window is generated based on the scene description; The pop-up window includes a plurality of other types of options and product options, and determining the user's consumption willingness level based on the option clicked by the user in the pop-up window specifically includes: Determine a first ratio of the clicked options being product options to all types of clicked options, and determine a second ratio of the user's stay time after clicking the product option to all browsing time; When the first ratio is greater than a first ratio threshold and the second ratio is less than a second time threshold, or when the second ratio is greater than a first time threshold and the first ratio is less than a second ratio threshold, the consumption willingness level is adjusted to high level; When the first ratio is less than a first ratio threshold and greater than a second ratio threshold, and the second ratio is less than a second time threshold, or when the second ratio is less than a first time threshold and greater than a second time threshold and the first ratio is less than the second ratio threshold, the consumption willingness level is adjusted to medium; When the first ratio is less than a second ratio threshold, and the second ratio is less than a second time threshold, the consumption willingness level is adjusted to a low level; The method of transforming the scene where the user is located to a store of the corresponding type and proving consumption through a proof node specifically includes: Determine the shops to be pushed of the type corresponding to the scenario description; The shops to be pushed will be displayed in three dimensions through virtual reality technology, and recorded in real time through proof nodes, and the corresponding video or image information will be saved in case of disputes and transactions.

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