A method, device and system for tracing the entire process of a user browsing an advertisement page

Abstract

The present invention relates to the field of computers, and in particular to a full-process traceability method, device and system for users browsing advertising pages, wherein the method realizes the serial connection and traceability of user IDs by splicing user IDs on page links, and can determine each user ID and the corresponding advertising page by generating associated information, thereby realizing the serial connection and traceability of each advertising page, so as to facilitate the advertising provider to conduct further research and analysis on the user's preferences.

Description

Technical Field

[0001] The present invention relates to the field of computers, and in particular to a full-process tracing method, device and system for users browsing advertising pages. Background Art

[0002] In Internet advertising, the advertisements viewed by users are actually web pages. Each page contains key page information, including page links, user IDs and other parameters.

[0003] In order to improve the user conversion rate, the current advertising page often has built-in links to other advertising pages, and the user can jump to the advertising page after clicking the link; in the prior art, by setting a embedding point in the advertising page, a unique user ID is generated for the user according to the user's browser cookie, and then by reporting the user's click behavior, the user's operation behavior on the page can be recorded. However, this method has a disadvantage, that is, when the user jumps between different pages, the user's ID will change, and it is difficult to trace the entire process of the advertising page browsed by the user, which makes it difficult for the advertising provider to conduct further research and analysis on the user's preferences. Summary of the invention

[0004] Based on this, it is necessary to provide a method, device and system for tracing the entire process of a user browsing an advertisement page in order to address the above-mentioned problems.

[0005] The embodiment of the present invention is implemented as follows: a method for tracing the entire process of a user browsing an advertisement page, the method comprising:

[0006] S1: When any user terminal enters an advertisement page, obtain the page link of the advertisement page;

[0007] S2: Generate a user ID of the user terminal corresponding to the advertisement page;

[0008] S3: Associating the page link of the advertisement page with the user ID, generating and storing association information;

[0009] S4: when the user terminal jumps to a new advertisement page through the advertisement page, the new advertisement page is used as the current page;

[0010] S5: Obtain a page link of the current page, and concatenate the user IDs corresponding to all the advertisement pages previously displayed by the user terminal to the page link of the current page to obtain a revised link corresponding to the current page;

[0011] S6: Generate a user ID of the user terminal corresponding to the current page;

[0012] S7: Associating the revised link with the user ID, generating and storing associated information;

[0013] S8: Repeat steps S4 to S7 until the user generates order information or exits all advertising pages, and obtains a number of related information;

[0014] S9: Take the modified link in the last associated information as the target link, and determine the sequence of advertisement pages displayed on the user terminal according to each associated information and each user ID in the target link, so as to realize the whole process traceability of the user browsing the advertisement page.

[0015] In one embodiment, the present invention provides a device for tracing the source of the entire process of a user browsing an advertisement page, wherein a module in the device for tracing the source of the entire process of a user browsing an advertisement page is used to execute the method for tracing the source of the entire process of a user browsing an advertisement page, specifically comprising:

[0016] The first acquisition module is used to acquire a page link of an advertisement page when a user terminal enters the advertisement page;

[0017] A first processing module, used to generate a user ID of the user terminal corresponding to the advertisement page;

[0018] The second processing module is used to associate the page link of the advertisement page with the user ID, generate and store association information;

[0019] A third processing module is used to use the new advertisement page as the current page when the user terminal jumps to the new advertisement page through the advertisement page;

[0020] The second acquisition module is used to acquire the page link of the current page, and concatenate the user IDs corresponding to all the advertisement pages previously displayed by the user terminal to the page link of the current page to obtain a revised link corresponding to the current page;

[0021] A fourth processing module, used to generate a user ID of the user terminal corresponding to the current page;

[0022] A fifth processing module, used to associate the correction link with the user ID, generate and store association information;

[0023] A repeating module, used to repeatedly execute steps S4 to S7 until the user terminal generates order information or exits all advertising pages, and obtains a number of related information;

[0024] The sixth processing module is used to take the modified link in the last associated information as the target link, and determine the sequence of advertising pages displayed on the user terminal based on each associated information and each user ID in the target link, so as to realize the whole process traceability of the user browsing the advertising page.

[0025] In one embodiment, the present invention provides a system for tracing the entire process of a user browsing an advertisement page, wherein the system:

[0026] Several user terminals, used to display advertisement pages to users;

[0027] The computer device communicates with each user terminal and is used to execute the full-process tracing method of users browsing advertising pages.

[0028] The present invention provides a method, device and system for tracing the whole process of a user browsing an advertisement page, wherein the method comprises obtaining a page link of the advertisement page when any user terminal enters an advertisement page; generating a user ID of the user terminal corresponding to the advertisement page; The page link of the advertising page is associated with the user ID, an associated information is generated and stored; when the user terminal jumps to a new advertising page through the advertising page, the new advertising page is used as the current page; the page link of the current page is obtained, and the user IDs corresponding to all the advertising pages previously displayed by the user terminal are spliced ​​to the page link of the current page to obtain a correction link corresponding to the current page; the user ID of the user terminal corresponding to the current page is generated; the correction link is associated with the user ID, an associated information is generated and stored; the above steps are repeated until the user terminal generates order information or exits all advertising pages, and several associated information are obtained; the correction link in the last associated information is taken as the target link, and the sequence of advertising pages displayed by the user terminal is determined according to each associated information and each user ID in the target link, so as to realize the full process traceability of the user browsing the advertising page; in the present application, by splicing the user ID to the page link, the series connection and traceability of the user ID are realized, and each user ID and the corresponding advertising page can be determined by generating associated information, thereby realizing the series connection and traceability of each advertising page, so as to facilitate the advertising provider to conduct further research and analysis on the user's preferences. BRIEF DESCRIPTION OF THE DRAWINGS

[0029] Figure 1 A flowchart of a method for tracing the entire process of a user browsing an advertisement page provided in one embodiment;

[0030] Figure 2 A module flow chart of a device for tracing the source of the entire process of a user browsing an advertisement page provided in one embodiment;

[0031] Figure 3 A schematic diagram of the composition of a full-process traceability system for a user browsing an advertisement page provided in one embodiment;

[0032] Figure 4 FIG. 4 is a block diagram of the internal structure of a computer device in one embodiment. DETAILED DESCRIPTION

[0033] In order to make the purpose, technical solution and advantages of the present invention more clearly understood, the present invention is further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present invention and are not intended to limit the present invention.

[0034] It is understood that the terms "first", "second", etc. used in the present invention may be used herein to describe various elements, but unless otherwise specified, these elements are not limited by these terms. These terms are only used to distinguish a first element from another element. For example, a first xx script may be referred to as a second xx script, and similarly, a second xx script may be referred to as a first xx script without departing from the scope of the present invention.

[0035] like Figure 1 As shown, in one embodiment, a method for tracing the entire process of a user browsing an advertisement page is proposed, the method comprising:

[0036] S1: When any user terminal enters an advertisement page, obtain the page link of the advertisement page;

[0037] S2: Generate a user ID of the user terminal corresponding to the advertisement page;

[0038] S3: Associating the page link of the advertisement page with the user ID, generating and storing association information;

[0039] S4: when the user terminal jumps to a new advertisement page through the advertisement page, the new advertisement page is used as the current page;

[0040] S5: Obtain a page link of the current page, and concatenate the user IDs corresponding to all the advertisement pages previously displayed by the user terminal to the page link of the current page to obtain a revised link corresponding to the current page;

[0041] S6: Generate a user ID of the user terminal corresponding to the current page;

[0042] S7: Associating the revised link with the user ID, generating and storing associated information;

[0043] S8: Repeat steps S4 to S7 until the user generates order information or exits all advertising pages, and obtains a number of related information;

[0044] S9: Take the modified link in the last associated information as the target link, and determine the sequence of advertisement pages displayed on the user terminal according to each associated information and each user ID in the target link, so as to realize the whole process traceability of the user browsing the advertisement page.

[0045] In this embodiment, the method is executed in a computer device, which may be an independent physical server or terminal, or a server cluster composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud servers, cloud databases, cloud storage, and CDN; each user browses the advertising page on his or her user terminal, which may be a mobile phone, tablet computer, desktop computer, etc.; the computer device communicates with each user terminal, and when a user terminal enters an advertising page, the computer device can obtain corresponding page links and other information from the user terminal.

[0046] In this embodiment, when the user clicks to enter the first advertisement page through the user terminal (i.e., when entering an advertisement page for the first time), the feedback mechanism is triggered, so that the user terminal sends the page link of the advertisement page and the cookie information of the browser to the computer device, and the computer device can generate a unique user ID of the user based on the cookie information, and associate the user ID with the page link, and store it; subsequently, the user operates on the user terminal to make the advertisement page jump to other advertisement pages (i.e., enter an advertisement page for the second time), and starting from this advertisement page, the page link of the current advertisement page is spliced ​​and corrected with the user ID corresponding to the previous advertisement page (which can be queried from the stored associated information), and then the corrected page link is associated with the user ID of the current page, and each associated information can be used to trace the source of the advertisement page previously browsed by the user, and can also be used as the basis for generating the associated information corresponding to the next advertisement page, forming a circular connection of information between various advertisement pages, which has extremely strong traceability;

[0047] In the present application, the user ID is concatenated with the page link to achieve the concatenation and traceability of the user ID, and each user ID and the corresponding advertising page can be determined by generating associated information, thereby achieving the concatenation and traceability of each advertising page, so that the advertising provider can conduct further research and analysis on the user's preferences.

[0048] As a preferred embodiment, generating the user ID of the user terminal corresponding to the advertisement page includes:

[0049] Obtain characteristic information of the advertisement page;

[0050] Obtain the cookie information of the user terminal and extract the unique identification field from the cookie information;

[0051] Integrate the characteristic information and the unique identification field to obtain integrated information;

[0052] The integrated information is hashed to obtain a unique user ID corresponding to the advertisement page.

[0053] In this embodiment, the characteristic information of the advertising page is the identification information of the advertising page, such as the characters that make up the page name, the characters that make up the page content type, etc.; cookie information is a small piece of data sent by a computer device to the user's browser, which is used to store the user's status information and session data. They are automatically sent back to the computer device when the user visits the advertising page, and are used to maintain the user's identification field, login status, preference settings, etc.; hash processing is a technology used for data processing and storage. Its core concept is to convert input data of any length into an output value of fixed length through a specific algorithm; after hashing the integrated information, the output value obtained is the unique user ID corresponding to the advertising page.

[0054] As a preferred embodiment, the method of splicing the user IDs corresponding to all the advertisement pages previously displayed by the user terminal after the page link of the current page includes:

[0055] Obtain the generation time point of each generated association information;

[0056] Sort the user IDs of the associated information according to the order of the generation time points to obtain a first sequence;

[0057] The user IDs in the first sequence are concatenated after the page link of the current page in order of sorting.

[0058] Determining the sequence of advertisement pages displayed on the user terminal according to the associated information and the user IDs in the target link includes:

[0059] Split each user ID in the target link from the target link;

[0060] For each user ID separated out, determine the associated information of the user ID, and then determine the advertisement page corresponding to the user ID based on the associated information;

[0061] Each determined advertisement page is arranged according to the splicing order of the corresponding user ID in the target link to obtain the advertisement page sequence displayed on the user terminal.

[0062] In this embodiment, each user ID can be sorted by comparing the order of generation time points, and then the corresponding advertising pages can be sorted. That is, the obtained advertising page sequence can not only reflect which pages the user has browsed, but also reflect the order in which the user browses the advertising pages, which can provide more research directions for user preferences for advertising providers.

[0063] As a preferred embodiment, after step S9, the following steps are further included:

[0064] Repeat steps S1 to S9 for a set number of times to obtain a plurality of advertisement page sequences;

[0065] For each sequence of advertising pages, determine whether corresponding order information is generated;

[0066] Advertisement page sequences generated with corresponding order information are screened out, and order tendency analysis is performed based on the screened advertisement page sequences.

[0067] The order tendency analysis based on the screened advertising page sequence includes:

[0068] Take a screened advertisement page sequence, and identify the product type corresponding to the final advertisement page in the advertisement page sequence, and repeat this step until the product type corresponding to the final advertisement page of each screened advertisement page sequence is obtained;

[0069] Counting the first number of the filtered advertisement page sequences corresponding to various product types;

[0070] The commodity types are sorted in descending order according to the corresponding first quantities to obtain a commodity type sorting, so that merchants can refer to the sorting for advertising placement.

[0071] In this embodiment, statistics are collected on the types of goods ordered by users each time, and a ranking of the types of goods is obtained, so that it can be determined which types of goods are more popular, and the advertising provider can adjust the types of advertisements in a targeted manner according to the ranking to improve the conversion rate.

[0072] like Figure 2 As shown, in one embodiment, a device for tracing the source of the entire process of a user browsing an advertisement page is provided, and a module in the device for tracing the source of the entire process of a user browsing an advertisement page is used to execute the method for tracing the source of the entire process of a user browsing an advertisement page, specifically including:

[0073] The first acquisition module is used to acquire a page link of an advertisement page when a user terminal enters the advertisement page;

[0074] A first processing module, used to generate a user ID of the user terminal corresponding to the advertisement page;

[0075] The second processing module is used to associate the page link of the advertisement page with the user ID, generate and store association information;

[0076] A third processing module is used to use the new advertisement page as the current page when the user terminal jumps to the new advertisement page through the advertisement page;

[0077] The second acquisition module is used to acquire the page link of the current page, and concatenate the user IDs corresponding to all the advertisement pages previously displayed by the user terminal to the page link of the current page to obtain a revised link corresponding to the current page;

[0078] A fourth processing module, used to generate a user ID of the user terminal corresponding to the current page;

[0079] A fifth processing module, used to associate the correction link with the user ID, generate and store association information;

[0080] A repeating module, used to repeatedly execute steps S4 to S7 until the user terminal generates order information or exits all advertising pages, and obtains a number of related information;

[0081] The sixth processing module is used to take the modified link in the last associated information as the target link, and determine the sequence of advertising pages displayed on the user terminal based on each associated information and each user ID in the target link, so as to realize the whole process traceability of the user browsing the advertising page.

[0082] The process of each module realizing its own function in the full-process traceability device for user browsing advertisement pages provided in the embodiment of the present application can be specifically referred to in the aforementioned Figure 1 The description of the illustrated embodiment will not be repeated here.

[0083] like Figure 3 As shown, in one embodiment, a system for tracing the entire process of a user browsing an advertisement page is provided, wherein the method system:

[0084] Several user terminals, used to display advertisement pages to users;

[0085] The computer device communicates with each user terminal and is used to execute the full-process tracing method of users browsing advertising pages.

[0086] In the present application, a computer device cooperates with each user terminal to execute a full-process traceability method for users browsing advertising pages. By splicing the user ID into the page link, the concatenation and traceability of the user ID are achieved, and by generating associated information, each user ID and the corresponding advertising page can be determined, thereby achieving the concatenation and traceability of each advertising page, so that the advertising provider can conduct further research and analysis on the user's preferences.

[0087] Figure 4 FIG. 2 shows an internal structure diagram of a computer device in one embodiment. Figure 4As shown, the computer device includes a processor, a memory, a network interface, an input device and a display screen connected through a system bus. Among them, the memory includes a non-volatile storage medium and an internal memory. The non-volatile storage medium of the computer device stores an operating system and may also store a computer program. When the computer program is executed by the processor, the processor can implement the full-process tracing method for users browsing advertising pages provided by an embodiment of the present invention. The internal memory may also store a computer program. When the computer program is executed by the processor, the processor can execute the full-process tracing method for users browsing advertising pages provided by an embodiment of the present invention. The display screen of the computer device may be a liquid crystal display screen or an electronic ink display screen, and the input device of the computer device may be a touch layer covering the display screen, or a button, trackball or touchpad provided on the housing of the computer device, or an external keyboard, touchpad or mouse, etc.

[0088] Those skilled in the art will understand that Figure 4 The structure shown in the figure is only a block diagram of a part of the structure related to the solution of the present invention, and does not constitute a limitation on the computer device to which the solution of the present invention is applied. The specific computer device may include more or fewer components than those shown in the figure, or combine certain components, or have a different arrangement of components.

[0089] In one embodiment, the whole process tracing device for users browsing advertisement pages provided by the embodiment of the present invention can be implemented in the form of a computer program. The computer program can be used in the following manner: Figure 4 The computer device shown in the figure is run. The memory of the computer device can store various program modules that constitute the whole process traceability device of the user browsing the advertisement page, for example, Figure 2 The computer program composed of the first acquisition module, the first processing module, the second processing module, the third processing module, the second acquisition module, the fourth processing module, the fifth processing module, the repeating module, and the sixth processing module shown in the figure enables the processor to execute the steps of the full-process tracing method for users browsing advertising pages in various embodiments of the present invention described in this specification.

[0090] For example, Figure 4 The computer device shown can be Figure 2The first acquisition module in the full-process tracing device for the user browsing the advertising page shown executes step S1; the computer device can execute step S2 through the first processing module; the computer device can execute step S3 through the second processing module; the computer device can execute step S4 through the third processing module; the computer device can execute step S5 through the second acquisition module; the computer device can execute step S6 through the fourth processing module; the computer device can execute step S7 through the fifth processing module; the computer device can execute step S8 through the repetition module; the computer device can execute step S9 through the sixth processing module.

[0091] In one embodiment, a computer device is provided, the computer device comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein when the processor executes the computer program, the following steps are implemented:

[0092] S1: When any user terminal enters an advertisement page, obtain the page link of the advertisement page;

[0093] S2: Generate a user ID of the user terminal corresponding to the advertisement page;

[0094] S3: Associating the page link of the advertisement page with the user ID, generating and storing association information;

[0095] S4: when the user terminal jumps to a new advertisement page through the advertisement page, the new advertisement page is used as the current page;

[0096] S5: Obtain a page link of the current page, and concatenate the user IDs corresponding to all the advertisement pages previously displayed by the user terminal to the page link of the current page to obtain a revised link corresponding to the current page;

[0097] S6: Generate a user ID of the user terminal corresponding to the current page;

[0098] S7: Associating the revised link with the user ID, generating and storing associated information;

[0099] S8: Repeat steps S4 to S7 until the user generates order information or exits all advertising pages, and obtains a number of related information;

[0100] S9: Take the modified link in the last associated information as the target link, and determine the sequence of advertisement pages displayed on the user terminal according to each associated information and each user ID in the target link, so as to realize the whole process traceability of the user browsing the advertisement page.

[0101] In one embodiment, a computer-readable storage medium is provided, on which a computer program is stored. When the computer program is executed by a processor, the processor performs the following steps:

[0102] S1: When any user terminal enters an advertisement page, obtain the page link of the advertisement page;

[0103] S2: Generate a user ID of the user terminal corresponding to the advertisement page;

[0104] S3: Associating the page link of the advertisement page with the user ID, generating and storing association information;

[0105] S4: when the user terminal jumps to a new advertisement page through the advertisement page, the new advertisement page is used as the current page;

[0106] S5: Obtain a page link of the current page, and concatenate the user IDs corresponding to all the advertisement pages previously displayed by the user terminal to the page link of the current page to obtain a revised link corresponding to the current page;

[0107] S6: Generate a user ID of the user terminal corresponding to the current page;

[0108] S7: Associating the revised link with the user ID, generating and storing associated information;

[0109] S8: Repeat steps S4 to S7 until the user generates order information or exits all advertising pages, and obtains a number of related information;

[0110] S9: Take the modified link in the last associated information as the target link, and determine the sequence of advertisement pages displayed on the user terminal according to each associated information and each user ID in the target link, so as to realize the whole process traceability of the user browsing the advertisement page.

[0111] It should be understood that, although each step in the flow chart of each embodiment of the present invention is shown in sequence according to the indication of the arrow, these steps are not necessarily performed in sequence according to the order indicated by the arrow. Unless there is a clear explanation in this article, the execution of these steps does not have a strict order restriction, and these steps can be performed in other orders. Moreover, at least a portion of the steps in each embodiment may include a plurality of sub-steps or a plurality of stages, and these sub-steps or stages are not necessarily performed at the same time, but can be performed at different times, and the execution order of these sub-steps or stages is not necessarily performed in sequence, but can be performed in turn or alternately with at least a portion of other steps or sub-steps or stages of other steps.

[0112] A person of ordinary skill in the art can understand that all or part of the processes in the above-mentioned embodiment method can be completed by instructing the relevant hardware through a computer program, and the program can be stored in a non-volatile computer-readable storage medium. When the program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, any reference to memory, storage, database or other media used in the embodiments provided by the present invention can include non-volatile and / or volatile memory. Non-volatile memory may include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM) or flash memory. Volatile memory may include random access memory (RAM) or external cache memory. As an illustration and not limitation, RAM is available in many forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

[0113] The technical features of the above-described embodiments may be arbitrarily combined. To make the description concise, not all possible combinations of the technical features in the above-described embodiments are described. However, as long as there is no contradiction in the combination of these technical features, they should be considered to be within the scope of this specification.

[0114] The above-mentioned embodiments only express several implementation methods of the present invention, and the description thereof is relatively specific and detailed, but it cannot be understood as limiting the scope of the present invention. It should be pointed out that, for ordinary technicians in this field, several variations and improvements can be made without departing from the concept of the present invention, which all belong to the protection scope of the present invention.

Claims

1. A method for tracing the entire process of a user browsing an advertisement page, characterized in that: The method comprises: S1: When any user terminal enters an advertisement page, obtain the page link of the advertisement page; S2: Generate a user ID of the user terminal corresponding to the advertisement page; S3: Associating the page link of the advertisement page with the user ID, generating and storing association information; S4: when the user terminal jumps to a new advertisement page through the advertisement page, the new advertisement page is used as the current page; S5: Obtain a page link of the current page, and concatenate the user IDs corresponding to all the advertisement pages previously displayed by the user terminal to the page link of the current page to obtain a revised link corresponding to the current page; S6: Generate a user ID of the user terminal corresponding to the current page; S7: Associating the revised link with the user ID, generating and storing associated information; S8: Repeat steps S4 to S7 until the user generates order information or exits all advertising pages, and obtains a number of related information; S9: taking the modified link in the last associated information as the target link, and determining the sequence of advertisement pages displayed on the user terminal according to each associated information and each user ID in the target link, so as to realize the whole process traceability of the user browsing the advertisement page; Generating a user ID of the user terminal corresponding to the advertisement page includes: Obtain characteristic information of the advertisement page; Obtain the cookie information of the user terminal and extract the unique identification field from the cookie information; Integrate the characteristic information and the unique identification field to obtain integrated information; Hash the integrated information to obtain a unique user ID corresponding to the ad page; The step of splicing the user IDs corresponding to all the advertisement pages previously displayed by the user terminal after the page link of the current page includes: Obtain the generation time point of each generated association information; Sort the user IDs of the associated information according to the order of the generation time points to obtain a first sequence; The user IDs in the first sequence are concatenated after the page link of the current page in order of sorting; Determining the sequence of advertisement pages displayed on the user terminal according to the associated information and the user IDs in the target link includes: Split each user ID in the target link from the target link; For each user ID separated out, determine the associated information of the user ID, and then determine the advertisement page corresponding to the user ID based on the associated information; Each determined advertisement page is arranged according to the splicing order of the corresponding user ID in the target link to obtain the advertisement page sequence displayed on the user terminal.

2. The method according to claim 1, characterized in that After step S9, the method further includes: Repeat steps S1 to S9 for a set number of times to obtain a plurality of advertisement page sequences; For each sequence of advertising pages, determine whether corresponding order information is generated; Advertisement page sequences generated with corresponding order information are screened out, and order tendency analysis is performed based on the screened advertisement page sequences.

3. The method according to claim 2, characterized in that The order tendency analysis based on the screened advertising page sequence includes: Take a screened advertisement page sequence, and identify the product type corresponding to the final advertisement page in the advertisement page sequence, and repeat this step until the product type corresponding to the final advertisement page of each screened advertisement page sequence is obtained; Counting the first number of the filtered advertisement page sequences corresponding to various product types; The commodity types are sorted in descending order according to the corresponding first quantities to obtain a commodity type sorting, so that merchants can refer to the sorting for advertising placement.

4. A device for tracing the entire process of a user browsing an advertisement page, characterized in that: The module in the whole process tracing device of the user browsing the advertising page is used to execute the whole process tracing method of the user browsing the advertising page according to claim 1, specifically comprising: The first acquisition module is used to acquire a page link of an advertisement page when a user terminal enters the advertisement page; A first processing module, used to generate a user ID of the user terminal corresponding to the advertisement page; The second processing module is used to associate the page link of the advertisement page with the user ID, generate and store association information; A third processing module is used to use the new advertisement page as the current page when the user terminal jumps to the new advertisement page through the advertisement page; The second acquisition module is used to acquire the page link of the current page, and concatenate the user IDs corresponding to all the advertisement pages previously displayed by the user terminal to the page link of the current page to obtain a revised link corresponding to the current page; A fourth processing module, used to generate a user ID of the user terminal corresponding to the current page; A fifth processing module, used to associate the correction link with the user ID, generate and store association information; A repeating module, used to repeatedly execute steps S4 to S7 until the user terminal generates order information or exits all advertising pages, and obtains a number of related information; The sixth processing module is used to take the modified link in the last associated information as the target link, and determine the sequence of advertising pages displayed on the user terminal based on each associated information and each user ID in the target link, so as to realize the whole process traceability of the user browsing the advertising page.

5. A full-process tracing system for users browsing advertising pages, characterized in that: The system comprises: Several user terminals, used to display advertisement pages to users; A computer device, communicating with each user terminal, is used to execute the full-process tracing method for users browsing advertising pages as described in any one of claims 1-3.

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