B2B multichannel information interaction platform

Abstract

The invention discloses a B2B multi-channel information interaction platform, relates to the technical field of information interaction, and solves the problems that a traditional B2B multi-channel information interaction platform is complex in data exchange, lacks data interaction operability and technical security, and is insufficient in compatibility and expandability. The system comprises a database, a transaction management system, an information exchange center, a data analysis and mining module, a safety guarantee module, a partner management module and a man-machine interaction module. According to the method, missing data are inferred by adopting a data interpolation algorithm, so that data completion is realized; according to the invention, the information exchange center carries out standardization processing on data through data cleaning, data integration, data standardization and data completion, so that standardization and consistency of the data are ensured; according to the invention, the security guarantee module and the partner management module are arranged to guarantee the security of platform transaction and partner information.

Description

Technical Field

[0001] The present invention relates to the field of information interaction technology, and more specifically to a B2B multi-channel information interaction platform. Background Art

[0002] The B2B multi-channel information exchange platform is a platform based on Internet technology that provides enterprises with information exchange and cooperation through multiple channels. The B2B multi-channel information exchange platform uses cloud computing technology to place applications, data, computing and other resources in the cloud for unified management and use, thereby improving resource utilization efficiency and data sharing capabilities. The B2B multi-channel information exchange platform provides enterprises with a basis for decision support and business optimization by storing, processing, analyzing and mining data.

[0003] However, B2B multi-channel information exchange platforms also have some drawbacks. First, the inconsistency of information standards and data formats between platforms leads to the complexity of data exchange and lack of data interoperability. Second, the technical security issues of the platform. Ensuring data privacy and data storage security is a long-term challenge. Finally, the various transaction and data exchange methods between platforms have higher requirements for technical compatibility and scalability.

[0004] Therefore, the present invention discloses a B2B multi-channel information interaction platform, which adopts a transaction management system, an information exchange center, a data analysis and mining module, a security assurance module and a partner management module to normalize the data, ensure the standardization and consistency of the data while protecting the security and confidentiality of the data. Summary of the invention

[0005] In view of the deficiencies of the above-mentioned technologies, the present invention discloses a B2B multi-channel information interaction platform. The present invention adopts a data interpolation algorithm to infer missing data and thus realize data completion. The present invention sets up an information exchange center to perform normalized processing on data through data cleaning, data integration, data standardization and data completion to ensure data standardization and consistency. The present invention sets up a security assurance module and a partner management module to ensure the security of platform transactions and partner information.

[0006] In order to achieve the above technical effects, the present invention adopts the following technical solutions:

[0007] A B2B multi-channel information interaction platform, comprising: a database, a transaction management system, an information exchange center, a data analysis and mining module, a security module, a partner management module and a human-computer interaction module; wherein:

[0008] Database, used to store product information, order information and transaction record data submitted by users;

[0009] Transaction management system, responsible for managing multi-channel transaction processes;

[0010] Information exchange center, used for information transmission, processing and conversion within and outside the platform;

[0011] Data analysis and mining module, used to analyze, monitor and optimize the platform's data and processes to improve the platform's efficiency and performance;

[0012] Security module, used to monitor and ensure the security of platform transactions;

[0013] Partner management module, used to manage and maintain partners and their products and service information, and coordinate data exchange between partners;

[0014] Human-computer interaction module, used to provide user input, display data and interactive functions;

[0015] The database is connected to the data analysis and mining module, the information exchange center and the human-computer interaction module through electrical signals, the transaction management system is connected to the partner management module through electrical signals, and the security module is connected to the partner management module and the human-computer interaction module through electrical signals.

[0016] As a further embodiment of the present invention, the database stores information including at least product information, order information, user information and transaction information; the product information includes at least basic product information, inventory information, qualification certificate and price information, and the inventory and price information are updated in real time; the order information includes at least the order number, transaction time, buyer and seller information and logistics information; the user information includes at least the user's account, password, contact information, purchase, consultation and evaluation information; the transaction information includes at least the transaction amount, payment method and logistics information.

[0017] As a further embodiment of the present invention, the transaction management system includes an order management module, a payment management module, a logistics management module and an after-sales management module. The order management module is used to record and manage the status, quantity and amount information of platform orders. The payment management module is used to process the transaction processes on the platform including settlement and payment. The logistics management module is used to manage the transaction shipment and logistics distribution processes on the platform to ensure the logistics safety and effectiveness of the orders. The after-sales management module is used to handle transaction returns, exchanges, after-sales services and complaints on the platform. The after-sales management module handles after-sales issues through open communication channels, improves the quality of product services on the platform, and maintains a good relationship between platform merchants and customers.

[0018] As a further embodiment of the present invention, the information exchange center normalizes the data through data cleaning, data integration, data standardization and data completion to ensure the standardization and consistency of the data. The data cleaning includes deduplication, zero removal, filling of missing values ​​and differentiation of data types, which is used to transform unstructured, incomplete, inconsistent and inaccurate data into structured, complete, consistent and accurate data; the data integration is used to integrate data from different sources to make meaningful associations and connections between the data; the data standardization is used to convert the data into specific data standards to facilitate the exchange and sharing of data with each other; the data completion uses a data interpolation algorithm to complete the data.

[0019] As a further embodiment of the present invention, the data interpolation algorithm infers the missing data through the existing data of the information exchange center and then completes the data. The data interpolation algorithm completion steps are:

[0020] Arrange the data to be completed in order of size:

[0021] S=(x 1 ,x 2 ,…,x ma x ) (1)

[0022] In formula (1), x m a x is the maximum value of the data to be completed, x 1 is the minimum value of the data to be completed, and S is the permutation set of the data to be completed;

[0023] Connect adjacent points of each data in the coordinates and calculate the segmented interpolation value:

[0024]

[0025] In formula (2), x i-2 、x i-1 、x i 、x i+1 、x i+2 is the adjacent data to be completed, y i The data value of the data center to be completed;

[0026] The interpolation result is obtained by integrating the upper and lower boundary functions, thereby realizing data completion. The integral formula is:

[0027]

[0028] In formula (3), x i 、x i-1 is the adjacent data of the data to be completed, Fi 、F i-1 is the interpolation function, δ is the correction factor of the data to be completed, and J is the interpolation data value.

[0029] As a further embodiment of the present invention, the data analysis and mining module includes a data integration and cleaning unit, a data mining unit, a data analysis and modeling unit, a reporting and visualization unit, and a security and privacy unit. The data integration and cleaning unit is used to clean, process and integrate data collected from different data sources. The data mining unit is used to deeply mine business insights, market trends, user behavior and demand information in the data. The data analysis and modeling is used to analyze and model the mined data to determine business trends and patterns and provide a strong basis for the enterprise's decision-making. The reporting and visualization unit is used to present the results of data analysis and modeling through reports and visualization interfaces. The security and privacy unit is used to protect the security and privacy of enterprise data and prevent data leakage and illegal use.

[0030] As a further embodiment of the present invention, the security assurance module includes an access control unit, a data encryption unit, a log management unit, a security audit unit, a security policy management unit and a disaster recovery and disaster tolerance unit. The access control unit is used to prevent unauthorized access. The data encryption protects the security and confidentiality of data through data encryption, decryption and key management. The log management unit is used to record the log information of the platform. The security audit unit is used to monitor security vulnerabilities and abnormal behaviors in the platform, and to discover potential security threats. The security policy management unit is used to formulate and implement the security policies and regulations of the platform. The disaster recovery and disaster tolerance unit is used to respond to natural disasters, hardware failures and other network security incidents to ensure the availability and business continuity of the platform.

[0031] As a further embodiment of the present invention, the human-computer interaction module includes a user login interface, a home page interface, a menu and search interface, an information release interface, a message management interface and a data statistics and analysis interface. The user login interface is used for users to enter the platform for identity authentication. The home page interface is used to display the basic information, function introduction and quick entry of the platform. The menu and search interface is used for users to query and search for target information. The information release interface is used for enterprises to release products, services and information. The message management interface is used for enterprises to process and manage inquiries, complaints, feedback and order information sent by users, and send feedback and replies to users. The data statistics and analysis interface is used to display the platform's data analysis and business performance report.

[0032] Compared with the prior art, the present invention has the following beneficial positive effects:

[0033] The present invention adopts a data interpolation algorithm to infer missing data and thus achieve data completion; the present invention sets up an information exchange center to perform normalized processing on data through data cleaning, data integration, data standardization and data completion to ensure data standardization and consistency; the present invention sets up a security assurance module and a partner management module to ensure the security of platform transactions and partner information. BRIEF DESCRIPTION OF THE DRAWINGS

[0034] In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings required for use in the embodiments or the description of the prior art will be briefly introduced below. Obviously, the drawings described below are only some embodiments of the present invention. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative labor.

[0035] Figure 1 This is an overall block diagram of a B2B multi-channel information interaction platform of the present invention;

[0036] Figure 2 A schematic diagram of database storage of a B2B multi-channel information interaction platform of the present invention;

[0037] Figure 3 A distribution diagram of a transaction management system of a B2B multi-channel information interaction platform of the present invention;

[0038] Figure 4 This is a structural diagram of a data analysis and mining module of a B2B multi-channel information interaction platform of the present invention. DETAILED DESCRIPTION

[0039] The following will be combined with the drawings in the embodiments of this article to clearly and completely describe the technical solutions in the embodiments of this article. Obviously, the described embodiments are only part of the embodiments of this article, not all of the embodiments. It should be understood that these descriptions are only exemplary and are not intended to limit the scope of the present invention. In addition, in the description, the description of well-known structures and technologies is omitted to avoid unnecessary confusion of the concept of the present invention.

[0040] In order to achieve the above technical effects, the present invention adopts the following technical solutions:

[0041] A B2B multi-channel information interaction platform, such as Figure 1 As shown, it includes: database, transaction management system, information exchange center, data analysis and mining module, security module, partner management module and human-computer interaction module; among which:

[0042] Database, used to store product information, order information and transaction record data submitted by users;

[0043] Transaction management system, responsible for managing multi-channel transaction processes;

[0044] Information exchange center, used for information transmission, processing and conversion within and outside the platform;

[0045] Data analysis and mining module, used to analyze, monitor and optimize the platform's data and processes to improve the platform's efficiency and performance;

[0046] Security module, used to monitor and ensure the security of platform transactions;

[0047] Partner management module, used to manage and maintain partners and their products and service information, and coordinate data exchange between partners;

[0048] Human-computer interaction module, used to provide user input, display data and interactive functions;

[0049] The database is connected to the data analysis and mining module, the information exchange center and the human-computer interaction module through electrical signals, the transaction management system is connected to the partner management module through electrical signals, and the security module is connected to the partner management module and the human-computer interaction module through electrical signals.

[0050] Furthermore, if Figure 2 As shown, the database stores information including at least product information, order information, user information and transaction information; the product information includes at least basic product information, inventory information, qualification certificate and price information, and the inventory and price information are updated in real time; the order information includes at least the order number, transaction time, buyer and seller information and logistics information; the user information includes at least the user's account, password, contact information, purchase, consultation and evaluation information; the transaction information includes at least the transaction amount, payment method and logistics information.

[0051] In a specific embodiment, the database collects and stores customer files, order information, contract information and account data information of various types of enterprises through various channels, and stores them in the database, and organizes and manages them according to a certain data structure to facilitate subsequent data processing and analysis. The database processes and analyzes the information stored in the database through a variety of algorithms and tools to mine useful information and relationships, and realize data sharing and communication among enterprises. During the database working process, the platform formulates comprehensive data protection measures to ensure data security.

[0052] Furthermore, if Figure 3As shown, the transaction management system includes an order management module, a payment management module, a logistics management module and an after-sales management module. The order management module is used to record and manage the status, quantity and amount information of the platform orders. The payment management module is used to process the transaction processes including settlement and payment on the platform. The logistics management module is used to manage the transaction shipment and logistics distribution processes on the platform to ensure the logistics safety and effectiveness of the orders. The after-sales management module is used to handle transaction returns, exchanges, after-sales services and complaints on the platform. The after-sales management module handles after-sales issues through open communication channels, improves the quality of the platform's goods and services, and maintains a good relationship between the platform merchants and customers.

[0053] In a specific embodiment, when an enterprise needs to conduct a transaction, it submits the transaction type, transaction quantity, transaction price and payment method requirements through the transaction management system. The transaction management system then matches the corresponding transaction partners or suppliers to confirm the transaction conditions and transaction process. After both parties confirm the transaction intention and transaction conditions, the transaction management system generates a formal transaction contract and order. After the transaction contract and order are confirmed by both parties, the next transaction process is carried out through the transaction management system. After the transaction is completed, the transaction management system evaluates both parties to the transaction, provides feedback information on the transaction between the two parties, and provides a reference for future transactions.

[0054] Furthermore, the information exchange center normalizes the data through data cleaning, data integration, data standardization and data completion to ensure data standardization and consistency. The data cleaning includes deduplication, zero removal, filling of missing values ​​and differentiation of data types, and is used to transform unstructured, incomplete, inconsistent and inaccurate data into structured, complete, consistent and accurate data; the data integration is used to integrate data from different sources to make meaningful associations and connections between the data; the data standardization is used to convert data into specific data standards to facilitate data exchange and sharing; the data completion uses a data interpolation algorithm to complete the data.

[0055] In a specific embodiment, the information exchange center uniformly formats the data collected from each module, passes the standardized data to the corresponding target module, and distributes and copies the data as needed to ensure efficient and accurate exchange of information. The information exchange center analyzes and processes the collected data to generate useful information and reports, providing a basis for corporate decision-making and management. At the same time, the information exchange center ensures data security by formulating comprehensive data protection measures, provides a safe and reliable interface to the outside world, and ensures the reliability of information interaction.

[0056] Furthermore, the data interpolation algorithm infers the missing data through the existing data of the information exchange center and then completes the data. The data interpolation algorithm completion steps are:

[0057] Arrange the data to be completed in order of size:

[0058] S=(x 1 ,x 2 ,…,x ma x ) (1)

[0059] In formula (1), x m a x is the maximum value of the data to be completed, x 1 is the minimum value of the data to be completed, and S is the permutation set of the data to be completed;

[0060] Connect adjacent points of each data in the coordinates and calculate the segmented interpolation value:

[0061]

[0062] In formula (2), x i-2 、x i-1 、x i 、x i+1 、x i+2 is the adjacent data to be completed, y i The data value of the data center to be completed;

[0063] The interpolation result is obtained by integrating the upper and lower boundary functions, thereby realizing data completion. The integral formula is:

[0064]

[0065] In formula (3), x i 、x i-1 is the adjacent data of the data to be completed, F i 、F i-1 is the interpolation function, δ is the correction factor of the data to be completed, and J is the interpolation data value.

[0066] In a specific embodiment, the data interpolation algorithm uses a piecewise interpolation method to achieve data completion. By comparing the data completion using the data interpolation algorithm and the conventional method and recording the data completion results, the impact of the data interpolation algorithm on B2B multi-channel interaction is confirmed. The data completion method comparison record table is shown in Table 1:

[0067] Table 1: Comparison of data completion methods

[0068]

[0069] According to the data in Table 1, the following conclusions can be drawn:

[0070] The efficiency of algorithm completion is higher than that of conventional completion. From the item of data completion time, it can be seen that the time of algorithm completion is much less than that of conventional completion. Algorithm completion can complete data completion faster. The accuracy of algorithm completion is higher than that of conventional completion. From the item of data completion accuracy, it can be seen that the accuracy of algorithm completion is higher than that of conventional completion, and the data completion is more accurate. Algorithm completion can reduce the data completion error. From the item of completion data error, it can be seen that the error of algorithm completion is much lower than that of conventional completion. In other words, algorithm completion can complete data more accurately.

[0071] In summary, algorithm completion has great advantages in data completion, which can improve efficiency and accuracy and reduce completion errors.

[0072] Furthermore, if Figure 4 As shown, the data analysis and mining module includes a data integration and cleaning unit, a data mining unit, a data analysis and modeling unit, a reporting and visualization unit, and a security and privacy unit. The data integration and cleaning unit is used to clean, process and integrate data collected from different data sources. The data mining unit is used to deeply mine business insights, market trends, and user behavior and demand information in the data. The data analysis and modeling are used to analyze and model the mined data to determine business trends and patterns and provide a strong basis for the company's decision-making. The reporting and visualization unit is used to present the results of data analysis and modeling through reports and visualization interfaces. The security and privacy unit is used to protect the security and privacy of corporate data and prevent data leakage and illegal use.

[0073] In a specific embodiment, the data analysis and mining module is linked with the information exchange center interface to obtain data from various modules of the platform, perform data preprocessing and cleaning, and store and manage the processed data for subsequent analysis and mining. The data analysis and mining module performs in-depth analysis and mining of the processed data through classification analysis, clustering analysis, association rule analysis and predictive modeling, and visualizes the results and writes reports based on the analysis and mining results to facilitate understanding and application by enterprise managers.

[0074] Furthermore, the security assurance module includes an access control unit, a data encryption unit, a log management unit, a security audit unit, a security policy management unit and a disaster recovery and disaster tolerance unit. The access control unit is used to prevent unauthorized access. The data encryption protects the security and confidentiality of data through data encryption, decryption and key management. The log management unit is used to record the log information of the platform. The security audit unit is used to monitor security vulnerabilities and abnormal behaviors in the platform, and to discover potential security threats. The security policy management unit is used to formulate and implement the security policies and regulations of the platform. The disaster recovery and disaster tolerance unit is used to respond to natural disasters, hardware failures and other network security incidents to ensure the availability and business continuity of the platform.

[0075] In a specific embodiment, the security assurance module analyzes the platform's requirements for user authentication, communication encryption and data backup based on the platform's business and functional requirements. After analyzing the security requirements, the security assurance module formulates security policies for identity authentication, access control, firewall settings and encryption technology selection to prevent various security threats. At the same time, based on the formulation of security policies, the security assurance module implements corresponding security measures such as formulating a reasonable security management system, strengthening user identity authentication, configuring intrusion detection and firewall security equipment, and regularly backing up platform data. Professional security personnel monitor the security status of the platform in real time and take timely measures to deal with possible security threats.

[0076] Furthermore, the human-computer interaction module includes a user login interface, a home page interface, a menu and search interface, an information release interface, a message management interface and a data statistics and analysis interface. The user login interface is used for users to enter the platform for identity authentication. The home page interface is used to display the basic information, function introduction and quick entry of the platform. The menu and search interface is used for users to query and search for target information. The information release interface is used for enterprises to release products, services and information. The message management interface is used for enterprises to process and manage inquiries, complaints, feedback and order information sent by users, as well as to send feedback and replies to users. The data statistics and analysis interface is used to display the platform's data analysis and business performance report.

[0077] In a specific embodiment, the human-computer interaction module designs the platform's user login interface, homepage interface, menu and search interface, information release interface, message management interface, and data statistics and analysis interface, providing users with a friendly, easy-to-operate interface to facilitate user operation and management. During use, the human-computer interaction module optimizes the user experience, improves the user's operating experience and satisfaction while ensuring the platform's functions, and provides users with clearer information display and business process operations.

[0078] Although the specific embodiments of the present invention are described above, it should be understood by those skilled in the art that these specific embodiments are only illustrative, and those skilled in the art may omit, replace, and change the details of the above methods and systems in various ways without departing from the principles and essence of the present invention. For example, merging the above method steps so as to perform substantially the same functions in substantially the same manner to achieve substantially the same results is within the scope of the present invention. Therefore, the scope of the present invention is limited only by the appended claims.

Claims

1. A B2B multi-channel information interaction platform, characterized in that: It includes: database, transaction management system, information exchange center, data analysis and mining module, security module, partner management module and human-computer interaction module; among which: Database, used to store product information, order information and transaction record data submitted by users; Transaction management system, responsible for managing multi-channel transaction processes; Information exchange center, used for information transmission, processing and conversion within and outside the platform; Data analysis and mining module, used to analyze, monitor and optimize the platform's data and processes to improve the platform's efficiency and performance; Security module, used to monitor and ensure the security of platform transactions; Partner management module, used to manage and maintain partners and their products and service information, and coordinate data exchange between partners; Human-computer interaction module, used to provide user input, display data and interactive functions; The database is connected to the data analysis and mining module, the information exchange center and the human-computer interaction module through electrical signals, the transaction management system is connected to the partner management module through electrical signals, and the security module is connected to the partner management module and the human-computer interaction module through electrical signals.

2. A B2B multi-channel information interaction platform according to claim 1, characterized in that: The database stores information including at least product information, order information, user information and transaction information. The product information includes at least basic product information, inventory information, qualification certificate and price information, and the inventory and price information are updated in real time. The order information includes at least the order number, transaction time, buyer and seller information and logistics information. The user information includes at least the user's account, password, contact information, purchase, consultation and evaluation information. The transaction information includes at least the transaction amount, payment method and logistics information.

3. A B2B multi-channel information interaction platform according to claim 1, characterized in that: The transaction management system includes an order management module, a payment management module, a logistics management module and an after-sales management module. The order management module is used to record and manage the status, quantity and amount information of platform orders. The payment management module is used to process the transaction processes on the platform including settlement and payment. The logistics management module is used to manage the transaction shipment and logistics distribution processes on the platform to ensure the logistics safety and effectiveness of the orders. The after-sales management module is used to handle transaction returns, exchanges, after-sales services and complaints on the platform. The after-sales management module handles after-sales issues through open communication channels, improves the quality of the platform's goods and services, and maintains a good relationship between platform merchants and customers.

4. A B2B multi-channel information interaction platform according to claim 3, characterized in that: The information exchange center normalizes the data through data cleaning, data integration, data standardization and data completion to ensure data standardization and consistency. The data cleaning includes deduplication, zero removal, missing value filling and data type distinction, which is used to transform unstructured, incomplete, inconsistent and inaccurate data into structured, complete, consistent and accurate data; The data integration is used to integrate data from different sources to make meaningful associations and connections between the data; the data standardization is used to convert data into specific data standards to facilitate the exchange and sharing of data with each other; the data completion uses a data interpolation algorithm to complete the data.

5. A B2B multi-channel information interaction platform according to claim 4, characterized in that: The data interpolation algorithm infers the missing data through the existing data of the information exchange center and then completes the data. The data interpolation algorithm completion steps are: Arrange the data to be completed in order of size: S=(x1,x2,…,x max ) (1) In formula (1), x max is the maximum value of the data to be completed, x1 is the minimum value of the data to be completed, and S is the permutation set of the data to be completed; Connect adjacent points of each data in the coordinates and calculate the segmented interpolation value: In formula (2), x i-2 、x i-1 、x i 、x i+1 、x i+2 is the adjacent data to be completed, y i The data value of the data center to be completed; The interpolation result is obtained by integrating the upper and lower boundary functions, thereby realizing data completion. The integral formula is: In formula (3), x i 、x i-1 is the adjacent data of the data to be completed, F i 、F i-1 is the interpolation function, δ is the correction factor of the data to be completed, and J is the interpolation data value.

6. A B2B multi-channel information interaction platform according to claim 1, characterized in that: The data analysis and mining module includes a data integration and cleaning unit, a data mining unit, a data analysis and modeling unit, a reporting and visualization unit, and a security and privacy unit. The data integration and cleaning unit is used to clean, process and integrate data collected from different data sources. The data mining unit is used to deeply mine business insights, market trends, user behavior and demand information in the data. The data analysis and modeling is used to analyze and model the mined data to determine business trends and patterns and provide a strong basis for the company's decision-making. The reporting and visualization unit is used to present the results of data analysis and modeling through reports and visualization interfaces. The security and privacy unit is used to protect the security and privacy of enterprise data and prevent data leakage and illegal use.

7. A B2B multi-channel information interaction platform according to claim 1, characterized in that: The security assurance module includes an access control unit, a data encryption unit, a log management unit, a security audit unit, a security policy management unit and a disaster recovery and disaster tolerance unit. The access control unit is used to prevent unauthorized access. The data encryption protects the security and confidentiality of data through data encryption, decryption and key management. The log management unit is used to record the log information of the platform. The security audit unit is used to monitor security vulnerabilities and abnormal behaviors in the platform and discover potential security threats. The security policy management unit is used to formulate and implement the security policies and regulations of the platform. The disaster recovery and disaster tolerance unit is used to respond to natural disasters, hardware failures and other network security incidents to ensure the availability and business continuity of the platform.

8. The B2B multi-channel information interaction platform according to claim 1, characterized in that: The human-computer interaction module includes a user login interface, a homepage interface, a menu and search interface, an information release interface, a message management interface and a data statistics and analysis interface. The user login interface is used for users to enter the platform for identity authentication. The homepage interface is used to display the basic information, function introduction and quick entry of the platform. The menu and search interface is used for users to query and search for target information. The information release interface is used for enterprises to release products, services and information. The message management interface is used for enterprises to process and manage inquiries, complaints, feedback and order information sent by users, and send feedback and replies to users. The data statistics and analysis interface is used to display the platform's data analysis and business performance report.

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