Market investigation data sorting mechanism and method

Abstract

The invention discloses a market research data sorting mechanism and method.The sorting mechanism comprises a clamping device, and a supporting device is arranged on the clamping device; the data sorting device is installed at the top of the supporting device, the data sorting device comprises a body, a first data sorting assembly and a second data sorting assembly, the second data sorting assembly is installed at the top of the body, and the first data sorting assembly is rotationally connected to the top of the second data sorting assembly; wherein the first data sorting assembly is used for sorting image data; the second data sorting assembly is used for sorting the voice data. When an investigator communicates with an investigated person, the investigator can acquire image materials and voice data of the investigated person in real time through cooperation of the first data sorting assembly and the second data sorting assembly, the data sorting device sorts the acquired image materials and voice data, and an investigation report is formed. The characteristic of data diversity in market research is met, and the working efficiency is improved.

Description

Technical Field

[0001] The present invention belongs to the technical field of market research, and in particular relates to a market research data collation mechanism and method. Background Art

[0002] In the field of market research, manual questionnaires, telephone interviews, face-to-face interviews and on-site inspections are still the main methods. During the research process, due to the large amount of data to be investigated, the researcher not only needs to maintain communication frequency with the respondents at all times, but also needs to record the feedback from the respondents in a timely manner, and screen out key information from the feedback to summarize and form a research report.

[0003] In the volume of research data, the market with a relatively large volume of data is mainly composed of multinational companies and state-owned enterprises. Not only are the types of data surveyed very wide, but because these two types of surveyed parties cover a large number of subordinates, the research intensity is very high.

[0004] Take the current scientific and technological research as an example. This kind of research not only includes product research and development, implementation and results transformation, but also involves the number of patents owned by product layout protection. Therefore, the workload of this research is very huge. When researchers compile research materials into reports, they not only need to spend a lot of time and energy, but also need to frequently confirm the correctness of the information with the respondents, which is extremely physically taxing. Summary of the invention

[0005] The purpose of the present invention is to provide a market research data compilation mechanism and method to solve the technical defects in the prior art that due to the large scale of the surveyed enterprises and the large amount of research data required, when the researchers compile the research data into reports, they not only need to spend a lot of time and energy, but also need to frequently confirm the correctness of the information with the respondents, which is extremely physically demanding.

[0006] In order to achieve the above object, the present invention adopts the following technical solutions: In the first aspect, a market research data collection organization is provided, including: A clamping device, on which a supporting device is provided; A data sorting device is installed on the top of the supporting device, and the data sorting device includes a body, a first data sorting component and a second data sorting component, wherein the second data sorting component is installed on the top of the body, and the first data sorting component is rotatably connected to the top of the second data sorting component; Wherein, the first data organization component is used for organizing image data; the second data organization component is used for organizing voice data.

[0007] Further, the first data integration component includes an image acquisition unit and a first transmission unit, and the second data integration component includes a speech recognition unit and a second transmission unit; The body is provided with a controller, a data construction module, a data processing module, a data classification module and a data sorting module, and the controller is electrically connected with the data construction module, the data processing module, the data classification module and the data sorting module; Among them, the data construction module is used to construct the data owner and the category to which the data belongs; the data processing module is used to process and classify the data types; the data classification module is used to classify the processed and classified data; the data sorting module is used to sort the classified data according to the constructed data owner and the category to which the data belongs.

[0008] Further, the image acquisition unit is connected to the controller through the first transmission unit; The image acquisition unit is used to acquire the environment image and the character image, and transmit the acquired environment image and the character image to the data processing module.

[0009] Further, the speech recognition unit is connected to the controller via the second transmission unit; The speech recognition unit is used to transmit the acquired speech data to the data processing module.

[0010] Furthermore, the speech recognition unit is provided with a motor, and the image acquisition unit is installed on the driving end of the motor.

[0011] Furthermore, Velcro is symmetrically provided on the back of the main body.

[0012] Furthermore, a charging port and a data transmission connection port are provided on one side of the body, and the charging port and the data transmission connection port are arranged at intervals; A start button and a status indicator light are arranged on the other side of the body, and the start button and the status indicator light are arranged at intervals.

[0013] Furthermore, a touch screen is provided on the main body.

[0014] Furthermore, the clamping device comprises a base, and a movable opening is provided on the base; The bottom of the base is symmetrically provided with connecting plates, and the two connecting plates are connected by a spring clip; The supporting device is a supporting rod, the supporting rod is arranged around the base, and the main body is arranged on the top of a plurality of supporting rods.

[0015] Furthermore, the base is a plate-shaped structure, and the movable opening is opened in the middle of the base; The spring clip comprises a clamping end and a pressing end, wherein the clamping end is located below the movable opening, and the pressing end is located above the movable opening and between a plurality of support rods.

[0016] In a second aspect, a method for collating market research data is provided, the method being performed by the market research data collating mechanism as described above, comprising: By means of the data organizing device, a data template of the data owner is constructed, and the categories included in the data template are defined; Using the first data integration component and the second data integration component, image and voice data of the target research market are acquired, and the acquired image and voice data are processed, divided and organized; A data sorting module is used to sort the processed, divided and classified data, and the sorted data is filled into the data template to form research data.

[0017] Compared with the prior art, the present invention has the following beneficial effects: When the researcher and the researcher are conducting research and communication, the researcher can obtain the image material and voice material of the researcher in real time through the coordinated cooperation of the first data integration component and the second data integration component. The data integration device organizes the obtained image material and then the voice material to form a research report. This method not only meets the characteristics of data diversity in market research, but also facilitates subsequent data retrieval and analysis, greatly improving work efficiency. BRIEF DESCRIPTION OF THE DRAWINGS

[0018] In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings required for use in the embodiments are briefly introduced below. It should be understood that the following drawings only show certain embodiments of the present invention and therefore should not be regarded as limiting the scope. For ordinary technicians in this field, other related drawings can be obtained based on these drawings without creative work.

[0019] Figure 1 A three-dimensional diagram of the market research data organization mechanism proposed by the present invention; Figure 2 A front view of the market research data organization mechanism proposed by the present invention; Figure 3 A side view of the market research data collation mechanism proposed by the present invention; Figure 4 This is a back view of the market research data collation mechanism proposed by the present invention; Figure 5 This is a flow chart of the market research data collation method proposed by the present invention; Among them: 1. Clamping device; 102. Connecting plate; 103. Spring clip; 2. Support device; 3. Data organization device; 301. Main body; 302. Touch screen; 303. Start button; 304. Status indicator light; 305. Column; 306. Image acquisition unit; 307. Voice recognition unit; 308. Charging port; 309. Data transmission connection port; 310. Velcro. DETAILED DESCRIPTION

[0020] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are part of the embodiments of the present invention, not all of the embodiments. Generally, the components of the embodiments of the present invention described and shown in the drawings here can be arranged and designed in various different configurations.

[0021] Therefore, the following detailed description of the embodiments of the present invention provided in the accompanying drawings is not intended to limit the scope of the invention claimed for protection, but merely represents selected embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present invention.

[0022] It should be noted that similar reference numerals and letters denote similar items in the following drawings, and therefore, once an item is defined in one drawing, further definition and explanation thereof is not required in subsequent drawings.

[0023] In the description of the embodiments of the present invention, it should be noted that if the terms "upper", "lower", "horizontal", "inner", etc. indicate an orientation or positional relationship based on the orientation or positional relationship shown in the drawings, or the orientation or positional relationship in which the product of the invention is usually placed when in use, it is only for the convenience of describing the present invention and simplifying the description, and does not indicate or imply that the device or element referred to must have a specific orientation, be constructed and operated in a specific orientation, and therefore cannot be understood as a limitation on the present invention. In addition, the terms "first", "second", etc. are only used to distinguish the description, and cannot be understood as indicating or implying relative importance.

[0024] In addition, if the term "horizontal" appears, it does not mean that the component must be absolutely horizontal, but can be slightly tilted. For example, "horizontal" only means that its direction is more horizontal than "vertical", which does not mean that the structure must be completely horizontal, but can be slightly tilted.

[0025] In the field of market research, manual questionnaires, telephone interviews, face-to-face interviews and on-site inspections are still the main methods. During the research process, due to the large amount of data to be investigated, the researcher not only needs to maintain communication frequency with the respondents at all times, but also needs to record the feedback from the respondents in a timely manner, and screen out key information from the feedback to summarize and form a research report.

[0026] In the volume of research data, the market with a relatively large volume of data is mainly composed of multinational companies and state-owned enterprises. Not only are the types of data surveyed very wide, but because these two types of surveyed parties cover a large number of subordinates, the research intensity is very high.

[0027] Take the current scientific and technological research as an example. This kind of research not only includes product research and development, implementation and results transformation, but also involves the number of patents owned by product layout protection. Therefore, the workload of this research is very huge. When researchers compile research materials into reports, they not only need to spend a lot of time and energy, but also need to frequently confirm the correctness of the information with the respondents, which is extremely physically taxing.

[0028] In order to solve the above technical defects, the inventor provides a market research data collation mechanism and method.

[0029] The present invention is further described in detail below in conjunction with the accompanying drawings: like Figure 1-Figure 4As shown, in an embodiment of the present invention, a first aspect provides a market research data collation mechanism, including a clamping device 1, used to clamp the mechanism on the researcher's clothing, and the position of the mechanism can be the collar or the chest; a supporting device 2 is provided on the clamping device 1, and the supporting device 2 is used to support the data collation device 3; specifically, the data collation device 3 is installed on the top of the supporting device 2, and the data collation device 3 includes a main body 301, a first data collation component and a second data collation component, the second data collation component is installed on the top of the main body 301, and the first data collation component is rotatably connected to the top of the second data collation component; wherein the first data collation component is used to collate image data; and the second data collation component is used to collate voice data. Taking the research on the transformation of scientific and technological achievements as an example, before the researcher goes to the investigated enterprise, he first presets a research report template that matches the investigated enterprise in the data collation device 3. When the researcher arrives at the investigated enterprise, the data collation device 3 is started; when the researcher communicates with the investigated enterprise, the first data collation component can obtain image information of the environment in which the investigated enterprise is located, and as the researcher walks in the production environment of the investigated enterprise, the first data collation component can also obtain images of the environment, products and achievement transformation certificates inside the enterprise as image data for the research report; and as the researcher communicates with the investigated personnel, the second data collation component can obtain the image information of the investigated enterprise. The words spoken by the researcher are obtained as text materials for the research report; during the entire research process, the researcher can obtain the image materials and voice materials of the respondents in real time through the coordinated cooperation of the first data integration component and the second data integration component, and the data integration device 3 organizes the obtained image materials and then the voice materials to form a research report. This method not only meets the characteristics of data diversity in market research, but also helps in subsequent data retrieval and analysis, greatly improving work efficiency; at the same time, it solves the problem that researchers spend a lot of time sorting and organizing research materials and frequently need to confirm the correctness of information with the respondents.

[0030] like Figure 1-Figure 4As shown, the first data collection component includes an image acquisition unit 306 and a first transmission unit, and the second data collection component includes a voice recognition unit 307 and a second transmission unit; specifically, in this solution, the image acquisition unit 306 is a camera, the voice recognition unit 307 is a voice recognizer, and the first transmission unit and the second transmission unit are both wires. These components are all existing technology products and will not be elaborated. It is worth noting that inside the body 301, a controller, a data construction module, a data processing module, a data classification module and a data sorting module are provided. The controller is electrically connected to the data construction module, the data processing module, the data classification module and the data sorting module. When the data collection device 3 is started, these modules are also started; wherein the data construction module is used to construct the data attribution party and the data category to which the data belongs. The attribution party is the name and type of the enterprise being investigated, and the type is specifically a state-owned enterprise or a private enterprise; the data category is divided into a research report on the transformation of scientific and technological achievements, a research report on intellectual property rights, a company development report and a product layout report, etc. These categories can be manually preset in advance through the body 301 before the investigation; wherein the data processing module is used to process and divide the data type For example, the acquired data is divided into image data or voice and text data, and then the divided data is processed, mainly processing the unclear parts of the image data and the inaccurate word meanings of the text part, and these parts are marked with emphasis using data annotation technology; at the same time, the processing module combines the word meaning of the overall voice expression, and gives suggestions for understanding in the process of key annotation; the data classification module is used to classify the processed and divided data. In the classification process, the data is classified according to the type of data, and the image data is classified into one type and the voice data is classified into another type; the data sorting module is used to sort the classified data according to the constructed data owner and the category to which the data belongs, and automatically fill the data into the research report template to finally form a research report. In this solution, the image acquisition unit 306 is connected to the controller through the first transmission unit; the image acquisition unit 306 is used to acquire the environment image and the character image, and transmit the acquired environment image and the character image to the data processing module; the voice recognition unit 307 is connected to the controller through the second transmission unit; the voice recognition unit 307 is used to transmit the acquired voice data to the data processing module, and the data processing module processes the acquired two types of data. Figure 1As shown, the voice recognition unit 307 is installed on the column 305, and a motor is provided on the top of the column 305. The image acquisition unit 306 is installed on the driving end of the motor. When the researcher communicates with the researcher, the image acquisition unit 306 uses tracking technology to follow the head movement of the researcher. As can be seen from the figure, the back of the body 301 is symmetrically provided with Velcro 310, and the Velcro 310 cooperates with the clamping device 1 to improve the firmness of the data collection mechanism fixed on the researcher's collar or chest. On one side of the body 301, there are a charging port 308 and a data transmission connection port 309. The charging port 308 and the data transmission connection port 309 are arranged at intervals. The data transmission connection port 309 can be connected to a computer to transmit the research report to the computer. On the other side of the body 301, there are a start button 303 and a status indicator light 304, which are arranged at intervals. The body 301 is provided with a touch screen 302, so that the researcher can preset the research template and other information in advance by operating the touch screen 302 before the research. As can be seen from the figure, the clamping device 1 includes a base 101, and the base 101 is provided with a movable opening; the bottom of the base 101 is symmetrically provided with connecting plates 102, and the two connecting plates 102 are connected by spring clips 103. The supporting device 2 is a supporting rod, which is arranged around the base 101, and the body 301 is arranged on the top of multiple supporting rods. The researcher can manually operate the spring clip 103 to clamp the collar through the gap between the multiple supporting rods.

[0031] In a second aspect, an embodiment of the present invention provides a method for collating market research data, wherein the method is performed by using the market research data collating mechanism as described above. Figure 5 As shown, including: S101. Construct a data template of the data owner through a data organization device, and define the categories contained in the data template; illustratively, before the survey, first preset a data template matching the surveyed enterprise through the touch screen 302, and the template includes an initial template and a final template of the survey report, and then define the project categories contained in the initial template and the final template; for example, the initial template and the final template of the survey report both include the quantity category of scientific and technological achievement transformation projects, and the scientific and technological achievement transformation projects include the quantity category of invention patents and the quantity category of utility model patents.

[0032] S102, using the first data integration component and the second data integration component to obtain the image and voice data of the target research market, and process, classify and organize the image and voice data; for example, when the research organization is used to conduct a research, the first data integration component can rotate in real time following the movement of the head of the respondent, and capture the face image of the respondent; and the second data integration component can obtain the voice and text of the respondent's expression in real time. After the image data and voice and text data are obtained, these data are transmitted to the main body 301, and the data classification module in the main body 301, Classify the data according to its type, classify image data into one type and audio data into another type.

[0033] S103, using a data sorting module to sort the processed, divided and classified data, and filling the sorted data into the data template to form research data. Exemplarily, when sorting the data, the data is sorted according to the type of research report to be finally output, and the content of the sorted voltage regulation report is arranged; specifically, in the process of arrangement, a data sorting module is used, and the image data and voice and text data can be arranged according to the time sequence of acquisition, and the order can be adjusted to ensure the orderliness and consistency of the data, avoid confusion and duplication of information, and this process makes data management more standardized, providing a solid foundation for subsequent data analysis and report writing. At the same time, the automated data sorting process can significantly reduce the time and error rate of manual operation and improve overall work efficiency. Filling the sorted data into the preset data template can form research data with a clear structure and uniform format. Such data is not only easy to read and understand, but also convenient for subsequent data analysis and report generation. Through template processing, the consistency and professionalism of the research data can be ensured, and a research report can be finally formed. Conducting research through this method reduces labor intensity and is friendly to researchers and respondents. During the entire survey process, the researcher can obtain the image and voice materials of the respondents in real time through the coordinated cooperation of the first data integration component and the second data integration component. The data integration device organizes the acquired image materials and then the voice materials to form a survey report. This method not only meets the characteristics of data diversity in market research, but also facilitates subsequent data retrieval and analysis, greatly improving work efficiency; at the same time, it solves the problem that researchers spend a lot of time sorting and organizing survey materials and frequently need to confirm the accuracy of the information with the respondents.

[0034] Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of the present invention rather than to limit its protection scope. Although the present invention has been described in detail with reference to the above embodiments, ordinary technicians in the field should understand that after reading the present invention, those skilled in the art can still make various changes, modifications or equivalent substitutions to the specific implementation methods of the invention, but these changes, modifications or equivalent substitutions are all within the protection scope of the pending claims of the invention.

Claims

1. A market research data collection organization, characterized in that: include: A clamping device (1) having a supporting device (2) disposed thereon; A data sorting device (3) is installed on the top of the supporting device (2), the data sorting device (3) comprises a body (301), a first data sorting component and a second data sorting component, the second data sorting component is installed on the top of the body (301), and the first data sorting component is rotatably connected to the top of the second data sorting component; Wherein, the first data organization component is used for organizing image data; the second data organization component is used for organizing voice data.

2. The market research data organization according to claim 1, characterized in that: The first data integration component comprises an image acquisition unit (306) and a first transmission unit, and the second data integration component comprises a speech recognition unit (307) and a second transmission unit; The body (301) is provided with a controller, a data construction module, a data processing module, a data classification module and a data sorting module, and the controller is electrically connected to the data construction module, the data processing module, the data classification module and the data sorting module; Among them, the data construction module is used to construct the data owner and the category to which the data belongs; the data processing module is used to process and classify the data types; the data classification module is used to classify the processed and classified data; the data sorting module is used to sort the classified data according to the constructed data owner and the category to which the data belongs.

3. The market research data organization according to claim 2, characterized in that: The image acquisition unit (306) is connected to the controller via the first transmission unit; The image acquisition unit (306) is used to acquire an environment image and a character image, and transmit the acquired environment image and the character image to a data processing module.

4. The market research data organization according to claim 2, characterized in that: The speech recognition unit (307) is connected to the controller via the second transmission unit; The speech recognition unit (307) is used to transmit the acquired speech data to the data processing module.

5. The market research data organization according to claim 2, characterized in that: The voice recognition unit (307) is provided with a motor, and the image acquisition unit (306) is mounted on the driving end of the motor.

6. The market research data organization according to claim 1, characterized in that: Velcro strips (310) are symmetrically arranged on the back of the body (301).

7. The market research data organization according to claim 1, characterized in that: A charging port (308) and a data transmission connection port (309) are provided on one side of the body (301), and the charging port (308) and the data transmission connection port (309) are arranged at intervals; A start button (303) and a status indicator light (304) are provided on the other side of the body (301), and the start button (303) and the status indicator light (304) are arranged at intervals.

8. The market research data organization according to claim 1, characterized in that: The main body (301) is provided with a touch screen (302).

9. The market research data organization according to claim 1, characterized in that: The clamping device (1) comprises a base (101), and a movable opening is provided on the base (101); The bottom of the base (101) is symmetrically provided with connecting plates (102), and the two connecting plates (102) are connected by a spring clip (103); The supporting device (2) is a supporting rod, the supporting rods are arranged around the base (101), and the main body (301) is arranged on the top of a plurality of supporting rods.

10. The market research data organization according to claim 9, characterized in that: The base (101) is a plate-shaped structure, and the movable opening is provided in the middle of the base (101); The spring clip (103) comprises a clamping end and a pressing end, the clamping end is located below the movable opening, and the pressing end is located above the movable opening and between the plurality of support rods.

11. A method for collating market research data, characterized in that: The method is performed by using the market research data collation mechanism described in any one of claims 1 to 10, and includes: By means of the data organizing device, a data template of the data owner is constructed, and the categories included in the data template are defined; Using the first data integration component and the second data integration component, image and voice data of the target research market are acquired, and the acquired image and voice data are processed, divided and organized; A data sorting module is used to sort the processed, divided and classified data, and the sorted data is filled into the data template to form research data.

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