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Indexing key words extraction/ prediction method

A keyword and indexing technology, applied in the search field, to achieve the effect of precise search services

Inactive Publication Date: 2010-10-27
朱廷劭
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Therefore, according to the current search technology, it is impossible to correctly predict the user's search intent, let alone recommend web pages and online advertisements that meet the user's search intent.

Method used

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  • Indexing key words extraction/ prediction method
  • Indexing key words extraction/ prediction method
  • Indexing key words extraction/ prediction method

Examples

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Embodiment Construction

[0038] In order to make the object, technical solution and advantages of the present invention clearer, specific examples are given below to further describe the present invention in detail.

[0039] Imagine such a user's online browsing process, such as figure 1 shown. The user opens the webpage "P1" in the browser, and then clicks on a hyperlink in the webpage P1, the title (anchortext) of the link contains "Dolphins". But this link leads the user to another webpage "P2", which is about "Miami Dolphins", a football team in the NFL. When the user finds that the webpage P2 is not what he wants, he clicks the "Back" button to return to the webpage P1. After skipping the second link whose title is "free dolphin" in the web page P1, click on the hyperlink containing "Whale" in the third title. This hyperlink opened the webpage "P3", and then the user clicked the hyperlinks containing "whale" and "Shamu" in the title to continue browsing other webpages until the webpage "P5" w...

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Abstract

The invention discloses a method of indexing keywords for forecasting a goal web page. The method includes the following steps: obtaining the training data set and train the training tree according to the obtained training data set; producing a filter for indexing keywords by using the trained training tree; forecasting the index keywords of the target web page through the trained training tree and the produced filter. The invention further discloses a method for recommendation online advertisement, which sends the index keywords of the target online advertisement forecasted according to the user browsing history to a search engine and recommends the online advertisement returned by the search engine. The invention further discloses a method for extracting index keyword from the web page and a device for recommending online advertisement. The method and the device of the invention can forecast the search intention of users and provides users with accurate search service.

Description

technical field [0001] The invention relates to search technology, in particular to a method of capturing user's search intention according to user's browsing behavior, predicting indexing keywords of target web pages, and a method and device for recommending online advertisements. Background technique [0002] With the rapid development of network and communication technology, the explosive growth of Web information has become a huge massive information space. How to quickly, accurately and conveniently obtain the information they need from such a huge information base is an important problem faced by Internet users. The media characteristics of the Internet have prompted the birth and development of Online Advertisement. The form of Online Advertisement has been accepted and adopted by many companies, and has achieved better advertising effects. How to quickly, accurately and conveniently obtain the online advertisements one needs from online advertisements is also an im...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30G06Q30/00G06Q30/02
Inventor 朱廷劭
Owner 朱廷劭
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