Indexing key words extraction/ prediction method

A keyword and indexing technology, applied in the search field, to achieve the effect of precise search services
CN101216825BInactive Publication Date: 2010-10-27朱廷劭
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
朱廷劭
Publication Date
2010-10-27
Estimated Expiration
Not applicable · inactive patent

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Abstract

The invention discloses a method of indexing keywords for forecasting a goal web page. The method includes the following steps: obtaining the training data set and train the training tree according to the obtained training data set; producing a filter for indexing keywords by using the trained training tree; forecasting the index keywords of the target web page through the trained training tree and the produced filter. The invention further discloses a method for recommendation online advertisement, which sends the index keywords of the target online advertisement forecasted according to the user browsing history to a search engine and recommends the online advertisement returned by the search engine. The invention further discloses a method for extracting index keyword from the web page and a device for recommending online advertisement. The method and the device of the invention can forecast the search intention of users and provides users with accurate search service.
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Description

technical field

[0001] The invention relates to search technology, in particular to a method of capturing user's search intention according to user's browsing behavior, predicting indexing keywords of target web pages, and a method and device for recommending online advertisements. Background technique

[0002] With the rapid development of network and communication technology, the explosive growth of Web information has become a huge massive information space. How to quickly, accurately and conveniently obtain the information they need from such a huge information base is an important problem faced by Internet users. The media characteristics of the Internet have prompted the birth and development of Online Advertisement. The form of Online Advertisement has been accepted and adopted by many companies, and has achieved better advertising effects. How to quickly, accurately and conveniently obtain the online advertisements one needs from online advertisements is also an im...

Claims

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