Method, device and system for distributing and canceling advertising information of digital newspaper

A technology for advertising information and digital newspapers and periodicals, applied in the field of advertising information release and cancellation, it can solve the problem of not being able to release advertising information, and achieve the effect of improving coverage and improving response speed.

Inactive Publication Date: 2010-09-22
PEKING UNIV +2
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] During the implementation of the present invention, the inventor found

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  • Method, device and system for distributing and canceling advertising information of digital newspaper
  • Method, device and system for distributing and canceling advertising information of digital newspaper
  • Method, device and system for distributing and canceling advertising information of digital newspaper

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Embodiment Construction

[0035] The method, device and system for issuing and withdrawing advertisement information of digital newspapers provided by the embodiments of the present invention will be described in detail below with reference to the accompanying drawings.

[0036] Such as figure 1 As shown, a method for publishing advertisement information of a digital newspaper provided by an embodiment of the present invention includes:

[0037] 101. Obtain the node, virtual position and material information of advertising information published on digital newspapers;

[0038] Nodes, empty spaces and creative material information are elements of digital newspaper media advertisements; wherein, nodes correspond to the layout of digital newspapers and are used to explain which specific issue and edition of the digital newspapers the advertisement information will be published on; The virtual position corresponds to the specific release form of the advertisement information on the digital newspaper, inclu...

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Abstract

The embodiment of the invention discloses a method, a device and a system for distributing and canceling advertising information of a digital newspaper, and relates to the technical field of communication. The method for distributing the advertising information provided by the embodiment of the invention comprises the following steps of: acquiring nodes, virtual positions and material information of the advertising information which are distributed on the digital newspaper; merging the virtual positions and the material information to generate advertising codes; and storing the advertising codes in a path of a digital newspaper server which is designated by the node information. Due to the adoption of a static link mode, a user can directly link with the advertisement which is generated on the server, and the advertising information is distributed and canceled on the digital newspaper.

Description

technical field [0001] The invention relates to the field of communication technology, in particular to a method, device and system for publishing and canceling advertisement information of digital newspapers. Background technique [0002] With the development of Internet technology and the popularization of computers, digital newspapers produced and disseminated using network technology have more and more audiences and greater influence. [0003] Digital newspapers and periodicals are formatted in a format similar to that of paper newspapers and periodicals, and are generally produced and published on a daily basis. Compared with paper newspapers and periodicals, digital newspapers and periodicals have the advantages of online browsing and convenient information query. [0004] During the implementation of the present invention, the inventors found that advertisement information cannot be released in the existing digital newspapers. Contents of the invention [0005] Th...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G06Q30/02
Inventor 闵旺华赵东岩梁瑛荣蓉刘艳珠
Owner PEKING UNIV
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