Method, equipment and method for inserting advertisements

A technology of advertising and equipment, applied in the field of communication, can solve the problems of poor effectiveness of advertising insertion and lower user experience, and achieve the effect of improving experience and improving effectiveness

Inactive Publication Date: 2011-01-12
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In the process of realizing the above advertisement insertion, when the advertisement insertion device inserts advertisements in the service response, the effectiveness of the advertisement insertion is poor, which reduces the user experience

Method used

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  • Method, equipment and method for inserting advertisements
  • Method, equipment and method for inserting advertisements
  • Method, equipment and method for inserting advertisements

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Embodiment Construction

[0029] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0030] An embodiment of the present invention provides a method for advertising insertion, such as figure 1 As shown, the method includes:

[0031] 101. The advertisement insertion device receives a service request sent by a user terminal forwarded by a radio access network element, and acquires a service corresponding to the service request.

[0032] Wherein, the service request may be, but not limited to, a HyperText Transfer Protocol (HyperText Transfer Protoco...

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Abstract

The embodiment of the invention discloses a method, equipment and a system for inserting advertisements, relating to the field of communication. The invention can be used for inserting corresponding advertisements according to user terminal information, thereby improving the advertisement inserting effectiveness and the user experience. The method comprises the following steps of: receiving a business request which is sent by a user terminal and transmitted by a wireless access network element and acquiring a business corresponding to the business request; acquiring the user terminal information from the wireless access network element; determining corresponding advertisements according to the user terminal information; and sending the determined advertisements and the acquired business to the user terminal through the wireless access network element. The embodiment of the invention is mainly applied to accurate inserting processes of the advertisements.

Description

technical field [0001] The present invention relates to the communication field, in particular to a method, device and system for advertising insertion. Background technique [0002] Due to the compensation of wireless network spectrum resources, operators adopt a smooth transition method when deploying networks, from UMTS (Universal Mobile Telecommunications System, Universal Mobile Communications System) network to HSPA (High Speed ​​Downlink Packet Access, high-speed downlink packet access) In the process of gradually evolving and deploying LTE (Long Term Evolution, Long Term Evolution) network, how to meet service requirements while ensuring the smooth evolution and transition of operator networks while minimizing costs is a The essential. The advertisement insertion service is an important means to reduce the operator's operating costs. [0003] The current method of inserting advertisements is mainly to insert advertisements in the service response returned by the we...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08H04W4/12
CPCH04N21/2668G06Q30/0267H04N21/812H04N21/6131H04N21/262
Inventor 赵永祥王靖宇艾伟王焱
Owner HUAWEI TECH CO LTD
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