Method for predicting attributes of webpage crowd

A technology of crowd attributes and prediction methods, applied in special data processing applications, instruments, electronic digital data processing, etc., can solve the problems of inaccurate selection of advertising pages and poor effect of targeted advertising.

Inactive Publication Date: 2012-09-12
ZHEJIANG PANSHI INFORMATION TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In order to overcome the deficiencies of the existing webpage advertisement targeting technology, such as inaccurate page selection and poor targeted d...

Method used

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  • Method for predicting attributes of webpage crowd
  • Method for predicting attributes of webpage crowd
  • Method for predicting attributes of webpage crowd

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Embodiment Construction

[0032] The present invention will be further described below in conjunction with the accompanying drawings.

[0033] refer to figure 1 and figure 2 , a method for predicting webpage crowd attributes, comprising the following steps:

[0034] (1) Obtain the user's basic and attribute information according to the user's registration information or user ID, and perform preprocessing to remove unreasonable user attribute information. For example, the user's age is under 6 years old or over 90 years old, the user's date of birth is always the default data of the system, etc., and according to the latest CNNIC netizen population attribute distribution, weighting is carried out to obtain the most representative Chinese netizen User samples.

[0035] The present invention divides the crowd attributes of the page as follows according to the advertisement placement requirements: six major attributes of gender, age, education, income, family and identity, and the classification of eac...

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Abstract

A method for predicting attributes of webpage crowd includes steps of (1) obtaining basic attribute information of users according to registration information of the user or user IDs (identifications), and preprocessing the basic attribute information to remove unreasonable attribute information of the user; (2) tracking webpage accessed by the user by the aid of loaded Cookie when the users access webpage, and collecting the accessed webpage; (3) computing influence of the word-pair webpage on tendency of the attributes of the users; (3.1) selecting text vector feature words according to differential gain DG of the attributes of the crowd and information gain; (3.2) computing influences of the words on the tendency of the attributes of the webpage crowd; (4) computing the tendency of the attributes of the crowd of a webpage theme; and (5) predicting the tendency of the attributes of the webpage crowd from the respects of the theme and the words respectively and then obtaining integral tendency of the attributes of the webpage crowd. The method is a reliable method for effectively determining the attributes of the webpage crowd in a targeted delivery manner.

Description

technical field [0001] The invention relates to the field of web page data processing, in particular to a method for predicting web page crowd attributes. Background technique [0002] With the development of Internet technology, network resources are very rich, and more and more Internet users can browse a large number of web pages to obtain their own information according to their hobbies or needs. Internet advertising is a precise and targeted marketing method. When it is placed on a web page, only by knowing the information of the page’s visitors and obtaining information such as the user’s geographical location, gender, age, income, hobbies, and short-term needs, can it match the user with personality Advertisement for the demand. Accurate analysis of page population attributes can not only eliminate the interference of irrelevant advertisements for users, find the product information they need, and save users' time; more importantly, it helps advertisers find target c...

Claims

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Application Information

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IPC IPC(8): G06F17/30
Inventor 韩冬张兰兰刘金玉田宁刘崟
Owner ZHEJIANG PANSHI INFORMATION TECH
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