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Method and system for improving advertisement memory rate

A technology of advertising and memory, applied in marketing and other directions, can solve problems such as low memory rate, and achieve the effect of enhancing memory rate, high memory rate, broad application space and application value

Inactive Publication Date: 2012-09-12
青岛印象派信息技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The invention discloses a method and system for improving the memory rate of advertisements aiming at the deficiencies of the existing computer network advertisement technology and the problem of low memory rate

Method used

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  • Method and system for improving advertisement memory rate
  • Method and system for improving advertisement memory rate
  • Method and system for improving advertisement memory rate

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0043] When the system of the present invention is used for page-turning situations, the input system is enabled, and a TMall picture advertisement is displayed in the advertisement display area 101. The prompt information of this advertisement display area 101 is "Do you like Tmall?" A text box that requires the user to input. When the user enters "like" or "dislike" and clicks Submit 103, the page is turned successfully; of course, the user can also input information that other users want to input, and this system does not need to be verified. In the process of turning pages, the user needs to input the advertising information in the system of the present invention, which greatly improves the user's memory rate, and at the same time, it has epoch-making significance for the publicity and promotion of new products and the improvement of brand image.

[0044] Of course, in this implementation case, the advertisement forms in the advertisement display area may be various, such a...

Embodiment 2

[0046]The system of the present invention is used for the registration function, because the registration function needs verification and authorization before the registration can be successful, and the verification system of the present invention is enabled. When a user visits a registration page such as a shopping forum, the verification system of the present invention is enabled, and when the user inputs the registration basic information, in the verification system of the present invention, the advertisement display area 101 displays a picture "Jingdong Mall 360Buy, new product 20% discount", where "360" is in red font, other information except "8" can be in red font, or any other color font, or any other settings. The advertisement prompt information is "Please enter the red number", the user enters "360" in the input area 102, clicks submit, and the verification and matching are performed. If the user input matches the prompt information in the advertisement display area ...

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Abstract

The invention discloses a method and a system for improving advertisement memory rate, wherein, when a web user accesses a webpage or uses a network application, the system provided by the invention will be enabled before the user proceeds next operation, an advertisement as well as information that the user is indicated to input will be displayed in an advertisement display area, the user can only move on to the next step after he or she inputs the information that he or she is indicated by the advertisement display area to input in an input area and submits the information. The system provided by the invention comprises an input system and a verification system, which are different in that the verification system has matching and verifying functions and are used for different situations. With the method and the system, one advertisement behavior can be finished completely only through attention, watching, input and interaction, and next operation can be carried out. This feature greatly enhances the advertisement audience's memory rate of advertisements, reaching 100% of theoretical memory rate, and meanwhile conveys the advertisement audience's feedback on the advertisements. Advertisers can evaluate advertisement effects and adjust marketing strategies according to the feedback, which is important to the advertising industry.

Description

technical field [0001] The invention relates to a method for improving the advertisement memory rate, and relates to computer network media technology, network advertisement and network application technology. Background technique [0002] With the rapid development of the Internet, network technology is gradually becoming the first media, and its advantages have surpassed the traditional four major media (newspapers, magazines, TV, radio) advertisements. The display forms of online advertisements are diversified, and the content of advertisements can be changed in time according to the needs of customers, etc., which are favored by advertisers. Many online media, but they cannot attract the attention and memory of users, cannot reach the expected audience, cannot attract the audience's attention rate, and furthermore, the memory rate and interaction rate cannot be guaranteed, resulting in the desired communication effect of advertisers. It is difficult to effectively imple...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 段红祥姜春燕王艺强胡书铭徐飞赵飞特木勒宋飞姜宗序舒川楠段春锋
Owner 青岛印象派信息技术有限公司
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