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Method and system for advertisement choices using a second display during content playback

A technology of information selection and display, applied in the direction of selective content distribution, image communication, electrical components, etc., can solve problems not based on users

Inactive Publication Date: 2013-07-10
SONY CORP +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In some cases, existing efforts provide viewers with a choice of information, but the information provided to the user is not user-based and only maintains user-selected information during a single viewing event time

Method used

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  • Method and system for advertisement choices using a second display during content playback
  • Method and system for advertisement choices using a second display during content playback
  • Method and system for advertisement choices using a second display during content playback

Examples

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Embodiment Construction

[0036] refer to figure 1 , shows a system 10, the system 10 includes a content playback device 12 coupled to a local network 16, the local network 16 may be wired, wireless or a combination of both. Additionally, coupled to the local network 16 is one or more remote controls 14', which may be of any type capable of providing input to the content playback device 12 in order to control a user interface having various menu options. .

[0037] A number of servers are accessible by content playback device 12 via local network 16 and the Internet 28, including management server 18 and one or more content servers 24 corresponding to service providers (in figure 1 only one is shown in ). A server (specifically, management server 18 ) may communicate with information server 26 to enable information 38 to be transmitted to content playback device 12 along with the provided content items.

[0038] In one implementation, the remote control 14' has a user interface 35 with various ...

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PUM

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Abstract

Systems and methods are disclosed that allow users to choose ads to be delivered while viewing content. In addition, the user can choose ads using a second display, thus not interrupting content viewing on a primary device. In this way, users may receive ads or ads within specific categories of their choosing. Ad choice may also take into account ads previously viewed, user preferences and interests, any purchasing history if available (including where items are merely browsed and not purchased, or where item barcodes are scanned, e.g., by a mobile phone camera), the content item playing during ad choice, previous content items played, interests or preferences determined from a social networking profile, and the like.

Description

technical field [0001] The present invention relates to methods and systems for providing information selection using a second display during content playback. Background technique [0002] As Internet Protocol Television (IPTV) becomes more popular, Internet delivery of digital content for television such as IPTV continues to increase. Digital content delivery is often performed by content service providers, and the delivery of content is often accompanied by information provided to users. Current information delivery is driven by content network providers or service providers, and consumers have no choice as to what information they view. Some efforts have been made to remedy this, but are limited. In some cases, existing efforts provide the viewer with a choice of information, but the information provided to the user is not user-based, and only maintains user-selected information during a single viewing session. For example, a selection of information may exist prior t...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/472H04N21/422H04N21/254G06Q30/02
CPCG06Q30/02H04N21/254H04N21/472H04N21/25891H04N21/43615H04N21/812H04N21/41265
Inventor T·熊L·J·王C·迈考伊
Owner SONY CORP
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