Method and device for building model and pushing message

A technology for building models and pushing time, which is applied in the Internet field and can solve problems such as unsatisfactory push results and impact on message open rate

Inactive Publication Date: 2016-03-16
无线生活(杭州)信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this push method has a great impact on the open rate of the pushed message. For example, if the user is working when receiving the pushed message or the network condition does not allow it, the user will not open the pushed message, and the push effect is not ideal.

Method used

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  • Method and device for building model and pushing message
  • Method and device for building model and pushing message
  • Method and device for building model and pushing message

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Embodiment Construction

[0075] The preferred embodiments of the present invention will be described below in conjunction with the accompanying drawings. It should be understood that the preferred embodiments described here are only used to illustrate and explain the present invention, and are not intended to limit the present invention.

[0076] figure 1 Shown is a flow chart of a method for building a model in an embodiment of the present invention, as figure 1 As shown, including the following steps S11-S13:

[0077] Step S11, acquiring user behavior information of the user accessing preset applications in the last K days and the K+1th day.

[0078] In one embodiment, user behavior information may include:

[0079] The channels that the user visits in the default application every hour and the frequency of visits to each channel; and / or the network environment that the user is in every hour and the frequency of visits in each network environment. In addition, user behavior information may also i...

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PUM

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Abstract

The invention discloses a method and device for building a model and pushing a message. The method for building the model comprises the following steps: obtaining user behaviour information of a user accessing a preset application in recent K days and K+1 days; constructing a training set according to the user behaviour information of the user in recent K days and K+1 days; and building a predication model according to the training set, wherein the predication model is used for determining the pushing time of the user about the preset application in the N+1th day according to the user behaviour information of the user accessing the preset application in the recent N days; and both K and N are preset parameters, which are integers more than 1. By means of the technical scheme, aiming at different users, the pushing message can be sent in a customized manner; and the opening rate for the user to open an application programme or the pushing message can be increased.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and device for building a model and pushing messages. Background technique [0002] In the current push system, editors generally decide the sending time of push messages manually. Due to the large number of people to push, it is impossible for editors to determine the specific sending time for each specific person. Therefore, it is generally pushed at the same time All users will see the pushed messages at the same time. However, this push method has a great impact on the opening rate of the pushed message. For example, if the user is working or the network condition does not allow it when receiving the pushed message, the user will not open the pushed message, and the push effect is not ideal. Contents of the invention [0003] The present invention provides a method and device for building a model and pushing messages, so as to accurately push messages to user...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08
CPCH04L67/55
Inventor 高云翔
Owner 无线生活(杭州)信息科技有限公司
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