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Advertisement inter-cut method and device

A technology for advertising and playback, which is applied in the field of information processing and can solve problems that affect the user's video time experience

Inactive Publication Date: 2016-08-24
LETV INFORMATION TECH BEIJING
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

For example, a video originally only takes 10 minutes to play, but due to a large number of advertisements, it takes 15 minutes to watch the entire video, which greatly affects the time experience of users watching the video

Method used

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  • Advertisement inter-cut method and device
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  • Advertisement inter-cut method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0019] figure 1 The method flow chart of an embodiment of the advertisement insertion method provided by the present invention is executed by the client that plays the video, or the server that provides the video stream data to the client.

[0020] refer to figure 1 , in step S110, extract part of the frame data from the video stream data to be inserted into the advertisement and reserve the corresponding frame data slots.

[0021] The application scenario of this embodiment is that the client plays the advertisement data requested from the server while requesting and playing the video stream data from the server, and the advertisement data may be a picture or a short video. In the specific implementation, there are two situations as follows:

[0022] Situation 1: The client requests the video stream data and advertisement data to be played from the server, and then inserts advertisements in the video stream data according to the advertisement insertion method shown in this ...

Embodiment 2

[0039] image 3 A schematic structural diagram of an embodiment of an advertisement inserting device provided by the present invention. image 3 The shown device can be used to perform as figure 1 The method steps of the illustrated embodiment.

[0040] refer to image 3 , the advertising insertion device specifically includes: a first frame data extraction module 310 and a first insertion control module 320, wherein:

[0041] The first frame data extraction module 310 is used to extract part of the frame data and reserve the corresponding frame data slots from the video stream data to be inserted into the advertisement; the first insertion control module 320 is used to insert the frame data of the advertisement into the video The frame data in the stream data is empty, and the video stream data replaced by the frame data is played.

[0042] The advertisement insertion device provided by the embodiment of the present invention replaces part of the frame data in the origina...

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Abstract

The invention provides an advertisement inter-cut method and device. The method comprises that part frame data is extracted from video stream data of an advertisement to be inserted, and corresponding frame data vacancies are reserved in the video stream data, and frame data of the advertisement is inserted to the frame data vacancies in the video stream data, and the video stream data after data replacement is played. According to technical schemes of the invention, advertisement inter-cut can be realized without delay in video play time.

Description

technical field [0001] The invention relates to information processing technology, in particular to an advertisement insertion method and device. Background technique [0002] Usually, an advertiser adds an advertisement content to a video by inserting an advertisement at the beginning, end or middle of the video, and after the advertisement is inserted, the playing time of the original video is correspondingly extended. For example, a video originally only takes 10 minutes to play, but due to the insertion of a large number of advertisements, it takes 15 minutes to watch the entire video, which greatly affects the time experience of users watching the video. Contents of the invention [0003] Embodiments of the present invention provide an advertisement insertion method and device, which can realize advertisement insertion without delaying the playing time of a video. [0004] In order to achieve the above object, an embodiment of the present invention provides an advert...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668H04N21/234H04N21/81
CPCH04N21/2668H04N21/23418H04N21/812
Inventor 李志刚敖伟波
Owner LETV INFORMATION TECH BEIJING
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