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Method and system for controlling advertisement insertion by TV program voice

A technology of voice control and TV programs, applied in voice analysis, voice recognition, electrical components, etc., can solve the problems of real-time interaction of advertisers, inability to watch advertisements according to demand, etc., and achieve the effect of improving user experience

Active Publication Date: 2017-05-03
SICHUAN CHANGHONG ELECTRIC CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0003] The purpose of the present invention is to solve the problems in the prior art that users cannot watch advertisements according to their needs and cannot interact with advertisers in real time when they use TV to watch programs

Method used

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  • Method and system for controlling advertisement insertion by TV program voice

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Embodiment

[0027] Combine below figure 1 , to describe the detailed working process of the system for controlling advertisement insertion with TV program voice.

[0028] Such as figure 1 As shown, the system includes a TV set, a digital set-top box and a server. The TV set and the digital set-top box are installed at the user end, and the server is provided by a TV program advertiser. The server includes a keyword library storage module, which is used to store the keyword library. The keyword library contains information such as keywords for channel switching and background music. These information are specially collected and obtained through induction. Save by TV station category and need to be updated in time. The content of the keyword database includes: background music, such as a piece of background music before the advertisement insertion of channels such as CCTV6 and Phoenix Satellite; key advertisement insertion words, such as education station, tourism station, Hunan station, ...

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Abstract

The invention relates to the intelligent household appliances and aims to the problem that the user cannot watch the advertisement according to needs when watching the television program. The invention discloses a system for controlling insertion of advertisement by television program voice, comprising a television, a digital set top box and a server. The server comprises keyword database storage module for storing the keywords; the digital set top box comprises a channel switching module for switching channels; the television comprises a monitor timekeeping module, a voice recognition engine and a determination control module. The monitor timekeeping module is for monitoring the program which is being displayed by the television and transmitting the monitored information to the voice recognition engine; the voice recognition engine is used for matching the important voice with the information in the voice recognition keyword database and transmitting orders to the determination control module according to the matching result; and the determination control module is used for transmitting the order of controlling to switch the channel to the channel switching module according to the result of weighing calculation performed on the order transmitted by the voice recognition engine. The invention is applicable to the digital television.

Description

technical field [0001] The invention relates to digital television, in particular to the advertising insertion of digital television. Background technique [0002] With the development of speech recognition technology, there are more and more applications using speech recognition. Terminal devices such as mobile phones, computers, and TVs already have speech recognition functions, and their performance is becoming more and more perfect, and the experience is also very smooth. Now, the voice function of household electronic equipment has been involved in every aspect of life. At present, when users watch programs on TV, they all passively accept advertisement programs, and users cannot watch advertisements according to their needs. The existing technology also fails to provide a method for real-time interaction between users and advertisers. The existing advertisements are forced to be pushed by TV stations, whether users like it or not. Contents of the invention [0003]...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/422G10L15/22H04N21/2668
Inventor 刘剑飞肖建孟庆康
Owner SICHUAN CHANGHONG ELECTRIC CO LTD
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