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Advertisement similarity processing method and device

A processing method and similarity technology, applied in the field of advertising similarity processing methods and devices, can solve problems such as inaccurate advertising similarity

Active Publication Date: 2021-08-06
ALIBABA (CHINA) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0005] The present invention provides an advertisement similarity processing method and device to solve the problem that the analyzed similarity between advertisements is not accurate

Method used

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  • Advertisement similarity processing method and device
  • Advertisement similarity processing method and device
  • Advertisement similarity processing method and device

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Embodiment Construction

[0071] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatuses and methods consistent with aspects of the present disclosure as recited in the appended claims.

[0072] At first the terms involved in the present invention are explained:

[0073] Word Embedding: refers to the word embedding technology; specifically, the word is vectorized, and the abstraction of the entity becomes a mathematical description, which can be modeled and applied to many tasks, such as comparing the similarity between words , which can be determined directly by the c...

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Abstract

The present invention provides an advertisement similarity processing method and device. The method includes: obtaining an advertisement text set, wherein the advertisement text set includes the feature information of the entire advertisement text of multiple advertisements, and the information of each word in the multiple advertisements. feature information, and obtain a set of user clicks, wherein the set of user clicks includes the feature information of multiple advertisements that the user has clicked, and the multiple advertisements have the first advertisement and the second advertisement; according to the advertisement text set, determine the first advertisement and the second advertisement. The semantic similarity between the second advertisements; according to the set of user clicks, determine the click similarity between the first advertisement and the second advertisement; according to the semantic similarity and click similarity, determine the click similarity between the first advertisement and the second advertisement similarity information. The similarity between all advertisements is determined, so that when advertisements are pushed to users, similar advertisements can be pushed to users.

Description

technical field [0001] The invention relates to the technical field of advertisements, in particular to a method and device for processing advertisement similarity. Background technique [0002] With the development of media technology, more and more advertisements are applied to media technology. Advertisements are widely used as an important means of promoting products; when placing advertisements, it is necessary to consider the similarity between advertisements, so as to push advertisements of similar products to the user's terminal, thereby facilitating users to learn more product information. [0003] In the prior art, when analyzing the similarity between advertisements, it is generally to obtain the keyword information of the advertisements, and then determine whether the advertisements are similar according to the keyword information of the advertisements, and then push similar advertisements to suitable users group. [0004] However, in the prior art, due to the ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06K9/62
CPCG06Q30/0254G06F18/22
Inventor 刘夏龙
Owner ALIBABA (CHINA) CO LTD
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