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User retention probability prediction method, device, prediction server and storage medium

A probabilistic prediction and user-friendly technology, applied in the field of information processing, can solve the problems of low prediction accuracy and achieve the effect of improving prediction effect and prediction accuracy

Active Publication Date: 2021-11-23
TENCENT TECH (SHENZHEN) CO LTD
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  • Abstract
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  • Claims
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Problems solved by technology

[0004] In view of this, an embodiment of the present invention provides a user retention probability prediction method, device, prediction server and storage medium to solve the problem of low prediction accuracy

Method used

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  • User retention probability prediction method, device, prediction server and storage medium
  • User retention probability prediction method, device, prediction server and storage medium
  • User retention probability prediction method, device, prediction server and storage medium

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Embodiment Construction

[0032] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0033] The user retention probability prediction method provided by the embodiment of the present invention can predict the retention probability of a specific user in the future cycle of the business for games, social networking, e-commerce and other types of business; as an optional example, the embodiment of the present invention provides The user retention probability prediction method can be used to predict the retention probability of specific users in th...

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Abstract

The present invention provides a user retention probability prediction method, device, prediction server, and storage medium. The method includes: acquiring user loss data of a target service in at least two historical periods; according to the user loss data of the at least two historical periods, Determine the user churn rate of the target business; estimate the user base retention probability of the target business in the future target period under the influence of time according to the user churn rate; obtain the retention probability adjustment parameters of the target user; The retention probability adjustment parameter and the user base retention probability of the target service in the target period are used to predict the retention probability of the target user in the target period. Considering from the perspective of time series, the present invention integrates the user loss rate that will affect the prediction result in time, significantly improves the prediction accuracy of the user retention probability, and improves the prediction effect.

Description

technical field [0001] The present invention relates to the field of information processing, and more specifically, to a user retention probability prediction method, device, prediction server and storage medium. Background technique [0002] The user retention probability refers to the specific registered users of the business (businesses such as games, social software and other applications, and websites that provide services, etc.), and refers to the probability that a certain registered user of the business will survive in the future; for guidance It is particularly necessary to formulate and adjust business operation strategies and predict the future retention probability of specific registered users of the business (that is, to predict the user retention probability). [0003] When predicting the future retention probability of users in the business, the traditional user retention probability prediction method mainly uses machine learning models to establish the correl...

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0202
Inventor 钟子宏
Owner TENCENT TECH (SHENZHEN) CO LTD
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