Method and system for generating heat map

Abstract

The invention discloses a method and a system for generating a heat map. The method comprises the steps of: acquiring a counter real scene image including at least a customer's face; identifying the counter real scene image to obtain identity information of the customer, location information of the customer at a counter area and customer's attention information; and generating a heat map associated with the customer, goods and the counter area based on the identity information, location information and attention information. The method and the system can find out the degree of influence of goods types, goods positions, customer locations or customer attributes based on the generated heat map, so as to further optimize the design of the counter or to provide the highest matching goods recommendation/promotion strategy for customers.

Description

technical field [0001] The invention belongs to the technical field of retailing, and in particular relates to a method and system for generating a heat map. Background technique [0002] In the current retail industry, the layout of mall counters and the placement of goods have become one of the important issues considered by operators. The information that can provide operators with decision-making information is generally the freshness, profit margin, popularity of commodities, and customer flow at the counter. But most decisions still rely on the operator's subjective assumptions. How to push consumers' favorite products to the eyes of customers is a key issue. If operators can be provided with more accurate decision-making basis, it will be able to better help sales and increase turnover. [0003] In the prior art, the heat map of each retail area of ​​the mall has been used to support decision-making, and the monitoring system is used to detect multiple retail areas ...

AI Technical Summary

Problems solved by technology

However, this technology does not mention the face recognition of the images co...

Images