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Method and system for generating heat map

A heat map and image technology, applied in the field of heat map generation methods and systems, can solve problems such as face recognition that are not mentioned, and achieve the effect of optimizing counter design

Active Publication Date: 2018-10-12
北京天正聚合科技有限公司 +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this technology does not mention the face recognition of the images collected by the camera, and the face data is mapped to the counter to build a heat map

Method used

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  • Method and system for generating heat map
  • Method and system for generating heat map
  • Method and system for generating heat map

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Embodiment Construction

[0055] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in combination with specific embodiments and with reference to the accompanying drawings. It should be understood that these descriptions are exemplary only, and are not intended to limit the scope of the present invention. Also, in the following description, descriptions of well-known structures and techniques are omitted to avoid unnecessarily obscuring the concept of the present invention.

[0056] The hardware structure that the method of the embodiment of the present invention relies on is a camera, and the camera can be pre-deployed in various areas of the mall, for example: a certain area orientation, a certain counter or a certain product.

[0057] figure 1 It is a schematic flowchart of a method for generating a heat map according to an embodiment of the present invention.

[0058] like figure 1 As s...

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Abstract

The invention discloses a method and a system for generating a heat map. The method comprises the steps of: acquiring a counter real scene image including at least a customer's face; identifying the counter real scene image to obtain identity information of the customer, location information of the customer at a counter area and customer's attention information; and generating a heat map associated with the customer, goods and the counter area based on the identity information, location information and attention information. The method and the system can find out the degree of influence of goods types, goods positions, customer locations or customer attributes based on the generated heat map, so as to further optimize the design of the counter or to provide the highest matching goods recommendation / promotion strategy for customers.

Description

technical field [0001] The invention belongs to the technical field of retailing, and in particular relates to a method and system for generating a heat map. Background technique [0002] In the current retail industry, the layout of mall counters and the placement of goods have become one of the important issues considered by operators. The information that can provide operators with decision-making information is generally the freshness, profit margin, popularity of commodities, and customer flow at the counter. But most decisions still rely on the operator's subjective assumptions. How to push consumers' favorite products to the eyes of customers is a key issue. If operators can be provided with more accurate decision-making basis, it will be able to better help sales and increase turnover. [0003] In the prior art, the heat map of each retail area of ​​the mall has been used to support decision-making, and the monitoring system is used to detect multiple retail areas ...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/02G06K9/00
CPCG06Q30/0201G06Q30/0203G06V40/166
Inventor 黄纯波蔡敏生江培和郑晓嵩范金泉曾春
Owner 北京天正聚合科技有限公司
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