Advertisement push method and device

An advertising push and advertising technology, applied in advertising, data processing applications, instruments, etc., can solve the problems of not being able to mine user tags, unable to collect user daily behavior data, and unable to realize accurate advertising push of tool APPs, etc., to achieve accurate advertising push effect
CN108734498BActive Publication Date: 2021-05-28BEIJING DO GLOBAL TECH CO LTD
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
BEIJING DO GLOBAL TECH CO LTD
Publication Date
2021-05-28

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Abstract

The present application discloses an advertisement pushing method and device. The method includes: receiving an advertisement pull request sent by a tool application APP; when there is no user label of the tool APP in the pre-stored user label library, according to the installation list applist data of the tool APP, Determine the user tag; determine an advertisement matching the user tag according to the user tag; push the advertisement to the tool APP. According to the technical solution of the embodiment of the present application, the user label is determined through the applist data of the tool APP, so that the advertisement matching the user label can be pushed to the tool APP, and then the precise advertisement push to the tool APP can be realized.
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Description

technical field

[0001] The present disclosure generally relates to the field of computer technology, specifically to the field of mobile Internet, and in particular to an advertisement pushing method and device. Background technique

[0002] With the popularity of mobile smart terminals (mobile phones, tablet computers, etc.) and the improvement of network speed, mobile advertising, as an emerging advertising model, has also developed rapidly.

[0003] At present, many APPs downloaded from the APP (Application, application program) application market will push advertisements to users. The common method is to collect user's daily behavior data to carry out data mining of user tags, and use the mined user tags as the basis Push advertisements. There are following defects in this method:

[0004] Service apps such as social apps, content apps, and search apps can collect users’ daily behavior data and have the ability to mine user tags. However, for tool apps, only the login ...

Claims

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