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Advertisement push method and device

An advertising push and advertising technology, applied in advertising, data processing applications, instruments, etc., can solve the problems of not being able to mine user tags, unable to collect user daily behavior data, and unable to realize accurate advertising push of tool APPs, etc., to achieve accurate advertising push effect

Active Publication Date: 2021-05-28
BEIJING DO GLOBAL TECH CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Service apps such as social apps, content apps, and search apps can collect users’ daily behavior data and have the ability to mine user tags. However, for tool apps, only the login data left by a small number of users can be used as user tags. Collect the daily behavior data of users, so it is impossible to mine user tags through common methods, and it does not have the ability to mine user tags, so it is impossible to realize accurate advertising push for tool apps

Method used

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  • Advertisement push method and device
  • Advertisement push method and device
  • Advertisement push method and device

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Embodiment Construction

[0024] The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain related inventions, rather than to limit the invention. It should also be noted that, for ease of description, only parts related to the invention are shown in the drawings.

[0025] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0026] Please refer to figure 1 , which shows an exemplary system architecture 100 to which the embodiments of the present application can be applied.

[0027] Such as figure 1 As shown, the system architecture 100 may include terminal devices 101 , 102 , a network 103 and servers 104 , 105 , 10...

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Abstract

The present application discloses an advertisement pushing method and device. The method includes: receiving an advertisement pull request sent by a tool application APP; when there is no user label of the tool APP in the pre-stored user label library, according to the installation list applist data of the tool APP, Determine the user tag; determine an advertisement matching the user tag according to the user tag; push the advertisement to the tool APP. According to the technical solution of the embodiment of the present application, the user label is determined through the applist data of the tool APP, so that the advertisement matching the user label can be pushed to the tool APP, and then the precise advertisement push to the tool APP can be realized.

Description

technical field [0001] The present disclosure generally relates to the field of computer technology, specifically to the field of mobile Internet, and in particular to an advertisement pushing method and device. Background technique [0002] With the popularity of mobile smart terminals (mobile phones, tablet computers, etc.) and the improvement of network speed, mobile advertising, as an emerging advertising model, has also developed rapidly. [0003] At present, many APPs downloaded from the APP (Application, application program) application market will push advertisements to users. The common method is to collect user's daily behavior data to carry out data mining of user tags, and use the mined user tags as the basis Push advertisements. There are following defects in this method: [0004] Service apps such as social apps, content apps, and search apps can collect users’ daily behavior data and have the ability to mine user tags. However, for tool apps, only the login ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0257G06Q30/0277
Inventor 蒋纬洋蒋能学王森王更生
Owner BEIJING DO GLOBAL TECH CO LTD
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