An advertising analysis system based on big data

An advertising analysis and big data technology, applied in the field of advertising analysis, can solve the problem of not being able to take into account the public and private experience at the same time, the update effect and the other, and achieve the effect of accurate advertising push
CN111626786BActive Publication Date: 2022-02-08杭州熹屋文化传媒有限公司
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
杭州熹屋文化传媒有限公司
Publication Date
2022-02-08

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Abstract

The invention discloses an advertisement analysis system based on big data, and relates to the technical field of advertisement analysis. It includes a public advertisement collection module, a private advertisement collection module, an effective information screening module, a private advertisement analysis module, a public advertisement analysis module and an advertisement push module. The present invention screens and analyzes the advertisement playing information of the public terminal and the private terminal in different ways, and combines the weighted summation of the two to realize the consideration of public and private emphasis on advertisements and realize more accurate advertisement push.
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Description

technical field

[0001] The invention relates to the technical field of advertisement analysis, in particular to an advertisement analysis system based on big data. Background technique

[0002] Advertisement, as the name suggests, is to advertise widely, that is, to inform the general public of something. With the development of society, the number and types of advertising carriers are increasing, but they can be roughly divided into two categories, that is, users' private terminals, such as mobile phones, computers, etc., and public terminals, such as Large screens in shopping malls and stations. For different terminals, the audiences who watch advertisements are also different.

[0003] The existing patent application with the publication number CN103854201A discloses an advertisement analysis system and method, which realizes that the content of advertisements played on the client end can be dynamically updated in real time according to the actual viewing effect of each...

Claims

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