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Advertisement pushing method based on user hobbies

A technology for advertising push and users, applied in the field of communication, can solve the problems of inaccuracy and other problems, and achieve the effect of high autonomy and accurate advertising push

Inactive Publication Date: 2017-03-22
SICHUAN FENGSOU TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The current advertisement push method based on big data analysis is to a certain extent, although it can be said that the advertisement is pushed according to the relevant preferences of the user, but this is always guessed by the server analysis, and it is still not accurate enough.

Method used

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  • Advertisement pushing method based on user hobbies

Examples

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Comparison scheme
Effect test

Embodiment 1

[0043] A method for pushing advertisements based on user preferences, comprising the following steps:

[0044] The server obtains business information from the background management terminal or the business server; the business information includes interrelated advertising information, business logos and commodity information;

[0045] The user opens the APP login interface of the mobile phone, and the mobile phone sends a "request merchant advertisement" command to the server;

[0046] The merchant logo provided by the user is not stored in the local file in the mobile APP, and the server does not obtain the merchant logo provided by the user;

[0047] The server does not send advertisement information to the mobile phone, and the advertisement column of the mobile phone does not display advertisements;

[0048] The user scans the QR code of TCL on the interface, and the mobile phone stores the TCL business logo corresponding to the QR code in a local file, and the server ob...

Embodiment 2

[0066] A method for pushing advertisements based on user preferences, comprising the following steps:

[0067] The server obtains business information from the background management terminal or the business server; the business information includes interrelated advertising information, business logos and commodity information;

[0068] The user opens the APP login interface of the mobile phone, and the mobile phone sends a "request merchant advertisement" command to the server;

[0069] The merchant logo provided by the user is not stored in the local file in the mobile APP, and the server does not obtain the merchant logo provided by the user;

[0070] The server does not send advertisement information to the mobile phone, and the advertisement column of the mobile phone does not display advertisements;

[0071] The user scans the Huawei QR code on the interface, and the mobile phone sends the Huawei business logo corresponding to the QR code to the server and stores it unde...

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Abstract

The invention discloses an advertisement pushing method based on user hobbies. The advertisement pushing method includes the steps of 1) a server obtaining merchant information join storing the merchant information including associated advertisement information, merchant identifiers, merchant names and goods information to a database, 2) a client sending a command of merchant advertisement request, the server receiving the command and obtaining the merchant identifier provided by a user, then executing the step 3), the server receiving the command and not obtaining the merchant identifier provided by a user, then executing a step 4), 3) the server searching and sorting in the database according to the merchant identifier obtained the step 2) to screen out merchant information containing the same merchant identifier, and the server extracting advertisement information from the merchant information and sending to the client, 4), the server not sending advertisement information and the billboard of the client not displaying advertisement information, and 5) the billboard of the client displaying the advertisement information generated in the step 3) according to the step 3).

Description

technical field [0001] The invention relates to the field of communication technology, in particular to an advertisement pushing method based on user preferences. Background technique [0002] With the in-depth development of the Internet, people's living habits have also undergone tremendous changes, which has led to changes in the business models and publicity models of other industries. In the past when the Internet was underdeveloped, advertising was mainly realized through TV and physical magazines. In the current era of advanced Internet and communication technologies, almost everyone has one electronic product such as a mobile phone, so in-app advertising on clients (such as mobile phones, tablet computers, etc.) has become the mainstream of advertising. [0003] The traditional Internet-based advertising push method is random, which means that the server randomly pushes advertisements to the client held by the user. With the development of big data analysis technol...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0256G06Q30/0277
Inventor 潘奇春樊红东刘灵
Owner SICHUAN FENGSOU TECH CO LTD
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