Advertisement pushing method based on user hobbies

Abstract

The invention discloses an advertisement pushing method based on user hobbies. The advertisement pushing method includes the steps of 1) a server obtaining merchant information join storing the merchant information including associated advertisement information, merchant identifiers, merchant names and goods information to a database, 2) a client sending a command of merchant advertisement request, the server receiving the command and obtaining the merchant identifier provided by a user, then executing the step 3), the server receiving the command and not obtaining the merchant identifier provided by a user, then executing a step 4), 3) the server searching and sorting in the database according to the merchant identifier obtained the step 2) to screen out merchant information containing the same merchant identifier, and the server extracting advertisement information from the merchant information and sending to the client, 4), the server not sending advertisement information and the billboard of the client not displaying advertisement information, and 5) the billboard of the client displaying the advertisement information generated in the step 3) according to the step 3).

Description

technical field

[0001] The invention relates to the field of communication technology, in particular to an advertisement pushing method based on user preferences. Background technique

[0002] With the in-depth development of the Internet, people's living habits have also undergone tremendous changes, which has led to changes in the business models and publicity models of other industries. In the past when the Internet was underdeveloped, advertising was mainly realized through TV and physical magazines. In the current era of advanced Internet and communication technologies, almost everyone has one electronic product such as a mobile phone, so in-app advertising on clients (such as mobile phones, tablet computers, etc.) has become the mainstream of advertising.

[0003] The traditional Internet-based advertising push method is random, which means that the server randomly pushes advertisements to the client held by the user. With the development of big data analysis technol...

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