Advertisement push data processing method based on big data and big data platform

An advertisement push and data technology, applied in the field of big data platform, can solve the problem that the advertisement push technology is difficult to accurately match the actual needs of users, and achieve accurate advertisement push, ensure timeliness, and ensure targeted effects.
CN113256331AInactive Publication Date: 2021-08-13ι™ˆζ•
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Patent Information

Authority / Receiving Office
CN Β· China
Patent Type
Applications(China)
Current Assignee / Owner
ι™ˆζ•
Publication Date
2021-08-13
Estimated Expiration
Not applicable Β· inactive patent

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Abstract

According to the big data-based advertisement push data processing method and the big data platform, the object purchase willingness and the object use willingness can be considered, so that the current advertisement recommendation coefficient is analyzed; in this way, it can be ensured that the advertisement pushing guidance data of the current user terminal can comprehensively consider the purchase demand, the use demand and the advertisement browsing demand of the user, and accurate advertisement pushing is achieved.
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Description

[0001] This application is a divisional application with the application number "202011334199.3", the application date "November 24, 2020", and the application name "Data processing method and big data platform based on big data and advertisement push". technical field

[0002] This application relates to the technical field of big data and advertisement push, and specifically relates to a big data-based advertisement push data processing method and a big data platform. Background technique

[0003] With the development of big data and the Internet, online office and online entertainment have become the choice of most users. The way of selling products of various merchants has also shifted from offline to online, and pushing advertisements to smart terminals used by users for work or entertainment has become the mainstream advertising push mode today. However, the common advertising push technology is difficult to accurately match the actual needs of users. Contents of the...

Claims

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