Advertisement push data processing method based on big data and big data platform

An advertisement push and data technology, applied in the field of big data platform, can solve the problem that the advertisement push technology is difficult to accurately match the actual needs of users, and achieve accurate advertisement push, ensure timeliness, and ensure targeted effects.

Inactive Publication Date: 2021-08-13
陈敏
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the common advertising push technology is difficult to accurately match the actual needs of users

Method used

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  • Advertisement push data processing method based on big data and big data platform
  • Advertisement push data processing method based on big data and big data platform
  • Advertisement push data processing method based on big data and big data platform

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Embodiment Construction

[0068] After researching and analyzing common advertisement push technologies, the inventor found that common advertisement push technologies are either large-scale indiscriminate push, or ignore the timeliness of user needs in personalized push. The first push method has a low probability of hitting the target user, and the second method is likely to cause a mismatch with the actual needs of the user. In this way, accurate advertising push will be greatly affected. To this end, the inventor innovatively proposed a solution that can conduct in-depth user behavior data analysis for each user, so as to customize the advertisement push guidance data corresponding to different users at different time periods, so as to ensure that the advertisement push Pertinence and timeliness, so as to achieve accurate advertising push.

[0069] In order to better understand the above technical solutions, the technical solutions of the present application will be described in detail below throu...

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Abstract

According to the big data-based advertisement push data processing method and the big data platform, the object purchase willingness and the object use willingness can be considered, so that the current advertisement recommendation coefficient is analyzed; in this way, it can be ensured that the advertisement pushing guidance data of the current user terminal can comprehensively consider the purchase demand, the use demand and the advertisement browsing demand of the user, and accurate advertisement pushing is achieved.

Description

[0001] This application is a divisional application with the application number "202011334199.3", the application date "November 24, 2020", and the application name "Data processing method and big data platform based on big data and advertisement push". technical field [0002] This application relates to the technical field of big data and advertisement push, and specifically relates to a big data-based advertisement push data processing method and a big data platform. Background technique [0003] With the development of big data and the Internet, online office and online entertainment have become the choice of most users. The way of selling products of various merchants has also shifted from offline to online, and pushing advertisements to smart terminals used by users for work or entertainment has become the mainstream advertising push mode today. However, the common advertising push technology is difficult to accurately match the actual needs of users. Contents of the...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F16/9535
CPCG06Q30/0255G06Q30/0254G06F16/9536
Inventor 陈敏
Owner 陈敏
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